Findings for PPC in Victorville

Victorville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Victorville was the 115th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Victorville also ranks amongst the least expensive cities in California, ranking as number 26th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Victorville are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Victorville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 3% Higher in Victorville than San Bernardino

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Victorville are 3% higher than in San Bernardino. The average price of a click in Victorville is $12.36.

This price differential is somewhat surprising however, as San Bernardino has a larger population than Victorville.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Evansville, and found the average price of a click in Victorville was 123% higher than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Victorville

Summary PPC Stats for Victorville for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.36 115th 34th 26th NA
Automotive/Vehicle Auto Insurance 59.88 84th 17th 10th NA
Auto Parts 1.03 144th 47th 37th 106
Dealerships 4.59 87th 18th 13rd NA
Tires 3.93 123rd 34th 29th -14
Average 14.67 104th 21st 14th NA
Entertainment/Recreation Restaurants 0.67 215th 71st 59th 13
Average 0.67 215th 71st 59th 13
Finance Payday Loans 12.45 60th 18th 17th -22
Average 12.45 135th 40th 31st NA
Health, Beauty & Fitness Chiropractors 5.88 181st 54th 42nd 20
Dentists 3.78 273rd 81st 68th -23
Average 4.83 274th 79th 66th -5
Home & Garden Appliance Repair 2.05 196th 63rd 52nd -30
Furniture 1.51 215th 70th 59th -20
Garage Doors 39.35 48th 24th 23rd 18
Landscapers 1.99 175th 53rd 40th 27
Pest Control 33.23 27th 15th 11th -13
Self Storage Companies 10.80 152nd 58th 52nd -36
Average 13.39 184th 66th 59th -5
Legal Law Firms 15.05 141st 29th 22nd NA
Personal Injury Law 209.04 12nd 4th 4th NA
Average 79.71 17th 8th 8th NA
Real Estate Apartment Rentals 1.02 217th 60th 50th 46
New Home Developers 2.99 149th 54th 49th 7
Realtors 1.51 229th 72nd 59th 22
Average 1.73 204th 62nd 51st 18
Shopping Florists 5.49 155th 50th 44th -23
Average 5.49 155th 50th 44th -23
Travel Car Rentals 3.58 66th 20th 18th 93
Hotels 3.08 184th 58th 47th 40
Average 3.33 161st 46th 36th 67

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.