Findings for PPC in Fontana

Fontana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fontana was the 244th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Fontana also ranks amongst the least expensive cities in California, ranking as number 60th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 43% Higher in Fontana than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fontana are 43% higher than in Rialto. The average price of a click in Fontana is $6.82.

This price difference is understandable though, given the population of Rialto is less than Fontana, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Oxnard, and found the average price of a click in Fontana was 39% lower than in Oxnard. This suggests that perhaps prices in Fontana are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fontana


Summary PPC Stats for Fontana for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.82 244th 73rd 60th NA
Automotive/Vehicle Auto Insurance 12.41 165th 42nd 31st NA
Dealerships 3.49 162nd 48th 41st NA
Tires 2.73 197th 65th 55th -47
Average 5.34 182nd 45th 34th NA
Entertainment/Recreation Restaurants 0.51 234th 79th 66th -24
Average 0.51 234th 79th 66th -24
Health, Beauty & Fitness Chiropractors 3.05 225th 68th 56th 0
Dentists 11.95 132nd 45th 37th -1
Average 7.50 227th 68th 56th -1
Home & Garden Furniture 5.98 6th 1st 1st 7
Garage Doors 19.91 123rd 56th 50th -21
Landscapers 2.10 172nd 52nd 39th NA
Pest Control 22.94 113rd 52nd 45th -12
Plumbers 23.48 164th 60th 53rd -26
Roofing 6.40 171st 38th 26th NA
Self Storage Companies 17.29 37th 10th 8th 24
Average 15.62 153rd 58th 52nd -3
Real Estate Apartment Rentals 1.37 171st 43rd 34th 11
Condos 1.61 111st 31st 24th NA
New Home Developers 3.38 126th 42nd 39th 11
Realtors 1.54 226th 70th 57th 27
Average 1.95 181st 53rd 43rd 11
Shopping Florists 4.71 192nd 63rd 53rd -6
Average 4.71 192nd 63rd 53rd -6
Travel Car Rentals 2.68 157th 52nd 46th 34
Hotels 3.88 127th 34th 24th 66
Average 3.48 139th 38th 28th 50

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.