Findings for PPC in Norwalk

Norwalk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norwalk was the 240th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Norwalk also ranks amongst the least expensive cities in California, ranking as number 59th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 18% Higher in Norwalk than Downey

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norwalk are 18% higher than in Downey. The average price of a click in Norwalk is $5.70.

This price differential is somewhat surprising however, as Downey has a larger population than Norwalk.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Temecula, and found the average price of a click in Norwalk was 32% lower than in Temecula.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norwalk


Summary PPC Stats for Norwalk for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.70 240th 71st 59th 2
Automotive/Vehicle Dealerships 1.58 234th 74th 63rd NA
Tires 3.36 84th 26th 23rd NA
Average 2.47 232nd 64th 51st NA
Entertainment/Recreation Restaurants 0.72 189th 62nd 54th 19
Average 0.72 189th 62nd 54th 19
Health, Beauty & Fitness Dentists 8.94 169th 47th 36th NA
Average 8.94 97th 27th 18th NA
Home & Garden Furniture 1.21 206th 68th 57th NA
Landscapers 8.98 22nd 4th 3rd NA
Pest Control 22.91 124th 53rd 46th NA
Plumbers 13.21 210th 71st 60th -43
Roofing 7.82 143rd 33rd 22nd NA
Self Storage Companies 16.36 23rd 5th 4th 49
Average 12.54 170th 65th 57th NA
Real Estate Apartment Rentals 1.53 103rd 29th 23rd 12
Condos 0.88 146th 47th 38th NA
Realtors 0.79 261st 79th 66th NA
Average 1.13 231st 71st 59th 0
Shopping Florists 3.11 213rd 70th 59th NA
Average 3.11 213rd 70th 59th NA
Travel Car Rentals 1.96 159th 53rd 46th NA
Hotels 2.70 164th 52nd 41st 0
Average 2.45 176th 54th 43rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.