Findings for PPC in El Monte

El Monte Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Monte was the 285th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. El Monte also ranks amongst the least expensive cities in California, ranking as number 68th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 59% Lower in El Monte than West Covina

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Monte are 59% lower than in West Covina. The average price of a click in El Monte is $2.97.

This price difference is interesting though, given the population of West Covina is less than El Monte.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Columbia, and found the average price of a click in El Monte was 57% lower than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Monte


Summary PPC Stats for El Monte for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.97 285th 81st 68th 2
Automotive/Vehicle Auto Parts 0.41 167th 62nd 52nd -9
Dealerships 2.02 210th 65th 54th 7
Towing 1.84 147th 46th 35th 4
Average 1.42 276th 80th 67th 1
B2B Office Furniture 3.61 82nd 25th 24th -24
Average 3.61 109th 32nd 27th -8
Entertainment/Recreation Restaurants 0.22 253rd 77th 65th -16
Average 0.22 253rd 77th 65th -16
Health, Beauty & Fitness Dentists 8.55 200th 63rd 52nd 20
Average 8.55 159th 49th 41st 6
Home & Garden Furniture 1.51 220th 72nd 59th NA
Self Storage Companies 8.97 189th 66th 58th NA
Average 6.48 275th 81st 68th NA
Real Estate Apartment Rentals 0.70 254th 76th 63rd 3
New Home Developers 3.88 104th 28th 22nd NA
Realtors 0.83 267th 81st 68th NA
Average 1.21 258th 78th 65th NA
Travel Car Rentals 3.35 90th 31st 24th NA
Hotels 1.43 240th 76th 66th -5
Average 2.07 244th 76th 64th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.