Findings for PPC in Hayward

Hayward Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hayward was the 220th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Hayward also ranks amongst the least expensive cities in California, ranking as number 54th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 18% Lower in Hayward than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hayward are 18% lower than in Modesto. The average price of a click in Hayward is $6.66.

This price differential is expected however, as Modesto has a larger population than Hayward.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Midland, and found the average price of a click in Hayward was 6% higher than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hayward


Summary PPC Stats for Hayward for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.66 220th 66th 54th 4
Automotive/Vehicle Auto Parts 2.48 10th 3rd 3rd NA
Auto Wreckers 4.19 6th 5th 5th 32
Dealerships 3.32 104th 17th 12nd NA
Tires 4.81 26th 5th 5th -5
Towing 3.69 71st 26th 19th NA
Average 3.63 174th 46th 37th NA
B2B Office Furniture 9.33 7th 4th 3rd -31
Average 9.33 18th 9th 7th -11
Entertainment/Recreation Restaurants 0.53 215th 72nd 61st 6
Average 0.53 215th 72nd 61st 6
Health, Beauty & Fitness Chiropractors 6.54 114th 37th 27th -33
Dentists 13.59 45th 12nd 9th NA
Average 10.06 62nd 15th 10th 4
Home & Garden Appliance Repair 12.53 55th 22nd 22nd NA
Furniture 0.84 213rd 72nd 59th NA
Garage Doors 29.38 48th 17th 16th NA
Landscapers 1.01 190th 54th 42nd NA
Pest Control 25.85 93rd 41st 34th NA
Plumbers 20.46 169th 64th 55th NA
Roofing 9.39 118th 27th 17th NA
Self Storage Companies 10.42 124th 41st 37th 15
Average 13.74 148th 59th 52nd NA
Legal Law Firms 10.97 109th 25th 16th NA
Average 10.97 178th 42nd 31st NA
Real Estate Apartment Rentals 0.92 171st 49th 38th -6
Condos 0.88 146th 47th 38th NA
New Home Developers 4.69 35th 4th 2nd 47
Realtors 1.80 160th 46th 37th NA
Average 2.15 105th 27th 19th 11
Shopping Florists 3.13 211st 68th 58th NA
Average 3.13 211st 68th 58th NA
Travel Car Rentals 2.10 142nd 47th 41st 0
Hotels 2.60 175th 56th 45th -1
Average 2.35 189th 59th 48th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.