Findings for PPC in Colorado Springs

Colorado Springs Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Colorado Springs was the 9th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Colorado Springs also ranks amongst the most expensive cities in Colorado, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Colorado Springs are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Colorado Springs keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 236% Higher in Colorado Springs than Pueblo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Colorado Springs are 236% higher than in Pueblo. The average price of a click in Colorado Springs is $21.79.

This price difference is understandable though, given the population of Pueblo is less than Colorado Springs, which generally means less competition and therefore lower prices.

To understand if prices in Colorado Springs are relatively low, we also compared prices with Kansas City which has a similar population, and found the average price of a click in Colorado Springs was 19% higher than in Kansas City. This suggests that perhaps Colorado Springs prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Colorado Springs

Summary PPC Stats for Colorado Springs for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.79 9th 6th 3rd -2
Automotive/Vehicle Auto Insurance 65.99 60th 21st 4th 26
Auto Parts 2.92 36th 13rd 3rd -6
Dealerships 5.58 25th 13rd 2nd 19
Tires 4.04 87th 21st 5th -10
Towing 4.54 83rd 30th 5th -34
Average 18.63 59th 19th 3rd 0
B2B Office Furniture 5.03 83rd 30th 4th -9
Printers 11.52 25th 7th 1st -4
Average 7.19 63rd 18th 4th NA
Entertainment/Recreation Restaurants 3.44 111st 32nd 4th -38
Average 3.44 111st 32nd 4th -38
Finance Credit Counselling 24.78 25th 6th 1st NA
Insurance 28.67 95th 29th 3rd -3
Mortgages 34.03 1st 1st 1st 146
Payday Loans 3.45 162nd 49th 5th 3
Average 26.24 53rd 20th 3rd NA
Health, Beauty & Fitness Chiropractors 8.47 98th 37th 9th -14
Cosmetic Surgery 4.94 98th 24th 4th 3
Dentists 23.39 7th 1st 1st 5
Martial Arts 3.91 48th 17th 3rd 14
Massage Therapy 10.73 32nd 13rd 4th -16
Optometrists 4.23 82nd 27th 5th -51
Physiotherapy 2.36 15th 7th 2nd 0
Average 12.25 48th 15th 4th -6
Home & Garden Appliance Repair 13.00 120th 31st 7th 7
Furniture 2.93 154th 36th 6th -14
Garage Doors 17.88 130th 41st 9th -12
Landscapers 8.28 20th 5th 2nd 2
Moving Companies 18.76 81st 17th 4th -7
Pest Control 18.53 131st 22nd 2nd 20
Plumbers 28.56 147th 37th 10th 21
Roofing 22.88 48th 20th 4th -23
Self Storage Companies 9.47 127th 33rd 6th -10
Windows and Doors 14.46 22nd 12nd 2nd 47
Average 16.17 146th 36th 10th 1
Legal Criminal Lawyers 58.63 23rd 5th 2nd -14
Family Law 39.82 19th 5th 3rd -12
Law Firms 30.49 46th 15th 3rd 1
Personal Injury Law 230.71 7th 4th 3rd -13
Real Estate Lawyers 14.03 23rd 3rd 2nd -8
Average 71.05 21st 7th 4th -9
Real Estate Apartment Rentals 1.05 204th 59th 10th -1
Condos 2.17 53rd 15th 4th -10
New Home Developers 3.72 92nd 31st 8th -27
Realtors 2.64 56th 20th 5th -21
Average 2.34 101st 33rd 9th -14
Shopping Florists 8.03 52nd 9th 3rd -21
Average 8.03 52nd 9th 3rd -21
Travel Car Rentals 2.93 116th 41st 7th -9
Hotels 5.83 25th 9th 3rd 0
Average 4.38 48th 17th 4th -5

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.