Findings for PPC in Long Beach

Long Beach Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Long Beach was the 13rd most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2016. Long Beach also ranks amongst the most expensive cities in California, ranking 10th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Long Beach Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Long Beach keywords increased by 10% in September 2016.

Google Adwords Keyword Prices 20% Higher in Long Beach than Torrance

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Long Beach are 20% higher than in Torrance. The average price of a click in Long Beach is $16.76.

This price difference is understandable though, given the population of Torrance is less than Long Beach, which generally means less competition and therefore lower prices.

To understand if prices in Long Beach are relatively low, we also compared prices with Staten Island which has a similar population, and found the average price of a click in Long Beach was 13% higher than in Staten Island. This suggests that perhaps Long Beach prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Long Beach

Summary PPC Stats for Long Beach for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.76 58th 13rd 10th 10
Automotive/Vehicle Auto Insurance 32.50 140th 31st 22nd 67
Dealerships 2.52 182nd 50th 40th NA
Tires 2.50 196th 69th 60th -13
Towing 1.84 179th 60th 49th -13
Average 12.36 118th 21st 14th 8
B2B Office Furniture 5.37 73rd 21st 18th 33
Printers 9.94 43rd 16th 13rd 0
Average 7.66 58th 20th 17th NA
Entertainment/Recreation Restaurants 5.03 66th 17th 13rd 11
Average 5.03 66th 17th 13rd 11
Finance Insurance 56.28 37th 12nd 7th NA
Payday Loans 6.96 75th 31st 29th -35
Average 23.40 73rd 18th 13rd NA
Health, Beauty & Fitness Chiropractors 10.00 71st 12nd 6th 5
Cosmetic Surgery 21.12 5th 1st 1st NA
Dentists 10.76 138th 47th 38th -15
Martial Arts 5.16 29th 11th 9th -22
Massage Therapy 5.99 84th 15th 9th -21
Average 10.61 92nd 27th 22nd 28
Home & Garden Appliance Repair 12.99 121st 46th 41st 20
Furniture 3.32 117th 33rd 29th -6
Garage Doors 29.18 77th 31st 30th 80
Landscapers 3.29 161st 39th 30th 61
Moving Companies 19.40 79th 25th 21st -31
Pest Control 22.50 91st 39th 32nd -8
Plumbers 51.43 57th 24th 21st -22
Roofing 13.46 123rd 26th 19th 21
Self Storage Companies 12.97 52nd 11th 11th -9
Average 20.00 88th 37th 34th 10
Legal Family Law 23.42 65th 22nd 17th 11
Law Firms 17.01 122nd 32nd 25th -3
Personal Injury Law 177.00 26th 5th 5th NA
Average 71.41 20th 5th 5th 1
Real Estate Apartment Rentals 1.82 104th 27th 23rd -5
Condos 1.36 117th 32nd 22nd -12
New Home Developers 4.13 73rd 14th 12nd 39
Realtors 1.77 131st 36th 29th 4
Average 2.03 136th 37th 31st 4
Shopping Florists 10.19 14th 8th 7th -8
Average 10.19 14th 8th 7th -8
Travel Car Rentals 3.39 74th 25th 22nd -1
Hotels 4.22 124th 41st 31st 0
Average 3.80 116th 33rd 24th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.