Findings for PPC in Modesto

Modesto Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Modesto was the 78th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Modesto also ranks amongst the least expensive cities in California, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Modesto Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Modesto keywords increased by 18% in September 2016.

Google Adwords Keyword Prices 55% Higher in Modesto than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Modesto are 55% higher than in Stockton. The average price of a click in Modesto is $14.89.

This price differential is somewhat surprising however, as Stockton has a larger population than Modesto.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Fayetteville, and found the average price of a click in Modesto was 153% higher than in Fayetteville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Modesto


Summary PPC Stats for Modesto for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.89 78th 18th 14th 18
Automotive/Vehicle Auto Insurance 68.17 56th 7th 3rd 194
Auto Parts 1.99 67th 18th 11th 45
Auto Wreckers 1.85 23rd 12nd 7th -9
Dealerships 3.34 126th 26th 18th NA
Tires 2.77 178th 61st 53rd -13
Towing 5.23 59th 24th 19th 18
Average 19.42 52nd 5th 3rd 44
B2B Office Furniture 2.10 150th 48th 37th -56
Average 2.10 163rd 53rd 42nd NA
Entertainment/Recreation Restaurants 1.29 200th 58th 46th 18
Average 1.29 200th 58th 46th 18
Finance Credit Counselling 11.57 59th 16th 12nd NA
Insurance 119.78 6th 4th 2nd 46
Payday Loans 5.54 110th 44th 39th 103
Average 35.61 23rd 6th 4th NA
Health, Beauty & Fitness Chiropractors 5.84 162nd 44th 33rd 107
Cosmetic Surgery 10.96 34th 12nd 8th 12
Dentists 8.09 214th 64th 52nd -13
Massage Therapy 3.46 119th 25th 14th 0
Optometrists 0.24 134th 37th 28th NA
Average 7.07 222nd 68th 56th 4
Home & Garden Appliance Repair 18.49 41st 16th 16th 58
Furniture 3.13 138th 43rd 38th 7
Garage Doors 19.18 126th 53rd 49th 422
Landscapers 1.30 226th 68th 55th -7
Moving Companies 6.12 199th 61st 50th -79
Pest Control 31.13 34th 14th 10th 11
Plumbers 20.19 194th 66th 61st -23
Roofing 4.05 209th 54th 42nd -18
Self Storage Companies 6.07 221st 75th 65th -7
Windows and Doors 12.39 30th 5th 4th NA
Average 12.69 198th 67th 60th 37
Legal Family Law 18.03 87th 30th 24th NA
Law Firms 16.15 130th 35th 28th NA
Personal Injury Law 173.83 28th 6th 6th NA
Average 69.02 26th 7th 7th NA
Real Estate Apartment Rentals 0.63 254th 77th 64th -12
Condos 0.62 201st 62nd 51st 5
New Home Developers 2.15 186th 64th 56th -6
Realtors 1.53 172nd 52nd 43rd -23
Average 1.23 232nd 72nd 60th -10
Shopping Florists 3.47 200th 69th 59th -27
Average 3.47 200th 69th 59th -27
Travel Car Rentals 2.35 175th 62nd 53rd 3
Hotels 3.91 151st 51st 41st 0
Average 3.13 207th 64th 53rd 1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.