Findings for PPC in Fontana

Fontana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fontana was the 208th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Fontana also ranks amongst the least expensive cities in California, ranking as number 51st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fontana Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Fontana keywords increased by 22% in August 2016.

Google Adwords Keyword Prices 147% Higher in Fontana than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fontana are 147% higher than in Rialto. The average price of a click in Fontana is $9.79.

This price difference is understandable though, given the population of Rialto is less than Fontana, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Oxnard, and found the average price of a click in Fontana was 28% lower than in Oxnard. This suggests that perhaps prices in Fontana are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fontana


Summary PPC Stats for Fontana for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.79 208th 61st 51st 22
Automotive/Vehicle Auto Parts 0.49 138th 43rd 34th 1175
Dealerships 5.24 51st 8th 7th NA
Tires 4.35 107th 37th 35th 126
Average 3.61 251st 71st 60th 171
Entertainment/Recreation Restaurants 2.13 161st 44th 34th 0
Average 2.13 161st 44th 34th 0
Finance Payday Loans 14.53 41st 19th 19th 13
Average 14.53 134th 40th 32nd NA
Health, Beauty & Fitness Chiropractors 3.35 211st 62nd 51st 87
Dentists 10.92 146th 48th 41st -5
Average 7.89 206th 67th 55th 7
Home & Garden Furniture 5.64 23rd 7th 6th 24
Garage Doors 37.09 51st 23rd 23rd -5
Landscapers 2.18 207th 57th 47th NA
Pest Control 20.70 128th 59th 51st -7
Plumbers 50.84 69th 32nd 28th 80
Roofing 4.54 209th 55th 42nd NA
Self Storage Companies 13.48 76th 24th 24th 0
Average 23.65 60th 26th 24th 7
Legal Law Firms 10.06 189th 52nd 42nd NA
Average 10.06 209th 60th 49th NA
Real Estate Apartment Rentals 0.73 236th 70th 58th 0
Condos 0.69 199th 68th 56th NA
New Home Developers 2.48 182nd 66th 60th 0
Realtors 0.86 256th 79th 66th 0
Average 1.17 256th 78th 67th 0
Shopping Florists 10.53 24th 11th 10th 0
Average 10.53 24th 11th 10th 0
Travel Car Rentals 2.76 150th 50th 43rd NA
Hotels 4.24 132nd 43rd 33rd 0
Average 3.75 142nd 42nd 33rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.