Findings for PPC in Oakland

Oakland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oakland was the 67th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Oakland also ranks amongst the least expensive cities in California, ranking as number 12nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Oakland Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Oakland keywords increased by 26% in September 2014.

Google Adwords Keyword Prices 74% Higher in Oakland than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oakland are 74% higher than in Berkeley. The average price of a click in Oakland is $13.09.

This price difference is understandable though, given the population of Berkeley is less than Oakland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Oakland was 26% lower than in Minneapolis. This suggests that perhaps prices in Oakland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oakland

Summary PPC Stats for Oakland for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.09 67th 14th 12nd 26
Automotive/Vehicle Auto Insurance 55.35 94th 25th 17th 0
Auto Parts 1.56 70th 33rd 28th 1
Dealerships 4.27 56th 7th 4th NA
Tires 3.60 68th 22nd 19th 37
Towing 3.01 93rd 31st 24th NA
Average 17.36 67th 14th 9th 15
B2B Office Furniture 2.13 121st 34th 25th -39
Printers 11.71 8th 4th 3rd NA
Average 5.32 82nd 26th 22nd -6
Entertainment/Recreation Restaurants 0.78 182nd 57th 50th -28
Average 0.78 182nd 57th 50th -28
Finance Insurance 65.46 20th 9th 9th NA
Mortgages 9.90 45th 9th 6th NA
Payday Loans 8.57 71st 25th 21st 4
Average 23.12 79th 23rd 20th NA
Health, Beauty & Fitness Chiropractors 10.56 41st 10th 3rd -4
Dentists 5.51 253rd 75th 62nd NA
Massage Therapy 2.86 91st 22nd 11th 25
Optometrists 14.67 1st 1st 1st NA
Average 7.06 185th 54th 42nd 54
Home & Garden Appliance Repair 10.88 80th 31st 31st NA
Furniture 2.50 83rd 10th 9th 1
Garage Doors 24.78 68th 27th 26th 2
Landscapers 1.69 180th 48th 37th NA
Moving Companies 19.44 32nd 10th 9th 1
Pest Control 32.73 34th 13rd 11th NA
Plumbers 38.96 78th 29th 24th 7
Roofing 15.84 49th 9th 5th 59
Self Storage Companies 16.01 28th 8th 7th 11
Windows and Doors 8.08 46th 12nd 9th NA
Average 17.67 70th 28th 26th NA
Legal Criminal Lawyers 64.91 16th 3rd 2nd NA
Family Law 15.18 63rd 17th 13rd NA
Law Firms 11.33 105th 24th 15th NA
Personal Injury Law 42.73 129th 30th 20th NA
Real Estate Lawyers 10.20 23rd 7th 4th NA
Average 27.03 113rd 26th 20th NA
Real Estate Apartment Rentals 1.00 164th 45th 35th -4
Condos 2.44 30th 6th 5th NA
New Home Developers 3.51 79th 16th 12nd 66
Realtors 1.90 150th 41st 32nd 2
Average 2.09 107th 28th 20th 9
Shopping Florists 6.53 47th 11th 11th -1
Average 6.53 47th 11th 11th -1
Travel Car Rentals 3.33 32nd 11th 9th -1
Hotels 3.46 85th 19th 10th -1
Average 3.39 55th 17th 12nd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.