Findings for PPC in Fontana

Fontana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fontana was the 220th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Fontana also ranks amongst the least expensive cities in California, ranking as number 58th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 62% Higher in Fontana than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fontana are 62% higher than in Rialto. The average price of a click in Fontana is $8.52.

This price difference is understandable though, given the population of Rialto is less than Fontana, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Oxnard, and found the average price of a click in Fontana was 10% lower than in Oxnard. This suggests that perhaps prices in Fontana are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fontana


Summary PPC Stats for Fontana for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.52 220th 69th 58th -3
Automotive/Vehicle Auto Parts 0.72 143rd 44th 34th 0
Dealerships 2.59 178th 48th 38th NA
Tires 3.50 124th 41st 36th -9
Towing 3.13 149th 50th 40th 0
Average 2.69 262nd 76th 63rd -4
Entertainment/Recreation Restaurants 1.92 175th 46th 35th 3
Average 1.92 175th 46th 35th 3
Finance Payday Loans 6.73 79th 33rd 31st -26
Average 6.73 170th 55th 46th NA
Health, Beauty & Fitness Chiropractors 2.31 238th 69th 57th -52
Dentists 11.31 126th 42nd 35th 6
Average 7.71 197th 60th 50th -4
Home & Garden Appliance Repair 13.33 114th 42nd 38th 0
Furniture 2.02 217th 72nd 60th 0
Garage Doors 43.11 35th 11th 11th 4
Landscapers 3.02 174th 47th 35th NA
Pest Control 19.63 121st 50th 42nd -10
Plumbers 45.79 77th 32nd 28th 9
Roofing 8.82 176th 43rd 32nd NA
Self Storage Companies 8.21 168th 56th 53rd -13
Average 19.54 95th 42nd 38th -1
Legal Law Firms 12.70 163rd 46th 39th NA
Average 12.70 202nd 57th 47th NA
Real Estate Apartment Rentals 1.07 199th 53rd 43rd 15
Condos 0.40 223rd 73rd 62nd NA
New Home Developers 2.35 178th 61st 53rd -21
Realtors 1.64 156th 46th 38th 15
Average 1.44 215th 64th 53rd -2
Shopping Florists 4.54 182nd 63rd 54th -30
Average 4.54 182nd 63rd 54th -30
Travel Car Rentals 2.48 162nd 57th 48th 0
Hotels 4.20 125th 42nd 32nd 0
Average 3.34 174th 52nd 42nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.