Findings for PPC in Roseville

Roseville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roseville was the 189th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Roseville also ranks amongst the least expensive cities in California, ranking as number 46th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 54% Lower in Roseville than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roseville are 54% lower than in Sacramento. The average price of a click in Roseville is $8.31.

This price differential is expected however, as Sacramento has a larger population than Roseville.

For better comparison of prices, we also compared prices with another city with a similar population, Thornton, and found the average price of a click in Roseville was 42% lower than in Thornton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Roseville

Summary PPC Stats for Roseville for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.31 189th 55th 46th 9
Automotive/Vehicle Auto Parts 1.74 82nd 19th 15th -2
Dealerships 3.44 110th 20th 14th 15
Tires 4.01 69th 25th 22nd 50
Average 3.32 202nd 50th 40th 9
Entertainment/Recreation Restaurants 0.84 205th 63rd 53rd -7
Average 0.84 205th 63rd 53rd -7
Health, Beauty & Fitness Chiropractors 6.87 134th 33rd 24th 5
Dentists 14.13 63rd 18th 16th 10
Average 12.05 48th 13rd 11th 3
Home & Garden Appliance Repair 16.29 81st 29th 28th 15
Furniture 2.50 133rd 38th 36th -2
Garage Doors 30.91 53rd 29th 26th -5
Landscapers 5.37 70th 18th 12nd 7
Moving Companies 20.70 74th 22nd 20th 30
Pest Control 30.05 40th 21st 17th 6
Plumbers 23.97 148th 58th 51st 14
Roofing 6.97 177th 41st 32nd 8
Self Storage Companies 11.67 132nd 43rd 39th -3
Average 16.10 134th 58th 51st 6
Real Estate Apartment Rentals 3.29 23rd 3rd 2nd 113
Condos 1.42 137th 48th 39th NA
New Home Developers 3.20 137th 46th 39th -4
Realtors 3.14 81st 18th 14th 56
Average 2.95 85th 15th 12nd 43
Shopping Florists 3.48 211st 65th 55th 5
Average 3.48 211st 65th 55th 5
Travel Car Rentals 3.73 61st 21st 17th NA
Hotels 3.59 116th 42nd 34th 22
Average 3.66 87th 23rd 18th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.