Findings for PPC in Richmond

Richmond Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 113rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Richmond also ranks amongst the least expensive cities in California, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Richmond Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Richmond keywords increased by 14% in December 2014.

Google Adwords Keyword Prices 1% Higher in Richmond than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 1% higher than in Berkeley. The average price of a click in Richmond is $12.05.

This price differential is somewhat surprising however, as Berkeley has a larger population than Richmond.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Murrieta, and found the average price of a click in Richmond was 22% higher than in Murrieta.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richmond


Summary PPC Stats for Richmond for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.05 113rd 30th 25th 14
Automotive/Vehicle Auto Parts 1.76 78th 18th 14th 107
Auto Wreckers 1.37 28th 16th 11th 0
Dealerships 4.51 57th 9th 6th 188
Tires 5.35 17th 5th 4th 86
Towing 2.97 115th 36th 26th -17
Average 3.69 184th 44th 35th 60
B2B Office Furniture 3.23 98th 29th 25th -42
Printers 5.60 71st 19th 14th 0
Average 4.02 96th 27th 23rd -14
Entertainment/Recreation Restaurants 1.57 112nd 31st 26th -20
Average 1.57 112nd 31st 26th -20
Finance Credit Counselling 13.57 53rd 13rd 10th -6
Mortgages 10.80 41st 9th 6th 0
Payday Loans 6.37 121st 39th 31st -41
Average 9.28 144th 41st 33rd -9
Health, Beauty & Fitness Chiropractors 6.72 140th 34th 25th 28
Cosmetic Surgery 1.05 113rd 26th 17th 0
Dentists 14.09 80th 19th 17th 18
Martial Arts 10.34 1st 1st 1st 0
Massage Therapy 18.12 5th 2nd 2nd 0
Optometrists 4.03 65th 20th 15th 0
Average 11.04 83rd 18th 14th 8
Home & Garden Appliance Repair 18.13 58th 24th 23rd 64
Furniture 2.74 106th 29th 28th 34
Garage Doors 22.38 94th 47th 44th 0
Landscapers 6.22 51st 12nd 7th 11
Moving Companies 25.85 32nd 11th 9th 141
Pest Control 17.03 143rd 54th 48th -15
Plumbers 40.62 71st 26th 24th 0
Roofing 8.28 164th 32nd 25th -4
Self Storage Companies 29.61 4th 1st 1st 62
Windows and Doors 8.23 39th 11th 8th NA
Average 19.08 81st 32nd 28th 25
Legal Family Law 8.71 84th 21st 16th 0
Law Firms 15.09 74th 14th 9th 68
Personal Injury Law 76.80 97th 22nd 17th -12
Average 27.38 122nd 28th 20th 18
Real Estate Apartment Rentals 1.51 146th 35th 27th -30
Condos 3.38 31st 3rd 3rd 11
New Home Developers 5.51 38th 4th 2nd -22
Realtors 3.80 34th 8th 7th 12
Average 3.42 50th 7th 5th -5
Shopping Florists 4.10 192nd 58th 48th -11
Average 4.10 192nd 58th 48th -11
Travel Car Rentals 3.22 104th 35th 28th -11
Hotels 3.51 123rd 46th 38th 9
Average 3.36 126th 37th 31st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.