Findings for PPC in West Covina

West Covina Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Covina was the 189th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. West Covina also ranks amongst the least expensive cities in California, ranking as number 50th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for West Covina Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting West Covina keywords increased by 20% in April 2015.

Google Adwords Keyword Prices 203% Higher in West Covina than El Monte

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Covina are 203% higher than in El Monte. The average price of a click in West Covina is $9.12.

This price differential is somewhat surprising however, as El Monte has a larger population than West Covina.

To get a better sense of relative prices, we also compared prices with another city with a similar population, High Point, and found the average price of a click in West Covina was 57% higher than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Covina

Summary PPC Stats for West Covina for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.12 189th 60th 50th NA
Automotive/Vehicle Auto Parts 0.85 155th 54th 45th -3
Dealerships 2.70 199th 55th 44th NA
Tires 4.23 79th 25th 23rd 22
Average 3.00 243rd 70th 59th NA
Entertainment/Recreation Restaurants 0.77 185th 61st 52nd 64
Average 0.77 185th 61st 52nd 64
Health, Beauty & Fitness Chiropractors 9.72 105th 23rd 15th 90
Dentists 12.64 110th 31st 25th -8
Optometrists 4.46 77th 21st 15th NA
Average 10.42 115th 32nd 24th 5
Home & Garden Appliance Repair 18.00 70th 32nd 31st 12
Furniture 6.03 2nd 1st 1st 140
Garage Doors 65.13 8th 1st 1st 1
Pest Control 38.36 30th 15th 12nd 0
Plumbers 74.43 19th 10th 10th 113
Self Storage Companies 11.11 161st 58th 49th -16
Average 26.81 21st 9th 9th 22
Legal Law Firms 15.83 91st 22nd 16th NA
Average 15.83 159th 47th 37th NA
Real Estate Apartment Rentals 1.07 222nd 69th 58th 14
Condos 0.90 173rd 54th 43rd 15
New Home Developers 2.75 159th 58th 50th 23
Realtors 2.35 133rd 40th 31st 28
Average 1.76 208th 62nd 50th 19
Shopping Florists 7.88 28th 11th 11th 29
Average 7.88 28th 11th 11th 29
Travel Car Rentals 2.94 122nd 40th 34th 18
Hotels 2.64 197th 62nd 54th 7
Average 2.79 203rd 57th 46th 12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.