Findings for PPC in Centennial

Centennial Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Centennial was the 89th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Centennial also ranks amongst the least expensive cities in Colorado, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Centennial are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Centennial keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 3% Lower in Centennial than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Centennial are 3% lower than in Aurora. The average price of a click in Centennial is $14.25.

This price differential is expected however, as Aurora has a larger population than Centennial.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Norwalk, and found the average price of a click in Centennial was 43% higher than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Centennial


Summary PPC Stats for Centennial for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.25 89th 29th 7th NA
Automotive/Vehicle Tires 4.32 69th 12nd 3rd 0
Average 4.32 214th 57th 8th NA
Entertainment/Recreation Restaurants 3.34 114th 35th 5th -9
Average 3.34 114th 35th 5th -9
Health, Beauty & Fitness Chiropractors 7.89 116th 40th 10th -63
Dentists 19.00 15th 3rd 2nd 0
Average 14.56 13rd 1st 1st -7
Home & Garden Garage Doors 90.59 1st 1st 1st 0
Landscapers 2.10 202nd 63rd 10th 3
Pest Control 11.45 218th 49th 7th NA
Plumbers 74.19 8th 5th 4th -2
Roofing 9.22 170th 56th 9th NA
Self Storage Companies 20.68 8th 2nd 1st NA
Average 32.70 3rd 3rd 2nd 0
Real Estate Apartment Rentals 5.56 2nd 1st 1st -12
Condos 0.66 195th 57th 10th NA
Realtors 2.98 44th 14th 4th NA
Average 3.75 23rd 5th 2nd NA
Travel Car Rentals 3.38 75th 24th 3rd NA
Hotels 1.55 243rd 73rd 11th 0
Average 2.16 253rd 76th 11th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.