Findings for PPC in San Francisco

San Francisco Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Francisco was the 8th most expensive city in Pacific States in keyword bids in Google Adwords for the month of November 2014. San Francisco also ranks amongst the most expensive cities in California, ranking 7th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Kent ranked as the least expensive city.

Month over Month Google Adwords Prices for San Francisco Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting San Francisco keywords increased by 20% in November 2014.

Google Adwords Keyword Prices 155% Higher in San Francisco than Daly City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Francisco are 155% higher than in Daly City. The average price of a click in San Francisco is $17.50.

This price difference is understandable though, given the population of Daly City is less than San Francisco, which generally means less competition and therefore lower prices.

To understand if prices in San Francisco are relatively low, we also compared prices with Jacksonville which has a similar population, and found the average price of a click in San Francisco was 19% higher than in Jacksonville. This suggests that perhaps San Francisco prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Francisco


Summary PPC Stats for San Francisco for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.50 28th 8th 7th 20
Automotive/Vehicle Auto Body 10.23 22nd 10th 8th -23
Auto Insurance 85.32 41st 7th 4th 12
Auto Parts 1.30 130th 43rd 36th -10
Auto Wreckers 4.45 4th 1st 1st -13
Dealerships 4.11 63rd 10th 6th 36
Driver Training 2.45 5th 3rd 3rd 24
Tires 3.92 58th 15th 13rd -6
Towing 2.92 105th 37th 27th -15
Average 21.25 47th 7th 4th 3
B2B Architects 5.23 6th 2nd 2nd -2
IT Support 62.56 4th 3rd 3rd 2
Office Furniture 5.39 35th 9th 9th -14
Printers 8.34 23rd 7th 6th -6
Trade Show Displays 18.82 9th 2nd 1st 0
Video Production 17.48 3rd 1st 1st 22
Average 19.93 4th 3rd 3rd -1
Entertainment/Recreation Restaurants 3.35 15th 7th 6th -2
Average 3.35 15th 7th 6th -2
Finance Currency Exchange 0.70 64th 18th 11th -58
Insurance 40.76 58th 14th 8th 0
Mortgages 13.91 27th 4th 3rd 14
Payday Loans 12.97 52nd 25th 24th -38
Average 23.91 51st 10th 9th -9
Health, Beauty & Fitness Acupuncture 5.71 31st 12nd 9th -18
Chiropractors 9.11 71st 16th 10th -22
Cosmetic Surgery 13.70 18th 7th 6th 45
Dentists 11.10 125th 36th 28th 19
Jewellers 9.04 5th 3rd 3rd 9
Martial Arts 2.46 77th 22nd 17th 10
Massage Therapy 3.83 89th 20th 11th 64
Optometrists 14.96 3rd 2nd 2nd 752
Physiotherapy 6.63 3rd 1st 1st 0
Weight Loss Surgery 2.77 34th 6th 4th 0
Average 9.95 75th 22nd 17th 80
Home & Garden Appliance Repair 13.28 72nd 28th 27th 3
Electricians 6.09 72nd 21st 14th 0
Furniture 2.97 48th 15th 14th 4
Garage Doors 26.75 67th 33rd 31st 4
Home Security 47.37 20th 5th 4th -8
Interior Designers 5.84 17th 4th 3rd 20
Landscapers 2.70 133rd 34th 24th -28
Mold Detection and Remova 32.48 11th 2nd 2nd 14
Moving Companies 17.17 101st 30th 27th -12
Pest Control 27.49 52nd 22nd 21st 11
Plumbers 51.56 55th 24th 22nd -2
Roofing 14.49 80th 13rd 7th 204
Self Storage Companies 12.03 100th 32nd 28th -5
Windows and Doors 5.15 68th 11th 9th -48
Average 17.54 102nd 42nd 38th 12
Legal Criminal Lawyers 50.85 38th 11th 7th 21
Employment Lawyers 17.65 11th 8th 7th 17
Family Law 24.15 39th 14th 10th -13
Immigration Lawyers 8.36 61st 16th 13rd -4
Law Firms 11.13 102nd 23rd 17th 61
Personal Injury Law 93.88 64th 17th 15th 40
Real Estate Lawyers 14.26 17th 4th 2nd 9
Traffic Law 70.78 29th 10th 10th NA
Average 31.76 88th 29th 24th 18
Real Estate Apartment Rentals 3.15 24th 4th 3rd 28
Condos 6.02 3rd 1st 1st 38
New Home Developers 4.72 54th 11th 8th 46
Property Management 5.11 58th 17th 16th 46
Realtors 4.61 22nd 7th 6th 22
Average 4.59 16th 1st 1st 31
Shopping Florists 6.87 56th 18th 14th 5
Average 5.86 78th 29th 22nd 0
Travel Car Rentals 6.50 5th 3rd 3rd 29
Hotels 6.21 4th 2nd 1st -9
Average 6.35 1st 1st 1st 10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.