Findings for PPC in Arvada

Arvada Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arvada was the 182nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Arvada also ranks amongst the least expensive cities in Colorado, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 18% Lower in Arvada than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arvada are 18% lower than in Westminster. The average price of a click in Arvada is $9.55.

This price difference is interesting though, given the population of Westminster is less than Arvada.

To understand if prices in Arvada align relatively, we also compared prices with Inglewood, which has a similar population, and found the average price of a click in Arvada was 12% higher than in Inglewood.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arvada

Summary PPC Stats for Arvada for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.55 182nd 49th 9th NA
Automotive/Vehicle Dealerships 1.91 234th 68th 9th NA
Tires 1.50 228th 69th 10th -65
Towing 7.28 36th 9th 5th 20
Average 3.89 226th 65th 9th NA
Entertainment/Recreation Restaurants 0.54 221st 66th 10th 58
Average 0.54 221st 66th 10th 58
Finance Payday Loans 4.45 156th 46th 7th -18
Average 4.45 187th 55th 8th NA
Health, Beauty & Fitness Chiropractors 4.86 196th 65th 10th -8
Dentists 12.80 105th 32nd 6th -8
Massage Therapy 12.44 23rd 11th 5th 0
Average 10.72 104th 30th 7th -4
Home & Garden Appliance Repair 11.90 149th 45th 9th 7
Furniture 3.94 26th 6th 3rd 67
Garage Doors 36.84 53rd 13rd 5th -8
Landscapers 3.53 118th 37th 6th 0
Moving Companies 25.25 56th 13rd 4th 0
Pest Control 8.26 222nd 56th 6th -12
Plumbers 35.76 92nd 27th 8th -44
Roofing 35.56 16th 5th 2nd NA
Self Storage Companies 13.58 121st 31st 6th 33
Average 21.33 76th 18th 9th 4
Real Estate Apartment Rentals 1.37 160th 46th 10th -14
Condos 2.81 50th 15th 4th NA
New Home Developers 4.99 37th 14th 4th -8
Realtors 2.81 91st 32nd 6th 1
Average 2.87 79th 26th 8th -7
Shopping Florists 5.78 135th 38th 5th -4
Average 5.78 135th 38th 5th -4
Travel Car Rentals 2.77 125th 32nd 3rd NA
Hotels 1.98 241st 74th 9th 5
Average 2.24 248th 70th 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.