Findings for PPC in Torrance

Torrance Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Torrance was the 107th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Torrance also ranks amongst the least expensive cities in California, ranking as number 21st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 49% Higher in Torrance than Inglewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Torrance are 49% higher than in Inglewood. The average price of a click in Torrance is $12.10.

This price difference is understandable though, given the population of Inglewood is less than Torrance, which generally means less competition and therefore lower prices.

To understand if prices in Torrance are relatively low, we also compared prices with Sunnyvale which has a similar population, and found the average price of a click in Torrance was 18% higher than in Sunnyvale. This suggests that perhaps Torrance prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Torrance


Summary PPC Stats for Torrance for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.10 107th 26th 21st 4
Automotive/Vehicle Auto Insurance 46.04 113rd 26th 18th 0
Auto Parts 1.40 115th 35th 30th -22
Dealerships 2.08 203rd 61st 51st -1
Tires 3.45 104th 37th 33rd -4
Average 11.01 121st 26th 19th -4
Entertainment/Recreation Restaurants 1.66 102nd 26th 22nd -11
Average 1.66 102nd 26th 22nd -11
Finance Insurance 45.62 48th 10th 6th 0
Average 45.62 22nd 6th 5th 0
Health, Beauty & Fitness Chiropractors 3.36 211st 65th 52nd -21
Dentists 7.13 229th 71st 59th -11
Optometrists 2.73 102nd 30th 24th NA
Average 5.64 257th 77th 64th -6
Home & Garden Appliance Repair 32.99 4th 2nd 2nd 18
Furniture 3.01 70th 17th 17th 14
Garage Doors 21.32 98th 49th 45th -4
Landscapers 2.46 145th 36th 28th NA
Moving Companies 28.88 21st 5th 4th 26
Pest Control 36.57 20th 12nd 9th 68
Plumbers 64.99 24th 11th 11th 24
Self Storage Companies 18.22 21st 5th 5th 9
Average 25.46 20th 8th 8th 13
Legal Law Firms 1.53 214th 52nd 41st NA
Average 1.53 230th 56th 44th NA
Real Estate Apartment Rentals 0.98 223rd 63rd 50th 10
Condos 0.95 176th 58th 48th -10
New Home Developers 3.92 102nd 26th 21st 7
Realtors 2.79 101st 24th 19th 42
Average 2.16 157th 45th 36th 13
Shopping Florists 7.25 56th 19th 16th 13
Average 7.25 56th 19th 16th 13
Travel Car Rentals 3.28 97th 33rd 26th 1
Hotels 3.85 89th 29th 23rd 95
Average 3.57 98th 27th 21st 48

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.