Findings for PPC in Fontana

Fontana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fontana was the 191st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Fontana also ranks amongst the least expensive cities in California, ranking as number 45th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 188% Higher in Fontana than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fontana are 188% higher than in Rialto. The average price of a click in Fontana is $7.89.

This price difference is understandable though, given the population of Rialto is less than Fontana, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Oxnard, and found the average price of a click in Fontana was 32% lower than in Oxnard. This suggests that perhaps prices in Fontana are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fontana


Summary PPC Stats for Fontana for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.89 191st 55th 45th NA
Automotive/Vehicle Auto Parts 1.75 49th 25th 22nd NA
Dealerships 2.47 173rd 41st 33rd NA
Tires 1.68 190th 69th 59th 65
Average 1.90 262nd 76th 63rd NA
Entertainment/Recreation Restaurants 0.84 176th 55th 48th NA
Average 0.84 176th 55th 48th NA
Finance Payday Loans 11.56 41st 9th 8th NA
Average 11.56 124th 34th 27th NA
Health, Beauty & Fitness Chiropractors 9.65 53rd 14th 7th -14
Dentists 9.58 145th 42nd 32nd NA
Average 9.60 77th 21st 14th -2
Home & Garden Furniture 1.34 199th 62nd 51st NA
Garage Doors 25.71 63rd 24th 23rd NA
Landscapers 1.89 175th 44th 33rd NA
Pest Control 31.76 39th 16th 14th NA
Plumbers 44.33 63rd 25th 21st NA
Self Storage Companies 12.55 71st 25th 23rd 35
Average 20.78 40th 16th 16th NA
Real Estate Apartment Rentals 0.57 233rd 76th 65th NA
Condos 0.49 186th 65th 53rd NA
New Home Developers 2.28 157th 52nd 44th 7
Realtors 1.37 209th 62nd 50th NA
Average 1.32 207th 65th 54th NA
Shopping Florists 4.77 152nd 44th 36th NA
Average 4.77 152nd 44th 36th NA
Travel Car Rentals 1.65 182nd 64th 55th NA
Hotels 1.80 219th 75th 63rd -1
Average 1.75 233rd 77th 65th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.