Findings for PPC in Richmond

Richmond Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 106th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Richmond also ranks amongst the least expensive cities in California, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Richmond are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Richmond keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 20% Higher in Richmond than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 20% higher than in Berkeley. The average price of a click in Richmond is $13.94.

This price differential is somewhat surprising however, as Berkeley has a larger population than Richmond.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Murrieta, and found the average price of a click in Richmond was 43% higher than in Murrieta.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Richmond


Summary PPC Stats for Richmond for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.94 106th 28th 23rd 6
Automotive/Vehicle Auto Insurance 75.99 26th 8th 7th 73
Auto Parts 2.43 61st 21st 16th 17
Dealerships 3.32 143rd 38th 30th NA
Tires 5.68 44th 13rd 13rd 23
Towing 6.45 57th 19th 14th -9
Average 14.23 144th 15th 12nd 20
B2B Office Furniture 9.64 8th 4th 4th 93
Printers 20.72 3rd 1st 1st 0
Average 13.33 14th 1st 1st NA
Entertainment/Recreation Restaurants 4.76 68th 16th 12nd 15
Average 4.76 68th 16th 12nd 15
Finance Credit Counselling 11.05 64th 17th 12nd NA
Mortgages 71.75 1st 1st 1st NA
Payday Loans 5.41 159th 62nd 53rd -63
Average 23.40 82nd 22nd 19th NA
Health, Beauty & Fitness Chiropractors 10.98 58th 9th 4th 174
Cosmetic Surgery 4.91 104th 29th 22nd 0
Dentists 11.08 138th 46th 39th 20
Massage Therapy 8.04 47th 10th 6th 2
Optometrists 12.85 6th 5th 4th 0
Average 10.54 96th 35th 30th 23
Home & Garden Appliance Repair 9.31 168th 56th 47th 0
Furniture 3.52 120th 37th 30th -23
Garage Doors 15.45 146th 56th 50th -23
Landscapers 5.22 77th 15th 9th 7
Moving Companies 18.88 77th 30th 25th -19
Pest Control 16.49 171st 69th 59th -7
Plumbers 35.15 131st 54th 49th 26
Roofing 13.00 130th 24th 16th -15
Self Storage Companies 16.35 38th 9th 9th 0
Windows and Doors 17.29 20th 2nd 2nd NA
Average 15.66 180th 66th 59th -3
Legal Family Law 34.90 36th 16th 13rd 0
Law Firms 49.74 15th 4th 3rd 0
Personal Injury Law 35.10 127th 30th 23rd NA
Average 44.83 85th 23rd 21st 0
Real Estate Apartment Rentals 2.20 76th 19th 15th 0
Condos 1.97 86th 27th 21st 0
New Home Developers 7.61 18th 3rd 3rd 0
Realtors 3.31 46th 16th 14th 0
Average 3.61 38th 5th 5th 0
Shopping Florists 3.86 203rd 71st 60th 0
Average 3.86 203rd 71st 60th 0
Travel Car Rentals 3.01 128th 37th 32nd 0
Hotels 4.62 109th 33rd 24th 0
Average 3.81 151st 40th 31st 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.