Findings for PPC in Oxnard

Oxnard Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oxnard was the 141st least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Oxnard also ranks amongst the least expensive cities in California, ranking as number 38th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Oxnard are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Oxnard keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 0% Higher in Oxnard than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oxnard are 0% higher than in San Buenaventura. The average price of a click in Oxnard is $11.21.

This price difference is understandable though, given the population of San Buenaventura is less than Oxnard, which generally means less competition and therefore lower prices.

To understand if prices in Oxnard are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Oxnard was 64% higher than in Fontana. This suggests that perhaps Oxnard prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oxnard

Summary PPC Stats for Oxnard for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.21 141st 46th 38th 7
Automotive/Vehicle Auto Insurance 30.89 135th 30th 20th 0
Auto Parts 0.46 167th 59th 48th -32
Dealerships 4.04 123rd 29th 22nd NA
Tires 5.50 39th 9th 9th 30
Average 12.88 112nd 24th 16th -1
Entertainment/Recreation Restaurants 1.97 68th 22nd 18th -33
Average 1.97 68th 22nd 18th -33
Finance Insurance 32.75 67th 16th 9th NA
Payday Loans 10.37 88th 32nd 30th 13
Average 21.56 93rd 21st 14th NA
Health, Beauty & Fitness Chiropractors 6.36 169th 49th 37th 2
Dentists 17.03 36th 10th 7th 8
Martial Arts 1.71 98th 30th 26th -9
Average 12.45 59th 18th 14th 2
Home & Garden Appliance Repair 10.23 147th 47th 42nd -21
Furniture 3.55 77th 29th 28th 51
Garage Doors 43.52 38th 18th 17th 7
Landscapers 5.42 52nd 12nd 6th 81
Moving Companies 18.36 91st 25th 21st 5
Pest Control 45.91 7th 5th 4th 37
Plumbers 27.15 145th 53rd 47th -20
Self Storage Companies 17.28 38th 11th 9th 35
Average 21.33 82nd 33rd 30th 15
Real Estate Apartment Rentals 1.01 218th 61st 51st -17
Condos 1.45 125th 39th 31st NA
New Home Developers 3.31 128th 43rd 40th 31
Realtors 1.39 240th 75th 62nd -6
Average 1.72 206th 63rd 52nd 29
Shopping Florists 3.04 219th 71st 60th -32
Average 3.04 219th 71st 60th -32
Travel Car Rentals 2.40 187th 63rd 55th 11
Hotels 3.53 151st 44th 34th -4
Average 2.96 196th 61st 49th 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.