Findings for PPC in Vallejo

Vallejo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vallejo was the 203rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Vallejo also ranks amongst the least expensive cities in California, ranking as number 55th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Vallejo are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Vallejo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 44% Lower in Vallejo than Richmond

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vallejo are 44% lower than in Richmond. The average price of a click in Vallejo is $9.18.

This price difference is interesting though, given the population of Richmond is less than Vallejo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Allentown, and found the average price of a click in Vallejo was 45% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Vallejo

Summary PPC Stats for Vallejo for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.18 203rd 65th 55th 3
Automotive/Vehicle Dealerships 3.04 151st 36th 27th NA
Tires 5.11 37th 13rd 13rd 15
Towing 4.92 69th 26th 21st 21
Average 4.36 213rd 61st 48th 9
Entertainment/Recreation Restaurants 1.05 216th 65th 53rd 163
Average 1.05 216th 65th 53rd 163
Finance Payday Loans 8.49 41st 13rd 13rd -31
Average 8.49 150th 43rd 34th NA
Health, Beauty & Fitness Chiropractors 5.71 166th 45th 34th 41
Dentists 13.55 70th 25th 21st 24
Massage Therapy 3.33 122nd 27th 15th -26
Optometrists 19.73 1st 1st 1st NA
Average 11.08 78th 22nd 18th 8
Home & Garden Appliance Repair 11.90 130th 50th 43rd 9
Furniture 1.29 228th 76th 64th 0
Garage Doors 31.87 67th 24th 24th -9
Landscapers 2.36 196th 57th 45th -10
Pest Control 46.41 7th 3rd 3rd 18
Plumbers 31.33 134th 56th 52nd -15
Roofing 21.63 56th 8th 6th 0
Self Storage Companies 7.51 187th 61st 57th -12
Average 21.42 65th 27th 24th -2
Real Estate Apartment Rentals 1.49 137th 32nd 26th -28
Condos 0.70 191st 60th 49th NA
New Home Developers 2.90 140th 49th 43rd 16
Realtors 1.22 211st 68th 56th -32
Average 1.58 198th 61st 50th -15
Travel Car Rentals 2.87 121st 40th 34th -9
Hotels 4.86 74th 26th 16th 0
Average 3.86 105th 30th 21st -5

Study Results for Other Cities:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.