Findings for PPC in Denver

Denver Ranked Most Expensive City for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Denver was the most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Denver also ranks as the most expensive city in Rocky Mountain States and Colorado. In the study, Manchester ranked as the least expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Denver Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Denver keywords increased by 15% in November 2014.

Google Adwords Keyword Prices 105% Higher in Denver than Lakewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Denver are 105% higher than in Lakewood. The average price of a click in Denver is $25.32.

This price difference is understandable though, given the population of Lakewood is less than Denver, which generally means less competition and therefore lower prices.

To understand if prices in Denver are relatively low, we also compared prices with Seattle which has a similar population, and found the average price of a click in Denver was 44% higher than in Seattle. This suggests that perhaps Denver prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Denver

Summary PPC Stats for Denver for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 25.32 1st 1st 1st 15
Automotive/Vehicle Auto Body 10.80 18th 7th 1st 21
Auto Brokers 4.43 4th 1st 1st 0
Auto Insurance 93.10 30th 7th 1st -19
Auto Parts 1.85 79th 36th 8th 5
Auto Wreckers 3.02 9th 5th 2nd 42
Dealerships 6.39 12nd 8th 1st 75
Tires 2.98 125th 33rd 3rd 8
Towing 6.06 40th 8th 3rd -4
Average 20.53 50th 11th 2nd 14
B2B Architects 3.37 19th 7th 1st 52
IT Support 42.07 6th 1st 1st -2
Office Furniture 4.28 67th 22nd 3rd 25
Printers 6.89 42nd 18th 2nd -2
Trade Show Displays 11.77 17th 6th 1st 7
Video Production 11.97 12nd 5th 1st 38
Average 16.27 8th 1st 1st 13
Entertainment/Recreation Restaurants 1.88 80th 22nd 2nd 29
Average 1.88 80th 22nd 2nd 29
Finance Credit Counselling 27.42 13rd 7th 1st NA
Currency Exchange 1.24 43rd 7th 3rd 22
Insurance 40.36 59th 14th 3rd 155
Mortgages 15.51 20th 7th 2nd 10
Payday Loans 6.51 113rd 39th 3rd 63
Average 19.76 77th 18th 3rd 10
Health, Beauty & Fitness Acupuncture 5.14 39th 10th 5th 29
Chiropractors 18.89 15th 2nd 2nd -10
Cosmetic Surgery 9.06 51st 12nd 2nd -17
Dentists 17.73 18th 6th 3rd 12
Jewellers 5.29 38th 9th 3rd NA
Martial Arts 4.76 22nd 7th 3rd 11
Massage Therapy 20.13 3rd 1st 1st 11
Optometrists 8.94 9th 2nd 1st 17
Physiotherapy 1.74 8th 3rd 1st -44
Weight Loss Surgery 9.69 24th 7th 1st 5
Average 12.72 26th 4th 1st 1
Home & Garden Appliance Repair 16.09 39th 8th 2nd -8
Electricians 60.79 5th 1st 1st 5
Furniture 2.29 116th 33rd 3rd 9
Garage Doors 37.81 41st 8th 2nd 45
Home Security 40.00 32nd 8th 1st -4
Interior Designers 5.25 25th 11th 3rd -2
Landscapers 6.06 36th 11th 2nd 8
Mold Detection and Remova 72.62 3rd 2nd 1st 32
Moving Companies 21.88 45th 12nd 2nd 14
Pest Control 17.13 148th 22nd 2nd -5
Plumbers 74.63 19th 6th 4th -7
Roofing 33.94 11th 4th 3rd 3
Self Storage Companies 13.75 72nd 13rd 1st -9
Windows and Doors 14.77 11th 5th 1st -1
Average 26.87 16th 3rd 2nd 28
Legal Criminal Lawyers 39.02 55th 14th 2nd 14
Disability Lawyers 28.85 2nd 1st 1st -9
Employment Lawyers 13.17 23rd 2nd 2nd -1
Family Law 60.10 2nd 1st 1st 173
Immigration Lawyers 6.90 74th 17th 1st 2
Law Firms 68.84 1st 1st 1st -3
Personal Injury Law 167.13 11th 4th 2nd -3
Real Estate Lawyers 11.01 28th 7th 2nd -15
Traffic Law 101.79 13rd 5th 1st NA
Average 61.07 16th 6th 1st 18
Real Estate Apartment Rentals 2.44 50th 8th 2nd 18
Condos 2.25 69th 22nd 5th -19
New Home Developers 7.12 13rd 3rd 1st 11
Property Management 8.15 19th 9th 1st -9
Realtors 4.79 16th 2nd 2nd 24
Average 4.62 15th 5th 1st 8
Shopping Florists 9.35 7th 2nd 1st -2
Average 7.30 24th 5th 1st -1
Travel Car Rentals 4.16 23rd 3rd 1st -14
Hotels 5.34 10th 2nd 1st 16
Average 4.75 8th 1st 1st 1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.