Findings for PPC in Colorado Springs

Colorado Springs Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Colorado Springs was the 2nd most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Colorado Springs also ranks amongst the most expensive cities in Colorado, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Colorado Springs Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Colorado Springs keywords increased by 14% in April 2015.

Google Adwords Keyword Prices 339% Higher in Colorado Springs than Pueblo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Colorado Springs are 339% higher than in Pueblo. The average price of a click in Colorado Springs is $28.79.

This price difference is understandable though, given the population of Pueblo is less than Colorado Springs, which generally means less competition and therefore lower prices.

To understand if prices in Colorado Springs are relatively low, we also compared prices with Kansas City which has a similar population, and found the average price of a click in Colorado Springs was 48% higher than in Kansas City. This suggests that perhaps Colorado Springs prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Colorado Springs

Summary PPC Stats for Colorado Springs for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 28.79 2nd 2nd 2nd 14
Automotive/Vehicle Auto Insurance 113.76 20th 4th 2nd 22
Auto Parts 2.52 32nd 10th 3rd -21
Dealerships 4.94 47th 19th 2nd -23
Tires 2.45 191st 54th 6th -5
Towing 7.81 31st 11th 5th 7
Average 29.96 26th 5th 2nd -3
B2B Office Furniture 4.55 89th 35th 3rd -8
Printers 13.58 9th 1st 1st 7
Average 9.06 29th 9th 1st NA
Entertainment/Recreation Restaurants 1.20 124th 42nd 6th 9
Average 1.20 124th 42nd 6th 9
Finance Credit Counselling 24.12 23rd 9th 1st NA
Insurance 34.41 82nd 25th 5th 13
Mortgages 31.01 1st 1st 1st 116
Payday Loans 6.09 127th 41st 5th 11
Average 28.59 69th 20th 5th NA
Health, Beauty & Fitness Chiropractors 9.75 104th 32nd 7th -35
Cosmetic Surgery 8.40 68th 18th 3rd 13
Dentists 22.74 6th 1st 1st -3
Martial Arts 4.85 26th 6th 1st 118
Massage Therapy 8.48 37th 14th 4th -22
Optometrists 3.66 96th 32nd 5th 43
Average 13.14 44th 14th 5th 6
Home & Garden Appliance Repair 15.61 96th 24th 5th -10
Furniture 2.32 155th 38th 3rd 6
Garage Doors 19.33 124th 34th 9th 76
Landscapers 10.24 17th 7th 2nd -23
Moving Companies 27.37 31st 8th 1st 13
Pest Control 41.53 21st 1st 1st 6
Plumbers 44.90 73rd 24th 9th 128
Roofing 38.17 8th 5th 2nd 138
Self Storage Companies 16.72 54th 14th 3rd 3
Windows and Doors 5.71 66th 24th 3rd -36
Average 23.10 57th 16th 8th 31
Legal Criminal Lawyers 52.04 38th 12nd 2nd -2
Family Law 59.87 8th 2nd 1st 14
Law Firms 53.76 8th 4th 1st 7
Personal Injury Law 224.29 10th 2nd 1st 20
Real Estate Lawyers 23.10 4th 1st 1st 93
Average 93.32 12nd 2nd 1st 27
Real Estate Apartment Rentals 1.36 173rd 49th 9th -10
Condos 3.99 13rd 3rd 1st 6
New Home Developers 4.99 50th 16th 4th -10
Realtors 4.83 10th 2nd 1st 0
Average 3.77 28th 5th 3rd -3
Shopping Florists 6.10 113rd 39th 4th -7
Average 6.10 113rd 39th 4th -7
Travel Car Rentals 3.05 109th 34th 5th 12
Hotels 4.15 73rd 20th 4th -20
Average 3.60 91st 25th 4th -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.