Findings for PPC in Los Angeles

Los Angeles Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Los Angeles was the 17th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Los Angeles also ranks amongst the most expensive cities in California, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Los Angeles Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Los Angeles keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 62% Higher in Los Angeles than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Los Angeles are 62% higher than in Glendale. The average price of a click in Los Angeles is $19.63.

This price difference is understandable though, given the population of Glendale is less than Los Angeles, which generally means less competition and therefore lower prices.

To understand if prices in Los Angeles are relatively low, we also compared prices with Chicago which has a similar population, and found the average price of a click in Los Angeles was 7% higher than in Chicago. This suggests that perhaps Los Angeles prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Los Angeles

Summary PPC Stats for Los Angeles for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.63 17th 2nd 2nd 10
Automotive/Vehicle Auto Insurance 68.56 56th 10th 5th -9
Auto Parts 1.15 142nd 46th 38th -20
Auto Wreckers 5.31 3rd 3rd 3rd 0
Dealerships 3.30 122nd 26th 20th 14
Tires 3.45 104th 37th 33rd -7
Towing 2.90 120th 37th 27th 33
Average 17.06 73rd 10th 6th 4
B2B Office Furniture 7.07 12nd 4th 4th 4
Printers 9.12 34th 10th 8th 34
Trade Show Displays 17.67 14th 3rd 2nd 9
Average 10.01 13rd 5th 5th 16
Entertainment/Recreation Restaurants 2.30 56th 16th 15th 7
Average 2.30 56th 16th 15th 7
Finance Credit Counselling 17.70 45th 11th 8th -8
Insurance 27.10 92nd 23rd 16th -6
Mortgages 22.11 9th 2nd 2nd 334
Payday Loans 9.87 71st 18th 16th -20
Average 21.63 92nd 21st 15th 43
Health, Beauty & Fitness Chiropractors 9.83 77th 14th 10th -20
Cosmetic Surgery 16.53 10th 3rd 3rd 0
Dentists 19.23 20th 8th 7th 30
Martial Arts 5.25 17th 5th 4th 0
Massage Therapy 14.54 12nd 3rd 3rd 0
Optometrists 4.59 56th 17th 13rd 0
Physiotherapy 2.97 5th 2nd 2nd 0
Weight Loss Surgery 57.24 1st 1st 1st NA
Average 16.13 10th 5th 4th 7
Home & Garden Appliance Repair 30.16 9th 5th 5th 23
Furniture 4.30 11th 2nd 2nd 3
Garage Doors 27.63 70th 38th 35th 42
Landscapers 4.43 97th 24th 18th 26
Moving Companies 25.20 41st 12nd 10th 7
Pest Control 27.38 57th 29th 25th 26
Plumbers 90.23 4th 2nd 2nd 5
Roofing 16.47 71st 11th 5th 21
Self Storage Companies 14.55 67th 18th 16th 1
Windows and Doors 8.72 34th 8th 5th 26
Average 24.34 27th 12nd 12nd 18
Legal Criminal Lawyers 34.55 53rd 12nd 9th -6
Family Law 26.77 39th 9th 7th 8
Law Firms 13.21 89th 18th 11th -18
Personal Injury Law 106.85 58th 14th 13rd -5
Real Estate Lawyers 13.42 24th 5th 4th 0
Average 39.43 82nd 19th 15th -6
Real Estate Apartment Rentals 2.48 56th 9th 7th -29
Condos 3.16 38th 5th 5th -3
New Home Developers 3.93 101st 25th 20th 3
Realtors 2.78 102nd 25th 20th 9
Average 3.01 78th 12nd 10th -4
Shopping Florists 8.41 29th 11th 9th 14
Average 8.41 29th 11th 9th 14
Travel Car Rentals 6.11 8th 4th 4th 36
Hotels 4.50 51st 15th 12nd 11
Average 5.30 17th 8th 5th 24

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.