Findings for PPC in Daly City

Daly City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Daly City was the 217th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Daly City also ranks amongst the least expensive cities in California, ranking as number 53rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 57% Lower in Daly City than San Francisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Daly City are 57% lower than in San Francisco. The average price of a click in Daly City is $7.39.

This price differential is expected however, as San Francisco has a larger population than Daly City.

For better comparison of prices, we also compared prices with another city with a similar population, Roanoke, and found the average price of a click in Daly City was 22% lower than in Roanoke.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Daly City


Summary PPC Stats for Daly City for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.39 217th 63rd 53rd 9
Automotive/Vehicle Auto Parts 1.56 95th 24th 19th -12
Dealerships 2.25 193rd 56th 46th 79
Tires 3.67 90th 32nd 28th -21
Average 2.68 242nd 67th 56th 11
Entertainment/Recreation Restaurants 0.97 186th 55th 46th 20
Average 0.97 186th 55th 46th 20
Health, Beauty & Fitness Dentists 4.87 270th 80th 68th -3
Average 4.87 271st 79th 66th -1
Home & Garden Furniture 2.87 83rd 22nd 21st 31
Garage Doors 44.43 17th 8th 7th -6
Moving Companies 25.99 31st 10th 8th 0
Pest Control 26.94 58th 30th 26th NA
Plumbers 20.79 165th 62nd 54th -26
Self Storage Companies 11.38 140th 47th 43rd 41
Average 18.15 103rd 44th 39th 3
Real Estate Apartment Rentals 1.06 211st 57th 47th -1
Condos 2.00 100th 28th 23rd NA
New Home Developers 3.72 113rd 33rd 27th NA
Realtors 2.35 147th 43rd 36th 114
Average 1.94 184th 58th 47th 42
Shopping Florists 7.27 54th 18th 15th 84
Average 7.27 54th 18th 15th 84
Travel Car Rentals 3.17 108th 38th 31st NA
Hotels 3.89 88th 28th 22nd 24
Average 3.53 104th 31st 25th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.