Findings for PPC in Sacramento

Sacramento Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Sacramento was the 5th most expensive city in Pacific States in keyword bids in Google Adwords for the month of November 2014. Sacramento also ranks amongst the most expensive cities in California, ranking 5th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Kent ranked as the least expensive city.

Month over Month Google Adwords Prices for Sacramento Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Sacramento keywords increased by 13% in November 2014.

Google Adwords Keyword Prices 114% Higher in Sacramento than Fremont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sacramento are 114% higher than in Fremont. The average price of a click in Sacramento is $18.03.

This price difference is understandable though, given the population of Fremont is less than Sacramento, which generally means less competition and therefore lower prices.

To understand if prices in Sacramento are relatively low, we also compared prices with Staten Island which has a similar population, and found the average price of a click in Sacramento was 34% higher than in Staten Island. This suggests that perhaps Sacramento prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sacramento

Summary PPC Stats for Sacramento for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.03 24th 5th 5th 13
Automotive/Vehicle Auto Body 7.92 33rd 16th 12nd -18
Auto Insurance 62.30 86th 19th 11th 9
Auto Parts 1.87 76th 20th 17th 2
Auto Wreckers 1.28 22nd 10th 6th -22
Dealerships 2.91 137th 33rd 25th NA
Driver Training 2.20 7th 5th 5th -4
Tires 3.02 119th 42nd 37th 16
Towing 3.54 88th 34th 24th -1
Average 15.78 79th 14th 8th -1
B2B Architects 2.70 35th 13rd 9th 4
IT Support 32.54 15th 8th 8th 0
Office Furniture 3.80 81st 23rd 21st -33
Printers 9.47 11th 3rd 3rd 11
Video Production 7.49 33rd 7th 5th -35
Average 9.00 37th 11th 10th NA
Entertainment/Recreation Restaurants 3.32 16th 8th 7th 51
Average 3.32 16th 8th 7th 51
Finance Credit Counselling 20.04 31st 5th 5th NA
Currency Exchange 1.65 24th 9th 5th -19
Insurance 38.15 64th 17th 10th -2
Mortgages 14.83 25th 3rd 2nd 0
Payday Loans 13.71 48th 23rd 22nd -1
Average 20.53 73rd 19th 15th -4
Health, Beauty & Fitness Acupuncture 2.05 108th 41st 30th -28
Chiropractors 7.91 90th 21st 14th -35
Cosmetic Surgery 15.75 11th 4th 4th 61
Dentists 14.39 55th 16th 13rd 24
Jewellers 4.10 65th 14th 8th NA
Martial Arts 5.41 14th 4th 3rd 67
Massage Therapy 4.65 72nd 15th 8th -32
Optometrists 3.93 69th 22nd 16th -8
Average 10.20 68th 18th 14th 11
Home & Garden Appliance Repair 11.73 100th 37th 36th 61
Electricians 12.15 48th 12nd 9th 27
Furniture 2.29 117th 34th 30th 7
Garage Doors 31.13 54th 24th 24th 8
Home Security 31.05 54th 13rd 10th -14
Interior Designers 4.41 47th 14th 10th 32
Landscapers 4.12 89th 19th 10th 33
Mold Detection and Remova 31.44 13rd 4th 4th -16
Moving Companies 19.50 70th 18th 17th 17
Pest Control 45.27 7th 3rd 3rd -6
Plumbers 37.12 96th 39th 36th 18
Roofing 10.66 126th 25th 15th 20
Self Storage Companies 12.05 99th 31st 27th -12
Windows and Doors 6.01 58th 7th 5th NA
Average 17.46 105th 43rd 39th 10
Legal Criminal Lawyers 97.03 8th 4th 3rd 128
Employment Lawyers 30.69 2nd 1st 1st 29
Family Law 24.79 37th 13rd 9th -4
Immigration Lawyers 12.72 25th 8th 8th -2
Law Firms 35.59 12nd 3rd 2nd 190
Personal Injury Law 85.57 76th 21st 18th 3
Real Estate Lawyers 12.47 23rd 5th 3rd -6
Traffic Law 90.50 18th 5th 5th -1
Average 51.67 31st 11th 9th 47
Real Estate Apartment Rentals 2.31 63rd 15th 11th 0
Condos 1.64 103rd 25th 19th 7
New Home Developers 3.50 109th 33rd 27th -24
Property Management 3.79 88th 29th 27th 18
Realtors 4.11 43rd 12nd 11th 7
Average 3.21 76th 20th 15th 2
Shopping Florists 6.66 66th 21st 16th 4
Average 5.82 79th 30th 23rd 24
Travel Car Rentals 3.38 77th 32nd 26th -7
Hotels 3.65 85th 25th 18th -10
Average 3.52 78th 23rd 17th -8

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.