Findings for PPC in Santa Rosa

Santa Rosa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Rosa was the 123rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Santa Rosa also ranks amongst the least expensive cities in California, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Santa Rosa are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Rosa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 33% Higher in Santa Rosa than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Rosa are 33% higher than in Vallejo. The average price of a click in Santa Rosa is $12.22.

This price difference is understandable though, given the population of Vallejo is less than Santa Rosa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Santa Rosa was 47% lower than in Fort Lauderdale. This suggests that perhaps prices in Santa Rosa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Rosa

Summary PPC Stats for Santa Rosa for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.22 123rd 29th 23rd -1
Automotive/Vehicle Auto Insurance 61.61 73rd 11th 7th 0
Auto Parts 1.45 102nd 33rd 23rd -18
Dealerships 3.24 136th 32nd 23rd NA
Tires 3.54 120th 39th 35th 29
Towing 3.69 126th 42nd 35th -27
Average 16.18 81st 13rd 9th -7
B2B Office Furniture 4.86 92nd 28th 24th -17
Printers 0.72 99th 29th 21st -44
Average 2.79 157th 51st 40th NA
Entertainment/Recreation Restaurants 0.81 224th 66th 54th -31
Average 0.81 224th 66th 54th -31
Finance Credit Counselling 14.39 55th 15th 11th NA
Insurance 31.50 86th 21st 15th NA
Payday Loans 6.04 98th 40th 36th 515
Average 14.49 117th 30th 22nd NA
Health, Beauty & Fitness Chiropractors 5.69 168th 46th 35th 12
Cosmetic Surgery 7.87 63rd 22nd 16th NA
Dentists 7.81 226th 69th 57th -25
Massage Therapy 4.51 101st 21st 11th -29
Optometrists 8.38 18th 5th 5th NA
Average 6.88 236th 71st 58th -11
Home & Garden Appliance Repair 10.41 153rd 56th 49th -8
Furniture 2.18 212nd 67th 55th -11
Garage Doors 10.95 180th 68th 58th -30
Landscapers 2.43 193rd 55th 43rd -17
Moving Companies 21.67 46th 16th 13rd -7
Pest Control 13.77 189th 73rd 63rd 19
Plumbers 30.02 142nd 59th 55th 35
Roofing 16.65 90th 17th 12nd 31
Self Storage Companies 10.55 101st 33rd 32nd -15
Windows and Doors 12.16 36th 6th 5th NA
Average 13.81 181st 66th 59th 0
Legal Criminal Lawyers 110.73 5th 2nd 2nd 14
Family Law 19.50 82nd 26th 21st NA
Law Firms 5.04 220th 60th 49th NA
Personal Injury Law 78.68 103rd 24th 17th NA
Average 43.24 73rd 17th 13rd NA
Real Estate Apartment Rentals 1.86 103rd 25th 21st -18
Condos 1.02 157th 46th 36th -31
New Home Developers 3.31 114th 34th 28th 13
Realtors 2.18 96th 25th 19th 1
Average 2.09 127th 31st 26th -9
Shopping Florists 7.24 82nd 30th 24th -35
Average 7.24 82nd 30th 24th -35
Travel Car Rentals 4.48 13rd 2nd 2nd -21
Hotels 6.10 17th 7th 3rd 0
Average 5.29 11th 5th 2nd -11

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.