Findings for PPC in Oceanside

Oceanside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oceanside was the 187th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Oceanside also ranks amongst the least expensive cities in California, ranking as number 51st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Oceanside are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Oceanside keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 39% Lower in Oceanside than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oceanside are 39% lower than in Carlsbad. The average price of a click in Oceanside is $9.53.

This price difference is interesting though, given the population of Carlsbad is less than Oceanside.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Lauderdale, and found the average price of a click in Oceanside was 57% lower than in Fort Lauderdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oceanside

Summary PPC Stats for Oceanside for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.53 187th 60th 51st NA
Automotive/Vehicle Auto Parts 1.83 83rd 19th 15th -39
Dealerships 4.40 99th 22nd 17th NA
Tires 6.65 19th 2nd 2nd 80
Towing 4.74 66th 20th 14th 6
Average 4.41 198th 49th 38th NA
Entertainment/Recreation Restaurants 1.59 106th 35th 27th -3
Average 1.59 106th 35th 27th -3
Finance Payday Loans 8.28 122nd 45th 40th -33
Average 8.28 161st 55th 45th NA
Health, Beauty & Fitness Chiropractors 12.10 59th 16th 12nd 21
Dentists 16.22 45th 14th 11th 14
Martial Arts 1.90 95th 28th 24th -42
Average 12.53 57th 17th 13rd 4
Home & Garden Appliance Repair 3.55 190th 61st 51st 0
Furniture 3.35 92nd 34th 32nd 7
Garage Doors 35.10 66th 34th 33rd 4
Landscapers 2.83 149th 41st 29th NA
Moving Companies 17.32 102nd 28th 23rd 0
Pest Control 33.21 28th 16th 12nd -23
Plumbers 36.36 111st 43rd 38th -26
Roofing 4.41 189th 43rd 31st -7
Self Storage Companies 12.18 115th 42nd 39th -5
Average 19.81 105th 40th 36th -4
Real Estate Apartment Rentals 1.71 118th 26th 20th 1
Condos 2.80 46th 7th 6th 13
New Home Developers 3.91 96th 26th 23rd 20
Realtors 2.62 119th 29th 24th 121
Average 2.66 95th 18th 15th 42
Shopping Florists 6.81 87th 24th 20th 10
Average 6.81 87th 24th 20th 10
Travel Car Rentals 2.28 196th 65th 56th 12
Hotels 3.57 149th 42nd 32nd 11
Average 2.92 205th 65th 53rd 11

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.