Findings for PPC in Sunnyvale

Sunnyvale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sunnyvale was the 80th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Sunnyvale also ranks amongst the least expensive cities in California, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 25% Higher in Sunnyvale than Santa Clara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sunnyvale are 25% higher than in Santa Clara. The average price of a click in Sunnyvale is $14.50.

This price difference is understandable though, given the population of Santa Clara is less than Sunnyvale, which generally means less competition and therefore lower prices.

To understand if prices in Sunnyvale are relatively low, we also compared prices with Torrance which has a similar population, and found the average price of a click in Sunnyvale was 37% higher than in Torrance. This suggests that perhaps Sunnyvale prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sunnyvale

Summary PPC Stats for Sunnyvale for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.50 80th 21st 16th NA
Automotive/Vehicle Auto Parts 0.98 149th 52nd 43rd -35
Dealerships 3.15 163rd 43rd 34th NA
Tires 4.17 85th 27th 25th -15
Towing 5.69 73rd 28th 24th -19
Average 3.43 223rd 64th 54th NA
Entertainment/Recreation Restaurants 2.01 42nd 18th 15th 26
Average 2.01 42nd 18th 15th 26
Health, Beauty & Fitness Chiropractors 6.36 169th 47th 35th -19
Dentists 13.91 85th 25th 19th 29
Optometrists 4.37 80th 22nd 16th NA
Average 11.47 79th 24th 20th 6
Home & Garden Appliance Repair 22.54 44th 26th 25th 9
Furniture 3.09 84th 31st 30th 38
Garage Doors 14.78 143rd 62nd 53rd -19
Moving Companies 13.63 143rd 46th 36th -29
Pest Control 25.58 97th 46th 39th 20
Plumbers 49.33 59th 26th 24th 77
Self Storage Companies 11.49 154th 55th 47th -1
Average 21.44 77th 31st 28th 8
Legal Personal Injury Law 252.33 5th 3rd 3rd NA
Average 252.33 1st 1st 1st NA
Real Estate Apartment Rentals 4.30 5th 1st 1st -1
Condos 1.29 137th 41st 31st 31
New Home Developers 2.98 145th 49th 41st -2
Realtors 2.28 139th 42nd 32nd 25
Average 2.79 80th 17th 13rd 14
Shopping Florists 7.32 47th 19th 15th 12
Average 7.32 47th 19th 15th 12
Travel Car Rentals 2.43 177th 59th 51st 6
Hotels 5.10 37th 11th 7th -9
Average 3.77 74th 18th 13rd -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.