Findings for PPC in Torrance

Torrance Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Torrance was the 64th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Torrance also ranks amongst the least expensive cities in California, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 59% Higher in Torrance than Inglewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Torrance are 59% higher than in Inglewood. The average price of a click in Torrance is $13.26.

This price difference is understandable though, given the population of Inglewood is less than Torrance, which generally means less competition and therefore lower prices.

To understand if prices in Torrance are relatively low, we also compared prices with Sunnyvale which has a similar population, and found the average price of a click in Torrance was 75% higher than in Sunnyvale. This suggests that perhaps Torrance prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Torrance

Summary PPC Stats for Torrance for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.26 64th 13rd 11th -4
Automotive/Vehicle Auto Insurance 113.31 4th 3rd 2nd 0
Auto Parts 2.03 30th 14th 14th NA
Dealerships 2.44 176th 44th 36th NA
Tires 3.80 59th 18th 15th -5
Average 39.56 1st 1st 1st -1
Entertainment/Recreation Restaurants 1.63 69th 19th 18th -25
Average 1.63 69th 19th 18th -25
Finance Insurance 83.84 12nd 6th 6th NA
Payday Loans 5.65 112nd 41st 34th NA
Average 44.75 17th 5th 5th NA
Health, Beauty & Fitness Chiropractors 3.90 192nd 61st 49th 12
Dentists 7.93 189th 55th 44th -25
Optometrists 3.26 87th 25th 17th NA
Average 6.52 206th 61st 49th -10
Home & Garden Appliance Repair 15.74 27th 14th 14th NA
Furniture 2.03 138th 29th 23rd -30
Garage Doors 16.47 101st 49th 44th 2
Landscapers 1.54 182nd 49th 38th NA
Moving Companies 15.95 71st 22nd 20th NA
Pest Control 21.21 144th 59th 51st NA
Plumbers 54.72 40th 15th 13rd -2
Self Storage Companies 17.46 14th 2nd 2nd 32
Windows and Doors 10.59 33rd 8th 6th NA
Average 19.61 52nd 21st 20th NA
Legal Law Firms 3.49 204th 47th 35th NA
Average 3.49 221st 51st 39th NA
Real Estate Apartment Rentals 0.61 226th 73rd 62nd -7
Condos 0.79 154th 51st 42nd NA
New Home Developers 2.55 137th 45th 37th 0
Realtors 1.70 169th 50th 40th -15
Average 1.40 201st 61st 50th -8
Shopping Florists 4.48 166th 50th 41st NA
Average 4.48 166th 50th 41st NA
Travel Car Rentals 2.60 89th 25th 21st 0
Hotels 2.53 181st 59th 48th -1
Average 2.56 163rd 48th 38th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.