Findings for PPC in Temecula

Temecula Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Temecula was the 72nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Temecula also ranks amongst the least expensive cities in California, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 40% Higher in Temecula than Murrieta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Temecula are 40% higher than in Murrieta. The average price of a click in Temecula is $13.79.

This price differential is somewhat surprising however, as Murrieta has a larger population than Temecula.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Norwalk, and found the average price of a click in Temecula was 75% higher than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Temecula

Summary PPC Stats for Temecula for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.79 72nd 17th 14th 7
Automotive/Vehicle Auto Insurance 16.91 147th 35th 27th -25
Auto Parts 1.16 140th 44th 36th -15
Dealerships 2.84 152nd 37th 28th -7
Tires 3.74 87th 31st 27th 30
Towing 3.08 112nd 35th 25th 0
Average 5.25 157th 37th 29th -5
B2B Office Furniture 3.94 70th 21st 20th -23
Average 3.94 102nd 29th 24th -8
Entertainment/Recreation Restaurants 2.25 62nd 18th 16th -27
Average 2.25 62nd 18th 16th -27
Finance Credit Counselling 26.39 22nd 6th 4th 53
Insurance 34.78 74th 16th 10th 0
Mortgages 8.65 45th 11th 8th 36
Payday Loans 9.61 76th 23rd 20th -25
Average 19.86 99th 22nd 16th 19
Health, Beauty & Fitness Chiropractors 4.50 190th 55th 42nd -4
Cosmetic Surgery 8.45 54th 15th 11th NA
Dentists 11.08 128th 38th 31st -1
Martial Arts 0.61 99th 29th 22nd 0
Optometrists 7.29 15th 6th 6th NA
Average 8.07 175th 52nd 43rd -1
Home & Garden Appliance Repair 14.67 108th 37th 36th 3
Furniture 3.66 24th 8th 8th 14
Garage Doors 27.47 73rd 40th 37th 17
Landscapers 3.42 124th 31st 24th 1
Moving Companies 13.62 151st 49th 41st -31
Pest Control 34.74 25th 14th 11th 40
Plumbers 34.51 103rd 41st 36th -10
Roofing 11.74 127th 26th 19th NA
Self Storage Companies 18.23 20th 4th 4th 29
Average 18.81 93rd 39th 35th 16
Legal Law Firms 5.17 171st 37th 27th NA
Personal Injury Law 271.73 2nd 1st 1st NA
Average 138.45 3rd 2nd 2nd NA
Real Estate Apartment Rentals 1.40 160th 40th 32nd -4
Condos 1.79 110th 30th 24th 97
New Home Developers 4.42 77th 13rd 9th -5
Realtors 2.62 119th 34th 28th -14
Average 2.48 126th 30th 23rd 17
Shopping Florists 5.22 147th 41st 35th 6
Average 5.22 147th 41st 35th 6
Travel Car Rentals 3.61 70th 25th 20th 10
Hotels 3.48 127th 47th 39th 9
Average 3.54 103rd 30th 24th 9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.