Findings for PPC in Arvada

Arvada Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arvada was the 117th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Arvada also ranks amongst the least expensive cities in Colorado, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 22% Higher in Arvada than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arvada are 22% higher than in Westminster. The average price of a click in Arvada is $10.54.

This price difference is understandable though, given the population of Westminster is less than Arvada, which generally means less competition and therefore lower prices.

To understand if prices in Arvada are relatively low, we also compared prices with Inglewood which has a similar population, and found the average price of a click in Arvada was 26% higher than in Inglewood. This suggests that perhaps Arvada prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arvada


Summary PPC Stats for Arvada for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.54 117th 29th 8th 4
Automotive/Vehicle Auto Parts 1.60 65th 28th 5th NA
Dealerships 2.08 203rd 65th 9th NA
Average 1.84 265th 71st 10th NA
Entertainment/Recreation Restaurants 0.64 200th 58th 8th 35
Average 0.64 200th 58th 8th 35
Finance Payday Loans 6.87 96th 33rd 2nd NA
Average 6.87 153rd 49th 5th NA
Health, Beauty & Fitness Chiropractors 7.73 83rd 29th 7th -26
Dentists 8.87 173rd 57th 10th NA
Massage Therapy 4.31 71st 22nd 6th 5
Average 7.44 169th 51st 10th 29
Home & Garden Appliance Repair 10.22 90th 25th 6th NA
Garage Doors 34.35 30th 10th 3rd NA
Landscapers 1.41 185th 64th 9th NA
Moving Companies 45.70 1st 1st 1st NA
Plumbers 77.37 11th 6th 6th 7
Roofing 9.40 117th 38th 8th NA
Self Storage Companies 8.72 168th 40th 7th -7
Average 28.76 10th 4th 4th NA
Real Estate Apartment Rentals 1.17 139th 39th 8th -16
Condos 1.02 136th 42nd 9th NA
New Home Developers 4.47 43rd 13rd 4th -11
Realtors 2.32 104th 33rd 7th -24
Average 2.36 85th 25th 4th -13
Shopping Florists 9.13 8th 1st 1st NA
Average 9.13 8th 1st 1st NA
Travel Car Rentals 1.97 158th 53rd 9th NA
Hotels 1.23 233rd 77th 11th -1
Average 1.47 243rd 75th 11th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.