Findings for PPC in Aurora

Aurora Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 105th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Aurora also ranks amongst the least expensive cities in Colorado, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 55% Lower in Aurora than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 55% lower than in Denver. The average price of a click in Aurora is $11.11.

This price differential is expected however, as Denver has a larger population than Aurora.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Aurora

Summary PPC Stats for Aurora for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.11 105th 26th 7th 7
Automotive/Vehicle Auto Parts 2.22 19th 8th 2nd NA
Auto Wreckers 3.30 8th 3rd 1st -21
Dealerships 3.08 125th 44th 5th NA
Tires 2.96 118th 32nd 6th 56
Towing 5.87 28th 6th 2nd NA
Average 3.69 170th 44th 7th 19
B2B Office Furniture 1.40 131st 39th 5th 28
Average 1.40 139th 41st 5th 9
Entertainment/Recreation Restaurants 0.66 198th 57th 7th 57
Average 0.66 198th 57th 7th 57
Finance Payday Loans 4.43 130th 44th 5th -7
Average 4.43 170th 53rd 7th NA
Health, Beauty & Fitness Chiropractors 10.21 46th 15th 4th 5
Dentists 9.22 161st 54th 8th -5
Martial Arts 1.27 95th 29th 5th 0
Massage Therapy 19.88 6th 4th 2nd 0
Optometrists 6.07 24th 11th 3rd NA
Average 9.37 82nd 24th 7th -1
Home & Garden Appliance Repair 16.71 21st 5th 2nd NA
Furniture 2.41 93rd 25th 2nd NA
Garage Doors 25.04 67th 20th 7th -11
Landscapers 3.15 135th 41st 7th NA
Moving Companies 16.06 69th 17th 5th -11
Pest Control 15.36 203rd 46th 7th NA
Plumbers 74.43 17th 8th 7th 27
Roofing 20.67 26th 7th 3rd 15
Self Storage Companies 11.50 90th 20th 4th 19
Average 24.30 21st 8th 6th NA
Legal Family Law 66.23 3rd 1st 1st NA
Average 66.23 5th 3rd 2nd NA
Real Estate Apartment Rentals 1.37 120th 33rd 7th 12
Condos 1.71 75th 23rd 4th NA
New Home Developers 3.71 70th 20th 6th 85
Realtors 2.23 112nd 37th 8th -18
Average 2.19 99th 28th 7th 19
Shopping Florists 5.43 112nd 35th 8th -1
Average 5.43 112nd 35th 8th -1
Travel Car Rentals 3.25 38th 9th 2nd -1
Hotels 2.81 156th 57th 8th -1
Average 3.03 94th 33rd 7th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.