Findings for PPC in Escondido

Escondido Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Escondido was the 154th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Escondido also ranks amongst the least expensive cities in California, ranking as number 42nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Escondido than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Escondido are 0% higher than in Carlsbad. The average price of a click in Escondido is $11.24.

This price difference is understandable though, given the population of Carlsbad is less than Escondido, which generally means less competition and therefore lower prices.

To understand if prices in Escondido are relatively low, we also compared prices with Alexandria which has a similar population, and found the average price of a click in Escondido was 8% higher than in Alexandria. This suggests that perhaps Escondido prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Escondido

Summary PPC Stats for Escondido for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.24 154th 51st 42nd NA
Automotive/Vehicle Auto Insurance 16.41 180th 50th 41st NA
Auto Parts 2.39 36th 12nd 9th 25
Dealerships 3.86 111st 26th 19th NA
Tires 2.27 201st 67th 59th -14
Towing 1.65 182nd 64th 52nd -21
Average 4.39 206th 57th 47th NA
B2B Printers 5.55 75th 22nd 15th -26
Average 5.55 95th 25th 20th NA
Entertainment/Recreation Restaurants 0.88 169th 56th 47th -6
Average 0.88 169th 56th 47th -6
Finance Insurance 16.37 115th 36th 26th NA
Payday Loans 21.23 16th 6th 6th 47
Average 18.80 119th 37th 29th NA
Health, Beauty & Fitness Chiropractors 5.49 192nd 56th 44th -32
Dentists 11.15 143rd 44th 37th 24
Martial Arts 5.46 20th 4th 2nd 0
Massage Therapy 5.66 67th 18th 12nd -22
Optometrists 2.87 117th 37th 28th NA
Average 8.07 209th 61st 50th 5
Home & Garden Appliance Repair 25.59 28th 24th 23rd 9
Furniture 2.30 157th 51st 43rd -20
Garage Doors 38.72 49th 22nd 22nd -4
Landscapers 2.34 144th 38th 27th -3
Moving Companies 15.79 127th 40th 31st 2
Pest Control 27.30 84th 39th 34th -2
Plumbers 37.32 94th 39th 34th 81
Self Storage Companies 14.38 89th 31st 27th 29
Average 20.03 93rd 41st 36th 8
Legal Personal Injury Law 152.80 32nd 10th 10th NA
Average 152.80 6th 2nd 2nd NA
Real Estate Apartment Rentals 1.70 135th 34th 26th 40
Condos 2.35 65th 17th 10th 157
New Home Developers 4.15 76th 14th 12nd 28
Realtors 3.55 40th 10th 8th 15
Average 2.94 74th 15th 12nd 55
Shopping Florists 7.64 35th 12nd 12nd -25
Average 7.64 35th 12nd 12nd -25
Travel Car Rentals 3.17 95th 25th 20th 0
Hotels 2.50 207th 66th 58th -26
Average 2.83 199th 55th 45th -13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.