Findings for PPC in Daly City

Daly City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Daly City was the 218th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Daly City also ranks amongst the least expensive cities in California, ranking as number 51st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 63% Lower in Daly City than San Francisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Daly City are 63% lower than in San Francisco. The average price of a click in Daly City is $7.83.

This price differential is expected however, as San Francisco has a larger population than Daly City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Daly City


Summary PPC Stats for Daly City for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.83 218th 63rd 51st NA
Automotive/Vehicle Dealerships 2.52 212nd 60th 49th NA
Tires 3.25 148th 48th 42nd -34
Towing 3.13 136th 46th 35th 9
Average 2.93 256th 75th 62nd NA
Entertainment/Recreation Restaurants 0.93 170th 58th 49th 53
Average 0.93 170th 58th 49th 53
Finance Payday Loans 10.48 69th 29th 28th 4
Average 10.48 141st 42nd 33rd NA
Health, Beauty & Fitness Dentists 8.50 205th 71st 58th -18
Martial Arts 1.78 87th 28th 22nd -30
Average 6.82 229th 74th 61st -7
Home & Garden Appliance Repair 27.32 20th 14th 13rd 0
Furniture 2.48 132nd 35th 32nd -12
Garage Doors 43.79 37th 14th 14th 0
Pest Control 16.24 169th 60th 52nd -17
Plumbers 43.12 61st 23rd 19th 33
Self Storage Companies 11.79 154th 59th 52nd 21
Average 21.39 74th 28th 25th 2
Real Estate Apartment Rentals 1.44 149th 41st 31st 22
Condos 1.34 138th 42nd 32nd 34
New Home Developers 1.64 196th 69th 59th NA
Realtors 1.77 189th 61st 50th 6
Average 1.54 218th 65th 53rd 11
Shopping Florists 4.93 172nd 58th 50th -2
Average 4.93 172nd 58th 50th -2
Travel Car Rentals 3.62 54th 16th 13rd 24
Hotels 3.23 179th 59th 49th -27
Average 3.42 129th 36th 26th -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.