Findings for PPC in Los Angeles

Los Angeles Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Los Angeles was the 6th most expensive city in Pacific States in keyword bids in Google Adwords for the month of April 2015. Los Angeles also ranks amongst the most expensive cities in California, ranking 5th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 132% Higher in Los Angeles than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Los Angeles are 132% higher than in Glendale. The average price of a click in Los Angeles is $19.33.

This price difference is understandable though, given the population of Glendale is less than Los Angeles, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Los Angeles

Summary PPC Stats for Los Angeles for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.33 30th 6th 5th 3
Automotive/Vehicle Auto Insurance 51.82 131st 34th 26th -41
Auto Parts 1.72 92nd 33rd 27th 35
Dealerships 5.04 41st 11th 8th 8
Tires 4.08 89th 29th 27th -20
Towing 4.08 120th 45th 38th 30
Average 14.96 119th 30th 22nd 1
B2B Office Furniture 7.94 16th 5th 5th 15
Printers 11.30 24th 7th 4th -6
Trade Show Displays 26.83 12nd 4th 3rd 43
Average 13.06 8th 4th 4th 17
Entertainment/Recreation Restaurants 1.87 49th 20th 17th 0
Average 1.87 49th 20th 17th 0
Finance Credit Counselling 27.25 18th 5th 4th NA
Insurance 20.62 112nd 34th 25th -6
Mortgages 18.99 15th 3rd 1st 25
Payday Loans 16.87 41st 19th 19th 63
Average 22.96 106th 31st 24th NA
Health, Beauty & Fitness Chiropractors 9.02 117th 28th 18th -22
Cosmetic Surgery 15.79 15th 5th 5th 3
Dentists 22.49 9th 4th 3rd 2
Martial Arts 5.42 21st 5th 3rd 21
Optometrists 5.53 49th 13rd 10th -12
Physiotherapy 13.25 1st 1st 1st 522
Average 15.37 21st 9th 7th 25
Home & Garden Appliance Repair 35.56 5th 4th 4th -7
Furniture 5.01 12nd 4th 4th 12
Garage Doors 33.22 69th 34th 33rd 7
Landscapers 4.06 106th 23rd 13rd -21
Moving Companies 30.77 18th 9th 6th -2
Pest Control 23.94 108th 51st 43rd -22
Plumbers 74.34 20th 11th 11th -15
Roofing 15.28 89th 14th 6th -6
Self Storage Companies 18.35 33rd 11th 10th 7
Windows and Doors 8.99 49th 10th 8th 23
Average 23.67 45th 20th 20th -2
Legal Criminal Lawyers 42.59 48th 7th 7th -9
Family Law 29.29 39th 12nd 10th 0
Law Firms 16.03 88th 21st 15th -12
Personal Injury Law 86.30 96th 30th 25th -25
Real Estate Lawyers 16.44 15th 4th 3rd 47
Average 36.78 91st 26th 24th -1
Real Estate Apartment Rentals 2.07 90th 21st 15th -1
Condos 1.79 98th 28th 20th -18
New Home Developers 3.40 118th 32nd 28th -6
Realtors 2.75 96th 26th 19th -5
Average 2.51 107th 25th 19th -7
Shopping Florists 8.20 19th 8th 8th -9
Average 8.20 19th 8th 8th -9
Travel Car Rentals 5.50 6th 1st 1st -48
Hotels 5.93 17th 6th 4th 29
Average 5.72 6th 2nd 2nd -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.