Findings for PPC in Sunnyvale

Sunnyvale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sunnyvale was the 197th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Sunnyvale also ranks amongst the least expensive cities in California, ranking as number 46th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 9% Lower in Sunnyvale than Santa Clara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sunnyvale are 9% lower than in Santa Clara. The average price of a click in Sunnyvale is $7.56.

This price difference is interesting though, given the population of Santa Clara is less than Sunnyvale.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Torrance, and found the average price of a click in Sunnyvale was 43% lower than in Torrance.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sunnyvale

Summary PPC Stats for Sunnyvale for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.56 197th 56th 46th -2
Automotive/Vehicle Auto Parts 4.70 1st 1st 1st NA
Dealerships 2.58 164th 36th 28th NA
Tires 4.04 44th 12nd 10th NA
Towing 33.23 1st 1st 1st NA
Average 9.42 135th 37th 30th NA
Entertainment/Recreation Restaurants 1.26 114th 32nd 29th -37
Average 1.26 114th 32nd 29th -37
Health, Beauty & Fitness Chiropractors 7.03 99th 30th 21st -4
Dentists 10.18 122nd 34th 26th -7
Martial Arts 2.29 66th 19th 14th -42
Optometrists 3.85 71st 22nd 14th NA
Average 7.62 163rd 49th 37th -7
Home & Garden Appliance Repair 10.28 89th 36th 36th NA
Furniture 1.94 146th 34th 27th NA
Garage Doors 5.16 180th 67th 56th NA
Landscapers 1.82 177th 45th 34th NA
Moving Companies 12.74 107th 34th 28th NA
Pest Control 35.18 21st 11th 9th NA
Plumbers 35.61 89th 36th 30th -6
Self Storage Companies 9.12 157th 55th 49th 32
Average 15.63 113rd 49th 43rd NA
Real Estate Apartment Rentals 3.78 4th 1st 1st 1
Condos 1.22 114th 33rd 25th NA
New Home Developers 2.33 154th 51st 43rd 16
Realtors 2.04 135th 37th 28th 13
Average 2.40 83rd 18th 11th 5
Shopping Florists 5.47 109th 30th 26th 0
Average 5.47 109th 30th 26th 0
Travel Car Rentals 2.68 80th 24th 20th -1
Hotels 4.31 30th 8th 4th -1
Average 3.49 46th 14th 10th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.