Findings for PPC in Inglewood

Inglewood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Inglewood was the 283rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Inglewood also ranks amongst the least expensive cities in California, ranking as number 68th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 62% Lower in Inglewood than Torrance

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Inglewood are 62% lower than in Torrance. The average price of a click in Inglewood is $3.94.

This price differential is expected however, as Torrance has a larger population than Inglewood.

For better comparison of prices, we also compared prices with another city with a similar population, Miami Gardens, and found the average price of a click in Inglewood was 20% lower than in Miami Gardens.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Inglewood

Summary PPC Stats for Inglewood for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.94 283rd 81st 68th NA
Automotive/Vehicle Dealerships 1.36 239th 75th 64th NA
Tires 3.51 120th 38th 36th 159
Average 2.44 270th 78th 66th NA
Entertainment/Recreation Restaurants 0.31 235th 76th 65th -27
Average 0.31 235th 76th 65th -27
Health, Beauty & Fitness Chiropractors 8.96 118th 29th 19th 0
Dentists 4.49 269th 79th 66th 3
Average 5.98 260th 76th 63rd 0
Home & Garden Plumbers 19.25 180th 64th 56th 0
Self Storage Companies 9.28 205th 72nd 62nd NA
Average 12.60 195th 70th 61st -2
Real Estate Apartment Rentals 0.84 245th 76th 63rd -17
Condos 3.81 21st 7th 4th NA
Realtors 1.11 244th 75th 62nd 65
Average 1.31 250th 78th 65th 39
Shopping Florists 3.65 206th 70th 58th 0
Average 3.65 206th 70th 58th 0
Travel Car Rentals 2.69 149th 46th 40th NA
Hotels 2.47 210th 68th 60th -9
Average 2.54 225th 66th 55th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.