Findings for PPC in Murrieta

Murrieta Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murrieta was the 162nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Murrieta also ranks amongst the least expensive cities in California, ranking as number 43rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 26% Lower in Murrieta than Temecula

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murrieta are 26% lower than in Temecula. The average price of a click in Murrieta is $10.33.

This price difference is interesting though, given the population of Temecula is less than Murrieta.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Richmond, and found the average price of a click in Murrieta was 43% lower than in Richmond.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Murrieta

Summary PPC Stats for Murrieta for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.33 162nd 51st 43rd 2
Automotive/Vehicle Auto Insurance 8.78 169th 44th 33rd 0
Auto Parts 1.55 106th 31st 24th -10
Dealerships 3.10 180th 55th 47th NA
Tires 2.78 193rd 63rd 53rd 41
Average 3.80 217th 56th 44th 1
Entertainment/Recreation Restaurants 2.95 27th 10th 7th 45
Average 2.95 27th 10th 7th 45
Finance Credit Counselling 13.79 55th 17th 12nd NA
Payday Loans 13.99 48th 11th 11th 0
Average 13.89 131st 37th 28th NA
Health, Beauty & Fitness Chiropractors 4.99 204th 59th 47th -15
Dentists 15.49 54th 19th 14th -5
Martial Arts 3.17 68th 18th 15th -20
Optometrists 11.26 6th 5th 4th NA
Average 10.98 102nd 31st 27th -3
Home & Garden Appliance Repair 16.02 70th 28th 28th -14
Furniture 3.85 53rd 16th 16th -15
Garage Doors 37.35 57th 29th 28th 20
Moving Companies 16.12 119th 35th 29th 9
Pest Control 29.07 51st 25th 21st 58
Plumbers 32.70 122nd 48th 43rd 25
Self Storage Companies 11.86 123rd 47th 42nd -22
Average 21.49 79th 32nd 29th 5
Real Estate Apartment Rentals 1.70 119th 27th 21st -4
Condos 2.00 87th 17th 12nd 2
New Home Developers 4.20 82nd 20th 17th -5
Realtors 2.64 116th 28th 23rd -19
Average 2.63 97th 19th 16th -7
Shopping Florists 7.64 50th 16th 14th 45
Average 7.64 50th 16th 14th 45
Travel Car Rentals 3.68 56th 17th 15th 59
Hotels 2.86 207th 66th 53rd -1
Average 3.27 168th 51st 41st 29

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.