Findings for PPC in San Bernardino

San Bernardino Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Bernardino was the 142nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. San Bernardino also ranks amongst the least expensive cities in California, ranking as number 36th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 301% Higher in San Bernardino than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Bernardino are 301% higher than in Rialto. The average price of a click in San Bernardino is $10.04.

This price difference is understandable though, given the population of Rialto is less than San Bernardino, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Richmond, and found the average price of a click in San Bernardino was 38% lower than in Richmond. This suggests that perhaps prices in San Bernardino are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Bernardino

Summary PPC Stats for San Bernardino for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.04 142nd 42nd 36th 0
Automotive/Vehicle Auto Body 17.34 3rd 3rd 3rd 0
Auto Parts 0.64 164th 60th 50th -37
Dealerships 1.64 218th 70th 59th NA
Tires 3.05 115th 40th 35th -38
Towing 1.61 142nd 52nd 41st -8
Average 4.14 173rd 46th 35th -14
Entertainment/Recreation Restaurants 2.12 57th 20th 16th 21
Average 2.12 57th 20th 16th 21
Finance Payday Loans 22.08 8th 2nd 2nd 28
Average 22.08 60th 15th 12nd NA
Health, Beauty & Fitness Chiropractors 2.88 208th 64th 52nd 43
Dentists 10.04 152nd 47th 36th 1
Average 6.46 214th 62nd 51st 4
Home & Garden Appliance Repair 9.02 140th 50th 46th 2
Furniture 1.75 179th 58th 48th -4
Garage Doors 26.44 68th 34th 32nd -14
Moving Companies 14.22 151st 45th 38th -7
Pest Control 19.87 128th 55th 47th -19
Plumbers 25.13 149th 58th 51st -1
Roofing 10.66 125th 24th 14th -11
Self Storage Companies 14.71 53rd 16th 15th 39
Average 16.03 123rd 51st 47th -2
Legal Law Firms 12.02 97th 20th 15th NA
Personal Injury Law 64.82 104th 30th 25th NA
Traffic Law 61.14 37th 14th 12nd NA
Average 32.41 84th 28th 23rd NA
Real Estate Apartment Rentals 1.08 199th 56th 45th 24
Condos 0.13 214th 75th 63rd NA
New Home Developers 2.95 142nd 53rd 46th 9
Property Management 4.48 72nd 23rd 22nd 8
Realtors 1.14 247th 75th 62nd -1
Average 1.72 218th 69th 58th 3
Shopping Florists 5.96 104th 31st 23rd -24
Average 5.96 75th 27th 20th -12
Travel Car Rentals 3.08 108th 45th 36th 44
Hotels 3.17 125th 39th 29th 3
Average 3.13 142nd 45th 37th 23

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.