Findings for PPC in Pomona

Pomona Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pomona was the 252nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Pomona also ranks amongst the least expensive cities in California, ranking as number 61st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 56% Lower in Pomona than Ontario

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pomona are 56% lower than in Ontario. The average price of a click in Pomona is $5.58.

This price differential is expected however, as Ontario has a larger population than Pomona.

For better comparison of prices, we also compared prices with another city with a similar population, Midland, and found the average price of a click in Pomona was 53% lower than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pomona

Summary PPC Stats for Pomona for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.58 252nd 74th 61st 5
Automotive/Vehicle Dealerships 2.71 158th 41st 31st -11
Average 2.71 238th 64th 53rd -3
B2B Printers 1.45 83rd 24th 18th 0
Average 1.45 141st 43rd 33rd 0
Entertainment/Recreation Restaurants 1.62 105th 27th 23rd 174
Average 1.62 105th 27th 23rd 174
Health, Beauty & Fitness Dentists 7.37 225th 70th 58th 1
Average 7.37 209th 65th 53rd 0
Home & Garden Plumbers 38.70 80th 32nd 28th -12
Self Storage Companies 16.36 43rd 12nd 10th 42
Average 21.95 49th 20th 20th 2
Real Estate Apartment Rentals 1.62 136th 32nd 24th 24
Condos 1.58 122nd 36th 29th NA
New Home Developers 2.30 183rd 69th 60th NA
Realtors 1.15 254th 78th 65th -2
Average 1.67 214th 64th 53rd 5
Travel Car Rentals 1.42 212nd 75th 63rd NA
Hotels 2.11 215th 70th 60th -38
Average 1.88 251st 77th 65th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.