Findings for PPC in Corona

Corona Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Corona was the 135th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Corona also ranks amongst the least expensive cities in California, ranking as number 33rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 4% Lower in Corona than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Corona are 4% lower than in Riverside. The average price of a click in Corona is $12.04.

This price differential is expected however, as Riverside has a larger population than Corona.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lancaster, and found the average price of a click in Corona was 22% higher than in Lancaster.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Corona

Summary PPC Stats for Corona for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.04 135th 42nd 33rd 5
Automotive/Vehicle Auto Insurance 48.36 140th 38th 30th 0
Auto Parts 0.43 171st 61st 51st -12
Dealerships 3.59 128th 31st 23rd NA
Tires 3.20 138th 50th 47th -23
Towing 1.46 184th 65th 53rd -22
Average 17.57 92nd 22nd 15th -9
B2B Office Furniture 3.02 132nd 40th 32nd 22
Average 3.02 149th 44th 34th NA
Entertainment/Recreation Restaurants 2.03 40th 17th 14th -15
Average 2.03 40th 17th 14th -15
Finance Insurance 65.87 29th 12nd 8th NA
Average 65.87 6th 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 5.74 185th 53rd 41st -27
Dentists 11.84 124th 39th 32nd 26
Optometrists 3.29 107th 32nd 26th NA
Average 8.91 176th 50th 41st 3
Home & Garden Appliance Repair 7.37 175th 57th 49th -24
Furniture 4.10 33rd 14th 14th -2
Garage Doors 46.60 28th 12nd 12nd 9
Landscapers 3.41 118th 27th 17th 1
Moving Companies 12.64 153rd 50th 40th 0
Plumbers 47.93 65th 27th 25th 82
Roofing 13.28 102nd 19th 11th 0
Self Storage Companies 17.32 44th 17th 15th 52
Average 22.10 67th 27th 25th 10
Legal Law Firms 9.55 131st 36th 27th NA
Average 9.55 189th 54th 43rd NA
Real Estate Apartment Rentals 1.88 112nd 27th 21st 87
Condos 2.19 74th 18th 11th NA
New Home Developers 3.15 133rd 42nd 36th -3
Realtors 2.90 90th 23rd 16th 28
Average 2.59 102nd 22nd 16th 38
Shopping Florists 3.47 210th 72nd 60th -25
Average 3.47 210th 72nd 60th -25
Travel Car Rentals 3.23 88th 22nd 18th -17
Hotels 2.93 176th 55th 47th -29
Average 3.03 175th 48th 38th -23

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.