Findings for PPC in Downey

Downey Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Downey was the 258th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Downey also ranks amongst the least expensive cities in California, ranking as number 63rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 15% Lower in Downey than Norwalk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Downey are 15% lower than in Norwalk. The average price of a click in Downey is $4.79.

This price difference is interesting though, given the population of Norwalk is less than Downey.

To understand if prices in Downey align relatively, we also compared prices with West Valley City, which has a similar population, and found the average price of a click in Downey was 56% higher than in West Valley City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Downey


Summary PPC Stats for Downey for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.79 258th 76th 63rd -1
Automotive/Vehicle Dealerships 2.18 197th 53rd 44th NA
Towing 2.15 123rd 41st 32nd NA
Average 2.17 250th 73rd 60th NA
Entertainment/Recreation Restaurants 1.64 67th 17th 16th NA
Average 1.64 67th 17th 16th NA
Health, Beauty & Fitness Dentists 4.66 263rd 77th 64th NA
Average 4.66 264th 79th 66th -3
Home & Garden Pest Control 28.43 68th 29th 23rd NA
Self Storage Companies 14.26 44th 14th 13rd 57
Average 17.81 67th 27th 25th NA
Real Estate Apartment Rentals 0.64 224th 71st 60th -26
Condos 0.79 155th 52nd 43rd NA
New Home Developers 0.99 201st 70th 60th NA
Realtors 1.27 222nd 68th 56th NA
Average 0.90 262nd 78th 65th -5
Shopping Florists 7.86 17th 5th 5th NA
Average 7.86 17th 5th 5th NA
Travel Car Rentals 2.44 104th 29th 25th NA
Hotels 1.77 222nd 76th 64th -1
Average 1.99 226th 74th 62nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.