Findings for PPC in Fontana

Fontana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fontana was the 244th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Fontana also ranks amongst the least expensive cities in California, ranking as number 63rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 24% Higher in Fontana than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fontana are 24% higher than in Rialto. The average price of a click in Fontana is $6.09.

This price difference is understandable though, given the population of Rialto is less than Fontana, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Oxnard, and found the average price of a click in Fontana was 46% lower than in Oxnard. This suggests that perhaps prices in Fontana are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fontana

Summary PPC Stats for Fontana for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.09 244th 76th 63rd NA
Automotive/Vehicle Auto Insurance 43.89 150th 40th 32nd NA
Auto Parts 0.46 170th 60th 50th 0
Dealerships 3.22 155th 40th 31st NA
Tires 8.31 5th 1st 1st 42
Towing 4.03 123rd 47th 39th -22
Average 10.66 156th 40th 32nd NA
Entertainment/Recreation Restaurants 1.58 78th 31st 26th 198
Average 1.58 78th 31st 26th 198
Health, Beauty & Fitness Dentists 8.50 218th 70th 57th -12
Average 8.50 195th 58th 47th -4
Home & Garden Appliance Repair 11.66 144th 51st 45th 48
Furniture 1.87 193rd 66th 57th -13
Landscapers 2.46 143rd 37th 26th NA
Roofing 5.36 184th 51st 38th NA
Self Storage Companies 21.36 17th 6th 6th 27
Average 12.21 201st 71st 62nd 4
Real Estate Apartment Rentals 1.21 202nd 60th 50th 11
Condos 0.89 174th 55th 44th NA
New Home Developers 3.02 142nd 47th 39th 1
Realtors 0.99 256th 79th 66th -12
Average 1.56 230th 70th 58th 1
Shopping Florists 4.64 180th 62nd 52nd -12
Average 4.64 180th 62nd 52nd -12
Travel Car Rentals 2.16 192nd 68th 58th -4
Hotels 1.71 232nd 73rd 64th 10
Average 1.86 259th 78th 65th 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.