Findings for PPC in Pomona

Pomona Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pomona was the 209th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Pomona also ranks amongst the least expensive cities in California, ranking as number 49th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 44% Lower in Pomona than Ontario

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pomona are 44% lower than in Ontario. The average price of a click in Pomona is $6.97.

This price differential is expected however, as Ontario has a larger population than Pomona.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Midland, and found the average price of a click in Pomona was 11% higher than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pomona

Summary PPC Stats for Pomona for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.97 209th 61st 49th 0
Automotive/Vehicle Dealerships 1.65 229th 71st 60th NA
Tires 1.71 188th 68th 58th -4
Average 1.69 271st 77th 64th NA
Entertainment/Recreation Restaurants 0.90 169th 51st 45th -6
Average 0.90 169th 51st 45th -6
Health, Beauty & Fitness Chiropractors 2.64 220th 69th 57th 0
Dentists 7.67 202nd 61st 50th NA
Average 5.99 227th 67th 54th -1
Home & Garden Garage Doors 21.90 79th 35th 33rd NA
Pest Control 41.48 6th 3rd 3rd NA
Plumbers 33.61 99th 40th 33rd -9
Self Storage Companies 8.08 183rd 62nd 53rd -4
Average 25.77 16th 5th 5th NA
Legal Law Firms 1.11 227th 53rd 41st NA
Average 1.11 235th 56th 44th NA
Real Estate Apartment Rentals 0.95 167th 47th 36th -14
Condos 0.46 189th 67th 55th NA
New Home Developers 0.77 204th 72nd 62nd NA
Realtors 1.07 239th 73rd 60th NA
Average 0.93 255th 76th 63rd -2
Travel Car Rentals 0.99 206th 72nd 62nd NA
Hotels 2.18 208th 71st 59th 0
Average 1.78 231st 76th 64th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.