Findings for PPC in San Francisco

San Francisco Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Francisco was the 5th most expensive city in Pacific States in keyword bids in Google Adwords for the month of March 2015. San Francisco also ranks amongst the most expensive cities in California, ranking 4th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 175% Higher in San Francisco than Daly City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Francisco are 175% higher than in Daly City. The average price of a click in San Francisco is $21.57.

This price difference is understandable though, given the population of Daly City is less than San Francisco, which generally means less competition and therefore lower prices.

To understand if prices in San Francisco are relatively low, we also compared prices with Jacksonville which has a similar population, and found the average price of a click in San Francisco was 42% higher than in Jacksonville. This suggests that perhaps San Francisco prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Francisco


Summary PPC Stats for San Francisco for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.57 24th 5th 4th 5
Automotive/Vehicle Auto Insurance 92.06 50th 15th 11th -15
Auto Parts 1.37 106th 34th 25th 0
Auto Wreckers 3.32 10th 4th 3rd 15
Dealerships 4.03 107th 23rd 15th NA
Tires 3.90 108th 31st 28th -7
Towing 3.87 113rd 37th 28th 15
Average 25.48 44th 11th 9th 6
B2B Office Furniture 6.31 47th 18th 17th -15
Printers 8.42 71st 21st 17th -4
Trade Show Displays 30.63 6th 1st 1st 20
Average 12.01 21st 6th 6th 0
Entertainment/Recreation Restaurants 5.85 1st 1st 1st 52
Average 5.85 1st 1st 1st 52
Finance Credit Counselling 19.99 39th 13rd 10th NA
Insurance 64.56 31st 10th 5th -3
Mortgages 16.00 16th 5th 4th 212
Payday Loans 14.95 31st 7th 7th 51
Average 40.06 24th 7th 4th NA
Health, Beauty & Fitness Chiropractors 11.26 81st 19th 12nd 13
Cosmetic Surgery 13.81 18th 8th 8th -7
Dentists 10.95 152nd 59th 48th 6
Martial Arts 3.38 56th 18th 14th -47
Massage Therapy 3.41 102nd 21st 14th -17
Optometrists 9.05 10th 3rd 3rd -2
Average 10.52 109th 38th 30th -3
Home & Garden Appliance Repair 15.92 90th 34th 31st -20
Furniture 3.04 75th 21st 21st -9
Garage Doors 28.74 81st 38th 36th -6
Landscapers 2.57 140th 41st 29th -15
Moving Companies 23.55 69th 20th 17th -4
Pest Control 26.64 92nd 32nd 29th 6
Plumbers 40.74 69th 25th 21st -12
Roofing 10.22 145th 32nd 23rd -26
Self Storage Companies 15.80 79th 28th 26th -11
Windows and Doors 7.97 51st 10th 8th 18
Average 18.61 108th 38th 35th -8
Legal Criminal Lawyers 88.52 6th 1st 1st 0
Family Law 36.44 30th 16th 12nd 18
Law Firms 27.46 33rd 6th 5th 54
Personal Injury Law 116.35 59th 19th 18th 21
Real Estate Lawyers 17.78 14th 2nd 1st -9
Average 52.94 49th 18th 16th 22
Real Estate Apartment Rentals 4.26 10th 3rd 3rd 13
Condos 4.95 5th 2nd 2nd -10
New Home Developers 3.87 80th 15th 11th -25
Realtors 3.76 35th 7th 5th -12
Average 4.15 17th 2nd 2nd -7
Shopping Florists 8.40 30th 11th 10th 4
Average 8.40 30th 11th 10th 4
Travel Car Rentals 4.91 9th 2nd 2nd -17
Hotels 7.41 6th 2nd 1st -19
Average 6.16 4th 2nd 2nd -18

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.