Findings for PPC in Boulder

Boulder Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Boulder was the 14th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2016. Boulder also ranks amongst the most expensive cities in Colorado, ranking 5th. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Boulder are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Boulder keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 76% Higher in Boulder than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Boulder are 76% higher than in Westminster. The average price of a click in Boulder is $16.84.

This price differential is somewhat surprising however, as Westminster has a larger population than Boulder.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Broken Arrow, and found the average price of a click in Boulder was 121% higher than in Broken Arrow.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Boulder


Summary PPC Stats for Boulder for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.84 55th 14th 5th 0
Automotive/Vehicle Auto Insurance 100.38 14th 6th 1st 2
Auto Parts 5.00 7th 4th 1st 11
Dealerships 4.04 84th 37th 7th NA
Tires 2.76 179th 51st 9th -41
Towing 1.63 186th 61st 8th 0
Average 17.23 72nd 25th 4th -7
B2B Office Furniture 7.14 24th 6th 1st 12
Printers 7.84 66th 22nd 4th -10
Average 7.37 60th 15th 2nd NA
Entertainment/Recreation Restaurants 2.36 157th 42nd 8th -2
Average 2.36 157th 42nd 8th -2
Finance Insurance 99.55 15th 4th 2nd NA
Mortgages 11.43 42nd 15th 3rd NA
Payday Loans 2.50 173rd 53rd 9th -25
Average 29.00 39th 14th 2nd NA
Health, Beauty & Fitness Chiropractors 10.65 60th 21st 6th 17
Cosmetic Surgery 7.50 69th 16th 3rd NA
Dentists 17.42 22nd 5th 4th 8
Martial Arts 1.06 88th 28th 5th -88
Massage Therapy 7.38 57th 19th 5th 48
Optometrists 4.55 79th 26th 4th -21
Average 10.83 84th 25th 8th 2
Home & Garden Appliance Repair 16.09 69th 18th 5th -17
Furniture 4.10 68th 10th 3rd 27
Garage Doors 24.38 106th 31st 8th -1
Landscapers 3.29 160th 51st 7th 18
Moving Companies 21.22 51st 9th 1st -9
Pest Control 14.85 176th 31st 5th -9
Plumbers 74.84 7th 4th 3rd 15
Roofing 23.47 45th 19th 3rd 3
Self Storage Companies 5.50 231st 57th 11th -20
Windows and Doors 3.99 89th 28th 4th NA
Average 21.13 68th 19th 7th 0
Legal Family Law 31.36 35th 9th 4th 0
Law Firms 27.32 59th 16th 4th 65
Personal Injury Law 227.19 9th 5th 4th NA
Real Estate Lawyers 10.48 36th 6th 3rd 0
Average 51.71 50th 15th 5th 19
Real Estate Apartment Rentals 2.60 54th 11th 3rd -11
Condos 2.86 21st 5th 2nd 25
New Home Developers 3.78 90th 30th 7th -44
Realtors 2.23 92nd 30th 7th -28
Average 2.76 60th 16th 5th -13
Shopping Florists 7.11 88th 20th 5th -16
Average 7.11 88th 20th 5th -16
Travel Car Rentals 2.85 122nd 42nd 8th -8
Hotels 6.42 14th 4th 1st 0
Average 4.63 34th 11th 2nd -4

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.