Findings for PPC in San Francisco

San Francisco Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Francisco was the 4th most expensive city in Pacific States in keyword bids in Google Adwords for the month of April 2015. San Francisco also ranks amongst the most expensive cities in California, ranking 3rd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for San Francisco Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting San Francisco keywords increased by 14% in April 2015.

Google Adwords Keyword Prices 143% Higher in San Francisco than Daly City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Francisco are 143% higher than in Daly City. The average price of a click in San Francisco is $19.94.

This price difference is understandable though, given the population of Daly City is less than San Francisco, which generally means less competition and therefore lower prices.

To understand if prices in San Francisco are relatively low, we also compared prices with Jacksonville which has a similar population, and found the average price of a click in San Francisco was 45% higher than in Jacksonville. This suggests that perhaps San Francisco prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Francisco


Summary PPC Stats for San Francisco for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.94 23rd 4th 3rd 14
Automotive/Vehicle Auto Insurance 81.47 63rd 16th 9th 60
Auto Parts 1.67 97th 38th 31st 22
Dealerships 4.95 46th 12nd 9th NA
Tires 3.83 100th 32nd 30th -2
Towing 3.31 138th 50th 42nd -11
Average 24.72 47th 10th 5th 16
B2B Office Furniture 6.30 33rd 9th 9th 0
Printers 12.06 18th 6th 3rd 93
Average 9.18 27th 7th 6th 31
Entertainment/Recreation Restaurants 3.50 10th 6th 6th -18
Average 3.50 10th 6th 6th -18
Finance Credit Counselling 24.44 22nd 6th 5th NA
Insurance 39.80 72nd 23rd 16th 26
Mortgages 15.42 22nd 6th 2nd 7
Payday Loans 18.97 25th 10th 10th 26
Average 29.91 60th 18th 13rd NA
Health, Beauty & Fitness Chiropractors 10.26 95th 21st 14th -9
Cosmetic Surgery 17.72 7th 3rd 3rd 29
Dentists 9.13 200th 65th 52nd -14
Martial Arts 1.71 84th 25th 20th -49
Massage Therapy 14.93 12nd 4th 3rd 22
Optometrists 11.05 4th 2nd 2nd 32
Average 11.75 72nd 21st 17th 3
Home & Garden Appliance Repair 20.55 53rd 28th 27th 32
Furniture 3.19 77th 29th 28th 4
Garage Doors 26.75 95th 46th 44th -9
Landscapers 2.50 141st 36th 25th 2
Moving Companies 22.00 78th 24th 19th -7
Pest Control 22.52 122nd 57th 49th -9
Plumbers 45.64 72nd 32nd 29th 12
Roofing 12.77 106th 20th 12nd 195
Self Storage Companies 16.47 60th 20th 18th 3
Windows and Doors 14.15 22nd 4th 3rd 90
Average 20.24 91st 39th 35th 40
Legal Criminal Lawyers 41.67 49th 8th 8th -12
Family Law 24.27 51st 16th 13rd -12
Law Firms 22.47 49th 13rd 10th -18
Personal Injury Law 134.80 39th 11th 11th 66
Real Estate Lawyers 16.77 14th 3rd 2nd -2
Average 43.86 74th 23rd 22nd 3
Real Estate Apartment Rentals 4.28 6th 2nd 2nd 0
Condos 4.75 7th 1st 1st -3
New Home Developers 4.27 72nd 12nd 11th 10
Realtors 3.74 32nd 9th 7th 5
Average 4.19 14th 1st 1st 2
Shopping Florists 8.27 16th 6th 6th -2
Average 8.27 16th 6th 6th -2
Travel Car Rentals 4.89 10th 2nd 2nd -1
Hotels 6.68 7th 3rd 1st -9
Average 5.78 3rd 1st 1st -5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.