Findings for PPC in Daly City

Daly City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Daly City was the 130th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Daly City also ranks amongst the least expensive cities in California, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Daly City are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Daly City keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 41% Lower in Daly City than San Francisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Daly City are 41% lower than in San Francisco. The average price of a click in Daly City is $11.48.

This price differential is expected however, as San Francisco has a larger population than Daly City.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Roanoke, and found the average price of a click in Daly City was 30% higher than in Roanoke.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Daly City

Summary PPC Stats for Daly City for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.48 130th 38th 30th NA
Automotive/Vehicle Auto Insurance 27.86 139th 31st 21st NA
Auto Parts 1.27 131st 38th 30th -15
Dealerships 4.18 116th 28th 21st NA
Tires 3.49 151st 46th 39th -24
Average 7.41 151st 34th 24th NA
Entertainment/Recreation Restaurants 5.19 4th 3rd 2nd 9
Average 5.19 4th 3rd 2nd 9
Health, Beauty & Fitness Chiropractors 23.70 7th 3rd 2nd 0
Dentists 9.21 205th 65th 54th 1
Average 12.10 70th 21st 17th 0
Home & Garden Appliance Repair 10.48 142nd 45th 40th 0
Furniture 4.15 40th 13rd 13rd 52
Garage Doors 104.09 2nd 1st 1st 33
Moving Companies 13.19 139th 43rd 35th -10
Pest Control 31.75 35th 18th 14th 19
Plumbers 52.69 56th 19th 17th 16
Self Storage Companies 10.55 157th 60th 54th 6
Average 27.71 24th 12nd 12nd 10
Real Estate Apartment Rentals 1.13 200th 53rd 44th -9
Condos 0.70 194th 66th 56th -12
New Home Developers 4.24 79th 18th 15th NA
Realtors 1.77 201st 60th 48th -21
Average 1.57 226th 73rd 61st -11
Shopping Florists 5.59 147th 47th 41st 21
Average 5.59 147th 47th 41st 21
Travel Car Rentals 3.51 71st 21st 19th 34
Hotels 3.76 134th 36th 26th -24
Average 3.67 116th 29th 21st 5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.