Findings for PPC in Escondido

Escondido Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Escondido was the 184th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Escondido also ranks amongst the least expensive cities in California, ranking as number 49th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Escondido Rise in July 2015

SEP's research shows that the average price of a click to advertisers targeting Escondido keywords increased by 13% in July 2015.

Not surprisingly, the month over month price increases for Escondido Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 38% Lower in Escondido than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Escondido are 38% lower than in Carlsbad. The average price of a click in Escondido is $9.71.

This price difference is interesting though, given the population of Carlsbad is less than Escondido.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Escondido

Summary PPC Stats for Escondido for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.71 184th 58th 49th NA
Automotive/Vehicle Auto Insurance 20.18 154th 38th 27th NA
Auto Parts 1.79 87th 20th 16th -12
Dealerships 3.26 175th 54th 46th NA
Tires 4.52 85th 19th 18th 279
Towing 6.69 32nd 10th 7th 115
Average 5.85 172nd 40th 29th NA
B2B Printers 24.69 1st 1st 1st 163
Average 24.69 1st 1st 1st NA
Entertainment/Recreation Restaurants 1.47 114th 40th 32nd 177
Average 1.47 114th 40th 32nd 177
Finance Payday Loans 10.09 93rd 33rd 31st 10
Average 10.09 148th 48th 39th NA
Health, Beauty & Fitness Chiropractors 4.42 211st 61st 49th 1
Dentists 14.25 86th 30th 24th 15
Optometrists 1.60 132nd 43rd 34th NA
Average 9.63 153rd 52nd 42nd 2
Home & Garden Appliance Repair 17.38 59th 27th 27th -30
Furniture 3.68 67th 24th 23rd 43
Garage Doors 21.66 116th 55th 49th -36
Landscapers 1.35 193rd 59th 46th -5
Moving Companies 15.25 127th 40th 33rd -7
Pest Control 38.88 13rd 10th 7th 8
Plumbers 48.75 70th 26th 23rd 21
Self Storage Companies 13.19 100th 34th 32nd 26
Average 21.78 76th 31st 28th 2
Real Estate Apartment Rentals 1.02 217th 60th 50th -14
Condos 2.00 86th 16th 11th -2
New Home Developers 3.60 112nd 37th 34th -13
Realtors 3.68 46th 12nd 10th -5
Average 2.62 101st 21st 18th -8
Shopping Florists 6.33 112nd 32nd 26th 23
Average 6.33 112nd 32nd 26th 23
Travel Car Rentals 3.36 82nd 26th 22nd 51
Hotels 2.50 227th 75th 62nd -7
Average 2.93 204th 64th 52nd 22

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.