Findings for PPC in Pomona

Pomona Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pomona was the 249th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Pomona also ranks amongst the least expensive cities in California, ranking as number 63rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 63% Lower in Pomona than Ontario

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pomona are 63% lower than in Ontario. The average price of a click in Pomona is $5.10.

This price differential is expected however, as Ontario has a larger population than Pomona.

For better comparison of prices, we also compared prices with another city with a similar population, Midland, and found the average price of a click in Pomona was 33% lower than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pomona

Summary PPC Stats for Pomona for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.10 249th 76th 63rd NA
Automotive/Vehicle Auto Parts 0.50 166th 62nd 52nd 0
Dealerships 4.03 69th 11th 7th NA
Tires 2.12 178th 68th 58th 147
Average 2.19 259th 76th 63rd NA
Entertainment/Recreation Restaurants 0.75 197th 62nd 51st -17
Average 0.75 197th 62nd 51st -17
Health, Beauty & Fitness Dentists 7.61 219th 66th 53rd 1
Average 7.61 175th 47th 39th 0
Home & Garden Plumbers 58.85 40th 18th 18th 9
Self Storage Companies 8.02 208th 67th 58th 3
Average 24.96 22nd 10th 10th 0
Real Estate Apartment Rentals 1.34 164th 45th 37th -15
Condos 1.36 120th 36th 29th NA
New Home Developers 3.39 116th 37th 30th NA
Realtors 1.26 240th 73rd 60th -18
Average 1.51 236th 74th 63rd -5
Shopping Florists 4.11 181st 56th 47th 22
Average 4.11 172nd 56th 45th 11
Travel Car Rentals 0.80 216th 77th 65th NA
Hotels 3.51 95th 27th 20th -24
Average 2.60 213rd 65th 54th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.