Findings for PPC in Daly City

Daly City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Daly City was the 219th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Daly City also ranks amongst the least expensive cities in California, ranking as number 57th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 60% Lower in Daly City than San Francisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Daly City are 60% lower than in San Francisco. The average price of a click in Daly City is $6.85.

This price differential is expected however, as San Francisco has a larger population than Daly City.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Roanoke, and found the average price of a click in Daly City was 45% higher than in Roanoke.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Daly City


Summary PPC Stats for Daly City for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.85 219th 69th 57th NA
Automotive/Vehicle Auto Body 9.71 23rd 11th 9th -51
Auto Parts 2.06 55th 12nd 10th 24
Dealerships 1.83 209th 66th 55th NA
Tires 4.42 38th 11th 10th 29
Average 4.05 177th 48th 37th NA
Entertainment/Recreation Restaurants 0.37 237th 74th 61st -27
Average 0.37 237th 74th 61st -27
Health, Beauty & Fitness Dentists 5.74 256th 77th 64th 2
Average 5.74 241st 74th 61st 0
Home & Garden Furniture 2.26 124th 36th 31st -13
Garage Doors 54.13 14th 3rd 3rd -7
Moving Companies 12.39 170th 53rd 45th 1
Plumbers 38.14 87th 36th 33rd 19
Self Storage Companies 8.16 203rd 65th 56th 0
Average 19.09 84th 36th 33rd 0
Real Estate Apartment Rentals 1.07 200th 57th 46th 50
Condos 1.23 132nd 42nd 35th NA
New Home Developers 2.18 187th 68th 60th NA
Realtors 1.11 252nd 77th 64th 4
Average 1.21 254th 78th 65th 7
Shopping Florists 2.71 211st 68th 58th -19
Average 2.71 210th 69th 58th -10
Travel Car Rentals 3.50 64th 26th 21st NA
Hotels 3.15 129th 41st 31st 26
Average 3.26 112nd 35th 27th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.