Findings for PPC in Santa Rosa

Santa Rosa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Rosa was the 88th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Santa Rosa also ranks amongst the least expensive cities in California, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Santa Rosa are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Rosa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 74% Higher in Santa Rosa than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Rosa are 74% higher than in Vallejo. The average price of a click in Santa Rosa is $14.61.

This price difference is understandable though, given the population of Vallejo is less than Santa Rosa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Santa Rosa was 35% lower than in Fort Lauderdale. This suggests that perhaps prices in Santa Rosa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Rosa


Summary PPC Stats for Santa Rosa for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.61 88th 25th 20th 2
Automotive/Vehicle Auto Insurance 19.11 161st 41st 31st 0
Auto Parts 2.09 80th 27th 20th 7
Auto Wreckers 3.03 21st 14th 11th 0
Dealerships 3.50 134th 35th 27th NA
Tires 3.35 189th 67th 57th -21
Towing 3.17 159th 52nd 43rd -29
Average 4.92 204th 56th 45th -8
B2B Office Furniture 5.62 86th 28th 23rd 4
Average 5.62 113rd 35th 28th NA
Entertainment/Recreation Restaurants 6.09 40th 8th 7th 47
Average 6.09 40th 8th 7th 47
Finance Insurance 19.14 105th 27th 19th NA
Mortgages 32.72 4th 2nd 2nd NA
Payday Loans 14.17 46th 22nd 22nd -27
Average 20.05 103rd 26th 21st NA
Health, Beauty & Fitness Chiropractors 6.38 148th 39th 30th -3
Cosmetic Surgery 6.53 84th 25th 18th NA
Dentists 9.01 206th 64th 52nd -4
Martial Arts 2.19 84th 30th 22nd 0
Massage Therapy 6.56 67th 16th 11th 0
Average 7.46 223rd 70th 58th 0
Home & Garden Appliance Repair 10.19 154th 53rd 45th 0
Furniture 2.64 208th 60th 49th -2
Garage Doors 16.24 141st 54th 48th 15
Landscapers 3.19 172nd 42nd 33rd -14
Moving Companies 17.65 114th 32nd 27th 18
Pest Control 10.25 232nd 74th 63rd -26
Plumbers 27.95 163rd 64th 58th 44
Roofing 14.05 113rd 19th 11th 11
Self Storage Companies 8.29 184th 67th 60th 0
Windows and Doors 5.40 83rd 14th 12nd NA
Average 12.32 219th 70th 63rd 9
Legal Family Law 30.72 48th 21st 17th NA
Law Firms 37.07 40th 13rd 10th NA
Personal Injury Law 208.15 15th 5th 5th NA
Real Estate Lawyers 22.82 9th 1st 1st 0
Average 83.01 16th 5th 5th NA
Real Estate Apartment Rentals 1.47 141st 36th 28th 0
Condos 1.19 152nd 50th 39th 0
New Home Developers 3.32 143rd 49th 46th 0
Realtors 2.94 80th 26th 23rd 0
Average 2.27 133rd 42nd 37th 0
Shopping Florists 9.46 38th 15th 14th 0
Average 9.46 38th 15th 14th 0
Travel Car Rentals 3.28 101st 31st 26th 0
Hotels 5.67 37th 11th 6th 0
Average 4.47 57th 17th 12nd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.