Findings for PPC in Pasadena

Pasadena Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 10th most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. Pasadena also ranks amongst the most expensive cities in California, ranking 8th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Pasadena Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Pasadena keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 31% Higher in Pasadena than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 31% higher than in Glendale. The average price of a click in Pasadena is $15.96.

This price differential is somewhat surprising however, as Glendale has a larger population than Pasadena.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Orange, and found the average price of a click in Pasadena was 140% higher than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pasadena

Summary PPC Stats for Pasadena for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.96 42nd 10th 8th 11
Automotive/Vehicle Auto Insurance 59.45 79th 15th 8th 0
Auto Parts 1.02 148th 51st 42nd 15
Dealerships 1.35 235th 76th 65th -30
Tires 4.12 63rd 22nd 19th 46
Towing 5.29 44th 15th 11th 0
Average 16.63 81st 13rd 8th 2
B2B Office Furniture 2.51 119th 34th 27th -38
Printers 12.32 8th 6th 5th 0
Average 7.42 36th 13rd 11th -13
Entertainment/Recreation Restaurants 0.88 199th 61st 51st -26
Average 0.88 199th 61st 51st -26
Finance Insurance 58.38 28th 7th 4th 0
Average 58.38 8th 2nd 2nd 0
Health, Beauty & Fitness Chiropractors 7.98 105th 24th 18th 44
Cosmetic Surgery 6.02 83rd 19th 13rd NA
Dentists 11.15 118th 37th 30th 4
Average 9.87 99th 30th 25th 5
Home & Garden Appliance Repair 20.30 39th 17th 17th 3
Furniture 2.26 167th 48th 42nd -2
Garage Doors 32.69 45th 21st 19th -20
Landscapers 4.07 108th 27th 20th 21
Moving Companies 20.67 75th 23rd 21st 36
Pest Control 27.49 56th 28th 24th 7
Plumbers 74.82 12nd 7th 7th 28
Roofing 14.01 99th 19th 13rd -11
Self Storage Companies 10.92 151st 51st 45th 10
Average 24.42 24th 11th 11th 6
Legal Law Firms 8.12 129th 31st 21st 121
Personal Injury Law 205.13 10th 3rd 3rd NA
Average 57.37 35th 8th 8th 50
Real Estate Apartment Rentals 1.69 131st 29th 22nd -32
Condos 2.71 58th 12nd 9th 4
New Home Developers 4.09 90th 19th 14th 33
Realtors 3.08 86th 19th 15th 50
Average 2.84 93rd 17th 13rd 14
Shopping Florists 7.11 63rd 20th 17th 8
Average 7.11 63rd 20th 17th 8
Travel Car Rentals 2.72 151st 52nd 42nd -24
Hotels 3.68 106th 37th 29th 30
Average 3.20 145th 47th 39th 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.