Findings for PPC in Murrieta

Murrieta Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murrieta was the 154th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Murrieta also ranks amongst the least expensive cities in California, ranking as number 37th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 28% Lower in Murrieta than Temecula

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murrieta are 28% lower than in Temecula. The average price of a click in Murrieta is $9.85.

This price difference is interesting though, given the population of Temecula is less than Murrieta.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Richmond, and found the average price of a click in Murrieta was 18% lower than in Richmond.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Murrieta

Summary PPC Stats for Murrieta for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.85 154th 46th 37th 3
Automotive/Vehicle Auto Insurance 47.95 110th 24th 16th 0
Dealerships 3.00 142nd 33rd 24th 76
Tires 3.97 72nd 27th 24th 28
Average 14.72 98th 18th 13rd 19
Entertainment/Recreation Restaurants 0.93 192nd 57th 48th 12
Average 0.93 192nd 57th 48th 12
Finance Insurance 47.51 44th 8th 5th 0
Average 47.51 19th 4th 4th 0
Health, Beauty & Fitness Chiropractors 3.82 202nd 60th 47th 10
Dentists 12.45 90th 26th 20th 4
Average 9.00 137th 42nd 35th 2
Home & Garden Appliance Repair 9.19 163rd 54th 47th 17
Furniture 2.86 86th 24th 23rd 3
Garage Doors 31.66 50th 26th 24th -1
Moving Companies 10.84 171st 55th 45th 3
Pest Control 30.63 39th 20th 16th 32
Plumbers 19.89 169th 63rd 55th -9
Self Storage Companies 13.50 95th 31st 28th 6
Average 16.91 122nd 54th 47th 4
Real Estate Apartment Rentals 1.39 162nd 42nd 34th -4
Condos 1.36 144th 51st 42nd -12
New Home Developers 3.78 109th 30th 24th 3
Realtors 2.63 118th 33rd 27th -7
Average 2.29 144th 39th 31st -5
Shopping Florists 3.99 196th 60th 50th 8
Average 3.99 196th 60th 50th 8
Travel Car Rentals 2.60 162nd 56th 46th NA
Hotels 1.86 226th 73rd 63rd 3
Average 2.23 239th 74th 63rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.