Findings for PPC in Modesto

Modesto Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Modesto was the 155th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Modesto also ranks amongst the least expensive cities in California, ranking as number 37th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 13% Lower in Modesto than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Modesto are 13% lower than in Stockton. The average price of a click in Modesto is $10.82.

This price differential is expected however, as Stockton has a larger population than Modesto.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fayetteville, and found the average price of a click in Modesto was 59% higher than in Fayetteville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Modesto


Summary PPC Stats for Modesto for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.82 155th 46th 37th 8
Automotive/Vehicle Auto Insurance 44.08 142nd 35th 26th -3
Auto Parts 4.90 4th 3rd 3rd 64
Auto Wreckers 3.20 12nd 6th 5th 331
Dealerships 2.56 210th 59th 48th NA
Tires 2.21 210th 69th 58th -46
Towing 0.65 186th 61st 48th -54
Average 12.25 143rd 34th 25th 34
B2B Office Furniture 3.11 144th 47th 36th -2
Average 3.11 157th 53rd 42nd NA
Entertainment/Recreation Restaurants 0.78 187th 63rd 54th 87
Average 0.78 187th 63rd 54th 87
Finance Credit Counselling 14.79 52nd 16th 12nd NA
Insurance 91.07 18th 6th 4th NA
Payday Loans 8.83 96th 38th 37th 30
Average 30.88 43rd 10th 7th NA
Health, Beauty & Fitness Chiropractors 2.84 232nd 70th 57th 5
Dentists 10.98 150th 58th 47th 40
Martial Arts 0.72 104th 31st 25th 0
Massage Therapy 1.26 135th 30th 19th -49
Optometrists 0.90 150th 49th 40th NA
Average 5.88 254th 79th 66th 5
Home & Garden Appliance Repair 11.43 155th 54th 45th 12
Furniture 2.09 172nd 48th 42nd -7
Garage Doors 36.52 54th 22nd 21st -8
Landscapers 0.89 169th 53rd 40th 0
Moving Companies 19.93 106th 33rd 28th 100
Pest Control 60.72 7th 5th 4th 16
Plumbers 26.57 137th 45th 37th -24
Roofing 8.90 160th 36th 27th 30
Self Storage Companies 10.59 176th 65th 56th -14
Windows and Doors 27.95 5th 2nd 2nd NA
Average 21.56 73rd 27th 24th 13
Legal Law Firms 3.18 212nd 53rd 41st NA
Average 3.18 233rd 63rd 51st NA
Real Estate Apartment Rentals 1.41 153rd 42nd 32nd 5
Condos 0.49 212nd 68th 58th NA
New Home Developers 2.51 160th 58th 49th -26
Realtors 1.30 237th 72nd 60th -18
Average 1.48 226th 67th 55th -13
Shopping Florists 6.79 85th 27th 23rd -5
Average 6.79 85th 27th 23rd -5
Travel Car Rentals 2.12 189th 64th 54th -10
Hotels 4.15 98th 36th 28th 11
Average 3.13 173rd 52nd 41st 1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.