Findings for PPC in Fairfield

Fairfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fairfield was the 242nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Fairfield also ranks amongst the least expensive cities in California, ranking as number 61st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Fairfield are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Fairfield keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 21% Lower in Fairfield than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fairfield are 21% lower than in Vallejo. The average price of a click in Fairfield is $7.17.

This price differential is expected however, as Vallejo has a larger population than Fairfield.

For better comparison of prices, we also compared prices with another city with a similar population, Lansing, and found the average price of a click in Fairfield was 48% lower than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fairfield

Summary PPC Stats for Fairfield for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.17 242nd 73rd 61st -1
Automotive/Vehicle Dealerships 2.82 167th 42nd 33rd NA
Towing 3.10 150th 51st 41st 50
Average 2.96 254th 72nd 59th 7
B2B Office Furniture 1.41 153rd 49th 38th -44
Average 1.41 166th 54th 43rd NA
Entertainment/Recreation Restaurants 1.15 206th 60th 48th 18
Average 1.15 206th 60th 48th 18
Finance Payday Loans 4.33 143rd 61st 53rd 0
Average 4.33 199th 66th 56th NA
Health, Beauty & Fitness Chiropractors 2.93 231st 67th 55th -69
Dentists 13.84 62nd 19th 16th 52
Average 10.20 108th 34th 27th 8
Home & Garden Appliance Repair 32.70 4th 3rd 3rd 5
Furniture 2.58 183rd 57th 49th 12
Garage Doors 16.06 143rd 58th 52nd -19
Landscapers 6.82 40th 13rd 8th 2
Pest Control 15.74 167th 67th 57th -5
Plumbers 28.49 148th 60th 56th -23
Roofing 1.51 220th 59th 47th -22
Self Storage Companies 6.30 217th 73rd 64th -5
Average 14.15 174th 63rd 57th -6
Legal Criminal Lawyers 14.58 81st 23rd 19th NA
Law Firms 2.83 228th 61st 50th NA
Average 8.71 216th 60th 49th NA
Real Estate Apartment Rentals 1.06 202nd 55th 45th -42
Condos 1.16 134th 36th 26th NA
New Home Developers 3.78 89th 21st 19th -11
Realtors 2.06 105th 27th 21st -5
Average 2.01 137th 38th 32nd -16
Shopping Florists 5.53 156th 53rd 45th 29
Average 5.53 156th 53rd 45th 29
Travel Car Rentals 4.42 18th 4th 4th NA
Hotels 4.72 84th 30th 20th 0
Average 4.62 35th 13rd 8th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.