Findings for PPC in Pasadena

Pasadena Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 107th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Pasadena also ranks amongst the least expensive cities in California, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Pasadena are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Pasadena keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 15% Higher in Pasadena than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 15% higher than in Glendale. The average price of a click in Pasadena is $13.40.

This price differential is somewhat surprising however, as Glendale has a larger population than Pasadena.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Orange, and found the average price of a click in Pasadena was 27% higher than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pasadena

Summary PPC Stats for Pasadena for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.40 107th 25th 20th -4
Automotive/Vehicle Auto Insurance 22.90 166th 42nd 31st -16
Auto Parts 0.06 151st 48th 38th -48
Dealerships 4.73 52nd 8th 4th NA
Tires 2.78 177th 60th 52nd -33
Towing 3.84 117th 39th 33rd -4
Average 5.71 177th 52nd 42nd -13
B2B Printers 12.65 16th 6th 6th 0
Average 12.65 9th 4th 4th NA
Entertainment/Recreation Restaurants 5.59 52nd 13rd 10th 32
Average 5.59 52nd 13rd 10th 32
Finance Payday Loans 11.00 24th 5th 5th -17
Average 11.00 136th 34th 26th NA
Health, Beauty & Fitness Chiropractors 7.35 125th 31st 22nd -2
Cosmetic Surgery 10.11 45th 13rd 9th NA
Dentists 18.76 17th 5th 4th 9
Optometrists 1.32 131st 36th 27th NA
Average 13.00 25th 7th 6th 1
Home & Garden Appliance Repair 20.81 21st 8th 8th 3
Furniture 3.25 112nd 37th 32nd -18
Garage Doors 30.30 73rd 28th 28th -29
Landscapers 4.24 117th 24th 16th 55
Moving Companies 21.69 54th 15th 12nd 12
Pest Control 17.94 133rd 56th 47th -10
Plumbers 66.03 21st 10th 9th 41
Roofing 29.47 22nd 3rd 2nd 0
Self Storage Companies 7.21 188th 64th 58th -30
Average 21.96 46th 20th 18th 2
Legal Criminal Lawyers 25.01 64th 18th 15th -20
Family Law 24.84 57th 19th 14th 8
Law Firms 10.76 172nd 50th 42nd -33
Personal Injury Law 82.29 98th 23rd 16th NA
Average 26.78 150th 37th 29th -12
Real Estate Apartment Rentals 2.01 88th 22nd 19th -12
Condos 2.35 45th 9th 5th -17
New Home Developers 3.07 133rd 45th 39th 20
Realtors 2.66 55th 12nd 10th -34
Average 2.51 80th 15th 12nd -14
Shopping Florists 7.16 86th 32nd 26th 2
Average 7.16 86th 32nd 26th 2
Travel Car Rentals 4.43 17th 3rd 3rd -21
Hotels 5.41 37th 12nd 7th 0
Average 4.92 20th 9th 5th -11

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.