Findings for PPC in Murrieta

Murrieta Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murrieta was the 96th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Murrieta also ranks amongst the least expensive cities in California, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 37% Higher in Murrieta than Temecula

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murrieta are 37% higher than in Temecula. The average price of a click in Murrieta is $11.62.

This price difference is understandable though, given the population of Temecula is less than Murrieta, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Richmond, and found the average price of a click in Murrieta was 17% lower than in Richmond. This suggests that perhaps prices in Murrieta are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Murrieta

Summary PPC Stats for Murrieta for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.62 96th 27th 22nd 4
Automotive/Vehicle Auto Insurance 84.97 26th 9th 6th NA
Auto Parts 1.17 115th 52nd 44th NA
Dealerships 3.31 105th 18th 13rd NA
Tires 2.90 124th 47th 41st 3
Average 19.05 54th 11th 6th NA
Entertainment/Recreation Restaurants 0.78 183rd 58th 51st NA
Average 0.78 183rd 58th 51st NA
Finance Insurance 85.16 11th 5th 5th NA
Average 85.16 2nd 1st 1st NA
Health, Beauty & Fitness Chiropractors 2.29 222nd 70th 58th -18
Dentists 11.42 91st 23rd 17th NA
Martial Arts 1.58 87th 25th 20th -67
Average 7.63 162nd 48th 36th -5
Home & Garden Appliance Repair 4.70 170th 58th 49th -17
Furniture 1.78 165th 46th 35th NA
Garage Doors 24.34 69th 28th 27th NA
Landscapers 5.40 66th 13rd 8th NA
Moving Companies 15.14 82nd 25th 21st NA
Pest Control 28.25 70th 30th 24th NA
Plumbers 30.83 113rd 46th 39th 67
Self Storage Companies 15.87 29th 9th 8th -4
Average 17.40 75th 31st 29th 6
Real Estate Apartment Rentals 1.86 66th 17th 14th 79
Condos 0.89 145th 46th 37th NA
New Home Developers 3.08 98th 25th 20th 17
Realtors 2.43 90th 24th 18th NA
Average 2.17 101st 24th 16th 20
Shopping Florists 5.41 113rd 31st 27th NA
Average 5.41 113rd 31st 27th NA
Travel Car Rentals 2.24 123rd 38th 33rd NA
Hotels 3.14 118th 36th 26th -1
Average 2.84 122nd 30th 22nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.