Findings for PPC in Victorville

Victorville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Victorville was the 241st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Victorville also ranks amongst the least expensive cities in California, ranking as number 61st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 48% Lower in Victorville than San Bernardino

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Victorville are 48% lower than in San Bernardino. The average price of a click in Victorville is $6.89.

This price differential is expected however, as San Bernardino has a larger population than Victorville.

For better comparison of prices, we also compared prices with another city with a similar population, Evansville, and found the average price of a click in Victorville was 28% lower than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Victorville

Summary PPC Stats for Victorville for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.89 241st 74th 61st NA
Automotive/Vehicle Auto Parts 12.92 2nd 1st 1st 0
Dealerships 2.83 188th 51st 40th NA
Tires 3.72 121st 37th 33rd -19
Average 5.20 199th 56th 44th NA
Entertainment/Recreation Restaurants 1.32 118th 37th 33rd 39
Average 1.32 118th 37th 33rd 39
Finance Payday Loans 8.71 100th 42nd 41st 0
Average 8.71 159th 50th 41st NA
Health, Beauty & Fitness Dentists 5.07 265th 81st 68th -14
Optometrists 2.92 96th 34th 26th NA
Average 4.35 277th 82nd 69th -5
Home & Garden Appliance Repair 25.45 27th 17th 16th 31
Furniture 1.99 181st 53rd 47th -15
Garage Doors 20.47 119th 55th 48th 58
Landscapers 1.81 155th 48th 35th -35
Pest Control 22.79 117th 43rd 36th 21
Plumbers 23.95 144th 49th 41st 0
Self Storage Companies 19.60 28th 7th 7th -11
Average 15.32 165th 60th 52nd 4
Legal Law Firms 10.13 119th 25th 19th NA
Average 10.13 181st 50th 39th NA
Real Estate Apartment Rentals 1.21 176th 49th 39th 43
New Home Developers 1.97 186th 66th 57th -4
Realtors 1.06 250th 76th 64th 63
Average 1.36 243rd 72nd 60th 28
Travel Car Rentals 2.02 196th 68th 58th -17
Hotels 3.92 117th 43rd 33rd 33
Average 2.97 194th 56th 44th 8

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.