Findings for PPC in San Bernardino

San Bernardino Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Bernardino was the 14th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. San Bernardino also ranks amongst the most expensive cities in California, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for San Bernardino are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting San Bernardino keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 289% Higher in San Bernardino than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Bernardino are 289% higher than in Rialto. The average price of a click in San Bernardino is $20.38.

This price difference is understandable though, given the population of Rialto is less than San Bernardino, which generally means less competition and therefore lower prices.

To understand if prices in San Bernardino are relatively low, we also compared prices with Richmond which has a similar population, and found the average price of a click in San Bernardino was 43% higher than in Richmond. This suggests that perhaps San Bernardino prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for San Bernardino


Summary PPC Stats for San Bernardino for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.38 14th 2nd 1st 0
Automotive/Vehicle Auto Insurance 12.87 182nd 50th 39th -31
Dealerships 3.29 130th 30th 22nd NA
Tires 2.76 179th 62nd 54th -21
Towing 2.08 173rd 57th 47th -4
Average 6.10 185th 49th 39th -12
Entertainment/Recreation Restaurants 16.26 1st 1st 1st 0
Average 16.26 1st 1st 1st 0
Finance Credit Counselling 8.69 71st 19th 14th NA
Insurance 12.79 127th 37th 28th NA
Payday Loans 6.79 78th 32nd 30th -5
Average 9.42 144th 40th 31st NA
Health, Beauty & Fitness Chiropractors 3.14 227th 66th 54th 0
Dentists 9.88 162nd 52nd 43rd 14
Martial Arts 6.04 15th 5th 4th NA
Optometrists 14.47 4th 2nd 2nd NA
Average 8.88 159th 47th 39th 10
Home & Garden Appliance Repair 11.22 140th 52nd 45th 0
Furniture 2.58 182nd 56th 48th 111
Garage Doors 22.95 112nd 48th 44th 12
Moving Companies 7.39 196th 59th 48th -22
Pest Control 17.83 143rd 58th 49th 17
Plumbers 42.08 92nd 41st 37th 23
Self Storage Companies 13.65 41st 8th 8th 6
Average 18.66 109th 49th 44th 13
Legal Family Law 57.60 7th 3rd 3rd -2
Law Firms 22.49 84th 19th 12nd NA
Personal Injury Law 200.92 20th 4th 4th NA
Average 98.18 7th 2nd 2nd NA
Real Estate Apartment Rentals 1.07 200th 54th 44th 11
Condos 0.65 198th 61st 50th 9
New Home Developers 3.41 109th 32nd 27th -3
Realtors 1.69 142nd 40th 33rd -30
Average 1.66 186th 55th 46th -5
Shopping Florists 7.21 83rd 31st 25th -22
Average 7.21 83rd 31st 25th -22
Travel Car Rentals 2.70 139th 49th 42nd -10
Hotels 3.89 152nd 52nd 42nd 0
Average 3.29 180th 53rd 43rd -5

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.