Findings for PPC in Escondido

Escondido Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Escondido was the 69th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Escondido also ranks amongst the least expensive cities in California, ranking as number 12nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 37% Higher in Escondido than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Escondido are 37% higher than in Carlsbad. The average price of a click in Escondido is $14.98.

This price difference is understandable though, given the population of Carlsbad is less than Escondido, which generally means less competition and therefore lower prices.

To understand if prices in Escondido are relatively low, we also compared prices with Alexandria which has a similar population, and found the average price of a click in Escondido was 67% higher than in Alexandria. This suggests that perhaps Escondido prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Escondido

Summary PPC Stats for Escondido for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.98 69th 15th 12nd NA
Automotive/Vehicle Auto Insurance 78.17 80th 21st 14th NA
Auto Parts 1.93 64th 19th 14th 247
Dealerships 6.62 17th 2nd 1st NA
Tires 2.50 198th 65th 55th -8
Towing 4.83 80th 29th 22nd 7
Average 12.21 144th 35th 26th NA
B2B Printers 11.35 45th 13rd 12nd -9
Average 11.35 26th 9th 9th NA
Entertainment/Recreation Restaurants 0.93 169th 57th 48th 19
Average 0.93 169th 57th 48th 19
Finance Payday Loans 10.89 59th 23rd 22nd -7
Average 10.89 133rd 38th 29th NA
Health, Beauty & Fitness Chiropractors 8.00 122nd 34th 25th 26
Dentists 19.90 20th 5th 5th -5
Massage Therapy 9.87 36th 7th 5th 97
Optometrists 1.82 128th 41st 32nd NA
Average 14.13 30th 7th 5th 11
Home & Garden Appliance Repair 19.38 48th 27th 25th 3
Furniture 3.43 48th 12nd 12nd -8
Garage Doors 40.67 41st 16th 16th 23
Landscapers 1.97 153rd 47th 34th 69
Moving Companies 14.78 153rd 48th 40th 2
Pest Control 25.38 101st 34th 30th -6
Plumbers 16.02 202nd 65th 55th 9
Roofing 8.66 163rd 38th 28th 53
Self Storage Companies 11.14 168th 63rd 55th -3
Average 15.36 161st 59th 51st 14
Legal Law Firms 8.83 140th 32nd 24th NA
Personal Injury Law 177.52 16th 5th 5th NA
Average 121.29 3rd 1st 1st NA
Real Estate Apartment Rentals 1.30 165th 46th 36th 0
Condos 1.58 117th 34th 24th -15
New Home Developers 3.22 118th 33rd 28th -14
Realtors 3.16 65th 18th 13rd -3
Average 2.36 125th 27th 20th -7
Shopping Florists 7.59 52nd 19th 15th -5
Average 7.59 52nd 19th 15th -5
Travel Car Rentals 3.35 74th 22nd 17th -1
Hotels 3.39 165th 55th 45th -21
Average 3.37 140th 41st 30th -11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.