Findings for PPC in Oxnard

Oxnard Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oxnard was the 104th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Oxnard also ranks amongst the least expensive cities in California, ranking as number 24th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Oxnard are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Oxnard keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 0% Higher in Oxnard than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oxnard are 0% higher than in San Buenaventura. The average price of a click in Oxnard is $13.70.

This price difference is understandable though, given the population of San Buenaventura is less than Oxnard, which generally means less competition and therefore lower prices.

To understand if prices in Oxnard are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Oxnard was 39% higher than in Fontana. This suggests that perhaps Oxnard prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oxnard

Summary PPC Stats for Oxnard for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.70 104th 29th 24th 7
Automotive/Vehicle Auto Insurance 99.44 11th 4th 4th 12
Auto Parts 2.59 52nd 17th 13rd 140
Dealerships 3.78 121st 28th 20th NA
Tires 4.34 108th 38th 36th -27
Towing 4.84 108th 33rd 26th 69
Average 15.99 72nd 12nd 9th 28
B2B Printers 4.28 88th 28th 22nd -20
Average 4.28 142nd 46th 37th NA
Entertainment/Recreation Restaurants 1.23 213rd 64th 53rd 0
Average 1.23 213rd 64th 53rd 0
Finance Insurance 99.61 7th 5th 5th NA
Payday Loans 12.44 63rd 31st 30th 9
Average 56.03 12nd 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 2.54 224th 66th 55th 0
Cosmetic Surgery 14.59 20th 7th 6th NA
Dentists 19.54 9th 2nd 2nd 12
Optometrists 7.69 37th 14th 12nd NA
Average 15.31 12nd 3rd 3rd 21
Home & Garden Appliance Repair 17.80 58th 23rd 20th 0
Furniture 2.17 226th 68th 57th 7
Garage Doors 40.38 44th 18th 18th 61
Pest Control 19.73 135th 62nd 53rd 0
Plumbers 28.04 162nd 63rd 57th -22
Roofing 5.58 202nd 54th 41st 0
Self Storage Companies 14.68 48th 13rd 13rd 0
Average 18.11 134th 59th 52nd 4
Legal Law Firms 82.28 3rd 1st 1st NA
Average 82.28 17th 6th 6th NA
Real Estate Apartment Rentals 1.44 143rd 37th 29th 0
Condos 0.96 171st 56th 45th 0
New Home Developers 3.24 149th 51st 47th 0
Realtors 1.79 182nd 59th 51st 0
Average 1.82 187th 61st 51st 0
Shopping Florists 7.64 112nd 44th 40th 0
Average 7.64 112nd 44th 40th 0
Travel Car Rentals 3.72 63rd 19th 17th 0
Hotels 3.57 192nd 63rd 52nd 0
Average 3.65 153rd 45th 36th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.