Findings for PPC in Richmond

Richmond Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 7th most expensive city in Pacific States in keyword bids in Google Adwords for the month of May 2016. Richmond also ranks amongst the most expensive cities in California, ranking 5th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Richmond Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Richmond keywords increased by 23% in May 2016.

Not surprisingly, the month over month price increases for Richmond Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 31% Higher in Richmond than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 31% higher than in Berkeley. The average price of a click in Richmond is $18.41.

This price differential is somewhat surprising however, as Berkeley has a larger population than Richmond.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Murrieta, and found the average price of a click in Richmond was 78% higher than in Murrieta.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Richmond

Summary PPC Stats for Richmond for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.41 33rd 7th 5th 23
Automotive/Vehicle Auto Insurance 107.42 15th 4th 3rd 0
Auto Parts 1.76 89th 21st 17th 175
Dealerships 3.61 153rd 43rd 36th NA
Tires 4.11 110th 30th 27th -22
Towing 3.65 110th 36th 28th 0
Average 38.12 6th 2nd 1st 22
B2B Office Furniture 6.25 57th 16th 14th -3
Average 6.25 90th 27th 21st NA
Entertainment/Recreation Restaurants 1.43 118th 42nd 34th 145
Average 1.43 118th 42nd 34th 145
Finance Credit Counselling 9.64 63rd 20th 14th NA
Insurance 193.68 3rd 2nd 1st 0
Payday Loans 10.92 61st 27th 25th 206
Average 56.29 7th 2nd 1st NA
Health, Beauty & Fitness Chiropractors 9.91 90th 26th 18th -3
Cosmetic Surgery 8.28 71st 25th 19th 0
Dentists 10.11 180th 59th 51st 13
Martial Arts 3.10 70th 19th 16th 0
Massage Therapy 3.67 93rd 22nd 12nd -34
Optometrists 6.31 55th 22nd 16th NA
Average 8.16 209th 67th 55th -2
Home & Garden Appliance Repair 19.44 44th 22nd 22nd 0
Furniture 2.87 129th 46th 42nd 26
Landscapers 4.68 61st 20th 13rd 76
Moving Companies 17.08 105th 29th 24th -23
Pest Control 15.08 195th 69th 60th -5
Plumbers 26.26 151st 56th 49th -34
Roofing 14.66 100th 19th 9th 59
Self Storage Companies 12.32 112nd 40th 37th 23
Windows and Doors 11.44 40th 4th 3rd NA
Average 13.81 176th 64th 57th 48
Legal Criminal Lawyers 28.85 59th 13rd 9th NA
Family Law 28.34 42nd 13rd 9th 0
Law Firms 19.95 104th 20th 13rd 9
Personal Injury Law 120.07 60th 14th 13rd 22
Average 51.02 69th 19th 16th 7
Real Estate Apartment Rentals 1.97 93rd 18th 15th -11
Condos 2.82 45th 6th 5th 18
New Home Developers 6.13 27th 3rd 3rd -3
Realtors 4.93 9th 4th 3rd 33
Average 4.04 24th 3rd 3rd 10
Shopping Florists 4.99 179th 57th 47th -33
Average 4.99 179th 57th 47th -33
Travel Car Rentals 5.88 5th 3rd 3rd 39
Hotels 3.59 147th 40th 30th 3
Average 4.73 26th 9th 6th 21

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.