Findings for PPC in Stockton

Stockton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stockton was the 107th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Stockton also ranks amongst the least expensive cities in California, ranking as number 26th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 15% Higher in Stockton than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stockton are 15% higher than in Modesto. The average price of a click in Stockton is $12.54.

This price difference is understandable though, given the population of Modesto is less than Stockton, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Cincinnati, and found the average price of a click in Stockton was 25% lower than in Cincinnati. This suggests that perhaps prices in Stockton are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Stockton


Summary PPC Stats for Stockton for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.54 107th 34th 26th -2
Automotive/Vehicle Auto Insurance 100.77 38th 14th 10th 41
Auto Parts 1.04 133rd 47th 37th -17
Dealerships 3.26 159th 37th 27th NA
Tires 2.66 187th 60th 50th -22
Towing 2.92 145th 49th 38th -15
Average 24.47 55th 14th 11th -1
B2B Office Furniture 7.48 24th 11th 11th 159
Average 7.48 73rd 23rd 20th NA
Entertainment/Recreation Restaurants 0.86 178th 61st 52nd -14
Average 0.86 178th 61st 52nd -14
Finance Credit Counselling 31.96 15th 4th 2nd NA
Insurance 100.73 14th 4th 3rd NA
Payday Loans 8.28 109th 47th 43rd -9
Average 37.31 28th 8th 5th NA
Health, Beauty & Fitness Chiropractors 6.63 151st 41st 30th 18
Cosmetic Surgery 11.93 31st 13rd 12nd NA
Dentists 11.91 126th 49th 40th -2
Average 10.40 114th 40th 31st 1
Home & Garden Appliance Repair 11.12 162nd 57th 47th -23
Furniture 1.90 190th 58th 51st -15
Garage Doors 26.98 89th 43rd 39th -13
Landscapers 4.73 88th 22nd 12nd 0
Pest Control 37.16 34th 17th 16th -24
Plumbers 20.31 169th 57th 48th -38
Self Storage Companies 13.50 124th 45th 41st 1
Average 17.41 132nd 49th 43rd -10
Legal Law Firms 7.77 154th 35th 25th NA
Average 7.77 204th 55th 43rd NA
Real Estate Apartment Rentals 1.46 145th 39th 29th 47
Condos 0.93 174th 52nd 42nd NA
New Home Developers 2.08 182nd 65th 56th -20
Realtors 1.65 199th 63rd 52nd 0
Average 1.64 208th 63rd 51st 6
Shopping Florists 3.33 212nd 67th 58th -26
Average 3.33 212nd 67th 58th -26
Travel Car Rentals 2.29 169th 55th 45th -20
Hotels 3.03 194th 65th 55th -28
Average 2.66 221st 67th 55th -24

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.