Findings for PPC in Vallejo

Vallejo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vallejo was the 241st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Vallejo also ranks amongst the least expensive cities in California, ranking as number 59th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 47% Lower in Vallejo than Richmond

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vallejo are 47% lower than in Richmond. The average price of a click in Vallejo is $6.33.

This price difference is interesting though, given the population of Richmond is less than Vallejo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Allentown, and found the average price of a click in Vallejo was 44% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Vallejo

Summary PPC Stats for Vallejo for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.33 241st 70th 59th 3
Automotive/Vehicle Auto Parts 1.96 65th 13rd 10th 16
Dealerships 2.19 195th 57th 47th 9
Tires 4.03 68th 24th 21st 12
Towing 5.58 36th 13rd 9th 1
Average 3.44 194th 48th 39th 6
Entertainment/Recreation Restaurants 0.42 242nd 74th 62nd 17
Average 0.42 242nd 74th 62nd 17
Finance Payday Loans 13.04 36th 6th 5th -15
Average 13.04 124th 30th 23rd -3
Health, Beauty & Fitness Chiropractors 1.98 226th 68th 55th NA
Dentists 5.04 268th 78th 66th -10
Average 4.02 279th 80th 67th NA
Home & Garden Furniture 2.41 143rd 41st 38th NA
Garage Doors 32.24 48th 24th 22nd 2
Pest Control 17.05 142nd 53rd 47th -10
Plumbers 21.19 163rd 61st 53rd -13
Self Storage Companies 6.71 241st 77th 68th -19
Average 16.27 132nd 57th 50th 7
Real Estate Apartment Rentals 1.56 142nd 34th 26th -18
Condos 1.26 151st 54th 44th NA
New Home Developers 4.41 80th 15th 10th NA
Realtors 1.69 208th 65th 52nd 40
Average 2.29 145th 40th 32nd 12
Shopping Florists 2.93 221st 68th 58th -15
Average 2.93 221st 68th 58th -15
Travel Car Rentals 2.67 156th 53rd 43rd -11
Hotels 2.95 171st 57th 48th 13
Average 2.81 198th 61st 50th 1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.