Findings for PPC in Roseville

Roseville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roseville was the 208th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Roseville also ranks amongst the least expensive cities in California, ranking as number 53rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Roseville Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Roseville keywords increased by 16% in November 2014.

Google Adwords Keyword Prices 59% Lower in Roseville than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roseville are 59% lower than in Sacramento. The average price of a click in Roseville is $7.27.

This price differential is expected however, as Sacramento has a larger population than Roseville.

For better comparison of prices, we also compared prices with another city with a similar population, Thornton, and found the average price of a click in Roseville was 35% lower than in Thornton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Roseville

Summary PPC Stats for Roseville for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.27 208th 64th 53rd NA
Automotive/Vehicle Auto Parts 1.79 83rd 23rd 19th -3
Dealerships 3.18 121st 26th 18th NA
Tires 2.97 126th 45th 40th 36
Towing 3.21 97th 36th 26th 0
Average 2.88 221st 58th 46th NA
Entertainment/Recreation Restaurants 0.74 198th 63rd 52nd 43
Average 0.74 198th 63rd 52nd 43
Health, Beauty & Fitness Acupuncture 4.19 61st 24th 19th 85
Chiropractors 6.99 106th 24th 16th 1083
Dentists 9.28 169th 51st 40th 1
Average 8.07 151st 39th 32nd 94
Home & Garden Appliance Repair 11.22 107th 41st 40th 43
Furniture 2.74 69th 20th 19th 32
Garage Doors 23.10 85th 44th 41st -1
Landscapers 3.41 109th 29th 19th 0
Moving Companies 11.30 183rd 58th 48th 8
Pest Control 27.67 50th 20th 19th 18
Plumbers 23.65 157th 61st 54th -17
Roofing 5.24 184th 42nd 30th 20
Self Storage Companies 12.07 97th 29th 25th -2
Average 14.56 154th 59th 55th 6
Real Estate Apartment Rentals 1.72 104th 24th 19th 7
Condos 1.47 114th 32nd 25th NA
New Home Developers 3.34 119th 39th 32nd 36
Property Management 2.80 126th 45th 39th 42
Realtors 2.73 129th 42nd 34th -17
Average 2.49 128th 36th 29th 4
Shopping Florists 4.56 164th 50th 41st -5
Average 4.56 152nd 50th 39th -3
Travel Car Rentals 2.05 198th 73rd 61st NA
Hotels 2.94 151st 49th 38th -21
Average 2.64 209th 64th 53rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.