Findings for PPC in Torrance

Torrance Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Torrance was the 133rd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Torrance also ranks amongst the least expensive cities in California, ranking as number 33rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Torrance are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Torrance keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 28% Higher in Torrance than Inglewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Torrance are 28% higher than in Inglewood. The average price of a click in Torrance is $12.27.

This price difference is understandable though, given the population of Inglewood is less than Torrance, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Torrance

Summary PPC Stats for Torrance for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.27 133rd 38th 33rd 8
Automotive/Vehicle Dealerships 1.74 216th 71st 59th NA
Tires 2.76 214th 72nd 62nd 211
Average 2.25 275th 78th 65th 20
B2B Office Furniture 11.81 5th 2nd 2nd 45
Printers 8.61 52nd 16th 15th 0
Average 10.21 22nd 6th 6th NA
Entertainment/Recreation Restaurants 1.83 175th 51st 41st 7
Average 1.83 175th 51st 41st 7
Finance Payday Loans 7.88 122nd 55th 51st 0
Average 7.88 187th 63rd 53rd NA
Health, Beauty & Fitness Chiropractors 5.77 162nd 45th 36th -9
Cosmetic Surgery 5.06 99th 27th 20th NA
Dentists 12.25 101st 34th 28th 0
Optometrists 4.24 86th 30th 22nd NA
Average 9.44 130th 42nd 37th -4
Home & Garden Appliance Repair 20.71 37th 17th 14th 0
Furniture 3.38 158th 44th 35th 84
Garage Doors 30.60 75th 34th 33rd 140
Landscapers 2.00 217th 62nd 52nd 0
Moving Companies 18.12 110th 31st 26th -7
Pest Control 31.09 48th 31st 27th 13
Plumbers 73.29 13rd 5th 4th 27
Roofing 5.68 201st 53rd 40th 0
Self Storage Companies 14.20 58th 17th 17th 0
Windows and Doors 11.13 50th 6th 5th 0
Average 23.70 59th 25th 23rd 22
Legal Criminal Lawyers 48.96 30th 6th 4th 0
Family Law 5.94 109th 33rd 25th NA
Law Firms 33.32 47th 17th 13rd NA
Average 29.41 143rd 45th 38th NA
Real Estate Apartment Rentals 1.25 170th 46th 38th 0
Condos 2.15 77th 23rd 17th 0
New Home Developers 3.03 158th 55th 51st 0
Realtors 2.42 113rd 38th 33rd 0
Average 2.18 144th 45th 38th 0
Shopping Florists 8.67 61st 26th 23rd 0
Average 8.67 61st 26th 23rd 0
Travel Car Rentals 2.99 129th 38th 33rd 0
Hotels 4.26 129th 41st 31st 0
Average 3.62 158th 50th 41st 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.