Findings for PPC in Colorado Springs

Colorado Springs Ranked Most Expensive City for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Colorado Springs was the most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Colorado Springs also ranks as the most expensive city in Rocky Mountain States and Colorado. In the study, Ontario ranked as the least expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Colorado Springs Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Colorado Springs keywords increased by 13% in March 2015.

Google Adwords Keyword Prices 200% Higher in Colorado Springs than Pueblo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Colorado Springs are 200% higher than in Pueblo. The average price of a click in Colorado Springs is $27.49.

This price difference is understandable though, given the population of Pueblo is less than Colorado Springs, which generally means less competition and therefore lower prices.

To understand if prices in Colorado Springs are relatively low, we also compared prices with Kansas City which has a similar population, and found the average price of a click in Colorado Springs was 41% higher than in Kansas City. This suggests that perhaps Colorado Springs prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Colorado Springs

Summary PPC Stats for Colorado Springs for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 27.49 1st 1st 1st 13
Automotive/Vehicle Auto Insurance 98.27 40th 14th 3rd 43
Auto Parts 3.17 16th 6th 2nd -1
Dealerships 6.79 15th 9th 1st -11
Tires 2.51 197th 57th 6th -19
Towing 7.60 31st 7th 3rd 28
Average 26.87 34th 12nd 2nd 9
B2B Office Furniture 5.21 73rd 19th 3rd 19
Printers 13.41 25th 4th 3rd 75
Average 9.31 45th 12nd 3rd NA
Entertainment/Recreation Restaurants 1.14 139th 44th 6th -17
Average 1.14 139th 44th 6th -17
Finance Credit Counselling 27.55 21st 8th 2nd NA
Insurance 39.77 60th 19th 3rd 5
Mortgages 10.19 37th 10th 2nd -7
Payday Loans 5.51 147th 44th 5th 9
Average 25.25 74th 22nd 3rd NA
Health, Beauty & Fitness Chiropractors 14.83 44th 15th 5th 24
Cosmetic Surgery 7.42 76th 21st 4th -19
Dentists 23.94 3rd 1st 1st -13
Martial Arts 2.22 78th 20th 4th -63
Massage Therapy 10.89 31st 12nd 6th 141
Optometrists 2.55 108th 30th 5th -18
Physiotherapy 1.43 8th 3rd 1st 0
Average 13.30 48th 17th 6th 3
Home & Garden Appliance Repair 19.51 47th 9th 4th 34
Furniture 2.28 149th 43rd 8th -19
Garage Doors 11.32 166th 46th 9th 83
Landscapers 13.92 7th 4th 1st 41
Moving Companies 24.17 62nd 14th 5th 11
Pest Control 40.16 28th 4th 1st 200
Plumbers 19.47 173rd 45th 9th -29
Roofing 21.10 55th 19th 4th -32
Self Storage Companies 16.10 71st 16th 2nd -4
Windows and Doors 14.53 15th 8th 1st 134
Average 18.98 102nd 26th 10th 38
Legal Criminal Lawyers 55.21 31st 8th 1st -23
Family Law 56.24 10th 2nd 1st 5
Law Firms 61.72 2nd 1st 1st 54
Personal Injury Law 236.31 4th 2nd 1st 8
Real Estate Lawyers 11.82 30th 10th 2nd -21
Average 87.08 5th 1st 1st 11
Real Estate Apartment Rentals 1.67 118th 33rd 7th 19
Condos 3.77 15th 3rd 1st -10
New Home Developers 5.56 27th 8th 2nd -21
Realtors 4.70 14th 2nd 1st -10
Average 3.88 26th 6th 2nd -5
Shopping Florists 6.49 102nd 27th 4th 3
Average 6.49 102nd 27th 4th 3
Travel Car Rentals 2.73 132nd 34th 4th 3
Hotels 5.46 32nd 9th 2nd 20
Average 4.09 58th 16th 3rd 11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.