Findings for PPC in Escondido

Escondido Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Escondido was the 126th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Escondido also ranks amongst the least expensive cities in California, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 12% Higher in Escondido than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Escondido are 12% higher than in Carlsbad. The average price of a click in Escondido is $10.08.

This price difference is understandable though, given the population of Carlsbad is less than Escondido, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Escondido


Summary PPC Stats for Escondido for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.08 126th 38th 30th 1
Automotive/Vehicle Auto Insurance 104.19 11th 5th 4th NA
Auto Parts 1.38 90th 45th 38th NA
Dealerships 3.77 82nd 12nd 7th NA
Tires 2.39 160th 62nd 54th 2
Towing 5.93 27th 10th 8th NA
Average 16.22 79th 18th 13rd NA
Entertainment/Recreation Restaurants 0.59 209th 70th 59th 22
Average 0.59 209th 70th 59th 22
Finance Payday Loans 7.60 86th 32nd 28th NA
Average 7.60 150th 46th 37th NA
Health, Beauty & Fitness Chiropractors 6.42 119th 40th 30th 183
Dentists 6.61 225th 67th 56th -36
Optometrists 1.04 134th 46th 36th NA
Average 5.86 233rd 68th 55th 5
Home & Garden Appliance Repair 13.18 47th 20th 20th NA
Furniture 2.03 139th 30th 24th NA
Garage Doors 30.67 45th 15th 14th NA
Landscapers 6.55 44th 9th 5th NA
Pest Control 26.57 86th 36th 30th NA
Plumbers 37.05 81st 31st 26th 27
Roofing 29.86 8th 2nd 1st NA
Self Storage Companies 9.94 136th 47th 43rd -18
Windows and Doors 13.86 14th 1st 1st NA
Average 20.18 47th 19th 18th NA
Real Estate Apartment Rentals 0.78 200th 60th 49th -4
Condos 1.10 130th 43rd 34th NA
New Home Developers 2.74 127th 37th 29th 10
Realtors 2.37 97th 27th 21st -9
Average 1.77 148th 41st 32nd -4
Shopping Florists 6.69 40th 8th 8th -1
Average 6.69 40th 8th 8th -1
Travel Car Rentals 2.18 130th 43rd 38th -1
Hotels 2.38 192nd 66th 55th 0
Average 2.28 201st 65th 54th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.