Findings for PPC in Los Angeles

Los Angeles Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Los Angeles was the 19th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Los Angeles also ranks amongst the most expensive cities in California, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 83% Higher in Los Angeles than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Los Angeles are 83% higher than in Glendale. The average price of a click in Los Angeles is $17.83.

This price difference is understandable though, given the population of Glendale is less than Los Angeles, which generally means less competition and therefore lower prices.

To understand if prices in Los Angeles are relatively low, we also compared prices with Chicago which has a similar population, and found the average price of a click in Los Angeles was 10% higher than in Chicago. This suggests that perhaps Los Angeles prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Los Angeles

Summary PPC Stats for Los Angeles for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.83 19th 4th 3rd -2
Automotive/Vehicle Auto Insurance 64.05 68th 16th 11th 51
Auto Parts 1.13 121st 55th 47th -20
Auto Wreckers 5.10 4th 3rd 3rd -29
Dealerships 3.12 120th 23rd 17th -8
Tires 3.32 87th 29th 26th -8
Towing 3.00 94th 32nd 25th -12
Average 17.04 71st 16th 11th -1
B2B Office Furniture 6.01 39th 11th 9th -13
Printers 7.34 49th 18th 15th -22
Trade Show Displays 21.22 4th 2nd 2nd NA
Average 9.58 17th 8th 6th -17
Entertainment/Recreation Restaurants 1.36 105th 31st 28th -14
Average 1.36 105th 31st 28th -14
Finance Credit Counselling 24.91 17th 4th 3rd NA
Insurance 24.83 97th 27th 23rd 11
Mortgages 9.49 46th 10th 7th 0
Payday Loans 7.84 79th 30th 26th 6
Average 21.46 89th 26th 23rd NA
Health, Beauty & Fitness Chiropractors 7.59 87th 25th 17th 2
Cosmetic Surgery 13.46 11th 4th 4th -17
Dentists 13.63 44th 11th 8th -11
Martial Arts 4.45 9th 4th 3rd -4
Massage Therapy 10.40 24th 4th 3rd 0
Optometrists 5.45 33rd 11th 8th -15
Physiotherapy 3.27 3rd 1st 1st 134
Weight Loss Surgery 20.12 1st 1st 1st NA
Average 11.44 34th 7th 5th -3
Home & Garden Appliance Repair 27.26 4th 3rd 3rd 33
Furniture 3.73 13rd 1st 1st -14
Garage Doors 16.61 99th 48th 43rd 20
Landscapers 2.68 146th 34th 24th -37
Moving Companies 24.31 9th 3rd 3rd -6
Pest Control 29.99 51st 24th 19th 25
Plumbers 58.80 32nd 9th 9th -10
Roofing 13.09 80th 17th 11th -6
Self Storage Companies 13.68 53rd 18th 17th 0
Windows and Doors 7.04 55th 14th 10th 7
Average 19.15 55th 23rd 22nd 4
Legal Criminal Lawyers 44.07 38th 10th 8th -8
Family Law 27.06 31st 11th 9th 8
Law Firms 13.77 82nd 17th 10th 7
Personal Injury Law 116.09 28th 3rd 3rd 4
Average 41.36 43rd 8th 6th -1
Real Estate Apartment Rentals 1.62 92nd 25th 21st -15
Condos 2.77 21st 3rd 3rd NA
New Home Developers 3.08 97th 24th 19th 1
Real Estate Lawyers 8.49 30th 9th 6th NA
Realtors 2.38 95th 26th 20th -18
Average 2.39 84th 19th 12nd -11
Shopping Florists 7.29 27th 6th 6th -1
Average 7.29 27th 6th 6th -1
Travel Car Rentals 3.57 21st 7th 6th -1
Hotels 3.32 98th 26th 17th -1
Average 3.44 52nd 16th 11th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.