Findings for PPC in Roseville

Roseville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roseville was the 163rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Roseville also ranks amongst the least expensive cities in California, ranking as number 45th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Roseville Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Roseville keywords increased by 23% in April 2015.

Google Adwords Keyword Prices 48% Lower in Roseville than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roseville are 48% lower than in Sacramento. The average price of a click in Roseville is $10.60.

This price differential is expected however, as Sacramento has a larger population than Roseville.

For better comparison of prices, we also compared prices with another city with a similar population, Thornton, and found the average price of a click in Roseville was 26% lower than in Thornton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Roseville

Summary PPC Stats for Roseville for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.60 163rd 54th 45th NA
Automotive/Vehicle Auto Parts 1.71 93rd 34th 28th 209
Dealerships 2.62 202nd 56th 45th NA
Tires 3.65 111st 35th 33rd 178
Towing 10.97 11th 7th 7th 3
Average 5.17 191st 52nd 43rd NA
B2B Office Furniture 2.96 135th 42nd 33rd -16
Average 2.96 150th 45th 35th NA
Entertainment/Recreation Restaurants 0.77 186th 62nd 53rd 75
Average 0.77 186th 62nd 53rd 75
Finance Mortgages 10.75 37th 10th 5th 0
Average 10.75 151st 51st 41st NA
Health, Beauty & Fitness Chiropractors 5.73 186th 54th 42nd 56
Cosmetic Surgery 9.04 60th 22nd 18th NA
Dentists 11.97 122nd 37th 30th 41
Optometrists 3.36 103rd 31st 25th NA
Average 9.57 143rd 38th 30th 29
Home & Garden Appliance Repair 4.93 185th 62nd 53rd -20
Furniture 2.17 171st 56th 47th 18
Garage Doors 56.95 14th 4th 4th 22
Landscapers 1.71 163rd 47th 36th -9
Moving Companies 24.59 52nd 15th 11th 47
Pest Control 27.46 81st 37th 32nd 13
Plumbers 35.18 102nd 43rd 38th 423
Roofing 8.12 155th 40th 27th -12
Self Storage Companies 13.69 102nd 36th 31st 17
Average 18.35 120th 49th 43rd 44
Legal Law Firms 14.98 94th 23rd 17th NA
Personal Injury Law 110.30 65th 17th 15th NA
Average 46.75 63rd 19th 18th NA
Real Estate Apartment Rentals 2.07 89th 20th 14th 38
Condos 1.72 106th 31st 23rd NA
New Home Developers 3.09 139th 45th 37th 9
Realtors 2.63 111st 33rd 25th 4
Average 2.44 116th 28th 21st 11
Shopping Florists 4.62 182nd 63rd 53rd -25
Average 4.62 182nd 63rd 53rd -25
Travel Car Rentals 3.48 66th 13rd 10th 19
Hotels 3.40 134th 40th 33rd -11
Average 3.44 118th 29th 22nd 4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.