Findings for PPC in Aurora

Aurora Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 71st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Aurora also ranks amongst the least expensive cities in Colorado, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Aurora Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Aurora keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 46% Lower in Aurora than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 46% lower than in Denver. The average price of a click in Aurora is $13.94.

This price differential is expected however, as Denver has a larger population than Aurora.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Anaheim, and found the average price of a click in Aurora was 33% higher than in Anaheim.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Aurora


Summary PPC Stats for Aurora for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.94 71st 21st 6th 12
Automotive/Vehicle Auto Parts 1.59 91st 37th 8th 5
Auto Wreckers 2.08 19th 6th 2nd 33
Dealerships 2.10 202nd 62nd 8th -17
Tires 2.70 155th 47th 6th -17
Towing 7.76 19th 4th 3rd 42
Average 3.43 197th 58th 8th 7
Entertainment/Recreation Restaurants 1.86 87th 27th 3rd 87
Average 1.86 87th 27th 3rd 87
Finance Payday Loans 4.59 135th 45th 8th 5
Average 4.59 165th 51st 9th 0
Health, Beauty & Fitness Chiropractors 15.23 24th 6th 3rd 22
Dentists 11.83 108th 39th 7th -2
Massage Therapy 5.04 65th 23rd 4th 0
Average 11.83 54th 19th 5th 1
Home & Garden Appliance Repair 9.99 152nd 43rd 8th -12
Furniture 2.74 105th 23rd 1st -4
Garage Doors 36.80 34th 7th 3rd 16
Moving Companies 18.44 103rd 25th 4th 11
Pest Control 7.60 231st 59th 8th -2
Plumbers 42.68 63rd 19th 8th -21
Roofing 32.48 16th 5th 2nd 126
Self Storage Companies 12.16 123rd 29th 7th 23
Windows and Doors 5.64 64th 29th 3rd 13
Average 20.74 63rd 17th 7th 17
Legal Law Firms 12.99 92nd 32nd 4th NA
Personal Injury Law 257.74 3rd 1st 1st NA
Real Estate Lawyers 17.26 16th 5th 2nd 0
Average 96.00 7th 1st 1st NA
Real Estate Apartment Rentals 1.85 107th 24th 6th 9
Condos 2.99 44th 15th 5th 76
New Home Developers 4.32 84th 28th 5th 9
Realtors 3.37 68th 27th 6th 32
Average 3.08 76th 27th 7th 31
Shopping Florists 6.44 91st 26th 3rd 61
Average 6.44 91st 26th 3rd 61
Travel Car Rentals 3.29 96th 24th 2nd 28
Hotels 1.83 228th 73rd 10th 0
Average 2.56 218th 66th 7th 14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.