Findings for PPC in West Covina

West Covina Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Covina was the 180th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. West Covina also ranks amongst the least expensive cities in California, ranking as number 46th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for West Covina are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting West Covina keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 13% Higher in West Covina than El Monte

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Covina are 13% higher than in El Monte. The average price of a click in West Covina is $10.09.

This price differential is somewhat surprising however, as El Monte has a larger population than West Covina.

To get a better sense of relative prices, we also compared prices with another city with a similar population, High Point, and found the average price of a click in West Covina was 73% higher than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for West Covina

Summary PPC Stats for West Covina for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.09 180th 55th 46th -2
Automotive/Vehicle Auto Parts 0.27 150th 47th 37th -25
Dealerships 3.13 143rd 34th 25th NA
Tires 3.09 154th 51st 44th -32
Towing 1.92 176th 58th 48th 10
Average 2.10 277th 81st 68th -6
Entertainment/Recreation Restaurants 3.83 97th 24th 18th 0
Average 3.83 97th 24th 18th 0
Health, Beauty & Fitness Chiropractors 5.15 182nd 52nd 41st 42
Dentists 8.97 192nd 59th 49th -13
Optometrists 6.78 35th 11th 10th NA
Average 7.33 214th 65th 53rd 1
Home & Garden Furniture 2.02 217th 72nd 60th 13
Garage Doors 76.93 4th 2nd 2nd 3
Moving Companies 4.19 207th 63rd 52nd -27
Pest Control 17.84 142nd 57th 48th -5
Plumbers 54.47 45th 21st 19th -31
Self Storage Companies 8.76 150th 50th 48th -5
Average 26.61 14th 4th 4th -5
Legal Law Firms 28.10 57th 12nd 8th NA
Average 28.10 136th 34th 27th NA
Real Estate Apartment Rentals 1.40 149th 36th 29th 4
Condos 0.96 165th 49th 39th 5
New Home Developers 3.14 127th 39th 33rd -3
Realtors 1.67 148th 41st 34th 5
Average 1.76 168th 49th 40th 3
Shopping Florists 7.88 58th 19th 15th -5
Average 7.88 58th 19th 15th -5
Travel Car Rentals 2.99 110th 34th 28th 3
Hotels 4.13 131st 46th 36th 0
Average 3.56 147th 43rd 33rd 1

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.