Findings for PPC in Vallejo

Vallejo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vallejo was the 222nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Vallejo also ranks amongst the least expensive cities in California, ranking as number 55th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Vallejo are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Vallejo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 56% Lower in Vallejo than Richmond

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vallejo are 56% lower than in Richmond. The average price of a click in Vallejo is $8.03.

This price difference is interesting though, given the population of Richmond is less than Vallejo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Vallejo

Summary PPC Stats for Vallejo for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.03 222nd 66th 55th NA
Automotive/Vehicle Auto Insurance 99.41 21st 6th 4th NA
Auto Parts 4.14 10th 2nd 2nd 81
Dealerships 3.08 182nd 56th 48th NA
Tires 3.66 139th 41st 36th 153
Towing 3.60 112nd 37th 29th 0
Average 19.59 64th 13rd 7th NA
Entertainment/Recreation Restaurants 2.71 32nd 12nd 9th -18
Average 2.71 32nd 12nd 9th -18
Finance Payday Loans 8.22 124th 47th 42nd -32
Average 8.22 163rd 57th 47th NA
Health, Beauty & Fitness Chiropractors 5.66 184th 55th 43rd 5
Dentists 3.99 272nd 80th 67th -31
Average 4.41 280th 81st 68th -9
Home & Garden Appliance Repair 10.19 149th 49th 44th 5
Furniture 1.64 209th 67th 56th -27
Garage Doors 15.90 138th 61st 54th 90
Landscapers 3.23 130th 31st 19th NA
Pest Control 15.54 191st 67th 58th -18
Plumbers 16.11 203rd 68th 58th -8
Roofing 11.21 125th 27th 15th 26
Self Storage Companies 9.99 165th 62nd 56th -4
Average 11.27 218th 73rd 63rd 7
Real Estate Apartment Rentals 1.48 151st 34th 25th -12
Condos 0.75 190th 64th 54th NA
New Home Developers 3.61 111st 36th 33rd 9
Realtors 1.77 203rd 61st 49th 17
Average 1.91 187th 56th 46th 0
Travel Car Rentals 2.84 136th 42nd 37th 34
Hotels 2.89 203rd 64th 52nd -9
Average 2.86 212nd 68th 56th 12

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.