Findings for PPC in Oxnard

Oxnard Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oxnard was the 98th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Oxnard also ranks amongst the least expensive cities in California, ranking as number 24th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Oxnard Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Oxnard keywords increased by 10% in March 2015.

Google Adwords Keyword Prices 0% Higher in Oxnard than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oxnard are 0% higher than in San Buenaventura. The average price of a click in Oxnard is $13.13.

This price difference is understandable though, given the population of San Buenaventura is less than Oxnard, which generally means less competition and therefore lower prices.

To understand if prices in Oxnard are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Oxnard was 91% higher than in Fontana. This suggests that perhaps Oxnard prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oxnard

Summary PPC Stats for Oxnard for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.13 98th 29th 24th 10
Automotive/Vehicle Auto Insurance 78.63 78th 20th 13rd 0
Auto Parts 2.49 33rd 12nd 11th 0
Dealerships 2.28 222nd 66th 55th NA
Tires 4.14 92nd 24th 22nd 1
Towing 1.21 182nd 60th 47th -3
Average 13.59 134th 32nd 23rd -3
B2B Office Furniture 3.90 121st 41st 34th 217
Average 3.90 143rd 48th 39th NA
Entertainment/Recreation Restaurants 1.93 56th 20th 17th 228
Average 1.93 56th 20th 17th 228
Finance Payday Loans 5.99 141st 56th 48th -36
Average 5.99 180th 59th 48th NA
Health, Beauty & Fitness Chiropractors 5.21 187th 51st 38th -41
Dentists 17.81 39th 13rd 11th 129
Optometrists 0.76 152nd 51st 42nd NA
Average 13.11 54th 18th 15th 34
Home & Garden Appliance Repair 11.51 153rd 53rd 44th -33
Furniture 3.17 63rd 16th 16th 35
Garage Doors 19.45 127th 59th 51st -12
Moving Companies 19.80 107th 34th 29th 22
Pest Control 46.84 15th 11th 10th 55
Plumbers 37.15 87th 28th 23rd -10
Self Storage Companies 18.13 42nd 14th 13rd 15
Average 23.17 51st 20th 17th 6
Legal Law Firms 2.41 220th 55th 43rd NA
Personal Injury Law 140.59 37th 11th 10th NA
Average 71.50 11th 5th 5th NA
Real Estate Apartment Rentals 1.58 132nd 33rd 25th -22
Condos 0.66 202nd 64th 54th -34
New Home Developers 2.84 142nd 48th 40th -36
Realtors 1.69 195th 62nd 51st -30
Average 1.68 203rd 61st 49th -29
Shopping Florists 5.65 140th 48th 41st -9
Average 5.65 140th 48th 41st -9
Travel Car Rentals 2.30 167th 54th 44th -1
Hotels 3.27 178th 58th 48th 3
Average 2.78 215th 64th 52nd 1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.