Findings for PPC in Fresno

Fresno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fresno was the 153rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Fresno also ranks amongst the least expensive cities in California, ranking as number 36th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 131% Higher in Fresno than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fresno are 131% higher than in Visalia. The average price of a click in Fresno is $10.83.

This price difference is understandable though, given the population of Visalia is less than Fresno, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Tucson, and found the average price of a click in Fresno was 45% lower than in Tucson. This suggests that perhaps prices in Fresno are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fresno


Summary PPC Stats for Fresno for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.83 153rd 45th 36th 0
Automotive/Vehicle Auto Insurance 62.86 111st 29th 21st -20
Auto Parts 0.95 139th 50th 40th -32
Auto Wreckers 0.35 24th 13rd 8th NA
Dealerships 3.63 128th 26th 18th NA
Tires 4.19 89th 23rd 21st 6
Towing 3.13 137th 47th 36th -12
Average 13.62 133rd 31st 22nd -16
B2B Office Furniture 1.44 159th 52nd 41st -77
Printers 8.26 75th 23rd 19th 34
Average 3.71 146th 50th 41st NA
Entertainment/Recreation Restaurants 0.89 175th 60th 51st -22
Average 0.89 175th 60th 51st -22
Finance Credit Counselling 23.25 31st 9th 7th NA
Payday Loans 10.42 70th 30th 29th -25
Average 14.70 114th 28th 20th NA
Health, Beauty & Fitness Chiropractors 4.43 204th 57th 44th -8
Cosmetic Surgery 18.90 3rd 1st 1st -13
Dentists 13.00 99th 37th 31st 3
Martial Arts 2.89 63rd 19th 15th -32
Massage Therapy 0.69 137th 31st 20th 0
Optometrists 7.05 19th 6th 6th NA
Average 10.86 97th 34th 27th -3
Home & Garden Appliance Repair 9.05 177th 64th 53rd -5
Furniture 2.25 153rd 42nd 38th -17
Garage Doors 8.87 180th 73rd 61st 84
Landscapers 5.17 85th 21st 11th 41
Moving Companies 16.90 133rd 43rd 37th -14
Pest Control 16.83 166th 59th 51st 16
Plumbers 9.16 234th 74th 63rd -53
Roofing 6.50 180th 44th 33rd -9
Self Storage Companies 14.35 103rd 36th 33rd 55
Windows and Doors 10.75 37th 7th 6th NA
Average 10.07 248th 77th 65th 8
Legal Criminal Lawyers 30.48 65th 15th 11th -24
Family Law 36.45 29th 15th 11th NA
Law Firms 21.89 48th 10th 8th 7
Personal Injury Law 99.32 86th 23rd 20th -2
Average 35.54 96th 30th 26th -1
Real Estate Apartment Rentals 1.18 180th 51st 41st -2
Condos 1.17 155th 49th 39th 64
New Home Developers 3.30 112nd 31st 26th 0
Realtors 2.14 155th 48th 40th -7
Average 1.92 171st 48th 38th 12
Shopping Florists 7.32 60th 20th 16th 4
Average 7.32 60th 20th 16th 4
Travel Car Rentals 3.19 85th 24th 19th 20
Hotels 3.04 193rd 64th 54th -16
Average 3.11 175th 53rd 42nd 2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.