Findings for PPC in Modesto

Modesto Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Modesto was the 184th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Modesto also ranks amongst the least expensive cities in California, ranking as number 43rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Modesto Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Modesto keywords increased by 14% in September 2014.

Google Adwords Keyword Prices 5% Lower in Modesto than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Modesto are 5% lower than in Stockton. The average price of a click in Modesto is $8.16.

This price differential is expected however, as Stockton has a larger population than Modesto.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Modesto


Summary PPC Stats for Modesto for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.16 184th 53rd 43rd 14
Automotive/Vehicle Auto Insurance 79.50 38th 11th 8th NA
Auto Parts 1.38 90th 45th 38th NA
Auto Wreckers 1.86 17th 11th 10th -19
Dealerships 1.45 237th 77th 66th NA
Tires 3.34 86th 28th 25th 292
Towing 1.35 140th 46th 37th NA
Average 9.69 130th 36th 29th NA
B2B Office Furniture 5.82 43rd 14th 12nd NA
Average 5.82 71st 21st 17th NA
Entertainment/Recreation Restaurants 2.05 40th 11th 11th 113
Average 2.05 40th 11th 11th 113
Finance Credit Counselling 7.78 64th 19th 15th NA
Payday Loans 7.64 85th 31st 27th -4
Average 7.68 148th 45th 36th NA
Health, Beauty & Fitness Chiropractors 5.00 153rd 52nd 40th -5
Cosmetic Surgery 5.80 71st 22nd 15th NA
Dentists 6.51 230th 69th 58th NA
Martial Arts 0.59 103rd 30th 25th 0
Optometrists 1.39 129th 43rd 34th NA
Average 4.67 263rd 78th 65th -1
Home & Garden Appliance Repair 6.62 150th 51st 47th NA
Furniture 1.80 162nd 43rd 32nd NA
Garage Doors 28.90 49th 18th 17th NA
Landscapers 3.77 119th 25th 17th NA
Moving Companies 7.58 167th 50th 39th NA
Pest Control 30.37 47th 22nd 17th NA
Plumbers 27.68 134th 50th 42nd -8
Self Storage Companies 7.51 198th 68th 59th 11
Average 16.38 92nd 40th 36th NA
Legal Law Firms 23.67 34th 4th 3rd NA
Average 23.67 128th 29th 23rd NA
Real Estate Apartment Rentals 1.02 162nd 44th 34th 8
Condos 0.43 192nd 68th 56th NA
New Home Developers 1.70 186th 68th 58th -14
Realtors 1.41 204th 60th 48th -17
Average 1.22 220th 67th 56th -1
Shopping Florists 5.56 103rd 29th 25th 0
Average 5.56 103rd 29th 25th 0
Travel Car Rentals 2.09 144th 48th 42nd -1
Hotels 2.76 161st 51st 40th -1
Average 2.42 178th 55th 44th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.