Findings for PPC in Rancho Cucamonga

Rancho Cucamonga Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Rancho Cucamonga was the 7th most expensive city in Pacific States in keyword bids in Google Adwords for the month of April 2015. Rancho Cucamonga also ranks amongst the most expensive cities in California, ranking 6th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 62% Higher in Rancho Cucamonga than Ontario

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rancho Cucamonga are 62% higher than in Ontario. The average price of a click in Rancho Cucamonga is $19.30.

This price difference is understandable though, given the population of Ontario is less than Rancho Cucamonga, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Port St. Lucie, and found the average price of a click in Rancho Cucamonga was 23% lower than in Port St. Lucie. This suggests that perhaps prices in Rancho Cucamonga are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rancho Cucamonga

Summary PPC Stats for Rancho Cucamonga for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.30 31st 7th 6th NA
Automotive/Vehicle Auto Insurance 67.44 93rd 26th 18th NA
Auto Parts 0.86 154th 53rd 44th 0
Dealerships 3.03 173rd 48th 38th NA
Tires 1.91 217th 71st 62nd -69
Towing 6.55 53rd 20th 17th 24
Average 21.30 65th 15th 9th NA
B2B Office Furniture 3.74 114th 31st 28th 0
Average 3.74 138th 40th 32nd NA
Entertainment/Recreation Restaurants 1.84 53rd 23rd 20th -23
Average 1.84 53rd 23rd 20th -23
Finance Insurance 62.56 33rd 14th 9th NA
Mortgages 0.89 56th 14th 8th 0
Payday Loans 15.09 50th 23rd 23rd 36
Average 26.18 92nd 24th 18th NA
Health, Beauty & Fitness Chiropractors 3.71 226th 73rd 60th -53
Cosmetic Surgery 10.22 48th 18th 16th -10
Dentists 13.56 92nd 27th 21st 25
Martial Arts 4.45 33rd 8th 6th -54
Optometrists 1.69 141st 44th 35th NA
Average 9.16 165th 46th 38th -3
Home & Garden Appliance Repair 29.45 19th 18th 18th 32
Furniture 3.05 88th 33rd 32nd -5
Garage Doors 52.24 21st 9th 9th 9
Landscapers 2.68 138th 35th 24th -5
Moving Companies 23.98 59th 17th 13rd 5
Pest Control 29.97 59th 26th 23rd 6
Plumbers 39.62 89th 37th 33rd 47
Roofing 9.97 139th 31st 21st NA
Self Storage Companies 24.85 7th 1st 1st 41
Average 25.99 26th 11th 11th 11
Legal Criminal Lawyers 33.03 65th 14th 12nd -5
Family Law 69.93 4th 2nd 2nd 0
Law Firms 2.44 219th 56th 44th NA
Personal Injury Law 310.15 2nd 2nd 2nd NA
Average 103.89 10th 6th 6th NA
Real Estate Apartment Rentals 2.72 34th 5th 5th 19
Condos 1.89 92nd 24th 16th 21
New Home Developers 3.90 89th 21st 19th 14
Realtors 3.12 72nd 19th 12nd 31
Average 3.00 68th 12nd 9th 21
Shopping Florists 4.80 173rd 58th 48th -23
Average 4.80 173rd 58th 48th -23
Travel Car Rentals 2.06 196th 71st 60th -2
Hotels 3.15 156th 51st 43rd -16
Average 2.60 222nd 63rd 52nd -9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.