Findings for PPC in Elk Grove

Elk Grove Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elk Grove was the 232nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Elk Grove also ranks amongst the least expensive cities in California, ranking as number 60th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 67% Lower in Elk Grove than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elk Grove are 67% lower than in Sacramento. The average price of a click in Elk Grove is $6.74.

This price differential is expected however, as Sacramento has a larger population than Elk Grove.

For better comparison of prices, we also compared prices with another city with a similar population, Salem, and found the average price of a click in Elk Grove was 25% lower than in Salem.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Elk Grove


Summary PPC Stats for Elk Grove for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.74 232nd 73rd 60th NA
Automotive/Vehicle Auto Parts 2.08 56th 19th 15th -11
Dealerships 2.28 217th 64th 53rd NA
Tires 3.36 128th 44th 42nd -5
Towing 3.26 142nd 51st 43rd -35
Average 2.93 249th 74th 63rd NA
Entertainment/Recreation Restaurants 0.43 229th 75th 64th -23
Average 0.43 229th 75th 64th -23
Finance Payday Loans 8.17 115th 43rd 36th -3
Average 8.17 162nd 53rd 43rd NA
Health, Beauty & Fitness Chiropractors 3.50 231st 74th 61st -23
Dentists 13.26 98th 28th 22nd -7
Martial Arts 3.32 52nd 16th 12nd 0
Average 9.58 142nd 37th 29th -5
Home & Garden Appliance Repair 15.65 95th 37th 35th 6
Furniture 1.52 212nd 71st 60th 29
Garage Doors 41.85 39th 19th 19th 7
Landscapers 5.32 72nd 12nd 6th 32
Pest Control 26.18 92nd 43rd 36th 13
Plumbers 35.62 101st 42nd 37th -2
Self Storage Companies 7.47 226th 77th 66th -29
Average 15.82 151st 56th 50th 5
Real Estate Apartment Rentals 1.61 145th 36th 28th 47
Condos 0.58 206th 71st 60th -14
New Home Developers 2.40 176th 68th 60th -1
Realtors 1.25 234th 72nd 59th -30
Average 1.46 239th 72nd 60th -1
Shopping Florists 5.58 136th 46th 36th 19
Average 5.58 136th 46th 36th 19
Travel Car Rentals 3.11 103rd 29th 24th -6
Hotels 2.51 206th 65th 57th -25
Average 2.71 211st 59th 48th -16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.