Findings for PPC in Denver

Denver Ranked Most Expensive City for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Denver was the most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Denver also ranks as the most expensive city in Rocky Mountain States and Colorado. In the study, Manchester ranked as the least expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 301% Higher in Denver than Lakewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Denver are 301% higher than in Lakewood. The average price of a click in Denver is $28.96.

This price difference is understandable though, given the population of Lakewood is less than Denver, which generally means less competition and therefore lower prices.

To understand if prices in Denver are relatively low, we also compared prices with Seattle which has a similar population, and found the average price of a click in Denver was 27% higher than in Seattle. This suggests that perhaps Denver prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Denver


Summary PPC Stats for Denver for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 28.96 1st 1st 1st 8
Automotive/Vehicle Auto Insurance 93.42 40th 10th 3rd 14
Auto Parts 2.20 48th 17th 4th -8
Auto Wreckers 5.94 5th 2nd 2nd 30
Dealerships 5.54 23rd 11th 1st -8
Tires 3.16 140th 33rd 4th 20
Towing 5.94 65th 20th 7th -4
Average 25.06 44th 8th 3rd 6
B2B Office Furniture 6.62 27th 14th 2nd 9
Printers 9.64 39th 10th 2nd -33
Average 8.13 38th 13rd 2nd -8
Entertainment/Recreation Restaurants 2.27 28th 10th 2nd 28
Average 2.27 28th 10th 2nd 28
Finance Credit Counselling 23.60 25th 10th 2nd NA
Insurance 37.46 74th 22nd 4th -37
Mortgages 20.20 12nd 4th 3rd 32
Payday Loans 6.63 124th 38th 4th 30
Average 28.64 68th 19th 4th NA
Health, Beauty & Fitness Chiropractors 23.43 13rd 6th 4th 62
Cosmetic Surgery 11.83 35th 12nd 2nd 4
Dentists 19.60 19th 7th 2nd -7
Martial Arts 4.65 30th 7th 2nd -31
Massage Therapy 10.58 24th 10th 2nd -32
Optometrists 6.54 25th 12nd 2nd -18
Physiotherapy 2.91 6th 1st 1st 0
Average 14.09 28th 9th 3rd -2
Home & Garden Appliance Repair 17.89 71st 18th 3rd 4
Furniture 2.39 149th 35th 1st 3
Garage Doors 42.49 38th 9th 3rd -5
Landscapers 5.55 69th 30th 6th -13
Moving Companies 24.87 48th 13rd 2nd -13
Pest Control 18.60 152nd 26th 3rd 12
Plumbers 92.85 9th 3rd 3rd 20
Roofing 37.57 9th 6th 3rd 13
Self Storage Companies 16.64 58th 16th 4th 7
Windows and Doors 17.54 17th 10th 1st 30
Average 27.49 18th 5th 4th 1
Legal Criminal Lawyers 81.76 15th 5th 1st 113
Family Law 42.75 18th 4th 2nd 39
Law Firms 51.83 9th 5th 2nd 61
Personal Injury Law 204.02 13rd 3rd 2nd 8
Real Estate Lawyers 20.38 8th 3rd 2nd 2
Average 86.87 15th 3rd 2nd 45
Real Estate Apartment Rentals 2.81 31st 7th 3rd 17
Condos 3.08 32nd 7th 2nd -4
New Home Developers 6.09 29th 5th 1st -2
Realtors 4.12 19th 5th 2nd 1
Average 3.96 24th 4th 2nd 3
Shopping Florists 10.79 4th 1st 1st 18
Average 10.79 4th 1st 1st 18
Travel Car Rentals 4.21 26th 6th 1st -4
Hotels 5.52 26th 8th 1st 1
Average 4.86 18th 6th 1st -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.