Findings for PPC in Daly City

Daly City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Daly City was the 232nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Daly City also ranks amongst the least expensive cities in California, ranking as number 59th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Daly City are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Daly City keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 53% Lower in Daly City than San Francisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Daly City are 53% lower than in San Francisco. The average price of a click in Daly City is $7.88.

This price differential is expected however, as San Francisco has a larger population than Daly City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Daly City


Summary PPC Stats for Daly City for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.88 232nd 70th 59th NA
Automotive/Vehicle Dealerships 1.76 213rd 70th 59th NA
Tires 1.96 214th 73rd 62nd -66
Towing 3.02 152nd 52nd 42nd -9
Average 2.24 274th 80th 67th NA
Entertainment/Recreation Restaurants 0.39 239th 69th 57th 11
Average 0.39 239th 69th 57th 11
Health, Beauty & Fitness Chiropractors 4.86 189th 56th 45th -25
Dentists 6.90 248th 73rd 61st -17
Average 6.39 251st 75th 62nd -8
Home & Garden Appliance Repair 4.73 205th 66th 57th 0
Furniture 3.96 71st 14th 12nd 57
Garage Doors 24.73 102nd 42nd 39th -16
Moving Companies 12.19 157th 52nd 42nd 62
Pest Control 19.94 119th 49th 41st -10
Plumbers 47.03 73rd 30th 26th -12
Self Storage Companies 10.45 105th 36th 35th -6
Average 20.16 85th 35th 32nd 6
Real Estate Apartment Rentals 2.68 49th 13rd 11th -30
Condos 1.15 136th 37th 27th -20
New Home Developers 2.85 147th 52nd 44th -22
Realtors 1.62 159th 47th 39th -19
Average 2.09 128th 32nd 27th -21
Shopping Florists 5.71 148th 49th 42nd -10
Average 5.71 148th 49th 42nd -10
Travel Car Rentals 2.72 137th 47th 40th 0
Hotels 4.61 94th 35th 25th 0
Average 3.66 139th 38th 29th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.