Findings for PPC in Oceanside

Oceanside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oceanside was the 175th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Oceanside also ranks amongst the least expensive cities in California, ranking as number 41st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Oceanside Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Oceanside keywords increased by 14% in December 2014.

Google Adwords Keyword Prices 7% Higher in Oceanside than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oceanside are 7% higher than in Carlsbad. The average price of a click in Oceanside is $8.83.

This price difference is understandable though, given the population of Carlsbad is less than Oceanside, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Oceanside was 68% lower than in Fort Lauderdale. This suggests that perhaps prices in Oceanside are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oceanside

Summary PPC Stats for Oceanside for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.83 175th 50th 41st 14
Automotive/Vehicle Auto Parts 1.54 98th 26th 21st 17
Dealerships 2.18 196th 58th 48th 16
Tires 4.93 27th 8th 7th 466
Average 2.88 221st 58th 47th 67
Entertainment/Recreation Restaurants 0.87 200th 62nd 52nd 104
Average 0.87 200th 62nd 52nd 104
Finance Payday Loans 10.11 66th 15th 14th -31
Average 10.11 136th 34th 27th -6
Health, Beauty & Fitness Chiropractors 5.18 173rd 50th 37th 98
Dentists 11.34 122nd 35th 28th -10
Martial Arts 0.49 102nd 31st 24th 0
Average 7.48 205th 63rd 51st 6
Home & Garden Appliance Repair 16.50 79th 28th 27th 0
Furniture 2.50 132nd 37th 35th 0
Garage Doors 39.55 27th 12nd 11th 42
Landscapers 4.56 90th 20th 14th 30
Moving Companies 29.94 19th 4th 3rd 0
Pest Control 18.32 128th 47th 42nd -7
Plumbers 27.63 134th 54th 47th 6
Roofing 20.94 58th 7th 3rd 36
Self Storage Companies 12.42 115th 37th 34th 51
Windows and Doors 8.92 29th 4th 2nd NA
Average 18.93 90th 36th 32nd 15
Real Estate Apartment Rentals 1.42 158th 39th 31st 0
Condos 2.19 86th 22nd 17th -4
New Home Developers 3.74 111st 32nd 26th 7
Realtors 2.90 93rd 22nd 17th 10
Average 2.53 121st 28th 22nd 3
Travel Car Rentals 2.73 148th 50th 41st -22
Hotels 3.28 145th 50th 41st 25
Average 3.00 170th 54th 44th 2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.