Findings for PPC in Oakland

Oakland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oakland was the 102nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Oakland also ranks amongst the least expensive cities in California, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 3% Higher in Oakland than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oakland are 3% higher than in Berkeley. The average price of a click in Oakland is $12.29.

This price difference is understandable though, given the population of Berkeley is less than Oakland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Oakland was 19% lower than in Minneapolis. This suggests that perhaps prices in Oakland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oakland


Summary PPC Stats for Oakland for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.29 102nd 25th 20th 3
Automotive/Vehicle Auto Parts 1.28 129th 38th 32nd -15
Dealerships 2.05 206th 63rd 53rd 5
Tires 4.25 54th 18th 16th 33
Towing 3.38 106th 33rd 23rd 27
Average 2.74 234th 62nd 51st 8
B2B Office Furniture 5.77 23rd 9th 9th 22
Printers 2.60 80th 22nd 16th -37
Average 4.71 84th 24th 20th -5
Entertainment/Recreation Restaurants 1.12 168th 49th 41st -15
Average 1.12 168th 49th 41st -15
Finance Credit Counselling 3.82 68th 18th 15th 0
Mortgages 30.72 2nd 1st 1st 19
Payday Loans 10.73 60th 13rd 12nd -4
Average 14.00 121st 29th 22nd 2
Health, Beauty & Fitness Chiropractors 10.41 68th 12nd 8th 104
Cosmetic Surgery 2.88 108th 25th 16th NA
Dentists 7.58 221st 69th 57th 7
Martial Arts 5.76 9th 3rd 2nd 0
Massage Therapy 21.42 2nd 1st 1st 0
Average 9.02 135th 41st 34th 12
Home & Garden Appliance Repair 16.98 71st 26th 25th 13
Furniture 2.27 166th 47th 41st 5
Garage Doors 26.91 74th 41st 38th -28
Landscapers 4.17 102nd 25th 19th -7
Moving Companies 21.05 71st 21st 19th -6
Pest Control 19.11 120th 46th 41st -27
Plumbers 47.65 52nd 21st 20th 5
Roofing 11.00 136th 28th 21st -12
Self Storage Companies 14.43 69th 20th 18th 0
Windows and Doors 8.44 38th 10th 7th NA
Average 20.07 69th 24th 23rd -7
Legal Criminal Lawyers 31.68 60th 14th 11th -24
Family Law 11.05 80th 20th 15th NA
Law Firms 2.30 206th 49th 38th -20
Personal Injury Law 101.22 66th 16th 15th NA
Real Estate Lawyers 13.91 21st 3rd 3rd 0
Average 28.53 119th 27th 19th -11
Real Estate Apartment Rentals 1.42 157th 38th 30th 5
Condos 1.46 134th 45th 36th 7
New Home Developers 4.46 74th 12nd 8th 101
Realtors 2.26 157th 49th 41st 35
Average 2.32 141st 37th 30th 31
Shopping Florists 6.28 99th 29th 25th -12
Average 6.28 99th 29th 25th -12
Travel Car Rentals 4.49 31st 13rd 10th 24
Hotels 3.63 111st 39th 31st 9
Average 4.06 58th 18th 14th 16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.