Findings for PPC in Long Beach

Long Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Long Beach was the 98th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Long Beach also ranks amongst the least expensive cities in California, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Long Beach Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Long Beach keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 2% Higher in Long Beach than Torrance

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Long Beach are 2% higher than in Torrance. The average price of a click in Long Beach is $12.40.

This price difference is understandable though, given the population of Torrance is less than Long Beach, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Staten Island, and found the average price of a click in Long Beach was 8% lower than in Staten Island. This suggests that perhaps prices in Long Beach are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Long Beach

Summary PPC Stats for Long Beach for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.40 98th 23rd 18th 13
Automotive/Vehicle Auto Insurance 25.34 142nd 33rd 25th -29
Auto Parts 1.85 70th 15th 12nd 12
Dealerships 2.79 154th 38th 29th 11
Tires 2.11 183rd 68th 57th -11
Towing 4.25 71st 22nd 14th 14
Average 9.62 131st 30th 22nd -1
B2B Printers 2.88 79th 21st 15th -29
Average 2.88 122nd 36th 29th -10
Entertainment/Recreation Restaurants 1.59 111st 30th 25th 21
Average 1.59 111st 30th 25th 21
Finance Insurance 9.51 108th 26th 19th -11
Payday Loans 12.88 39th 9th 8th 30
Average 11.20 131st 32nd 25th -2
Health, Beauty & Fitness Chiropractors 13.68 34th 5th 1st 26
Dentists 10.43 147th 45th 37th 15
Martial Arts 2.61 73rd 20th 15th 0
Massage Therapy 0.47 132nd 30th 19th NA
Optometrists 2.68 104th 31st 25th NA
Average 8.53 160th 50th 42nd 7
Home & Garden Appliance Repair 22.22 31st 13rd 13rd 52
Furniture 2.36 152nd 44th 39th 13
Garage Doors 41.52 22nd 9th 8th 162
Landscapers 0.11 172nd 46th 37th -32
Moving Companies 23.30 52nd 15th 13rd -9
Pest Control 51.46 4th 3rd 2nd 42
Plumbers 66.27 22nd 10th 10th 7
Roofing 15.77 75th 12nd 6th 63
Self Storage Companies 10.74 157th 52nd 46th -2
Average 26.63 15th 6th 6th 28
Legal Law Firms 4.83 174th 38th 28th NA
Personal Injury Law 29.97 138th 32nd 23rd NA
Average 9.86 177th 41st 31st NA
Real Estate Apartment Rentals 1.75 123rd 26th 19th 22
Condos 2.25 80th 18th 13rd 37
New Home Developers 3.94 100th 24th 19th 7
Realtors 3.17 78th 15th 13rd 25
Average 2.76 98th 21st 16th 22
Shopping Florists 8.07 37th 14th 12nd 24
Average 8.07 37th 14th 12nd 24
Travel Car Rentals 2.92 135th 47th 39th 5
Hotels 5.22 28th 8th 5th 38
Average 4.07 57th 17th 13rd 21

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.