Findings for PPC in El Monte

El Monte Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Monte was the 288th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. El Monte also ranks amongst the least expensive cities in California, ranking as number 69th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 67% Lower in El Monte than West Covina

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Monte are 67% lower than in West Covina. The average price of a click in El Monte is $3.01.

This price difference is interesting though, given the population of West Covina is less than El Monte.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Columbia, and found the average price of a click in El Monte was 58% lower than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Monte

Summary PPC Stats for El Monte for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.01 288th 82nd 69th NA
Automotive/Vehicle Auto Parts 3.05 19th 7th 5th 0
Dealerships 1.84 233rd 72nd 61st NA
Tires 5.30 33rd 13rd 12nd -12
Average 3.40 226th 65th 55th NA
B2B Office Furniture 7.16 21st 7th 7th 45
Average 7.16 55th 14th 11th NA
Finance Payday Loans 12.11 71st 29th 29th 84
Average 12.11 145th 48th 38th NA
Health, Beauty & Fitness Chiropractors 6.05 178th 50th 38th 0
Average 6.05 255th 73rd 60th 0
Home & Garden Furniture 3.35 69th 27th 26th 12
Self Storage Companies 4.80 257th 82nd 69th NA
Average 3.83 281st 82nd 69th NA
Real Estate Apartment Rentals 0.54 262nd 81st 68th -9
New Home Developers 3.32 119th 33rd 29th NA
Realtors 0.83 266th 80th 67th NA
Average 1.25 256th 80th 67th NA
Travel Car Rentals 2.26 184th 64th 55th 118
Hotels 1.65 233rd 74th 65th -32
Average 1.96 253rd 76th 64th 43

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.