Findings for PPC in Rialto

Rialto Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rialto was the 276th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Rialto also ranks amongst the least expensive cities in California, ranking as number 68th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 38% Lower in Rialto than Fontana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rialto are 38% lower than in Fontana. The average price of a click in Rialto is $5.23.

This price differential is expected however, as Fontana has a larger population than Rialto.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Davenport, and found the average price of a click in Rialto was 8% higher than in Davenport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Rialto

Summary PPC Stats for Rialto for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.23 276th 81st 68th NA
Entertainment/Recreation Restaurants 0.27 244th 70th 58th -26
Average 0.27 244th 70th 58th -26
Finance Payday Loans 7.45 61st 23rd 22nd 54
Average 7.45 160th 50th 41st NA
Health, Beauty & Fitness Chiropractors 5.01 188th 55th 44th 0
Dentists 5.79 266th 80th 67th 4
Average 5.53 268th 80th 67th 1
Home & Garden Plumbers 38.56 104th 47th 43rd 75
Self Storage Companies 10.90 95th 29th 28th NA
Average 20.12 87th 36th 33rd 4
Real Estate Apartment Rentals 0.84 228th 67th 55th -5
Condos 0.38 225th 75th 64th NA
Realtors 0.95 233rd 73rd 61st NA
Average 0.82 273rd 82nd 69th NA
Shopping Florists 1.85 211st 73rd 62nd -31
Average 1.85 211st 73rd 62nd -31
Travel Hotels 3.15 219th 75th 63rd 0
Average 3.15 202nd 62nd 51st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.