Findings for PPC in Aurora

Aurora Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 82nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Aurora also ranks amongst the least expensive cities in Colorado, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Aurora Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Aurora keywords increased by 15% in March 2015.

Google Adwords Keyword Prices 47% Lower in Aurora than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 47% lower than in Denver. The average price of a click in Aurora is $14.03.

This price differential is expected however, as Denver has a larger population than Aurora.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Anaheim, and found the average price of a click in Aurora was 6% higher than in Anaheim.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Aurora

Summary PPC Stats for Aurora for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.03 82nd 23rd 6th 15
Automotive/Vehicle Auto Insurance 59.26 122nd 44th 7th 0
Auto Parts 4.00 7th 1st 1st 58
Auto Wreckers 3.85 5th 3rd 1st 21
Dealerships 2.59 206th 63rd 8th NA
Tires 3.58 127th 26th 2nd 42
Towing 8.20 24th 6th 2nd -11
Average 9.97 161st 50th 7th 12
B2B Office Furniture 4.88 87th 25th 4th NA
Average 4.88 125th 35th 5th NA
Entertainment/Recreation Restaurants 1.26 123rd 39th 5th 30
Average 1.26 123rd 39th 5th 30
Finance Payday Loans 3.66 161st 48th 8th -8
Average 3.66 190th 57th 9th NA
Health, Beauty & Fitness Chiropractors 13.27 53rd 19th 7th -43
Dentists 15.68 59th 17th 5th 32
Massage Therapy 16.32 13rd 7th 3rd 13
Average 15.29 19th 6th 5th 6
Home & Garden Appliance Repair 27.53 17th 2nd 2nd 164
Furniture 2.00 180th 53rd 9th -16
Garage Doors 54.80 17th 5th 3rd 41
Landscapers 5.05 87th 29th 5th 0
Moving Companies 28.05 36th 10th 2nd 10
Plumbers 102.20 1st 1st 1st 84
Roofing 21.02 56th 20th 5th -18
Self Storage Companies 13.09 133rd 36th 7th 1
Average 36.24 3rd 1st 1st 23
Legal Family Law 3.45 106th 26th 5th 0
Law Firms 9.90 124th 43rd 6th NA
Average 8.29 199th 53rd 7th NA
Real Estate Apartment Rentals 1.74 103rd 27th 5th -7
Condos 2.38 70th 24th 6th 8
New Home Developers 5.06 35th 12nd 3rd 26
Realtors 2.69 101st 38th 9th -11
Average 2.90 75th 23rd 6th 1
Shopping Florists 4.11 196th 58th 9th 0
Average 4.11 196th 58th 9th 0
Travel Car Rentals 1.60 210th 64th 9th 10
Hotels 2.23 235th 70th 7th -42
Average 1.91 257th 75th 11th -16

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.