Findings for PPC in Roseville

Roseville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roseville was the 183rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Roseville also ranks amongst the least expensive cities in California, ranking as number 42nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in Roseville than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roseville are 53% lower than in Sacramento. The average price of a click in Roseville is $8.17.

This price differential is expected however, as Sacramento has a larger population than Roseville.

For better comparison of prices, we also compared prices with another city with a similar population, Thornton, and found the average price of a click in Roseville was 32% lower than in Thornton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Roseville

Summary PPC Stats for Roseville for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.17 183rd 52nd 42nd 6
Automotive/Vehicle Auto Parts 2.07 28th 13rd 13rd NA
Dealerships 2.49 171st 39th 31st NA
Tires 2.75 140th 53rd 47th 28
Towing 6.10 25th 9th 7th NA
Average 3.11 197th 51st 40th NA
Entertainment/Recreation Restaurants 0.49 221st 74th 63rd -10
Average 0.49 221st 74th 63rd -10
Finance Mortgages 4.33 59th 12nd 8th NA
Average 4.33 171st 52nd 41st NA
Health, Beauty & Fitness Chiropractors 4.82 161st 55th 43rd -20
Cosmetic Surgery 2.28 109th 27th 18th NA
Dentists 20.83 6th 1st 1st 136
Martial Arts 4.82 4th 1st 1st -58
Optometrists 1.40 128th 42nd 33rd NA
Average 12.23 24th 5th 3rd 30
Home & Garden Appliance Repair 11.72 68th 28th 28th NA
Furniture 1.77 168th 48th 37th NA
Garage Doors 57.06 5th 1st 1st NA
Landscapers 4.60 93rd 17th 11th NA
Moving Companies 6.07 174th 51st 40th NA
Pest Control 26.66 84th 35th 29th NA
Plumbers 26.58 139th 53rd 45th -1
Roofing 5.29 181st 45th 33rd NA
Self Storage Companies 15.36 35th 11th 10th 10
Average 15.63 114th 50th 44th NA
Real Estate Apartment Rentals 1.64 88th 24th 20th 6
Condos 1.64 81st 21st 15th NA
New Home Developers 3.35 86th 19th 15th 27
Realtors 2.33 102nd 29th 22nd NA
Average 2.30 89th 20th 13rd 3
Shopping Florists 4.28 174th 52nd 43rd -1
Average 4.28 174th 52nd 43rd -1
Travel Car Rentals 1.56 187th 67th 58th NA
Hotels 2.84 153rd 48th 37th -1
Average 2.41 181st 56th 45th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.