Findings for PPC in Boulder

Boulder Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Boulder was the 9th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. Boulder also ranks amongst the most expensive cities in Colorado, ranking 3rd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 87% Higher in Boulder than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Boulder are 87% higher than in Westminster. The average price of a click in Boulder is $16.17.

This price differential is somewhat surprising however, as Westminster has a larger population than Boulder.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Broken Arrow, and found the average price of a click in Boulder was 263% higher than in Broken Arrow.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Boulder


Summary PPC Stats for Boulder for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.17 28th 9th 3rd 7
Automotive/Vehicle Auto Insurance 32.97 138th 36th 5th NA
Auto Parts 1.42 85th 38th 7th NA
Dealerships 2.89 137th 48th 6th NA
Tires 3.21 97th 25th 3rd 175
Towing 10.14 7th 2nd 1st NA
Average 8.97 137th 35th 5th NA
B2B Office Furniture 4.97 68th 20th 3rd NA
Printers 16.41 2nd 1st 1st 161
Average 12.59 6th 2nd 1st NA
Entertainment/Recreation Restaurants 1.19 126th 35th 4th 73
Average 1.19 126th 35th 4th 73
Finance Payday Loans 10.35 52nd 22nd 1st NA
Average 10.35 130th 43rd 4th NA
Health, Beauty & Fitness Chiropractors 7.57 90th 32nd 8th -18
Cosmetic Surgery 5.07 82nd 26th 4th NA
Dentists 12.39 71st 24th 5th -13
Martial Arts 1.49 89th 27th 4th -54
Massage Therapy 3.27 85th 27th 7th -15
Optometrists 6.72 17th 8th 2nd NA
Average 8.07 131st 40th 8th -10
Home & Garden Appliance Repair 11.87 65th 19th 5th NA
Furniture 2.32 105th 30th 3rd NA
Garage Doors 26.58 57th 17th 5th 33
Landscapers 7.99 28th 9th 1st NA
Moving Companies 19.24 35th 7th 2nd 3
Pest Control 14.85 209th 49th 8th NA
Plumbers 138.78 1st 1st 1st 53
Roofing 18.58 36th 12nd 6th 19
Self Storage Companies 10.37 126th 30th 5th -19
Windows and Doors 3.43 86th 33rd 4th NA
Average 32.13 5th 2nd 2nd NA
Legal Criminal Lawyers 32.94 59th 12nd 3rd NA
Law Firms 10.74 112nd 34th 4th NA
Personal Injury Law 165.22 9th 4th 3rd NA
Average 54.91 18th 7th 4th NA
Real Estate Apartment Rentals 1.69 80th 18th 2nd 0
Condos 1.63 82nd 24th 5th NA
New Home Developers 1.27 194th 51st 9th NA
Realtors 2.99 48th 17th 3rd 7
Average 2.08 110th 30th 8th 3
Shopping Florists 4.58 158th 47th 9th -1
Average 4.58 158th 47th 9th -1
Travel Car Rentals 2.99 57th 19th 3rd -1
Hotels 3.56 76th 27th 6th -1
Average 3.27 64th 22nd 5th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.