Findings for PPC in Fullerton

Fullerton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fullerton was the 69th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Fullerton also ranks amongst the least expensive cities in California, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 19% Higher in Fullerton than Anaheim

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fullerton are 19% higher than in Anaheim. The average price of a click in Fullerton is $12.86.

This price differential is somewhat surprising however, as Anaheim has a larger population than Fullerton.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Fullerton was 6% higher than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fullerton


Summary PPC Stats for Fullerton for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.86 69th 15th 13rd 6
Automotive/Vehicle Auto Insurance 20.40 148th 41st 33rd NA
Auto Parts 2.12 24th 11th 11th NA
Dealerships 2.46 174th 42nd 34th NA
Tires 4.22 40th 10th 8th 110
Average 6.33 152nd 43rd 35th NA
Entertainment/Recreation Restaurants 0.56 213rd 71st 60th -14
Average 0.56 213rd 71st 60th -14
Finance Insurance 28.42 92nd 25th 21st NA
Payday Loans 5.77 110th 39th 32nd NA
Average 17.26 108th 29th 24th NA
Health, Beauty & Fitness Chiropractors 4.12 184th 60th 48th -7
Dentists 9.30 156th 43rd 33rd NA
Martial Arts 3.80 23rd 9th 7th -6
Optometrists 6.73 16th 6th 3rd NA
Average 7.00 189th 56th 44th -5
Home & Garden Appliance Repair 11.86 66th 26th 26th NA
Furniture 1.64 183rd 55th 44th NA
Garage Doors 36.58 26th 6th 6th NA
Landscapers 4.25 104th 22nd 14th NA
Pest Control 26.31 89th 38th 31st NA
Plumbers 93.23 6th 2nd 2nd 83
Self Storage Companies 9.33 152nd 52nd 46th 34
Average 32.54 3rd 1st 1st NA
Real Estate Apartment Rentals 1.74 75th 19th 16th 19
Condos 1.23 113rd 32nd 24th NA
New Home Developers 1.87 180th 65th 56th -10
Realtors 1.93 146th 39th 30th NA
Average 1.75 152nd 43rd 34th 3
Shopping Florists 3.81 192nd 61st 52nd -1
Average 3.81 192nd 61st 52nd -1
Travel Car Rentals 1.75 174th 59th 51st NA
Hotels 2.91 145th 44th 33rd -1
Average 2.52 166th 49th 39th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.