Findings for PPC in Norwalk

Norwalk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norwalk was the 185th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Norwalk also ranks amongst the least expensive cities in California, ranking as number 46th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 62% Higher in Norwalk than Downey

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norwalk are 62% higher than in Downey. The average price of a click in Norwalk is $8.27.

This price differential is somewhat surprising however, as Downey has a larger population than Norwalk.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Temecula, and found the average price of a click in Norwalk was 21% lower than in Temecula.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norwalk


Summary PPC Stats for Norwalk for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.27 185th 56th 46th NA
Automotive/Vehicle Dealerships 2.40 168th 49th 38th NA
Tires 2.30 163rd 60th 52nd -13
Average 2.35 252nd 73rd 60th NA
Entertainment/Recreation Restaurants 0.95 173rd 54th 46th 7
Average 0.95 173rd 54th 46th 7
Health, Beauty & Fitness Dentists 7.10 228th 69th 56th -7
Average 7.10 189th 53rd 42nd NA
Home & Garden Appliance Repair 11.76 99th 36th 35th 0
Furniture 0.86 213rd 70th 58th NA
Garage Doors 38.92 37th 16th 16th 0
Moving Companies 35.40 2nd 1st 1st 76
Pest Control 14.93 173rd 65th 55th 0
Plumbers 22.74 159th 62nd 55th 27
Roofing 8.95 144th 28th 18th 147
Self Storage Companies 10.72 135th 49th 40th -28
Average 17.60 101st 41st 37th 17
Legal Law Firms 3.91 198th 47th 36th NA
Average 3.91 222nd 57th 45th NA
Real Estate Apartment Rentals 1.98 83rd 21st 16th 19
Condos 1.45 115th 33rd 26th NA
Realtors 1.63 211st 61st 50th 37
Average 1.75 215th 68th 57th 19
Travel Car Rentals 3.27 92nd 40th 33rd NA
Hotels 3.94 55th 17th 13rd 11
Average 3.72 59th 18th 14th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.