Findings for PPC in Norwalk

Norwalk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norwalk was the 168th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Norwalk also ranks amongst the least expensive cities in California, ranking as number 41st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 59% Higher in Norwalk than Downey

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norwalk are 59% higher than in Downey. The average price of a click in Norwalk is $10.17.

This price differential is somewhat surprising however, as Downey has a larger population than Norwalk.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Temecula, and found the average price of a click in Norwalk was 26% lower than in Temecula.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norwalk


Summary PPC Stats for Norwalk for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.17 168th 51st 41st NA
Automotive/Vehicle Auto Parts 1.79 73rd 24th 18th 18
Dealerships 1.70 237th 74th 63rd NA
Tires 4.40 80th 20th 18th 6
Average 2.63 264th 78th 65th NA
Entertainment/Recreation Restaurants 0.98 162nd 53rd 44th 1
Average 0.98 162nd 53rd 44th 1
Health, Beauty & Fitness Chiropractors 4.05 212nd 61st 48th -16
Dentists 16.99 45th 16th 13rd 10
Massage Therapy 9.66 38th 8th 6th 0
Average 12.94 58th 20th 16th 1
Home & Garden Furniture 2.48 132nd 35th 32nd 31
Garage Doors 48.27 26th 10th 10th 0
Plumbers 65.79 20th 8th 7th 78
Self Storage Companies 9.00 198th 71st 61st -22
Average 26.48 25th 10th 9th 7
Legal Law Firms 4.65 196th 48th 37th NA
Average 4.65 221st 59th 47th NA
Real Estate Apartment Rentals 2.33 54th 9th 7th 26
Condos 0.82 186th 55th 45th NA
Realtors 1.90 181st 58th 47th 0
Average 1.97 165th 46th 36th 4
Shopping Florists 4.47 186th 63rd 55th -10
Average 4.47 186th 63rd 55th -10
Travel Car Rentals 3.00 98th 31st 25th NA
Hotels 4.68 62nd 17th 11th 3
Average 4.12 55th 14th 9th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.