Findings for PPC in West Covina

West Covina Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Covina was the 185th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. West Covina also ranks amongst the least expensive cities in California, ranking as number 50th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 54% Higher in West Covina than El Monte

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Covina are 54% higher than in El Monte. The average price of a click in West Covina is $9.69.

This price differential is somewhat surprising however, as El Monte has a larger population than West Covina.

To get a better sense of relative prices, we also compared prices with another city with a similar population, High Point, and found the average price of a click in West Covina was 106% higher than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for West Covina

Summary PPC Stats for West Covina for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.69 185th 59th 50th NA
Automotive/Vehicle Dealerships 4.43 98th 21st 16th NA
Tires 1.49 220th 71st 61st -46
Average 2.47 271st 75th 63rd NA
Entertainment/Recreation Restaurants 0.63 221st 72nd 60th -5
Average 0.63 221st 72nd 60th -5
Finance Payday Loans 8.28 122nd 45th 40th -4
Average 8.28 161st 55th 45th NA
Health, Beauty & Fitness Chiropractors 11.00 73rd 20th 13rd 39
Dentists 19.75 21st 4th 2nd 16
Optometrists 5.84 63rd 26th 19th NA
Average 14.08 31st 8th 6th 8
Home & Garden Furniture 3.12 109th 38th 36th 79
Garage Doors 58.83 18th 10th 10th 4
Pest Control 32.06 33rd 17th 13rd 27
Plumbers 52.10 59th 22nd 19th 5
Self Storage Companies 11.03 144th 55th 50th 3
Average 26.05 35th 17th 17th 10
Real Estate Apartment Rentals 0.92 230th 69th 58th -23
Condos 1.46 121st 37th 29th 24
New Home Developers 3.21 136th 46th 42nd -3
Realtors 2.94 94th 25th 20th 8
Average 2.10 158th 46th 38th 2
Shopping Florists 4.88 186th 60th 50th -13
Average 4.88 186th 60th 50th -13
Travel Car Rentals 1.48 214th 73rd 63rd 8
Hotels 2.95 199th 62nd 50th -19
Average 2.46 241st 76th 63rd -6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.