Findings for PPC in Fairfield

Fairfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fairfield was the 181st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Fairfield also ranks amongst the least expensive cities in California, ranking as number 48th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fairfield Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Fairfield keywords increased by 18% in April 2015.

Google Adwords Keyword Prices 40% Higher in Fairfield than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fairfield are 40% higher than in Vallejo. The average price of a click in Fairfield is $9.72.

This price differential is somewhat surprising however, as Vallejo has a larger population than Fairfield.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Lansing, and found the average price of a click in Fairfield was 42% higher than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fairfield


Summary PPC Stats for Fairfield for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.72 181st 57th 48th NA
Automotive/Vehicle Auto Insurance 119.05 18th 6th 4th NA
Auto Parts 2.38 37th 13rd 10th -3
Dealerships 2.54 207th 58th 47th NA
Tires 5.04 41st 14th 13rd 36
Towing 9.28 17th 9th 8th 7
Average 24.59 49th 11th 6th NA
B2B Office Furniture 8.04 15th 4th 4th 220
Average 8.04 40th 11th 9th NA
Entertainment/Recreation Restaurants 1.43 97th 37th 31st 10
Average 1.43 97th 37th 31st 10
Health, Beauty & Fitness Chiropractors 6.30 173rd 48th 36th 353
Dentists 8.49 219th 71st 58th 88
Average 7.86 215th 63rd 52nd 61
Home & Garden Furniture 2.03 181st 61st 52nd -15
Garage Doors 51.21 22nd 10th 10th 0
Landscapers 1.42 171st 53rd 42nd 0
Pest Control 33.57 37th 18th 15th 181
Plumbers 16.53 193rd 67th 59th 5
Roofing 4.42 195th 53rd 40th 0
Self Storage Companies 13.00 119th 43rd 38th -19
Average 15.37 160th 59th 53rd 13
Legal Law Firms 17.50 77th 19th 14th NA
Average 17.50 153rd 45th 35th NA
Real Estate Apartment Rentals 1.34 176th 51st 41st 26
Condos 1.40 124th 36th 27th NA
New Home Developers 3.21 128th 38th 33rd -9
Realtors 2.03 170th 52nd 40th -8
Average 2.04 170th 49th 39th 0
Shopping Florists 5.57 137th 47th 37th 0
Average 5.57 137th 47th 37th 0
Travel Car Rentals 1.81 205th 76th 65th NA
Hotels 2.93 176th 55th 47th 6
Average 2.55 224th 65th 54th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.