Findings for PPC in Downey

Downey Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Downey was the 243rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Downey also ranks amongst the least expensive cities in California, ranking as number 62nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 27% Lower in Downey than Norwalk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Downey are 27% lower than in Norwalk. The average price of a click in Downey is $7.14.

This price difference is interesting though, given the population of Norwalk is less than Downey.

To get a better sense of relative prices, we also compared prices with another similarly sized city, West Valley City, and found the average price of a click in Downey was 30% lower than in West Valley City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Downey

Summary PPC Stats for Downey for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.14 243rd 74th 62nd 2
Automotive/Vehicle Dealerships 2.63 176th 47th 37th NA
Tires 5.31 32nd 11th 11th 24
Average 3.97 224th 65th 52nd 1
Entertainment/Recreation Restaurants 2.77 138th 33rd 27th 21
Average 2.77 138th 33rd 27th 21
Health, Beauty & Fitness Dentists 11.98 111st 37th 32nd 16
Average 11.98 52nd 12nd 11th 4
Home & Garden Furniture 6.73 11th 5th 4th 60
Garage Doors 21.18 122nd 52nd 48th 0
Pest Control 15.73 168th 68th 58th NA
Plumbers 44.51 83rd 34th 30th -10
Self Storage Companies 7.92 175th 57th 54th -7
Average 15.95 149th 57th 52nd 4
Legal Law Firms 8.16 189th 54th 45th NA
Average 8.16 218th 62nd 51st NA
Real Estate Apartment Rentals 0.84 227th 66th 54th -11
Condos 0.53 209th 68th 57th NA
Realtors 0.96 232nd 72nd 60th -19
Average 0.82 272nd 81st 68th 5
Shopping Florists 5.86 140th 46th 39th -18
Average 5.86 140th 46th 39th -18
Travel Car Rentals 5.28 3rd 1st 1st 0
Hotels 3.51 188th 68th 56th 0
Average 4.39 47th 15th 10th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.