Findings for PPC in Long Beach

Long Beach Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Long Beach was the 9th most expensive city in Pacific States in keyword bids in Google Adwords for the month of March 2015. Long Beach also ranks amongst the most expensive cities in California, ranking 6th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 50% Higher in Long Beach than Torrance

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Long Beach are 50% higher than in Torrance. The average price of a click in Long Beach is $18.21.

This price difference is understandable though, given the population of Torrance is less than Long Beach, which generally means less competition and therefore lower prices.

To understand if prices in Long Beach are relatively low, we also compared prices with Staten Island which has a similar population, and found the average price of a click in Long Beach was 15% higher than in Staten Island. This suggests that perhaps Long Beach prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Long Beach


Summary PPC Stats for Long Beach for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.21 39th 9th 6th 1
Automotive/Vehicle Auto Insurance 18.03 173rd 48th 36th -33
Auto Parts 0.47 160th 58th 47th -42
Dealerships 2.40 218th 63rd 52nd NA
Tires 2.86 177th 59th 49th -38
Towing 2.37 159th 52nd 41st -29
Average 5.75 188th 50th 38th -28
B2B Office Furniture 6.96 33rd 14th 14th 0
Printers 4.90 94th 29th 23rd -37
Average 5.93 108th 34th 27th NA
Entertainment/Recreation Restaurants 2.64 21st 10th 8th 78
Average 2.64 21st 10th 8th 78
Finance Credit Counselling 8.35 69th 20th 15th NA
Payday Loans 9.50 82nd 34th 33rd -10
Average 9.12 154th 48th 39th NA
Health, Beauty & Fitness Chiropractors 11.81 70th 14th 8th 1
Dentists 11.17 144th 56th 46th -14
Martial Arts 1.70 89th 29th 23rd -27
Optometrists 0.84 151st 50th 41st NA
Average 9.32 151st 54th 44th -10
Home & Garden Appliance Repair 25.01 28th 18th 17th 8
Furniture 2.87 94th 25th 24th -12
Garage Doors 40.50 43rd 18th 17th 41
Moving Companies 30.77 21st 7th 6th 19
Pest Control 51.43 14th 10th 9th 128
Plumbers 62.31 28th 11th 10th 8
Roofing 9.22 155th 35th 26th -3
Self Storage Companies 16.44 65th 25th 23rd 17
Average 29.40 14th 5th 5th 18
Legal Family Law 29.74 50th 22nd 17th NA
Law Firms 5.91 179th 40th 29th 27
Personal Injury Law 232.78 5th 2nd 2nd NA
Average 85.51 6th 3rd 3rd 16
Real Estate Apartment Rentals 1.55 135th 35th 27th -31
Condos 1.50 124th 37th 27th -17
New Home Developers 2.95 134th 43rd 36th -17
Realtors 2.31 134th 38th 30th -31
Average 2.07 155th 42nd 34th -24
Shopping Florists 10.29 8th 5th 5th 38
Average 10.29 8th 5th 5th 38
Travel Car Rentals 3.00 98th 31st 25th 2
Hotels 3.87 122nd 45th 35th -18
Average 3.44 127th 35th 25th -8

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.