Findings for PPC in Fullerton

Fullerton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fullerton was the 144th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Fullerton also ranks amongst the least expensive cities in California, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 14% Lower in Fullerton than Anaheim

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fullerton are 14% lower than in Anaheim. The average price of a click in Fullerton is $11.21.

This price differential is expected however, as Anaheim has a larger population than Fullerton.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Fullerton was 25% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fullerton


Summary PPC Stats for Fullerton for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.21 144th 41st 32nd 7
Automotive/Vehicle Dealerships 2.23 225th 68th 57th NA
Tires 4.99 57th 15th 14th 0
Towing 20.19 5th 2nd 1st 117
Average 7.41 179th 47th 36th 23
Entertainment/Recreation Restaurants 0.75 192nd 65th 56th -19
Average 0.75 192nd 65th 56th -19
Finance Payday Loans 9.23 90th 37th 36th 0
Average 9.23 152nd 47th 38th NA
Health, Beauty & Fitness Chiropractors 5.12 188th 52nd 39th 139
Dentists 25.83 1st 1st 1st 22
Martial Arts 5.10 25th 8th 7th 31
Average 16.95 13rd 2nd 2nd 22
Home & Garden Appliance Repair 36.73 5th 4th 4th 0
Furniture 2.64 120th 33rd 31st -17
Garage Doors 36.34 56th 24th 23rd 2
Landscapers 9.18 22nd 6th 2nd NA
Moving Companies 21.59 91st 29th 24th 0
Pest Control 20.40 140th 51st 43rd -18
Plumbers 64.85 24th 10th 9th 3
Roofing 16.40 87th 14th 8th NA
Self Storage Companies 14.34 104th 37th 34th 55
Average 25.36 34th 14th 12nd 6
Real Estate Apartment Rentals 1.16 182nd 52nd 42nd -30
Condos 1.84 97th 23rd 16th 0
New Home Developers 3.42 102nd 26th 21st 4
Realtors 2.66 105th 27th 22nd -3
Average 2.22 137th 32nd 25th -7
Shopping Florists 8.05 39th 15th 13rd 38
Average 8.05 39th 15th 13rd 38
Travel Car Rentals 1.85 202nd 69th 59th -20
Hotels 4.42 77th 24th 18th 27
Average 3.13 172nd 51st 40th 4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.