Findings for PPC in Long Beach

Long Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Long Beach was the 83rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Long Beach also ranks amongst the least expensive cities in California, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 7% Lower in Long Beach than Torrance

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Long Beach are 7% lower than in Torrance. The average price of a click in Long Beach is $12.20.

This price difference is interesting though, given the population of Torrance is less than Long Beach.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sacramento, and found the average price of a click in Long Beach was 31% lower than in Sacramento.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Long Beach

Summary PPC Stats for Long Beach for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.20 83rd 21st 17th -1
Automotive/Vehicle Auto Insurance 45.87 118th 32nd 24th -3
Auto Parts 1.81 44th 22nd 20th NA
Dealerships 4.14 63rd 9th 5th NA
Tires 3.18 99th 34th 30th -6
Towing 2.92 98th 33rd 26th NA
Average 17.31 69th 15th 10th -4
B2B Printers 14.70 3rd 1st 1st NA
Average 14.70 3rd 2nd 2nd NA
Entertainment/Recreation Restaurants 1.19 125th 37th 33rd 35
Average 1.19 125th 37th 33rd 35
Finance Insurance 68.00 18th 8th 8th NA
Payday Loans 11.03 48th 13rd 12nd -5
Average 30.02 42nd 13rd 12nd NA
Health, Beauty & Fitness Chiropractors 8.85 65th 19th 11th -32
Cosmetic Surgery 5.48 75th 23rd 16th NA
Dentists 8.91 172nd 50th 39th -9
Martial Arts 0.31 107th 33rd 28th 0
Massage Therapy 2.39 99th 23rd 12nd NA
Optometrists 2.78 100th 32nd 24th NA
Average 6.66 201st 59th 47th -13
Home & Garden Appliance Repair 15.82 26th 13rd 13rd NA
Furniture 1.33 200th 63rd 52nd -36
Garage Doors 22.14 76th 34th 32nd -20
Landscapers 2.29 160th 38th 28th NA
Moving Companies 19.42 33rd 11th 10th 0
Pest Control 32.99 32nd 12nd 10th NA
Plumbers 54.96 38th 13rd 12nd -12
Roofing 9.37 119th 28th 18th 60
Self Storage Companies 13.55 55th 19th 18th 28
Average 20.58 44th 17th 17th NA
Legal Criminal Lawyers 33.88 57th 15th 12nd NA
Law Firms 10.20 118th 31st 21st NA
Average 16.12 157th 39th 29th NA
Real Estate Apartment Rentals 1.41 117th 34th 27th 10
Condos 1.28 108th 29th 21st NA
New Home Developers 2.68 133rd 42nd 34th -27
Realtors 1.69 171st 52nd 42nd -8
Average 1.73 154th 44th 35th -10
Shopping Florists 5.19 127th 35th 30th -1
Average 5.19 127th 35th 30th -1
Travel Car Rentals 3.23 40th 13rd 11th -1
Hotels 2.87 150th 46th 35th -1
Average 3.05 92nd 24th 18th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.