Findings for PPC in Murrieta

Murrieta Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murrieta was the 187th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Murrieta also ranks amongst the least expensive cities in California, ranking as number 44th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 32% Lower in Murrieta than Temecula

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murrieta are 32% lower than in Temecula. The average price of a click in Murrieta is $9.28.

This price difference is interesting though, given the population of Temecula is less than Murrieta.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Richmond, and found the average price of a click in Murrieta was 14% lower than in Richmond.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Murrieta


Summary PPC Stats for Murrieta for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.28 187th 55th 44th -2
Automotive/Vehicle Auto Insurance 11.86 183rd 51st 39th -30
Auto Parts 1.21 119th 41st 31st -17
Dealerships 4.22 94th 20th 12nd NA
Tires 3.37 136th 42nd 37th -6
Average 5.17 200th 57th 45th -9
B2B Office Furniture 3.73 125th 42nd 35th NA
Average 3.73 145th 49th 40th NA
Entertainment/Recreation Restaurants 1.04 153rd 50th 42nd 21
Average 1.04 153rd 50th 42nd 21
Finance Payday Loans 19.70 12nd 5th 5th 0
Average 19.70 95th 26th 18th NA
Health, Beauty & Fitness Chiropractors 10.70 85th 20th 13rd 83
Dentists 15.45 66th 26th 21st -14
Optometrists 12.11 4th 1st 1st NA
Average 14.10 32nd 8th 6th 4
Home & Garden Appliance Repair 8.48 182nd 66th 55th -26
Furniture 2.27 150th 40th 36th -13
Garage Doors 36.37 55th 23rd 22nd 30
Moving Companies 31.12 20th 6th 5th 17
Pest Control 19.45 151st 55th 47th -12
Plumbers 17.33 190th 61st 52nd 0
Self Storage Companies 11.94 150th 57th 50th 5
Average 18.31 112nd 40th 36th 0
Real Estate Apartment Rentals 1.25 170th 48th 38th 0
Condos 1.67 109th 30th 20th -16
New Home Developers 3.30 111st 30th 25th -12
Realtors 2.74 97th 22nd 17th -5
Average 2.20 139th 34th 27th -7
Shopping Florists 8.12 36th 13rd 12nd 25
Average 8.12 36th 13rd 12nd 25
Travel Car Rentals 2.43 154th 50th 41st -52
Hotels 2.17 236th 76th 66th -21
Average 2.30 247th 74th 62nd -37

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.