Findings for PPC in Richmond

Richmond Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 9th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2014. Richmond also ranks amongst the most expensive cities in California, ranking 7th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 87% Higher in Richmond than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 87% higher than in Berkeley. The average price of a click in Richmond is $14.05.

This price differential is somewhat surprising however, as Berkeley has a larger population than Richmond.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Murrieta, and found the average price of a click in Richmond was 20% higher than in Murrieta.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richmond


Summary PPC Stats for Richmond for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.05 56th 9th 7th 3
Automotive/Vehicle Auto Insurance 110.92 5th 4th 3rd 51
Auto Parts 1.53 72nd 35th 30th 86
Dealerships 5.06 32nd 4th 2nd 47
Tires 2.21 168th 64th 55th 1
Towing 6.17 24th 8th 6th NA
Average 32.97 5th 2nd 2nd 30
B2B Office Furniture 8.79 9th 5th 4th 3
Printers 11.10 14th 6th 5th 162
Average 10.33 11th 5th 4th 55
Entertainment/Recreation Restaurants 1.69 62nd 14th 14th 18
Average 1.69 62nd 14th 14th 18
Finance Credit Counselling 19.11 34th 8th 6th NA
Insurance 62.95 23rd 11th 11th NA
Payday Loans 8.18 74th 27th 23rd 10
Average 30.08 41st 12nd 11th NA
Health, Beauty & Fitness Chiropractors 7.57 89th 26th 18th 0
Cosmetic Surgery 10.56 28th 10th 8th NA
Dentists 8.87 168th 51st 40th 14
Martial Arts 3.81 22nd 8th 6th -41
Massage Therapy 7.10 44th 13rd 6th -43
Optometrists 2.45 110th 35th 27th -1
Average 7.54 166th 51st 39th -3
Home & Garden Appliance Repair 4.58 171st 59th 50th NA
Furniture 3.62 16th 2nd 2nd 39
Garage Doors 15.38 106th 52nd 46th 0
Landscapers 4.55 95th 18th 12nd 4
Moving Companies 22.78 17th 6th 5th 49
Pest Control 16.27 194th 67th 55th NA
Plumbers 31.01 112nd 45th 38th -13
Roofing 5.91 171st 40th 29th -10
Self Storage Companies 13.04 64th 22nd 21st -1
Windows and Doors 2.04 102nd 28th 18th NA
Average 13.92 143rd 58th 51st NA
Legal Family Law 38.51 9th 5th 4th 0
Law Firms 16.21 64th 11th 7th -9
Personal Injury Law 49.36 124th 27th 19th -16
Average 25.93 119th 28th 22nd NA
Real Estate Apartment Rentals 1.68 82nd 23rd 19th -8
Condos 1.84 67th 17th 11th NA
New Home Developers 4.67 37th 5th 3rd -19
Realtors 3.41 26th 8th 7th -18
Average 2.89 45th 9th 6th -17
Shopping Florists 5.21 126th 34th 29th -1
Average 5.21 126th 34th 29th -1
Travel Car Rentals 3.01 54th 19th 16th -1
Hotels 3.31 100th 27th 18th -1
Average 3.16 78th 22nd 16th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.