Findings for PPC in Santa Rosa

Santa Rosa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Rosa was the 156th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Santa Rosa also ranks amongst the least expensive cities in California, ranking as number 44th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 61% Higher in Santa Rosa than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Rosa are 61% higher than in Vallejo. The average price of a click in Santa Rosa is $11.11.

This price difference is understandable though, given the population of Vallejo is less than Santa Rosa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Santa Rosa was 48% lower than in Fort Lauderdale. This suggests that perhaps prices in Santa Rosa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Rosa

Summary PPC Stats for Santa Rosa for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.11 156th 53rd 44th 5
Automotive/Vehicle Auto Insurance 77.54 69th 18th 11th -10
Auto Parts 1.75 88th 31st 26th 27
Auto Wreckers 1.58 25th 15th 11th 0
Dealerships 2.98 180th 51st 40th NA
Tires 3.50 121st 39th 37th 55
Towing 2.96 153rd 55th 46th -19
Average 11.08 152nd 39th 31st 6
B2B Office Furniture 4.67 84th 22nd 21st -13
Average 4.67 121st 33rd 26th NA
Entertainment/Recreation Restaurants 0.62 206th 69th 59th 19
Average 0.62 206th 69th 59th 19
Finance Credit Counselling 31.79 10th 2nd 1st NA
Payday Loans 20.01 21st 7th 7th -25
Average 25.90 93rd 25th 19th NA
Health, Beauty & Fitness Chiropractors 4.85 210th 66th 53rd -9
Cosmetic Surgery 8.10 74th 28th 21st NA
Dentists 12.03 120th 36th 29th 19
Massage Therapy 5.81 64th 17th 11th NA
Optometrists 2.39 128th 40th 31st NA
Average 8.61 190th 56th 45th 1
Home & Garden Appliance Repair 12.05 137th 49th 44th -12
Furniture 2.15 174th 57th 48th -4
Garage Doors 33.04 72nd 36th 35th 55
Landscapers 2.07 149th 40th 29th -21
Moving Companies 14.99 132nd 42nd 33rd -12
Pest Control 18.24 154th 64th 55th 2
Plumbers 19.64 178th 62nd 54th 10
Roofing 7.98 156th 41st 28th -13
Self Storage Companies 13.57 108th 40th 35th 0
Windows and Doors 1.24 100th 27th 19th NA
Average 14.34 179th 65th 57th 10
Legal Law Firms 6.02 182nd 45th 34th NA
Personal Injury Law 93.03 83rd 22nd 19th NA
Average 35.02 97th 30th 26th NA
Real Estate Apartment Rentals 1.30 183rd 55th 45th 30
Condos 1.25 143rd 42nd 32nd -19
New Home Developers 2.52 170th 66th 58th -2
Realtors 1.78 195th 60th 48th -12
Average 1.69 214th 64th 52nd -2
Shopping Florists 6.56 91st 32nd 24th 12
Average 6.56 91st 32nd 24th 12
Travel Car Rentals 3.41 71st 15th 12nd 9
Hotels 5.06 38th 12nd 8th 9
Average 4.23 47th 13rd 9th 9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.