Findings for PPC in Inglewood

Inglewood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Inglewood was the 112nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Inglewood also ranks amongst the least expensive cities in California, ranking as number 26th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 3% Lower in Inglewood than Torrance

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Inglewood are 3% lower than in Torrance. The average price of a click in Inglewood is $11.45.

This price differential is expected however, as Torrance has a larger population than Inglewood.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Miami Gardens, and found the average price of a click in Inglewood was 367% higher than in Miami Gardens.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Inglewood

Summary PPC Stats for Inglewood for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.45 112nd 31st 26th NA
Automotive/Vehicle Dealerships 2.45 163rd 45th 34th NA
Average 2.45 242nd 66th 54th NA
Entertainment/Recreation Restaurants 0.30 241st 75th 62nd -58
Average 0.30 241st 75th 62nd -58
Health, Beauty & Fitness Chiropractors 5.87 130th 32nd 22nd 0
Dentists 8.02 209th 65th 52nd 39
Optometrists 0.77 129th 45th 37th NA
Average 5.67 246th 75th 62nd 6
Home & Garden Plumbers 89.22 6th 3rd 3rd 0
Self Storage Companies 16.08 34th 8th 7th -20
Average 52.65 1st 1st 1st -2
Real Estate Apartment Rentals 0.82 235th 71st 59th 48
Condos 0.47 196th 72nd 60th NA
Realtors 1.36 232nd 69th 56th -10
Average 0.98 273rd 81st 68th 3
Shopping Florists 5.45 123rd 36th 28th 12
Average 5.45 98th 33rd 26th 6
Travel Car Rentals 10.43 1st 1st 1st NA
Hotels 1.72 229th 73rd 61st 27
Average 4.62 12nd 5th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.