Findings for PPC in Sunnyvale

Sunnyvale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sunnyvale was the 150th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Sunnyvale also ranks amongst the least expensive cities in California, ranking as number 37th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Sunnyvale are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Sunnyvale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 8% Higher in Sunnyvale than Santa Clara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sunnyvale are 8% higher than in Santa Clara. The average price of a click in Sunnyvale is $11.15.

This price difference is understandable though, given the population of Santa Clara is less than Sunnyvale, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Torrance, and found the average price of a click in Sunnyvale was 20% lower than in Torrance. This suggests that perhaps prices in Sunnyvale are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sunnyvale


Summary PPC Stats for Sunnyvale for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.15 150th 45th 37th 3
Automotive/Vehicle Dealerships 3.07 147th 35th 26th NA
Tires 5.57 26th 9th 9th 92
Towing 24.39 2nd 1st 1st 103
Average 8.33 156th 39th 30th 30
B2B Office Furniture 8.72 11th 3rd 3rd 0
Average 8.72 32nd 14th 12nd NA
Entertainment/Recreation Restaurants 5.08 62nd 16th 12nd 9
Average 5.08 62nd 16th 12nd 9
Health, Beauty & Fitness Chiropractors 7.96 113rd 26th 19th 74
Dentists 9.34 181st 55th 46th -10
Massage Therapy 25.19 5th 1st 1st NA
Optometrists 7.54 28th 9th 8th NA
Average 10.59 93rd 28th 23rd 4
Home & Garden Appliance Repair 10.52 152nd 55th 48th 105
Furniture 2.31 202nd 64th 53rd -36
Garage Doors 55.69 15th 4th 4th -11
Landscapers 2.13 200th 58th 46th -27
Moving Companies 12.66 152nd 50th 40th -27
Pest Control 22.84 84th 35th 29th 0
Plumbers 87.00 3rd 2nd 2nd 13
Self Storage Companies 9.34 129th 45th 44th 20
Average 22.53 50th 18th 16th 3
Real Estate Apartment Rentals 4.89 4th 1st 1st -34
Condos 1.85 74th 16th 11th -11
New Home Developers 3.48 104th 27th 23rd 10
Realtors 3.17 31st 8th 6th -23
Average 3.45 34th 6th 5th -16
Shopping Florists 6.56 109th 37th 31st -19
Average 6.56 109th 37th 31st -19
Travel Car Rentals 3.14 93rd 26th 23rd -2
Hotels 6.82 7th 4th 2nd 0
Average 4.98 18th 8th 4th -1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.