Findings for PPC in Oceanside

Oceanside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oceanside was the 149th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Oceanside also ranks amongst the least expensive cities in California, ranking as number 40th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Oceanside are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Oceanside keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 3% Lower in Oceanside than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oceanside are 3% lower than in Carlsbad. The average price of a click in Oceanside is $11.72.

This price difference is interesting though, given the population of Carlsbad is less than Oceanside.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Lauderdale, and found the average price of a click in Oceanside was 48% lower than in Fort Lauderdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oceanside


Summary PPC Stats for Oceanside for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.72 149th 45th 40th 2
Automotive/Vehicle Auto Parts 1.13 126th 39th 30th -38
Dealerships 2.31 194th 60th 49th NA
Tires 4.77 82nd 29th 27th 9
Towing 6.29 59th 21st 16th 66
Average 4.26 228th 66th 55th 9
Entertainment/Recreation Restaurants 2.32 151st 41st 32nd 4
Average 2.32 151st 41st 32nd 4
Finance Payday Loans 13.32 56th 27th 26th -15
Average 13.32 148th 44th 35th NA
Health, Beauty & Fitness Chiropractors 10.23 71st 13rd 6th 69
Dentists 9.29 200th 62nd 50th -19
Massage Therapy 33.90 1st 1st 1st NA
Average 13.07 32nd 12nd 11th 7
Home & Garden Appliance Repair 16.27 71st 31st 28th 0
Furniture 4.80 60th 14th 10th 0
Garage Doors 31.69 70th 30th 30th 17
Landscapers 2.16 208th 58th 48th NA
Moving Companies 31.64 11th 3rd 3rd 13
Pest Control 31.14 47th 30th 26th -7
Plumbers 43.92 91st 41st 37th -14
Roofing 7.36 186th 48th 36th NA
Self Storage Companies 10.53 140th 48th 44th 0
Average 22.15 84th 35th 33rd 0
Legal Law Firms 11.74 179th 48th 39th NA
Average 11.74 205th 58th 47th NA
Real Estate Apartment Rentals 0.95 212nd 60th 48th 0
Condos 2.84 42nd 10th 7th 0
New Home Developers 4.78 81st 19th 17th 0
Realtors 3.01 78th 24th 21st 0
Average 2.78 88th 23rd 19th 0
Shopping Florists 3.79 205th 72nd 61st 0
Average 3.79 205th 72nd 61st 0
Travel Car Rentals 3.01 128th 37th 32nd 0
Hotels 4.36 121st 38th 28th 0
Average 3.68 150th 44th 35th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.