Findings for PPC in San Bernardino

San Bernardino Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Bernardino was the 15th most expensive city in Pacific States in keyword bids in Google Adwords for the month of April 2015. San Bernardino also ranks amongst the most expensive cities in California, ranking 12nd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for San Bernardino Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting San Bernardino keywords increased by 12% in April 2015.

Google Adwords Keyword Prices 221% Higher in San Bernardino than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Bernardino are 221% higher than in Rialto. The average price of a click in San Bernardino is $15.79.

This price difference is understandable though, given the population of Rialto is less than San Bernardino, which generally means less competition and therefore lower prices.

To understand if prices in San Bernardino are relatively low, we also compared prices with Richmond which has a similar population, and found the average price of a click in San Bernardino was 34% higher than in Richmond. This suggests that perhaps San Bernardino prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Bernardino

Summary PPC Stats for San Bernardino for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.79 63rd 15th 12nd 12
Automotive/Vehicle Auto Insurance 32.34 167th 46th 37th 0
Auto Parts 1.56 110th 45th 38th 26
Dealerships 3.28 153rd 39th 30th NA
Tires 4.40 69th 22nd 21st 72
Towing 7.31 38th 16th 13rd 17
Average 7.83 175th 47th 38th 17
Entertainment/Recreation Restaurants 2.54 19th 8th 8th 12
Average 2.54 19th 8th 8th 12
Finance Credit Counselling 15.39 52nd 16th 12nd NA
Payday Loans 11.52 78th 32nd 32nd 14
Average 12.81 142nd 46th 36th NA
Health, Beauty & Fitness Chiropractors 8.62 125th 32nd 22nd 188
Dentists 9.73 187th 58th 47th -9
Average 9.51 145th 40th 32nd 16
Home & Garden Appliance Repair 30.34 16th 15th 15th 41
Furniture 2.09 178th 60th 51st 1
Garage Doors 35.09 62nd 30th 30th 17
Landscapers 1.94 155th 43rd 32nd 0
Moving Companies 19.04 93rd 31st 24th 37
Pest Control 25.51 98th 47th 40th -34
Plumbers 26.20 137th 53rd 47th -1
Roofing 13.47 101st 18th 10th -7
Self Storage Companies 15.76 70th 23rd 21st -24
Average 19.32 101st 46th 41st 2
Legal Criminal Lawyers 27.27 70th 16th 13rd 0
Family Law 53.24 13rd 7th 7th NA
Law Firms 22.57 48th 12nd 9th NA
Personal Injury Law 153.01 31st 9th 9th NA
Average 64.89 33rd 10th 10th NA
Real Estate Apartment Rentals 1.05 226th 70th 59th -7
Condos 0.65 199th 67th 56th NA
New Home Developers 3.16 132nd 41st 35th 32
Realtors 1.54 212nd 66th 53rd 1
Average 1.62 224th 69th 57th 19
Shopping Florists 5.98 118th 41st 32nd -6
Average 5.98 118th 41st 32nd -6
Travel Car Rentals 2.62 159th 50th 44th 50
Hotels 2.58 201st 63rd 55th -26
Average 2.60 223rd 64th 53rd 12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.