Findings for PPC in Victorville

Victorville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Victorville was the 199th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Victorville also ranks amongst the least expensive cities in California, ranking as number 52nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 44% Lower in Victorville than San Bernardino

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Victorville are 44% lower than in San Bernardino. The average price of a click in Victorville is $8.70.

This price differential is expected however, as San Bernardino has a larger population than Victorville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Evansville, and found the average price of a click in Victorville was 32% higher than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Victorville

Summary PPC Stats for Victorville for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.70 199th 64th 52nd NA
Automotive/Vehicle Auto Insurance 53.71 126th 33rd 25th NA
Auto Parts 1.63 103rd 41st 34th -44
Dealerships 3.56 132nd 32nd 24th NA
Tires 2.58 183rd 63rd 56th -32
Average 11.27 150th 38th 30th NA
Entertainment/Recreation Restaurants 1.25 118th 44th 37th 3
Average 1.25 118th 44th 37th 3
Health, Beauty & Fitness Chiropractors 5.19 202nd 61st 48th 0
Dentists 7.93 227th 72nd 59th 27
Optometrists 1.03 151st 49th 40th NA
Average 6.00 258th 74th 61st 4
Home & Garden Appliance Repair 34.38 8th 7th 7th 11
Furniture 1.93 191st 65th 56th -6
Garage Doors 12.97 150th 63rd 54th 31
Pest Control 70.83 2nd 1st 1st 70
Plumbers 19.38 179th 63rd 55th 16
Self Storage Companies 23.40 9th 2nd 2nd 12
Average 22.05 68th 28th 26th 11
Legal Law Firms 5.42 191st 48th 37th NA
Average 5.42 221st 60th 48th NA
Real Estate Apartment Rentals 1.15 214th 66th 55th -2
New Home Developers 2.18 184th 69th 61st 8
Realtors 1.05 249th 76th 63rd -1
Average 1.39 245th 74th 62nd 0
Shopping Florists 5.57 137th 47th 37th 0
Average 5.57 137th 47th 37th 0
Travel Car Rentals 2.42 179th 61st 52nd 27
Hotels 3.47 128th 38th 31st -13
Average 2.95 189th 52nd 42nd 7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.