Findings for PPC in Santa Rosa

Santa Rosa Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Santa Rosa was the 9th most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. Santa Rosa also ranks amongst the most expensive cities in California, ranking 7th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Rosa Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Santa Rosa keywords increased by 16% in December 2014.

Google Adwords Keyword Prices 153% Higher in Santa Rosa than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Rosa are 153% higher than in Vallejo. The average price of a click in Santa Rosa is $16.05.

This price difference is understandable though, given the population of Vallejo is less than Santa Rosa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Santa Rosa was 41% lower than in Fort Lauderdale. This suggests that perhaps prices in Santa Rosa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Rosa

Summary PPC Stats for Santa Rosa for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.05 41st 9th 7th 16
Automotive/Vehicle Auto Parts 2.03 59th 12nd 9th -8
Dealerships 2.77 155th 39th 30th -11
Tires 2.37 173rd 63rd 54th -29
Average 2.46 250th 70th 59th -7
B2B Office Furniture 4.86 37th 12nd 12nd 76
Average 4.86 80th 21st 18th 25
Entertainment/Recreation Restaurants 0.91 195th 59th 50th -1
Average 0.91 195th 59th 50th -1
Health, Beauty & Fitness Chiropractors 4.10 197th 59th 46th -1
Cosmetic Surgery 6.17 78th 18th 12nd 0
Dentists 11.46 119th 34th 27th 34
Average 8.96 138th 43rd 36th 10
Home & Garden Appliance Repair 16.23 82nd 30th 29th 8
Furniture 1.85 206th 64th 54th -12
Garage Doors 25.71 77th 44th 41st 29
Landscapers 3.36 126th 32nd 25th 14
Moving Companies 14.85 139th 45th 38th -1
Pest Control 16.80 145th 55th 49th 8
Plumbers 12.06 211st 71st 60th -1
Roofing 11.50 131st 27th 20th 336
Self Storage Companies 10.63 158th 53rd 47th 32
Average 13.00 179th 64th 57th 46
Legal Criminal Lawyers 50.77 35th 8th 5th 0
Family Law 15.02 73rd 17th 14th NA
Law Firms 5.32 169th 36th 26th NA
Personal Injury Law 198.05 14th 4th 4th NA
Average 84.49 13rd 4th 4th NA
Real Estate Apartment Rentals 0.84 240th 71st 58th 1
Condos 1.37 143rd 50th 41st -8
New Home Developers 2.58 171st 66th 57th -11
Realtors 1.77 200th 64th 51st -9
Average 1.60 226th 68th 56th -6
Shopping Florists 4.31 185th 55th 45th -20
Average 4.31 185th 55th 45th -20
Travel Car Rentals 2.66 157th 54th 44th -30
Hotels 4.09 69th 21st 15th -7
Average 3.37 124th 35th 29th -18

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.