Findings for PPC in Arvada

Arvada Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arvada was the 163rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Arvada also ranks amongst the least expensive cities in Colorado, ranking as number 8th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 10% Higher in Arvada than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arvada are 10% higher than in Westminster. The average price of a click in Arvada is $9.11.

This price difference is understandable though, given the population of Westminster is less than Arvada, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Inglewood, and found the average price of a click in Arvada was 20% lower than in Inglewood. This suggests that perhaps prices in Arvada are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arvada

Summary PPC Stats for Arvada for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.11 163rd 41st 8th NA
Automotive/Vehicle Auto Parts 2.06 55th 25th 7th 2
Dealerships 4.05 68th 32nd 5th NA
Average 3.06 211st 61st 9th NA
Entertainment/Recreation Restaurants 0.96 171st 50th 4th 23
Average 0.96 171st 50th 4th 23
Finance Payday Loans 11.15 69th 21st 1st 136
Average 11.15 131st 36th 4th NA
Health, Beauty & Fitness Chiropractors 7.17 103rd 34th 9th 13
Dentists 6.83 234th 68th 11th -24
Average 6.95 197th 58th 9th -5
Home & Garden Appliance Repair 9.83 126th 36th 8th -12
Garage Doors 53.89 15th 4th 1st 11
Plumbers 40.47 79th 20th 8th -27
Roofing 11.64 113rd 33rd 8th NA
Self Storage Companies 7.72 215th 54th 9th -7
Average 24.44 27th 5th 4th -3
Real Estate Apartment Rentals 1.09 198th 56th 10th 29
New Home Developers 5.47 38th 13rd 3rd 16
Property Management 2.80 126th 44th 7th -25
Realtors 2.84 123rd 38th 7th 159
Average 2.91 93rd 29th 6th 58
Shopping Florists 6.33 82nd 25th 3rd 10
Average 6.33 55th 13rd 3rd 5
Travel Car Rentals 1.85 206th 67th 9th NA
Hotels 1.96 220th 74th 10th 15
Average 1.92 254th 74th 11th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.