Findings for PPC in Richmond

Richmond Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 143rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Richmond also ranks amongst the least expensive cities in California, ranking as number 37th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 14% Lower in Richmond than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 14% lower than in Berkeley. The average price of a click in Richmond is $11.57.

This price differential is expected however, as Berkeley has a larger population than Richmond.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richmond

Summary PPC Stats for Richmond for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.57 143rd 46th 37th 8
Automotive/Vehicle Auto Insurance 34.40 164th 44th 35th 0
Auto Parts 1.62 118th 42nd 35th 301
Auto Wreckers 3.39 11th 5th 3rd -4
Dealerships 3.55 134th 33rd 25th NA
Tires 2.80 165th 57th 52nd 35
Towing 7.11 43rd 17th 14th 9
Average 6.79 180th 50th 41st 50
B2B Office Furniture 2.63 142nd 46th 36th -54
Average 2.63 155th 49th 38th NA
Entertainment/Recreation Restaurants 2.76 16th 7th 7th 74
Average 2.76 16th 7th 7th 74
Finance Credit Counselling 5.69 74th 25th 18th NA
Insurance 36.26 77th 24th 17th 0
Average 20.98 115th 36th 28th NA
Health, Beauty & Fitness Chiropractors 11.88 67th 14th 9th 13
Cosmetic Surgery 11.04 34th 16th 14th -14
Dentists 10.52 174th 48th 40th -3
Massage Therapy 6.43 56th 15th 9th -25
Optometrists 5.69 41st 12nd 9th 0
Average 10.00 134th 33rd 25th -5
Home & Garden Appliance Repair 13.21 125th 45th 41st 9
Furniture 2.33 154th 49th 42nd 1
Garage Doors 5.01 188th 69th 58th -33
Landscapers 9.03 24th 3rd 2nd 62
Moving Companies 31.62 13rd 5th 3rd 7
Pest Control 17.54 162nd 66th 57th -6
Plumbers 27.64 132nd 52nd 46th -14
Roofing 9.54 144th 34th 24th 16
Self Storage Companies 15.25 79th 28th 25th -9
Windows and Doors 18.43 13rd 2nd 2nd NA
Average 14.72 172nd 63rd 56th 1
Legal Family Law 64.85 6th 4th 4th 25
Law Firms 19.17 70th 17th 13rd -14
Personal Injury Law 55.29 118th 34th 27th 0
Average 33.91 101st 32nd 27th 1
Real Estate Apartment Rentals 2.18 78th 16th 11th 24
Condos 2.49 59th 15th 9th 2
New Home Developers 7.30 15th 2nd 2nd 27
Realtors 3.90 25th 6th 5th 2
Average 3.84 26th 5th 5th 11
Shopping Florists 8.19 20th 9th 9th 4
Average 8.19 20th 9th 9th 4
Travel Car Rentals 3.30 82nd 20th 16th 9
Hotels 3.39 135th 41st 34th -2
Average 3.34 129th 33rd 25th 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.