Findings for PPC in Roseville

Roseville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roseville was the 189th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Roseville also ranks amongst the least expensive cities in California, ranking as number 52nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Roseville are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Roseville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 43% Lower in Roseville than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roseville are 43% lower than in Sacramento. The average price of a click in Roseville is $9.36.

This price differential is expected however, as Sacramento has a larger population than Roseville.

For better comparison of prices, we also compared prices with another city with a similar population, Thornton, and found the average price of a click in Roseville was 39% lower than in Thornton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Roseville

Summary PPC Stats for Roseville for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.36 189th 61st 52nd NA
Automotive/Vehicle Auto Insurance 48.31 107th 21st 14th NA
Auto Parts 7.04 4th 1st 1st 88
Dealerships 3.72 146th 39th 32nd NA
Tires 3.73 135th 39th 34th -15
Average 11.71 120th 26th 18th NA
B2B Office Furniture 4.87 102nd 29th 25th 0
Average 4.87 121st 39th 30th NA
Entertainment/Recreation Restaurants 1.22 148th 50th 40th -34
Average 1.22 148th 50th 40th -34
Finance Mortgages 20.46 26th 5th 4th 0
Average 20.46 100th 24th 17th NA
Health, Beauty & Fitness Chiropractors 6.89 158th 45th 34th 159
Cosmetic Surgery 2.06 118th 32nd 24th NA
Dentists 17.43 33rd 9th 6th 7
Optometrists 3.31 102nd 36th 28th NA
Average 10.21 128th 40th 36th 16
Home & Garden Appliance Repair 25.59 26th 17th 17th 4
Furniture 3.07 112nd 40th 37th 52
Garage Doors 63.14 15th 8th 8th 4
Landscapers 1.18 197th 62nd 49th -22
Pest Control 24.45 100th 45th 38th 58
Plumbers 18.00 197th 66th 57th -7
Roofing 7.66 159th 35th 23rd 18
Self Storage Companies 14.46 73rd 26th 24th 11
Average 17.84 126th 50th 45th 11
Real Estate Apartment Rentals 1.82 105th 22nd 17th 2
Condos 1.31 138th 45th 37th NA
New Home Developers 3.49 120th 39th 36th 2
Realtors 2.61 120th 30th 25th 33
Average 2.37 125th 33rd 27th 11
Shopping Florists 5.58 148th 48th 42nd -15
Average 5.58 148th 48th 42nd -15
Travel Car Rentals 3.44 77th 24th 21st NA
Hotels 3.30 169th 52nd 41st 23
Average 3.35 158th 44th 34th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.