Findings for PPC in Downey

Downey Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Downey was the 250th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Downey also ranks amongst the least expensive cities in California, ranking as number 60th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 28% Lower in Downey than Norwalk

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Downey are 28% lower than in Norwalk. The average price of a click in Downey is $5.64.

This price difference is interesting though, given the population of Norwalk is less than Downey.

To understand if prices in Downey align relatively, we also compared prices with West Valley City, which has a similar population, and found the average price of a click in Downey was 20% higher than in West Valley City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Downey


Summary PPC Stats for Downey for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.64 250th 73rd 60th 4
Automotive/Vehicle Dealerships 2.99 144th 35th 26th 21
Average 2.99 212nd 55th 44th 4
Entertainment/Recreation Restaurants 1.13 166th 48th 40th 30
Average 1.13 166th 48th 40th 30
Health, Beauty & Fitness Chiropractors 6.65 141st 35th 26th 0
Dentists 11.67 111st 33rd 26th -8
Average 9.99 102nd 28th 23rd -3
Home & Garden Furniture 1.97 195th 58th 49th NA
Garage Doors 14.39 127th 58th 51st -1
Pest Control 30.96 37th 19th 15th NA
Self Storage Companies 10.52 163rd 54th 48th -7
Average 13.15 175th 63rd 56th NA
Real Estate Apartment Rentals 0.71 253rd 75th 62nd -3
Condos 1.24 153rd 55th 45th NA
New Home Developers 2.86 163rd 60th 52nd NA
Realtors 1.17 252nd 77th 64th 34
Average 1.16 262nd 79th 66th 13
Shopping Florists 4.10 191st 58th 48th 0
Average 4.10 191st 58th 48th 0
Travel Car Rentals 2.42 174th 61st 50th NA
Hotels 2.73 182nd 60th 50th 83
Average 2.63 212nd 66th 55th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.