Findings for PPC in Boulder

Boulder Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Boulder was the 91st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Boulder also ranks amongst the least expensive cities in Colorado, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 52% Higher in Boulder than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Boulder are 52% higher than in Westminster. The average price of a click in Boulder is $12.58.

This price differential is somewhat surprising however, as Westminster has a larger population than Boulder.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Broken Arrow, and found the average price of a click in Boulder was 104% higher than in Broken Arrow.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Boulder

Summary PPC Stats for Boulder for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.58 91st 23rd 4th 6
Automotive/Vehicle Auto Body 9.48 24th 8th 2nd 15
Auto Insurance 66.95 71st 15th 3rd -17
Auto Parts 3.09 13rd 6th 3rd 88
Dealerships 4.99 34th 20th 4th NA
Tires 2.16 174th 47th 7th -27
Towing 6.20 36th 6th 2nd -10
Average 17.32 67th 17th 3rd 10
B2B Architects 3.28 21st 9th 2nd -13
Office Furniture 4.41 64th 21st 2nd 20
Printers 5.11 65th 24th 4th -16
Average 4.02 102nd 30th 3rd NA
Entertainment/Recreation Restaurants 0.61 213rd 67th 7th -16
Average 0.61 213rd 67th 7th -16
Finance Currency Exchange 2.16 14th 3rd 2nd 0
Insurance 54.21 33rd 6th 1st NA
Payday Loans 8.22 92nd 32nd 2nd 31
Average 21.53 64th 13rd 2nd 4
Health, Beauty & Fitness Acupuncture 4.44 57th 15th 6th 32
Chiropractors 8.90 75th 23rd 6th -12
Cosmetic Surgery 8.35 56th 16th 4th NA
Dentists 14.22 57th 18th 5th 7
Jewellers 4.62 45th 11th 4th NA
Martial Arts 4.02 37th 14th 5th 63
Massage Therapy 5.33 62nd 20th 3rd 102
Optometrists 5.54 37th 13rd 3rd NA
Average 9.03 104th 36th 8th 20
Home & Garden Appliance Repair 13.26 73rd 19th 6th -9
Electricians 47.35 6th 2nd 2nd 0
Furniture 2.02 154th 49th 4th -14
Garage Doors 23.27 84th 20th 6th -27
Interior Designers 5.71 20th 7th 1st NA
Landscapers 2.31 146th 47th 8th -38
Moving Companies 22.04 42nd 11th 1st 10
Pest Control 11.89 202nd 43rd 6th -3
Plumbers 79.56 13rd 4th 3rd -42
Roofing 12.68 102nd 31st 7th -16
Self Storage Companies 11.72 107th 23rd 2nd 32
Windows and Doors 9.28 36th 17th 2nd NA
Average 22.61 40th 8th 5th 1
Legal Law Firms 9.50 120th 38th 4th 24
Average 9.50 176th 47th 4th 4
Real Estate Apartment Rentals 2.53 42nd 7th 1st 32
Condos 2.32 63rd 20th 3rd 11
New Home Developers 2.16 188th 50th 9th -6
Property Management 4.92 62nd 21st 5th 34
Realtors 4.41 30th 10th 3rd 3
Average 3.37 62nd 21st 4th 11
Shopping Florists 5.90 106th 34th 5th 22
Average 5.49 95th 25th 4th 32
Travel Car Rentals 2.61 160th 52nd 6th 2
Hotels 4.18 43rd 15th 2nd 7
Average 3.39 91st 28th 2nd 4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.