Findings for PPC in Sunnyvale

Sunnyvale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sunnyvale was the 142nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Sunnyvale also ranks amongst the least expensive cities in California, ranking as number 35th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 7% Higher in Sunnyvale than Santa Clara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sunnyvale are 7% higher than in Santa Clara. The average price of a click in Sunnyvale is $10.24.

This price difference is understandable though, given the population of Santa Clara is less than Sunnyvale, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Torrance, and found the average price of a click in Sunnyvale was 15% lower than in Torrance. This suggests that perhaps prices in Sunnyvale are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sunnyvale

Summary PPC Stats for Sunnyvale for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.24 142nd 43rd 35th 3
Automotive/Vehicle Auto Parts 0.72 159th 59th 49th 40
Dealerships 2.41 183rd 51st 41st -6
Tires 4.40 48th 15th 14th 10
Towing 8.71 10th 5th 5th 9
Average 3.73 183rd 43rd 34th 7
Entertainment/Recreation Restaurants 1.23 156th 45th 37th -16
Average 1.23 156th 45th 37th -16
Health, Beauty & Fitness Chiropractors 5.44 169th 46th 34th -41
Dentists 10.45 146th 44th 36th 7
Optometrists 1.70 124th 39th 32nd NA
Average 7.76 188th 57th 46th -2
Home & Garden Appliance Repair 9.13 164th 55th 48th -16
Furniture 3.04 67th 15th 15th 3
Garage Doors 57.04 5th 2nd 2nd 2
Moving Companies 31.04 16th 2nd 1st -2
Pest Control 36.57 20th 12nd 9th 16
Plumbers 38.81 78th 30th 26th 69
Self Storage Companies 12.96 102nd 34th 31st 28
Average 25.52 19th 7th 7th 9
Real Estate Apartment Rentals 5.54 4th 1st 1st 15
Condos 2.34 75th 16th 11th 17
New Home Developers 3.24 134th 44th 37th 22
Realtors 1.69 209th 66th 53rd -28
Average 3.16 73rd 11th 9th 3
Shopping Florists 8.21 34th 13rd 11th 19
Average 8.21 34th 13rd 11th 19
Travel Car Rentals 3.10 117th 41st 34th -7
Hotels 4.05 73rd 22nd 16th 30
Average 3.58 96th 26th 20th 11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.