Findings for PPC in Temecula

Temecula Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Temecula was the 102nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Temecula also ranks amongst the least expensive cities in California, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Temecula Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Temecula keywords increased by 13% in April 2015.

Google Adwords Keyword Prices 20% Higher in Temecula than Murrieta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Temecula are 20% higher than in Murrieta. The average price of a click in Temecula is $13.56.

This price differential is somewhat surprising however, as Murrieta has a larger population than Temecula.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Norwalk, and found the average price of a click in Temecula was 94% higher than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Temecula

Summary PPC Stats for Temecula for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.56 102nd 30th 22nd 13
Automotive/Vehicle Auto Insurance 45.21 147th 39th 31st -21
Auto Parts 1.99 66th 22nd 18th 14
Dealerships 4.92 49th 13rd 10th NA
Tires 3.23 136th 48th 46th -18
Towing 4.84 90th 33rd 28th 126
Average 13.15 136th 34th 26th 20
B2B Office Furniture 5.41 61st 15th 15th -32
Printers 8.66 44th 13rd 8th -13
Average 6.49 66th 16th 13rd NA
Entertainment/Recreation Restaurants 1.39 100th 39th 32nd -11
Average 1.39 100th 39th 32nd -11
Finance Credit Counselling 16.08 50th 14th 10th NA
Insurance 44.60 59th 19th 12nd NA
Payday Loans 18.28 31st 13rd 13rd 30
Average 24.31 97th 27th 20th NA
Health, Beauty & Fitness Chiropractors 7.51 154th 44th 32nd 326
Cosmetic Surgery 12.45 28th 10th 8th 3
Dentists 18.06 25th 10th 9th 13
Martial Arts 4.64 31st 7th 5th 65
Optometrists 5.49 52nd 15th 11th NA
Average 12.79 52nd 17th 14th 39
Home & Garden Appliance Repair 31.92 12nd 11th 11th 10
Furniture 4.61 17th 7th 7th 37
Garage Doors 36.16 59th 28th 28th 22
Landscapers 3.21 122nd 29th 19th -11
Moving Companies 15.53 130th 41st 32nd -32
Pest Control 40.33 24th 12nd 9th 27
Plumbers 36.91 96th 40th 35th 2
Roofing 7.77 161st 42nd 29th -17
Self Storage Companies 22.26 12nd 4th 4th 17
Windows and Doors 1.65 96th 25th 18th NA
Average 22.82 60th 24th 22nd 5
Legal Family Law 54.67 12nd 6th 6th NA
Law Firms 12.18 114th 28th 21st NA
Average 22.80 136th 41st 33rd NA
Real Estate Apartment Rentals 2.55 48th 10th 8th 37
Condos 1.90 91st 23rd 15th 15
New Home Developers 3.72 98th 25th 22nd -3
Realtors 3.50 45th 11th 9th 41
Average 2.97 71st 14th 11th 24
Shopping Florists 5.99 117th 40th 31st -2
Average 5.99 117th 40th 31st -2
Travel Car Rentals 2.96 121st 39th 33rd -2
Hotels 3.74 103rd 31st 25th -15
Average 3.35 128th 32nd 24th -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.