Findings for PPC in Long Beach

Long Beach Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Long Beach was the 13rd most expensive city in Pacific States in keyword bids in Google Adwords for the month of August 2016. Long Beach also ranks amongst the most expensive cities in California, ranking 10th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Modesto ranked as the least expensive city.

Year over Year Google Adwords Prices for Long Beach are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Long Beach keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 39% Higher in Long Beach than Torrance

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Long Beach are 39% higher than in Torrance. The average price of a click in Long Beach is $17.13.

This price difference is understandable though, given the population of Torrance is less than Long Beach, which generally means less competition and therefore lower prices.

To understand if prices in Long Beach are relatively low, we also compared prices with Staten Island which has a similar population, and found the average price of a click in Long Beach was 24% higher than in Staten Island. This suggests that perhaps Long Beach prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Long Beach

Summary PPC Stats for Long Beach for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.13 53rd 13rd 10th 8
Automotive/Vehicle Auto Insurance 92.84 13rd 5th 5th 58
Auto Parts 1.90 89th 28th 21st 0
Dealerships 3.48 135th 36th 28th NA
Tires 4.20 120th 47th 43rd 85
Towing 3.91 135th 44th 36th 17
Average 23.41 23rd 5th 4th 26
B2B Office Furniture 14.66 1st 1st 1st 235
Printers 4.56 84th 26th 20th 0
Average 9.61 28th 9th 9th NA
Entertainment/Recreation Restaurants 3.56 105th 27th 22nd -32
Average 3.56 105th 27th 22nd -32
Finance Insurance 132.19 3rd 3rd 3rd NA
Payday Loans 9.00 107th 50th 46th -2
Average 70.60 6th 1st 1st NA
Health, Beauty & Fitness Chiropractors 9.00 93rd 17th 8th 21
Dentists 15.78 38th 11th 10th 28
Martial Arts 3.34 64th 24th 18th 0
Optometrists 1.36 122nd 39th 31st NA
Average 11.29 72nd 23rd 20th 7
Home & Garden Appliance Repair 21.07 34th 15th 12nd 0
Furniture 4.94 52nd 12nd 8th 50
Garage Doors 10.71 169th 64th 56th -16
Landscapers 4.25 127th 26th 18th 24
Moving Companies 28.09 24th 7th 7th -11
Pest Control 20.72 127th 58th 50th -26
Plumbers 69.34 22nd 12nd 10th -9
Roofing 18.25 80th 7th 2nd -3
Self Storage Companies 14.44 50th 14th 14th 0
Average 22.96 68th 29th 27th 1
Legal Law Firms 15.91 150th 41st 33rd NA
Personal Injury Law 127.73 66th 14th 13rd NA
Average 71.82 31st 9th 8th NA
Real Estate Apartment Rentals 1.55 129th 31st 23rd 0
Condos 1.28 144th 47th 36th 0
New Home Developers 4.09 105th 31st 29th 0
Realtors 1.82 178th 56th 48th 0
Average 2.09 152nd 48th 40th 0
Shopping Florists 11.78 8th 3rd 3rd 0
Average 11.78 8th 3rd 3rd 0
Travel Car Rentals 3.81 56th 16th 15th 0
Hotels 5.06 69th 22nd 15th 0
Average 4.44 60th 18th 13rd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.