Findings for PPC in Sunnyvale

Sunnyvale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sunnyvale was the 108th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Sunnyvale also ranks amongst the least expensive cities in California, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 46% Higher in Sunnyvale than Santa Clara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sunnyvale are 46% higher than in Santa Clara. The average price of a click in Sunnyvale is $12.77.

This price difference is understandable though, given the population of Santa Clara is less than Sunnyvale, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Torrance, and found the average price of a click in Sunnyvale was 9% lower than in Torrance. This suggests that perhaps prices in Sunnyvale are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sunnyvale

Summary PPC Stats for Sunnyvale for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.77 108th 29th 22nd NA
Automotive/Vehicle Auto Parts 2.82 29th 6th 6th 59
Dealerships 4.44 97th 20th 15th NA
Tires 3.02 179th 58th 50th 22
Towing 14.56 2nd 1st 1st 0
Average 5.38 180th 44th 33rd NA
B2B Office Furniture 4.26 118th 37th 31st 0
Average 4.26 135th 46th 36th NA
Entertainment/Recreation Restaurants 1.87 78th 25th 20th -15
Average 1.87 78th 25th 20th -15
Health, Beauty & Fitness Chiropractors 13.25 46th 13rd 9th 30
Dentists 16.09 47th 15th 12nd 46
Martial Arts 2.99 71st 20th 17th -2
Optometrists 11.04 8th 6th 5th NA
Average 13.47 42nd 10th 7th 16
Home & Garden Appliance Repair 19.00 48th 25th 25th 8
Furniture 3.19 101st 35th 33rd -13
Garage Doors 49.47 23rd 12nd 12nd 14
Moving Companies 25.69 17th 5th 5th -12
Pest Control 27.66 70th 33rd 28th 31
Plumbers 75.06 19th 6th 6th 126
Self Storage Companies 12.18 115th 42nd 39th 63
Average 31.52 6th 2nd 2nd 19
Real Estate Apartment Rentals 3.29 21st 2nd 2nd -3
Condos 1.29 140th 46th 38th 5
New Home Developers 3.06 142nd 50th 46th -8
Realtors 1.81 199th 59th 47th -23
Average 2.39 119th 31st 25th -8
Shopping Florists 7.07 73rd 21st 18th 32
Average 7.07 73rd 21st 18th 32
Travel Car Rentals 3.58 65th 19th 17th 58
Hotels 6.17 18th 7th 4th 33
Average 4.88 19th 6th 3rd 46

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.