Findings for PPC in Los Angeles

Los Angeles Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Los Angeles was the 20th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Los Angeles also ranks amongst the most expensive cities in California, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Los Angeles are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Los Angeles keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 55% Higher in Los Angeles than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Los Angeles are 55% higher than in Glendale. The average price of a click in Los Angeles is $20.94.

This price difference is understandable though, given the population of Glendale is less than Los Angeles, which generally means less competition and therefore lower prices.

To understand if prices in Los Angeles are relatively low, we also compared prices with Chicago which has a similar population, and found the average price of a click in Los Angeles was 17% higher than in Chicago. This suggests that perhaps Los Angeles prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Los Angeles

Summary PPC Stats for Los Angeles for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.94 20th 4th 2nd -2
Automotive/Vehicle Auto Insurance 53.71 99th 20th 13rd -17
Auto Parts 1.23 134th 41st 33rd -15
Dealerships 3.85 137th 32nd 25th 6
Tires 3.51 148th 43rd 37th -1
Towing 4.58 73rd 21st 15th 5
Average 17.04 84th 18th 11th -4
B2B Office Furniture 9.17 19th 4th 4th -1
Printers 11.91 7th 4th 3rd 7
Trade Show Displays 30.92 12nd 4th 3rd -3
Average 17.33 3rd 2nd 2nd 1
Entertainment/Recreation Restaurants 3.86 11th 5th 3rd 62
Average 3.86 11th 5th 3rd 62
Finance Credit Counselling 34.83 14th 4th 3rd NA
Insurance 23.57 84th 22nd 15th -26
Mortgages 26.42 10th 2nd 2nd 27
Payday Loans 13.06 53rd 15th 15th -2
Average 26.45 68th 12nd 7th NA
Health, Beauty & Fitness Chiropractors 10.59 80th 22nd 15th 32
Cosmetic Surgery 16.45 8th 4th 3rd 29
Dentists 14.27 84th 29th 23rd -6
Martial Arts 4.49 47th 12nd 10th -34
Massage Therapy 11.90 19th 5th 2nd 0
Optometrists 7.74 26th 13rd 12nd -42
Physiotherapy 4.88 4th 1st 1st -68
Weight Loss Surgery 70.41 1st 1st 1st NA
Average 15.54 16th 4th 2nd 1
Home & Garden Appliance Repair 27.94 20th 14th 14th -4
Furniture 5.54 11th 2nd 2nd 9
Garage Doors 28.37 95th 47th 44th -13
Landscapers 4.41 86th 22nd 14th 13
Moving Companies 27.90 11th 2nd 2nd -8
Pest Control 23.67 107th 49th 42nd -6
Plumbers 80.17 11th 2nd 2nd 17
Roofing 16.05 87th 16th 7th -21
Self Storage Companies 16.99 42nd 13rd 11th 6
Windows and Doors 10.09 47th 6th 5th -14
Average 23.19 58th 24th 24th -5
Legal Criminal Lawyers 35.88 51st 10th 8th -28
Family Law 30.31 38th 12nd 8th 2
Law Firms 13.29 152nd 33rd 26th -11
Personal Injury Law 129.85 53rd 12nd 11th 18
Real Estate Lawyers 12.52 27th 8th 4th 1
Average 43.28 93rd 26th 22nd -3
Real Estate Apartment Rentals 2.75 38th 8th 6th -18
Condos 1.69 107th 29th 22nd -24
New Home Developers 3.87 98th 28th 25th 2
Realtors 2.60 121st 31st 26th -16
Average 2.71 90th 16th 13rd -15
Shopping Florists 7.96 37th 10th 9th 0
Average 7.96 37th 10th 9th 0
Travel Car Rentals 4.59 16th 7th 7th 0
Hotels 4.22 102nd 29th 19th 2
Average 4.40 47th 15th 10th 1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.