Findings for PPC in Los Angeles

Los Angeles Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Los Angeles was the 10th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Los Angeles also ranks amongst the most expensive cities in California, ranking as 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 34% Higher in Los Angeles than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Los Angeles are 34% higher than in Glendale. The average price of a click in Los Angeles is $20.15.

This price difference is understandable though, given the population of Glendale is less than Los Angeles, which generally means less competition and therefore lower prices.

To understand if prices in Los Angeles are relatively low, we also compared prices with Chicago which has a similar population, and found the average price of a click in Los Angeles was 20% higher than in Chicago. This suggests that perhaps Los Angeles prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Los Angeles

Summary PPC Stats for Los Angeles for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.15 10th 1st 1st 8
Automotive/Vehicle Auto Body 8.68 29th 14th 11th -20
Auto Brokers 2.69 10th 3rd 2nd 42
Auto Insurance 75.11 58th 13rd 8th 19
Auto Parts 1.43 120th 37th 31st 11
Dealerships 2.94 136th 32nd 24th -20
Driver Training 2.56 4th 2nd 2nd -12
Tires 3.43 85th 27th 23rd 0
Towing 2.59 110th 40th 30th -18
Average 15.78 80th 15th 9th 0
B2B Architects 2.11 50th 16th 12nd 17
Freight Forwarding 6.71 2nd 2nd 1st 11
IT Support 38.86 10th 6th 6th 8
Office Furniture 6.65 12nd 3rd 3rd 0
Printers 8.49 20th 5th 5th -13
Trade Show Displays 14.91 12nd 3rd 2nd -14
Video Production 7.91 28th 6th 4th -6
Average 13.86 10th 6th 6th 2
Entertainment/Recreation Restaurants 2.11 58th 21st 17th 15
Average 2.11 58th 21st 17th 15
Finance Credit Counselling 20.32 29th 3rd 3rd NA
Currency Exchange 1.52 30th 11th 7th 2
Insurance 29.88 88th 23rd 15th -1
Mortgages 6.29 50th 10th 6th -36
Payday Loans 12.20 57th 26th 25th -9
Average 18.25 96th 29th 23rd 0
Health, Beauty & Fitness Acupuncture 6.27 25th 9th 6th 15
Chiropractors 12.43 35th 8th 4th 22
Cosmetic Surgery 16.47 10th 3rd 3rd 18
Dentists 17.32 19th 5th 4th 22
Jewellers 9.36 3rd 1st 1st 10
Martial Arts 5.25 17th 5th 4th 10
Massage Therapy 14.53 12nd 3rd 3rd 6
Optometrists 4.57 57th 17th 13rd -14
Physiotherapy 2.97 6th 3rd 2nd 9
Weight Loss Surgery 57.11 1st 1st 1st 0
Average 14.94 11th 3rd 2nd 11
Home & Garden Appliance Repair 27.96 7th 4th 4th -4
Electricians 14.15 43rd 10th 8th -21
Furniture 4.12 10th 3rd 3rd 31
Garage Doors 20.74 96th 50th 47th -2
Home Security 34.71 47th 10th 8th -6
Interior Designers 6.56 13rd 3rd 2nd 9
Landscapers 3.67 104th 25th 16th -25
Mold Detection and Remova 50.20 5th 1st 1st 42
Moving Companies 23.52 36th 12nd 11th -8
Pest Control 27.99 46th 17th 16th -13
Plumbers 86.84 7th 4th 4th 35
Roofing 15.07 77th 11th 5th 10
Self Storage Companies 15.13 44th 10th 9th 6
Windows and Doors 5.22 67th 10th 8th -12
Average 23.23 32nd 12nd 12nd 0
Legal Criminal Lawyers 49.25 44th 12nd 8th 48
Disability Lawyers 14.10 21st 4th 3rd -15
Employment Lawyers 27.42 3rd 2nd 2nd 1
Family Law 24.04 41st 15th 11th 28
Immigration Lawyers 17.20 12nd 5th 5th 63
Law Firms 15.55 68th 10th 7th 15
Personal Injury Law 113.93 36th 9th 8th 0
Real Estate Lawyers 11.61 27th 7th 4th 12
Traffic Law 90.03 20th 7th 7th 58
Average 41.20 50th 19th 16th 20
Real Estate Apartment Rentals 3.49 16th 3rd 2nd 78
Condos 3.57 19th 4th 4th 0
New Home Developers 3.80 97th 24th 20th 7
Property Management 4.79 64th 20th 19th -7
Realtors 3.34 82nd 23rd 17th 14
Average 3.63 48th 8th 7th 20
Shopping Florists 7.37 38th 15th 11th -1
Average 8.22 10th 7th 7th 5
Travel Car Rentals 4.48 15th 5th 5th 0
Hotels 4.04 50th 14th 10th 11
Average 4.26 25th 8th 5th 6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.