Findings for PPC in Sacramento

Sacramento Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Sacramento was the 4th most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. Sacramento also ranks amongst the most expensive cities in California, ranking 3rd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 12% Higher in Sacramento than Fremont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sacramento are 12% higher than in Fremont. The average price of a click in Sacramento is $18.13.

This price difference is understandable though, given the population of Fremont is less than Sacramento, which generally means less competition and therefore lower prices.

To understand if prices in Sacramento are relatively low, we also compared prices with Staten Island which has a similar population, and found the average price of a click in Sacramento was 33% higher than in Staten Island. This suggests that perhaps Sacramento prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sacramento

Summary PPC Stats for Sacramento for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.13 26th 4th 3rd 3
Automotive/Vehicle Auto Insurance 58.39 80th 16th 9th -2
Auto Parts 1.55 96th 25th 20th -17
Auto Wreckers 1.51 26th 15th 10th 14
Dealerships 3.12 131st 30th 22nd 4
Tires 3.31 113rd 41st 37th 9
Towing 3.56 96th 29th 20th 0
Average 15.48 88th 16th 11th 1
B2B Office Furniture 4.36 54th 17th 16th 18
Printers 8.73 39th 12nd 10th 2
Average 5.82 63rd 18th 16th 6
Entertainment/Recreation Restaurants 3.55 12nd 5th 5th 6
Average 3.55 12nd 5th 5th 6
Finance Credit Counselling 23.42 32nd 8th 5th 9
Insurance 43.85 52nd 11th 7th -4
Mortgages 9.82 44th 10th 7th -33
Payday Loans 11.15 55th 12nd 11th -19
Average 22.06 90th 19th 14th -8
Health, Beauty & Fitness Chiropractors 8.29 97th 21st 15th 5
Cosmetic Surgery 15.80 11th 4th 4th 0
Dentists 16.67 35th 11th 10th 17
Martial Arts 5.41 14th 4th 3rd 0
Massage Therapy 4.67 71st 15th 8th 0
Optometrists 3.95 69th 22nd 16th 0
Average 11.91 51st 14th 12nd 5
Home & Garden Appliance Repair 13.49 125th 41st 40th 14
Furniture 2.16 179th 53rd 47th -5
Garage Doors 26.71 75th 42nd 39th -15
Landscapers 5.34 72nd 19th 13rd 35
Moving Companies 19.21 96th 31st 28th -2
Pest Control 39.08 12nd 8th 5th -8
Plumbers 38.44 83rd 33rd 29th 4
Roofing 12.89 110th 21st 15th 20
Self Storage Companies 14.40 70th 21st 19th 21
Windows and Doors 5.52 66th 14th 11th NA
Average 17.24 117th 53rd 46th 6
Legal Criminal Lawyers 55.78 30th 5th 4th -29
Family Law 23.65 51st 13rd 11th 0
Law Firms 35.95 16th 3rd 2nd 4
Personal Injury Law 134.74 37th 10th 9th 29
Real Estate Lawyers 8.66 36th 10th 7th -8
Average 55.36 39th 10th 10th 1
Real Estate Apartment Rentals 2.28 74th 16th 11th -1
Condos 1.73 115th 32nd 25th 6
New Home Developers 4.19 86th 16th 11th 19
Realtors 3.48 61st 13rd 11th 0
Average 2.95 84th 14th 11th 4
Shopping Florists 6.72 76th 23rd 20th 1
Average 6.72 76th 23rd 20th 1
Travel Car Rentals 4.16 43rd 17th 13rd 23
Hotels 4.20 65th 20th 14th 15
Average 4.18 52nd 15th 11th 19

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.