Findings for PPC in Oceanside

Oceanside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oceanside was the 206th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Oceanside also ranks amongst the least expensive cities in California, ranking as number 52nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 19% Lower in Oceanside than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oceanside are 19% lower than in Carlsbad. The average price of a click in Oceanside is $7.32.

This price difference is interesting though, given the population of Carlsbad is less than Oceanside.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Lauderdale, and found the average price of a click in Oceanside was 61% lower than in Fort Lauderdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oceanside

Summary PPC Stats for Oceanside for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.32 206th 63rd 52nd NA
Automotive/Vehicle Auto Parts 1.56 106th 31st 25th 11
Dealerships 1.93 202nd 63rd 52nd NA
Tires 2.10 180th 69th 59th -7
Towing 5.16 56th 25th 20th 14
Average 2.40 247th 69th 56th NA
Entertainment/Recreation Restaurants 0.53 222nd 70th 58th -18
Average 0.53 222nd 70th 58th -18
Finance Payday Loans 26.58 4th 1st 1st 17
Average 26.58 37th 8th 7th 2
Health, Beauty & Fitness Acupuncture 1.66 115th 44th 33rd -14
Chiropractors 2.96 207th 63rd 51st 2
Dentists 13.58 66th 18th 14th 0
Martial Arts 0.49 102nd 31st 24th -77
Average 5.87 239th 72nd 59th -4
Home & Garden Furniture 2.83 60th 17th 16th 29
Garage Doors 27.44 66th 32nd 30th -15
Landscapers 4.66 71st 16th 8th 29
Moving Companies 14.28 149th 43rd 36th 2
Pest Control 23.06 88th 38th 34th -23
Plumbers 25.92 147th 57th 50th 5
Roofing 8.51 148th 30th 20th 0
Self Storage Companies 8.28 199th 64th 55th -9
Average 15.04 147th 58th 54th 1
Real Estate Apartment Rentals 1.64 115th 26th 21st 63
Condos 2.24 72nd 17th 11th 10
New Home Developers 3.54 107th 32nd 26th 14
Property Management 4.49 71st 22nd 21st -9
Realtors 2.98 107th 34th 27th 6
Average 2.71 108th 27th 20th 17
Shopping Florists 5.52 122nd 35th 27th 6
Average 5.52 93rd 32nd 25th 3
Travel Car Rentals 3.55 58th 25th 20th 46
Hotels 2.95 150th 48th 37th -19
Average 3.25 118th 38th 30th 13

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.