Findings for PPC in Oceanside

Oceanside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oceanside was the 85th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Oceanside also ranks amongst the least expensive cities in California, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 28% Higher in Oceanside than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oceanside are 28% higher than in Carlsbad. The average price of a click in Oceanside is $14.33.

This price difference is understandable though, given the population of Carlsbad is less than Oceanside, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Oceanside was 33% lower than in Fort Lauderdale. This suggests that perhaps prices in Oceanside are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oceanside

Summary PPC Stats for Oceanside for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.33 85th 25th 19th NA
Automotive/Vehicle Auto Parts 0.63 166th 59th 49th -28
Dealerships 2.87 185th 53rd 42nd NA
Tires 6.83 15th 4th 4th 116
Towing 4.18 117th 44th 37th 0
Average 4.27 208th 59th 49th NA
Entertainment/Recreation Restaurants 0.92 166th 55th 46th -56
Average 0.92 166th 55th 46th -56
Finance Payday Loans 17.50 36th 17th 17th 63
Average 17.50 126th 40th 31st NA
Health, Beauty & Fitness Chiropractors 11.63 71st 15th 10th 52
Dentists 17.28 33rd 12nd 10th 11
Average 15.66 19th 8th 6th 8
Home & Garden Appliance Repair 26.79 25th 22nd 22nd 3
Furniture 4.31 24th 10th 10th 9
Garage Doors 41.27 41st 20th 20th -4
Landscapers 1.95 154th 42nd 31st NA
Moving Companies 13.47 147th 47th 37th -1
Pest Control 30.75 52nd 23rd 20th -29
Plumbers 56.17 39th 18th 17th 35
Roofing 17.05 79th 12nd 5th 33
Self Storage Companies 9.06 208th 73rd 63rd -35
Average 24.42 37th 15th 15th 1
Legal Law Firms 4.71 200th 50th 39th NA
Personal Injury Law 91.00 87th 24th 21st NA
Average 62.24 35th 11th 11th NA
Real Estate Apartment Rentals 1.46 162nd 43rd 33rd 10
Condos 2.52 57th 14th 8th 13
New Home Developers 5.03 48th 6th 6th 55
Realtors 3.25 60th 15th 11th -5
Average 2.98 70th 13rd 10th 14
Shopping Florists 9.07 8th 4th 4th 19
Average 9.07 8th 4th 4th 19
Travel Car Rentals 2.98 117th 36th 30th -5
Hotels 3.37 137th 42nd 35th -16
Average 3.17 149th 40th 31st -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.