Findings for PPC in Victorville

Victorville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Victorville was the 234th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Victorville also ranks amongst the least expensive cities in California, ranking as number 62nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 59% Lower in Victorville than San Bernardino

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Victorville are 59% lower than in San Bernardino. The average price of a click in Victorville is $8.50.

This price differential is expected however, as San Bernardino has a larger population than Victorville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Evansville, and found the average price of a click in Victorville was 26% higher than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Victorville


Summary PPC Stats for Victorville for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.50 234th 73rd 62nd 0
Automotive/Vehicle Dealerships 3.77 122nd 29th 21st NA
Tires 3.23 199th 69th 59th -2
Towing 2.53 173rd 60th 50th 7
Average 3.18 263rd 75th 63rd 5
Finance Payday Loans 14.89 39th 17th 17th 0
Average 14.89 130th 37th 29th NA
Health, Beauty & Fitness Dentists 8.00 233rd 72nd 60th -6
Average 8.00 200th 62nd 50th -2
Home & Garden Appliance Repair 16.20 72nd 32nd 29th 0
Furniture 2.20 224th 67th 56th 20
Garage Doors 10.39 174th 65th 57th -23
Landscapers 1.65 222nd 65th 55th 0
Pest Control 14.54 188th 71st 60th -21
Plumbers 33.62 136th 56th 51st 27
Roofing 17.67 86th 10th 5th NA
Self Storage Companies 19.44 13rd 3rd 3rd 0
Average 16.60 152nd 62nd 55th 0
Legal Law Firms 15.57 154th 43rd 35th NA
Average 15.57 192nd 56th 46th NA
Real Estate Apartment Rentals 0.69 240th 73rd 61st 0
Condos 0.27 225th 78th 66th NA
New Home Developers 2.87 164th 58th 54th 0
Realtors 1.52 214th 71st 59th 0
Average 1.48 226th 68th 58th 0
Shopping Florists 7.05 142nd 52nd 48th 0
Average 7.05 142nd 52nd 48th 0
Travel Car Rentals 2.40 186th 62nd 54th 0
Hotels 3.30 205th 69th 58th 0
Average 2.85 240th 77th 64th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.