Findings for PPC in Aurora

Aurora Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 72nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Aurora also ranks amongst the least expensive cities in Colorado, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Aurora Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Aurora keywords increased by 14% in May 2016.

Not surprisingly, the month over month price increases for Aurora Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 48% Lower in Aurora than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 48% lower than in Denver. The average price of a click in Aurora is $15.37.

This price differential is expected however, as Denver has a larger population than Aurora.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Anaheim, and found the average price of a click in Aurora was 20% higher than in Anaheim.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Aurora

Summary PPC Stats for Aurora for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.37 72nd 23rd 7th 14
Automotive/Vehicle Auto Insurance 41.77 118th 38th 5th -7
Auto Parts 1.94 72nd 31st 10th -13
Auto Wreckers 3.26 12nd 6th 2nd -30
Dealerships 5.68 34th 19th 3rd NA
Tires 3.99 118th 37th 5th 161
Towing 6.94 27th 10th 1st 6
Average 10.59 127th 37th 5th 17
B2B Office Furniture 9.38 17th 7th 1st NA
Average 9.38 34th 14th 2nd NA
Entertainment/Recreation Restaurants 1.76 89th 26th 5th 72
Average 1.76 89th 26th 5th 72
Finance Payday Loans 5.99 147th 46th 4th 6
Average 5.99 169th 50th 5th NA
Health, Beauty & Fitness Chiropractors 17.53 22nd 8th 3rd -4
Dentists 10.84 163rd 46th 7th -4
Massage Therapy 4.17 85th 31st 6th -19
Optometrists 3.66 96th 33rd 6th NA
Average 10.13 132nd 37th 7th -4
Home & Garden Appliance Repair 26.45 24th 4th 3rd 115
Garage Doors 62.91 16th 3rd 3rd 29
Landscapers 3.51 121st 42nd 9th -10
Moving Companies 21.76 54th 7th 1st 7
Pest Control 33.36 26th 4th 2nd 112
Plumbers 106.81 2nd 2nd 2nd 27
Roofing 22.99 42nd 15th 4th -3
Self Storage Companies 18.56 24th 6th 1st 17
Average 40.38 3rd 3rd 3rd 26
Legal Law Firms 32.49 47th 12nd 3rd NA
Average 32.49 127th 35th 5th NA
Real Estate Apartment Rentals 2.25 72nd 21st 6th 9
Condos 3.07 31st 10th 4th 41
New Home Developers 3.59 113rd 31st 6th -36
Realtors 4.35 20th 4th 2nd 8
Average 3.38 48th 14th 4th 8
Shopping Florists 4.37 200th 57th 8th 107
Average 4.37 200th 57th 8th 107
Travel Car Rentals 2.88 129th 38th 4th -5
Hotels 3.04 189th 61st 6th 1
Average 2.96 199th 61st 7th -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.