Findings for PPC in Hayward

Hayward Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hayward was the 241st least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Hayward also ranks amongst the least expensive cities in California, ranking as number 59th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Hayward are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Hayward keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 47% Lower in Hayward than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hayward are 47% lower than in Modesto. The average price of a click in Hayward is $7.11.

This price differential is expected however, as Modesto has a larger population than Hayward.

For better comparison of prices, we also compared prices with another city with a similar population, Midland, and found the average price of a click in Hayward was 33% lower than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Hayward

Summary PPC Stats for Hayward for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.11 241st 71st 59th NA
Automotive/Vehicle Auto Parts 2.97 23rd 5th 5th 23
Auto Wreckers 1.97 22nd 9th 6th -80
Dealerships 4.30 108th 25th 19th NA
Tires 2.62 200th 66th 56th -18
Towing 3.17 125th 41st 33rd -32
Average 3.00 249th 67th 55th NA
B2B Office Furniture 6.29 55th 15th 13rd 15
Average 6.29 88th 26th 20th NA
Entertainment/Recreation Restaurants 1.54 107th 36th 28th -2
Average 1.54 107th 36th 28th -2
Finance Payday Loans 10.00 94th 34th 32nd -15
Average 10.00 149th 49th 40th NA
Health, Beauty & Fitness Chiropractors 8.37 121st 32nd 24th -7
Dentists 9.67 189th 62nd 53rd -3
Average 9.23 175th 55th 45th -2
Home & Garden Appliance Repair 12.98 110th 37th 35th -1
Furniture 2.03 195th 61st 52nd -17
Garage Doors 70.84 10th 5th 5th 21
Landscapers 1.34 194th 60th 47th NA
Pest Control 27.93 67th 31st 26th 4
Plumbers 15.64 204th 69th 59th -14
Roofing 5.49 181st 41st 29th -24
Self Storage Companies 14.81 69th 24th 22nd -3
Average 15.68 152nd 57th 51st -2
Legal Law Firms 24.31 71st 13rd 8th NA
Average 24.31 151st 37th 29th NA
Real Estate Apartment Rentals 1.06 211st 57th 47th -3
Condos 1.29 141st 47th 39th NA
New Home Developers 4.61 62nd 11th 10th 24
Realtors 2.04 178th 54th 42nd 23
Average 2.29 138th 39th 32nd 9
Shopping Florists 4.35 201st 66th 56th 22
Average 4.35 201st 66th 56th 22
Travel Car Rentals 2.89 127th 38th 33rd 2
Hotels 2.53 225th 74th 61st 41
Average 2.71 234th 73rd 60th 21

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.