Findings for PPC in Daly City

Daly City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Daly City was the 197th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Daly City also ranks amongst the least expensive cities in California, ranking as number 49th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Daly City Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Daly City keywords increased by 14% in August 2016.

Not surprisingly, the month over month price increases for Daly City Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 41% Lower in Daly City than San Francisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Daly City are 41% lower than in San Francisco. The average price of a click in Daly City is $10.02.

This price differential is expected however, as San Francisco has a larger population than Daly City.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Roanoke, and found the average price of a click in Daly City was 85% higher than in Roanoke.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Daly City

Summary PPC Stats for Daly City for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.02 197th 58th 49th NA
Automotive/Vehicle Dealerships 1.77 215th 70th 58th NA
Tires 6.00 35th 7th 7th 8
Towing 6.18 63rd 22nd 17th 30
Average 3.93 240th 69th 58th NA
Entertainment/Recreation Restaurants 7.22 24th 3rd 2nd 552
Average 7.22 24th 3rd 2nd 552
Health, Beauty & Fitness Chiropractors 7.69 120th 26th 17th -13
Dentists 15.55 40th 12nd 11th 6
Average 12.93 37th 13rd 12nd 0
Home & Garden Furniture 2.29 219th 64th 53rd -25
Garage Doors 39.95 46th 20th 20th -5
Moving Companies 6.57 192nd 57th 46th -22
Pest Control 26.33 78th 43rd 37th 64
Plumbers 47.58 79th 35th 31st 49
Self Storage Companies 11.31 126th 42nd 41st 0
Average 25.18 35th 17th 15th 5
Real Estate Apartment Rentals 2.36 64th 16th 12nd 0
Condos 1.32 139th 45th 34th 0
New Home Developers 3.82 121st 39th 37th 0
Realtors 1.87 169th 51st 43rd 0
Average 2.31 125th 38th 34th 0
Shopping Florists 2.52 212nd 75th 64th 0
Average 2.52 212nd 75th 64th 0
Travel Car Rentals 3.40 87th 25th 21st 0
Hotels 4.86 86th 27th 20th 0
Average 4.13 94th 29th 22nd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.