Findings for PPC in Costa Mesa

Costa Mesa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Costa Mesa was the 80th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Costa Mesa also ranks amongst the least expensive cities in California, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Lower in Costa Mesa than Huntington Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Costa Mesa are 0% lower than in Huntington Beach. The average price of a click in Costa Mesa is $14.13.

This price differential is expected however, as Huntington Beach has a larger population than Costa Mesa.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wilmington, and found the average price of a click in Costa Mesa was 23% higher than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Costa Mesa


Summary PPC Stats for Costa Mesa for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.13 80th 21st 17th 5
Automotive/Vehicle Auto Insurance 69.20 100th 28th 20th 0
Auto Parts 1.81 72nd 23rd 17th -6
Dealerships 2.68 199th 55th 44th NA
Tires 6.37 22nd 5th 5th 97
Towing 5.04 75th 27th 20th 101
Average 20.71 78th 21st 13rd 31
B2B Office Furniture 4.45 108th 38th 32nd 26
Average 4.45 135th 45th 37th NA
Entertainment/Recreation Restaurants 1.79 66th 21st 18th 12
Average 1.79 66th 21st 18th 12
Finance Payday Loans 8.43 104th 44th 42nd -3
Average 8.43 160th 51st 42nd NA
Health, Beauty & Fitness Chiropractors 13.54 50th 12nd 6th 44
Dentists 16.60 52nd 19th 16th 89
Massage Therapy 9.25 41st 9th 7th NA
Optometrists 4.49 62nd 25th 20th NA
Average 13.75 39th 9th 7th 30
Home & Garden Appliance Repair 36.01 6th 5th 5th -8
Furniture 2.65 119th 32nd 30th -20
Garage Doors 16.20 141st 66th 56th 7
Moving Companies 31.25 19th 5th 4th -4
Pest Control 7.73 225th 69th 57th -26
Plumbers 78.90 10th 4th 3rd 13
Self Storage Companies 17.45 56th 21st 19th -11
Average 28.89 15th 6th 6th -5
Real Estate Apartment Rentals 2.44 46th 8th 6th -10
Condos 3.49 18th 4th 3rd -13
New Home Developers 4.21 70th 12nd 8th -14
Realtors 3.47 46th 11th 8th -23
Average 3.35 46th 7th 6th -15
Shopping Florists 14.41 2nd 1st 1st 19
Average 14.41 2nd 1st 1st 19
Travel Car Rentals 2.13 187th 62nd 52nd -40
Hotels 4.88 50th 14th 9th 0
Average 3.50 119th 34th 24th -20

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.