Findings for PPC in Fairfield

Fairfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fairfield was the 256th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Fairfield also ranks amongst the least expensive cities in California, ranking as number 65th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 24% Lower in Fairfield than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fairfield are 24% lower than in Vallejo. The average price of a click in Fairfield is $6.03.

This price differential is expected however, as Vallejo has a larger population than Fairfield.

For better comparison of prices, we also compared prices with another city with a similar population, Lansing, and found the average price of a click in Fairfield was 26% lower than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fairfield

Summary PPC Stats for Fairfield for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.03 256th 78th 65th NA
Automotive/Vehicle Auto Insurance 28.95 163rd 43rd 33rd NA
Auto Parts 2.54 30th 11th 10th 0
Dealerships 3.33 151st 33rd 23rd NA
Tires 1.97 219th 72nd 61st 15
Towing 7.93 27th 11th 8th 140
Average 7.80 177th 46th 35th NA
B2B Office Furniture 1.49 158th 51st 40th 0
Average 1.49 173rd 57th 46th NA
Entertainment/Recreation Restaurants 1.17 133rd 41st 35th -30
Average 1.17 133rd 41st 35th -30
Health, Beauty & Fitness Chiropractors 1.89 235th 71st 58th -37
Dentists 5.50 263rd 80th 67th -19
Optometrists 9.70 7th 2nd 2nd NA
Average 5.07 266th 81st 68th -10
Home & Garden Furniture 1.92 188th 56th 49th 58
Pest Control 12.93 200th 66th 56th -29
Plumbers 13.20 214th 69th 58th -13
Self Storage Companies 18.26 38th 12nd 11th -7
Average 13.57 197th 69th 60th 0
Legal Law Firms 3.67 206th 51st 39th NA
Average 3.67 228th 61st 49th NA
Real Estate Apartment Rentals 1.04 208th 64th 53rd -6
Condos 2.04 86th 19th 12nd NA
New Home Developers 3.61 92nd 23rd 19th 20
Realtors 4.04 27th 5th 4th 6
Average 2.86 80th 15th 10th 4
Travel Car Rentals 4.01 35th 11th 8th NA
Hotels 2.77 215th 70th 60th -25
Average 3.18 168th 49th 38th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.