Findings for PPC in Boulder

Boulder Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Boulder was the 10th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of May 2016. Boulder also ranks amongst the most expensive cities in Colorado, ranking 5th. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Month over Month Google Adwords Prices for Boulder Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Boulder keywords increased by 15% in May 2016.

Not surprisingly, the month over month price increases for Boulder Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 39% Higher in Boulder than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Boulder are 39% higher than in Westminster. The average price of a click in Boulder is $18.15.

This price differential is somewhat surprising however, as Westminster has a larger population than Boulder.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Broken Arrow, and found the average price of a click in Boulder was 123% higher than in Broken Arrow.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Boulder

Summary PPC Stats for Boulder for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.15 37th 10th 5th 15
Automotive/Vehicle Auto Insurance 103.48 18th 3rd 2nd 335
Auto Parts 2.37 43rd 21st 7th -2
Dealerships 5.30 51st 26th 4th NA
Tires 1.85 218th 66th 8th -6
Towing 4.06 88th 27th 6th -18
Average 28.46 17th 5th 2nd 67
B2B Office Furniture 6.92 43rd 14th 3rd -20
Printers 9.50 25th 11th 3rd 105
Average 7.78 56th 17th 3rd NA
Entertainment/Recreation Restaurants 1.63 101st 30th 6th -12
Average 1.63 101st 30th 6th -12
Finance Payday Loans 3.86 161st 51st 8th -17
Average 3.86 176th 54th 8th NA
Health, Beauty & Fitness Chiropractors 11.34 69th 23rd 6th 1
Cosmetic Surgery 7.34 79th 21st 4th NA
Dentists 15.73 51st 16th 4th 3
Martial Arts 1.98 94th 26th 4th -54
Massage Therapy 4.89 74th 26th 5th 17
Optometrists 8.99 15th 5th 2nd NA
Average 10.79 109th 31st 5th 6
Home & Garden Appliance Repair 18.04 57th 13rd 6th -5
Furniture 3.03 115th 21st 5th 21
Garage Doors 33.63 72nd 18th 5th 15
Landscapers 3.60 118th 39th 8th -14
Moving Companies 20.14 72nd 15th 3rd 57
Pest Control 18.85 154th 28th 5th 17
Plumbers 117.78 1st 1st 1st -11
Roofing 15.37 94th 38th 8th 21
Self Storage Companies 11.07 143rd 37th 6th 7
Average 27.74 23rd 8th 6th 10
Legal Family Law 96.35 2nd 1st 1st NA
Law Firms 19.98 103rd 28th 5th -13
Average 45.43 88th 22nd 4th 10
Real Estate Apartment Rentals 3.04 28th 7th 2nd -1
Condos 1.99 88th 29th 9th 3
New Home Developers 3.99 93rd 28th 5th 92
Realtors 2.92 96th 30th 9th -5
Average 2.91 76th 24th 7th 15
Shopping Florists 6.89 83rd 19th 2nd 12
Average 6.89 83rd 19th 2nd 12
Travel Car Rentals 2.72 152nd 47th 7th -2
Hotels 5.19 44th 15th 5th 15
Average 3.95 80th 25th 5th 6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.