Findings for PPC in Escondido

Escondido Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Escondido was the 187th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Escondido also ranks amongst the least expensive cities in California, ranking as number 44th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 1% Higher in Escondido than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Escondido are 1% higher than in Carlsbad. The average price of a click in Escondido is $8.33.

This price difference is understandable though, given the population of Carlsbad is less than Escondido, which generally means less competition and therefore lower prices.

To understand if prices in Escondido are relatively low, we also compared prices with Alexandria which has a similar population, and found the average price of a click in Escondido was 6% higher than in Alexandria. This suggests that perhaps Escondido prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Escondido

Summary PPC Stats for Escondido for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.33 187th 53rd 44th 7
Automotive/Vehicle Auto Parts 1.10 146th 49th 41st -14
Dealerships 3.14 129th 29th 21st -10
Tires 2.55 164th 58th 50th 22
Towing 1.19 156th 51st 40th -53
Average 2.12 263rd 77th 65th -12
Entertainment/Recreation Restaurants 0.75 216th 66th 56th -25
Average 0.75 216th 66th 56th -25
Finance Payday Loans 9.67 73rd 20th 18th -19
Average 9.67 139th 37th 30th -4
Health, Beauty & Fitness Chiropractors 6.57 145th 37th 28th 73
Dentists 9.63 166th 53rd 44th -16
Martial Arts 4.28 30th 10th 8th 0
Optometrists 3.23 96th 27th 21st NA
Average 7.64 195th 60th 49th 2
Home & Garden Appliance Repair 21.06 36th 15th 15th 14
Furniture 3.21 54th 11th 11th 35
Garage Doors 31.67 49th 25th 23rd 3
Landscapers 0.71 170th 45th 36th 0
Moving Companies 16.87 121st 38th 31st NA
Pest Control 28.50 46th 25th 21st 281
Plumbers 27.15 136th 55th 48th 15
Roofing 14.88 88th 16th 10th 14
Self Storage Companies 9.58 181st 63rd 55th -1
Windows and Doors 8.61 35th 9th 6th NA
Average 17.31 116th 52nd 45th 30
Real Estate Apartment Rentals 0.91 231st 67th 54th 16
Condos 2.12 91st 24th 19th NA
New Home Developers 3.86 105th 29th 23rd -3
Realtors 3.65 46th 11th 9th 13
Average 2.58 115th 25th 20th 11
Shopping Florists 9.81 12nd 6th 6th -4
Average 9.81 12nd 6th 6th -4
Travel Car Rentals 3.11 116th 40th 33rd -9
Hotels 2.48 196th 64th 54th -3
Average 2.80 199th 62nd 51st -6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.