Findings for PPC in Elk Grove

Elk Grove Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elk Grove was the 219th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Elk Grove also ranks amongst the least expensive cities in California, ranking as number 52nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Elk Grove Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Elk Grove keywords increased by 10% in March 2015.

Google Adwords Keyword Prices 64% Lower in Elk Grove than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elk Grove are 64% lower than in Sacramento. The average price of a click in Elk Grove is $7.77.

This price differential is expected however, as Sacramento has a larger population than Elk Grove.

For better comparison of prices, we also compared prices with another city with a similar population, Salem, and found the average price of a click in Elk Grove was 15% lower than in Salem.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Elk Grove

Summary PPC Stats for Elk Grove for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.77 219th 64th 52nd NA
Automotive/Vehicle Auto Parts 2.66 26th 9th 8th 34
Dealerships 4.80 67th 12nd 8th NA
Tires 3.79 117th 35th 32nd -17
Towing 6.89 43rd 16th 13rd 28
Average 4.80 208th 59th 47th NA
Entertainment/Recreation Restaurants 0.64 209th 68th 59th 25
Average 0.64 209th 68th 59th 25
Finance Payday Loans 8.73 99th 41st 40th -20
Average 8.73 158th 49th 40th NA
Health, Beauty & Fitness Chiropractors 4.48 202nd 55th 42nd 7
Dentists 13.60 90th 34th 28th -13
Optometrists 3.59 83rd 30th 24th NA
Average 10.07 121st 42nd 33rd 4
Home & Garden Appliance Repair 13.03 130th 46th 40th 0
Furniture 1.31 222nd 71st 58th -11
Garage Doors 33.97 64th 30th 28th -6
Landscapers 4.32 97th 25th 15th -2
Pest Control 21.93 129th 47th 39th 1
Plumbers 31.69 109th 35th 28th -30
Roofing 15.36 99th 21st 14th 30
Self Storage Companies 13.82 113rd 40th 37th 26
Average 17.01 137th 50th 44th 1
Legal Law Firms 16.94 73rd 16th 14th NA
Average 16.94 152nd 41st 34th NA
Real Estate Apartment Rentals 1.05 206th 62nd 51st 0
Condos 0.89 179th 53rd 43rd -21
New Home Developers 2.43 165th 60th 51st -6
Realtors 2.20 147th 45th 37th 4
Average 1.69 201st 60th 48th -5
Shopping Florists 4.80 177th 59th 51st -1
Average 4.80 177th 59th 51st -1
Travel Car Rentals 4.30 23rd 9th 6th 0
Hotels 3.52 154th 52nd 42nd 36
Average 3.91 75th 23rd 15th 18

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.