Findings for PPC in Oxnard

Oxnard Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oxnard was the 193rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Oxnard also ranks amongst the least expensive cities in California, ranking as number 52nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Oxnard are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Oxnard keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 0% Higher in Oxnard than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oxnard are 0% higher than in San Buenaventura. The average price of a click in Oxnard is $9.55.

This price difference is understandable though, given the population of San Buenaventura is less than Oxnard, which generally means less competition and therefore lower prices.

To understand if prices in Oxnard are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Oxnard was 12% higher than in Fontana. This suggests that perhaps Oxnard prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oxnard

Summary PPC Stats for Oxnard for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.55 193rd 61st 52nd -1
Automotive/Vehicle Dealerships 3.46 117th 24th 16th NA
Tires 3.28 137th 45th 39th -21
Towing 1.80 181st 61st 50th 0
Average 3.05 251st 71st 58th -4
B2B Printers 7.10 78th 24th 19th 0
Average 7.10 65th 23rd 20th NA
Entertainment/Recreation Restaurants 1.32 198th 56th 44th 11
Average 1.32 198th 56th 44th 11
Finance Payday Loans 7.30 68th 27th 25th -27
Average 7.30 163rd 52nd 43rd NA
Health, Beauty & Fitness Chiropractors 2.92 232nd 68th 56th -23
Cosmetic Surgery 17.76 7th 2nd 2nd NA
Dentists 23.43 6th 2nd 2nd 8
Optometrists 3.96 91st 27th 21st NA
Average 15.16 7th 2nd 2nd 0
Home & Garden Appliance Repair 13.23 116th 43rd 39th 7
Furniture 2.07 214th 69th 57th -16
Garage Doors 9.60 195th 70th 60th -26
Moving Companies 16.87 108th 35th 29th -9
Pest Control 22.36 93rd 40th 33rd -7
Plumbers 37.46 110th 48th 44th 38
Roofing 8.95 172nd 40th 30th 0
Self Storage Companies 12.63 58th 14th 14th 0
Average 17.70 121st 52nd 47th -1
Legal Law Firms 28.31 55th 11th 7th NA
Average 28.31 135th 33rd 26th NA
Real Estate Apartment Rentals 0.90 224th 64th 52nd -35
Condos 0.85 177th 55th 44th -8
New Home Developers 2.52 166th 59th 51st -32
Realtors 1.26 208th 67th 55th -7
Average 1.33 223rd 66th 55th -18
Shopping Florists 8.37 40th 15th 13rd 2
Average 8.37 40th 15th 13rd 2
Travel Car Rentals 2.37 174th 61st 52nd -5
Hotels 3.37 201st 70th 58th 0
Average 2.87 234th 75th 63rd -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.