Findings for PPC in San Francisco

San Francisco Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Francisco was the 11th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2014. San Francisco also ranks amongst the most expensive cities in California, ranking 9th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 212% Higher in San Francisco than Daly City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Francisco are 212% higher than in Daly City. The average price of a click in San Francisco is $14.00.

This price difference is understandable though, given the population of Daly City is less than San Francisco, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Francisco


Summary PPC Stats for San Francisco for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.00 58th 11th 9th 1
Automotive/Vehicle Auto Insurance 55.67 92nd 24th 16th -3
Auto Parts 1.88 41st 20th 18th -1
Auto Wreckers 1.97 16th 10th 9th -14
Dealerships 2.87 139th 26th 19th -23
Tires 4.35 38th 9th 7th 19
Towing 2.86 101st 34th 27th NA
Average 16.07 80th 19th 14th -4
B2B Office Furniture 5.24 59th 15th 13rd -26
Printers 9.80 20th 9th 8th -4
Trade Show Displays 17.89 7th 3rd 3rd NA
Average 9.59 16th 7th 5th -13
Entertainment/Recreation Restaurants 2.57 18th 5th 5th 30
Average 2.57 18th 5th 5th 30
Finance Credit Counselling 16.28 43rd 11th 9th NA
Insurance 34.55 77th 22nd 19th 24
Mortgages 14.31 26th 5th 3rd -6
Payday Loans 9.49 63rd 19th 17th 37
Average 23.12 78th 22nd 19th NA
Health, Beauty & Fitness Chiropractors 9.04 63rd 18th 10th 42
Cosmetic Surgery 11.70 22nd 9th 7th -10
Dentists 9.11 165th 46th 35th 7
Martial Arts 2.95 43rd 14th 10th 51
Massage Therapy 8.62 32nd 9th 4th 14
Optometrists 2.86 97th 29th 21st -20
Physiotherapy 2.55 4th 2nd 2nd -37
Average 8.20 125th 33rd 23rd 4
Home & Garden Appliance Repair 12.13 60th 24th 24th -21
Furniture 2.39 98th 13rd 11th -9
Garage Doors 21.07 84th 39th 36th -20
Landscapers 2.47 156th 37th 27th -18
Moving Companies 17.37 47th 17th 16th -9
Pest Control 23.45 118th 50th 43rd NA
Plumbers 51.01 48th 19th 16th -11
Roofing 5.73 175th 42nd 30th -16
Self Storage Companies 13.85 50th 17th 16th 1
Windows and Doors 9.68 38th 9th 7th 174
Average 16.35 93rd 41st 37th 9
Legal Criminal Lawyers 36.75 52nd 13rd 10th 0
Family Law 22.17 44th 13rd 10th -5
Law Firms 8.93 138th 36th 24th -29
Personal Injury Law 54.08 120th 26th 18th -29
Average 26.24 115th 27th 21st -15
Real Estate Apartment Rentals 2.39 33rd 8th 6th -5
Condos 3.31 12nd 2nd 2nd NA
New Home Developers 3.37 85th 18th 14th -32
Real Estate Lawyers 14.09 10th 3rd 3rd NA
Realtors 3.33 33rd 9th 8th 13
Average 3.08 35th 5th 4th -2
Shopping Florists 5.86 84th 23rd 19th -1
Average 5.86 84th 23rd 19th -1
Travel Car Rentals 4.92 4th 1st 1st -1
Hotels 6.76 2nd 1st 1st -1
Average 5.84 3rd 1st 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.