Findings for PPC in Fresno

Fresno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fresno was the 118th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Fresno also ranks amongst the least expensive cities in California, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Fresno are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Fresno keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 205% Higher in Fresno than Visalia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fresno are 205% higher than in Visalia. The average price of a click in Fresno is $12.45.

This price difference is understandable though, given the population of Visalia is less than Fresno, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Tucson, and found the average price of a click in Fresno was 27% lower than in Tucson. This suggests that perhaps prices in Fresno are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fresno

Summary PPC Stats for Fresno for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.45 118th 28th 22nd 7
Automotive/Vehicle Auto Insurance 63.69 69th 8th 4th -19
Auto Parts 1.53 97th 30th 21st -11
Auto Wreckers 2.43 17th 9th 5th NA
Dealerships 3.84 93rd 14th 9th NA
Tires 2.80 176th 59th 51st -46
Towing 2.88 158th 54th 44th -17
Average 17.96 64th 8th 6th -13
B2B Office Furniture 3.67 129th 40th 31st 11
Printers 8.41 59th 21st 17th 52
Average 5.25 117th 35th 30th NA
Entertainment/Recreation Restaurants 1.14 207th 61st 49th 41
Average 1.14 207th 61st 49th 41
Finance Credit Counselling 25.36 22nd 8th 6th NA
Insurance 157.47 3rd 2nd 1st NA
Payday Loans 8.35 46th 16th 15th -18
Average 44.98 15th 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 4.58 199th 58th 46th 35
Cosmetic Surgery 8.05 62nd 21st 15th 101
Dentists 13.27 77th 27th 22nd -14
Martial Arts 3.01 68th 19th 16th -20
Massage Therapy 3.15 125th 28th 16th -18
Optometrists 5.40 60th 21st 18th NA
Average 8.51 170th 53rd 43rd 18
Home & Garden Appliance Repair 10.70 148th 53rd 46th -14
Furniture 3.53 102nd 25th 22nd -9
Garage Doors 15.09 151st 59th 53rd 23
Landscapers 3.07 171st 45th 33rd 12
Moving Companies 11.37 166th 55th 44th 19
Pest Control 14.62 177th 71st 61st -1
Plumbers 21.13 185th 65th 60th 20
Roofing 8.18 181st 47th 36th -29
Self Storage Companies 6.31 216th 72nd 63rd -17
Windows and Doors 2.75 99th 24th 18th NA
Average 9.69 246th 76th 66th -3
Legal Criminal Lawyers 22.39 68th 20th 17th -11
Family Law 24.16 60th 20th 15th NA
Law Firms 22.35 85th 20th 13rd 12
Personal Injury Law 65.54 115th 27th 20th NA
Average 26.61 145th 39th 31st 32
Real Estate Apartment Rentals 0.74 240th 70th 58th -23
Condos 1.02 157th 46th 36th 34
New Home Developers 2.37 176th 60th 52nd -14
Realtors 2.29 86th 21st 16th 3
Average 1.64 188th 57th 48th 1
Shopping Florists 5.88 139th 45th 38th -32
Average 5.88 139th 45th 38th -32
Travel Car Rentals 2.39 171st 59th 50th 3
Hotels 3.83 158th 54th 43rd 0
Average 3.11 209th 65th 54th 1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.