Findings for PPC in Fremont

Fremont Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Fremont was the 8th most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. Fremont also ranks amongst the most expensive cities in California, ranking 6th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Fremont Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Fremont keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 11% Lower in Fremont than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fremont are 11% lower than in Sacramento. The average price of a click in Fremont is $16.11.

This price differential is expected however, as Sacramento has a larger population than Fremont.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Arlington, and found the average price of a click in Fremont was 39% higher than in Arlington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fremont


Summary PPC Stats for Fremont for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.11 40th 8th 6th 12
Automotive/Vehicle Auto Insurance 64.96 63rd 12nd 6th 159
Auto Parts 1.53 100th 27th 22nd -9
Dealerships 5.87 17th 3rd 2nd 74
Tires 3.35 110th 39th 35th -15
Towing 2.87 121st 38th 28th -16
Average 21.34 40th 5th 3rd 40
Entertainment/Recreation Restaurants 1.24 154th 44th 36th -22
Average 1.24 154th 44th 36th -22
Finance Insurance 82.67 13rd 3rd 2nd 0
Average 82.67 5th 1st 1st 0
Health, Beauty & Fitness Chiropractors 7.55 121st 28th 22nd 107
Dentists 10.61 141st 42nd 35th -2
Optometrists 14.17 4th 3rd 3rd NA
Average 10.24 91st 24th 20th 10
Home & Garden Appliance Repair 27.77 14th 7th 7th 23
Furniture 2.26 168th 49th 43rd 27
Garage Doors 27.55 71st 39th 36th 8
Moving Companies 15.69 132nd 43rd 36th 3
Pest Control 21.12 104th 41st 36th -18
Plumbers 34.02 106th 42nd 37th 61
Roofing 24.47 38th 4th 2nd 15
Self Storage Companies 9.93 176th 60th 52nd 16
Average 19.98 71st 26th 24th 12
Legal Family Law 25.68 45th 12nd 10th NA
Law Firms 10.07 108th 24th 15th NA
Personal Injury Law 138.76 35th 9th 8th NA
Average 46.14 54th 14th 13rd NA
Real Estate Apartment Rentals 1.48 150th 36th 28th -2
Condos 2.05 96th 26th 21st NA
New Home Developers 6.16 28th 2nd 1st 0
Realtors 3.73 40th 9th 8th 32
Average 3.31 61st 9th 7th 20
Shopping Florists 4.22 187th 56th 46th 18
Average 4.22 187th 56th 46th 18
Travel Car Rentals 3.21 106th 36th 29th -10
Hotels 4.50 50th 14th 11th 5
Average 3.85 70th 20th 15th -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.