Findings for PPC in Costa Mesa

Costa Mesa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Costa Mesa was the 133rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Costa Mesa also ranks amongst the least expensive cities in California, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Costa Mesa are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Costa Mesa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 0% Lower in Costa Mesa than Huntington Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Costa Mesa are 0% lower than in Huntington Beach. The average price of a click in Costa Mesa is $11.85.

This price differential is expected however, as Huntington Beach has a larger population than Costa Mesa.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Wilmington, and found the average price of a click in Costa Mesa was 24% higher than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Costa Mesa

Summary PPC Stats for Costa Mesa for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.85 133rd 34th 28th -4
Automotive/Vehicle Dealerships 2.03 206th 66th 55th NA
Tires 4.06 85th 27th 25th -6
Towing 4.25 97th 31st 25th 5
Average 3.45 241st 68th 55th -8
B2B Office Furniture 15.40 1st 1st 1st 0
Printers 12.91 14th 4th 4th -34
Average 14.16 3rd 2nd 2nd NA
Entertainment/Recreation Restaurants 1.70 187th 50th 38th 45
Average 1.70 187th 50th 38th 45
Finance Payday Loans 7.54 59th 22nd 21st -21
Average 7.54 159th 49th 40th NA
Health, Beauty & Fitness Chiropractors 11.96 43rd 8th 4th 32
Dentists 12.18 105th 35th 30th -1
Optometrists 5.71 55th 18th 15th NA
Average 11.32 69th 17th 15th 4
Home & Garden Appliance Repair 26.02 10th 6th 6th -4
Furniture 5.06 31st 8th 7th 3
Garage Doors 47.54 30th 8th 8th 21
Moving Companies 12.97 148th 49th 39th -44
Pest Control 24.55 71st 30th 25th -3
Plumbers 63.48 25th 11th 10th 7
Self Storage Companies 8.59 156th 52nd 50th -29
Average 25.92 18th 5th 5th -5
Legal Law Firms 15.69 139th 39th 32nd NA
Average 15.69 189th 56th 46th NA
Real Estate Apartment Rentals 2.65 51st 14th 12nd -21
Condos 1.22 128th 34th 24th -17
New Home Developers 3.46 106th 29th 24th -16
Realtors 1.75 134th 38th 31st -27
Average 2.23 112nd 26th 23rd -20
Shopping Florists 6.97 94th 33rd 27th -2
Average 6.97 94th 33rd 27th -2
Travel Car Rentals 2.94 114th 36th 30th -11
Hotels 4.77 81st 29th 19th 0
Average 3.85 107th 31st 22nd -6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.