Findings for PPC in San Bernardino

San Bernardino Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Bernardino was the 94th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. San Bernardino also ranks amongst the least expensive cities in California, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 86% Higher in San Bernardino than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Bernardino are 86% higher than in Rialto. The average price of a click in San Bernardino is $13.49.

This price difference is understandable though, given the population of Rialto is less than San Bernardino, which generally means less competition and therefore lower prices.

To understand if prices in San Bernardino are relatively low, we also compared prices with Richmond which has a similar population, and found the average price of a click in San Bernardino was 25% higher than in Richmond. This suggests that perhaps San Bernardino prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Bernardino


Summary PPC Stats for San Bernardino for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.49 94th 27th 22nd 3
Automotive/Vehicle Auto Parts 1.16 122nd 42nd 32nd 23
Dealerships 2.99 177th 47th 36th NA
Tires 2.26 208th 68th 57th -53
Towing 4.49 93rd 32nd 24th 57
Average 2.94 255th 74th 61st 5
Entertainment/Recreation Restaurants 1.42 101st 32nd 28th -33
Average 1.42 101st 32nd 28th -33
Finance Credit Counselling 4.02 78th 25th 17th NA
Payday Loans 10.68 63rd 25th 24th -17
Average 7.35 169th 56th 46th NA
Health, Beauty & Fitness Chiropractors 1.81 236th 72nd 59th -18
Dentists 12.21 119th 44th 36th 9
Optometrists 1.99 123rd 39th 30th NA
Average 8.77 177th 61st 50th -2
Home & Garden Appliance Repair 13.59 120th 41st 37th -1
Furniture 2.02 179th 52nd 46th -1
Garage Doors 30.02 77th 35th 33rd -3
Moving Companies 8.97 182nd 53rd 44th 2
Pest Control 51.91 13rd 9th 8th 58
Plumbers 22.35 151st 52nd 43rd 3
Roofing 18.39 71st 9th 4th 39
Self Storage Companies 19.74 27th 6th 6th 43
Average 22.53 56th 23rd 20th 13
Legal Family Law 59.16 8th 4th 4th NA
Law Firms 12.75 104th 21st 17th NA
Personal Injury Law 96.37 92nd 25th 21st NA
Average 48.36 62nd 22nd 19th NA
Real Estate Apartment Rentals 1.13 187th 53rd 43rd -5
Condos 0.31 225th 72nd 62nd NA
New Home Developers 2.44 163rd 59th 50th -10
Realtors 1.26 240th 73rd 61st -5
Average 1.35 246th 73rd 61st 8
Shopping Florists 6.79 85th 27th 23rd 6
Average 6.79 85th 27th 23rd 6
Travel Car Rentals 1.84 203rd 70th 60th -27
Hotels 3.52 155th 53rd 43rd 8
Average 2.68 220th 66th 54th -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.