Findings for PPC in Torrance

Torrance Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Torrance was the 121st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Torrance also ranks amongst the least expensive cities in California, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Torrance Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Torrance keywords increased by 15% in March 2015.

Google Adwords Keyword Prices 42% Higher in Torrance than Inglewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Torrance are 42% higher than in Inglewood. The average price of a click in Torrance is $12.11.

This price difference is understandable though, given the population of Inglewood is less than Torrance, which generally means less competition and therefore lower prices.

To understand if prices in Torrance are relatively low, we also compared prices with Sunnyvale which has a similar population, and found the average price of a click in Torrance was 27% higher than in Sunnyvale. This suggests that perhaps Torrance prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Torrance

Summary PPC Stats for Torrance for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.11 121st 38th 29th 15
Automotive/Vehicle Auto Insurance 13.74 182nd 50th 38th -17
Auto Parts 1.05 132nd 46th 36th -20
Dealerships 2.49 214th 62nd 51st NA
Tires 5.12 52nd 12nd 12nd 47
Average 5.00 202nd 58th 46th 1
B2B Office Furniture 10.86 5th 2nd 2nd 0
Printers 14.52 17th 5th 5th 58
Average 12.69 16th 5th 5th NA
Entertainment/Recreation Restaurants 1.74 69th 22nd 19th 113
Average 1.74 69th 22nd 19th 113
Finance Payday Loans 9.86 78th 33rd 32nd 0
Average 9.86 147th 45th 36th NA
Health, Beauty & Fitness Chiropractors 4.27 207th 59th 46th 11
Dentists 13.09 96th 36th 30th -14
Massage Therapy 2.56 115th 24th 16th -29
Average 9.57 137th 49th 40th -6
Home & Garden Appliance Repair 26.40 23rd 15th 14th -18
Furniture 2.92 87th 24th 23rd -17
Garage Doors 23.54 103rd 50th 44th 62
Landscapers 10.78 12nd 3rd 1st 241
Moving Companies 18.70 112nd 37th 32nd -6
Pest Control 42.58 23rd 14th 13rd -2
Plumbers 76.58 13rd 6th 5th 234
Roofing 4.38 194th 50th 39th 0
Self Storage Companies 16.45 64th 24th 22nd -4
Average 25.21 35th 15th 13rd 43
Legal Family Law 23.73 64th 26th 20th NA
Law Firms 2.24 223rd 56th 44th NA
Average 12.99 173rd 47th 37th NA
Real Estate Apartment Rentals 1.04 209th 65th 54th 3
Condos 0.61 207th 66th 56th -29
New Home Developers 2.76 145th 50th 42nd -27
Realtors 3.46 49th 14th 11th 72
Average 2.21 138th 33rd 26th 10
Shopping Florists 8.29 34th 12nd 11th 25
Average 8.29 34th 12nd 11th 25
Travel Car Rentals 2.62 140th 44th 35th -14
Hotels 3.95 115th 41st 32nd 17
Average 3.28 158th 47th 36th 1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.