Findings for PPC in Boulder

Boulder Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Boulder was the 16th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of December 2014. Boulder also ranks amongst the most expensive cities in Colorado, ranking 4th. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Detroit ranked as the least expensive city.

Month over Month Google Adwords Prices for Boulder Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Boulder keywords increased by 36% in December 2014.

Google Adwords Keyword Prices 46% Higher in Boulder than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Boulder are 46% higher than in Westminster. The average price of a click in Boulder is $14.48.

This price differential is somewhat surprising however, as Westminster has a larger population than Boulder.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Broken Arrow, and found the average price of a click in Boulder was 143% higher than in Broken Arrow.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Boulder


Summary PPC Stats for Boulder for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.48 59th 16th 4th 36
Automotive/Vehicle Auto Insurance 59.90 78th 24th 4th -17
Auto Parts 2.45 30th 14th 4th -11
Dealerships 3.92 90th 34th 7th -13
Tires 3.26 115th 29th 3rd 268
Towing 18.59 2nd 1st 1st 52
Average 19.40 52nd 14th 4th 38
B2B Office Furniture 2.38 121st 38th 4th -23
Printers 11.28 14th 3rd 1st 60
Average 6.83 43rd 14th 2nd 12
Entertainment/Recreation Restaurants 4.21 4th 1st 1st 893
Average 4.21 4th 1st 1st 893
Finance Insurance 100.17 6th 1st 1st 0
Payday Loans 5.78 124th 41st 5th -15
Average 52.98 14th 1st 1st -3
Health, Beauty & Fitness Chiropractors 12.27 47th 14th 5th 34
Cosmetic Surgery 8.38 56th 16th 4th NA
Dentists 11.90 103rd 38th 6th -11
Martial Arts 4.02 37th 14th 5th 0
Massage Therapy 5.34 61st 20th 3rd 0
Optometrists 5.56 36th 13rd 3rd NA
Average 9.39 119th 39th 7th 0
Home & Garden Appliance Repair 16.72 74th 21st 7th 8
Furniture 2.30 160th 46th 4th 9
Garage Doors 14.91 125th 34th 9th -47
Landscapers 3.57 119th 39th 8th -4
Moving Companies 25.60 33rd 7th 2nd 27
Pest Control 9.28 225th 55th 7th -15
Plumbers 104.78 2nd 1st 1st 54
Roofing 9.05 153rd 53rd 8th -3
Self Storage Companies 13.28 99th 24th 5th 11
Average 25.70 18th 3rd 3rd 3
Legal Law Firms 5.99 155th 47th 5th 167
Average 5.99 195th 53rd 5th 50
Real Estate Apartment Rentals 3.81 14th 3rd 1st 54
Condos 3.01 42nd 14th 4th 25
New Home Developers 3.18 139th 36th 6th 10
Realtors 3.23 77th 28th 7th 3
Average 3.34 56th 20th 4th 21
Shopping Florists 4.79 165th 48th 8th -19
Average 4.79 165th 48th 8th -19
Travel Car Rentals 3.06 123rd 32nd 3rd 21
Hotels 5.30 27th 5th 1st 31
Average 4.18 53rd 15th 2nd 26

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.