Findings for PPC in Rialto

Rialto Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rialto was the 234th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Rialto also ranks amongst the least expensive cities in California, ranking as number 59th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Higher in Rialto than Fontana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rialto are 5% higher than in Fontana. The average price of a click in Rialto is $7.25.

This price differential is somewhat surprising however, as Fontana has a larger population than Rialto.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Davenport, and found the average price of a click in Rialto was 47% higher than in Davenport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rialto

Summary PPC Stats for Rialto for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.25 234th 72nd 59th NA
Automotive/Vehicle Auto Insurance 32.71 160th 41st 31st NA
Average 32.71 22nd 3rd 2nd NA
Entertainment/Recreation Restaurants 0.44 231st 77th 65th 0
Average 0.44 231st 77th 65th 0
Health, Beauty & Fitness Dentists 11.21 142nd 54th 44th 22
Average 11.21 84th 30th 25th 6
Home & Garden Roofing 35.55 17th 3rd 1st NA
Self Storage Companies 8.93 200th 72nd 62nd NA
Average 22.24 63rd 25th 22nd NA
Real Estate Apartment Rentals 0.72 240th 76th 63rd -10
New Home Developers 2.60 156th 54th 46th NA
Realtors 1.07 249th 75th 63rd NA
Average 1.32 248th 74th 62nd NA
Travel Hotels 2.69 219th 71st 61st 51
Average 2.69 219th 65th 53rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.