Findings for PPC in Denver

Denver Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Denver was the 2nd most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Denver also ranks amongst the most expensive cities in Colorado, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 71% Higher in Denver than Lakewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Denver are 71% higher than in Lakewood. The average price of a click in Denver is $26.92.

This price difference is understandable though, given the population of Lakewood is less than Denver, which generally means less competition and therefore lower prices.

To understand if prices in Denver are relatively low, we also compared prices with Seattle which has a similar population, and found the average price of a click in Denver was 29% higher than in Seattle. This suggests that perhaps Denver prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Denver


Summary PPC Stats for Denver for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 26.92 2nd 2nd 2nd -5
Automotive/Vehicle Auto Insurance 80.76 72nd 26th 5th -1
Auto Parts 2.36 36th 20th 4th 1
Auto Wreckers 3.71 6th 4th 2nd -10
Dealerships 5.14 52nd 21st 3rd 12
Tires 2.57 193rd 54th 5th -19
Towing 6.17 51st 16th 6th -26
Average 20.70 79th 24th 4th -7
B2B Office Furniture 6.07 52nd 12nd 2nd 18
Printers 14.88 16th 2nd 1st 32
Trade Show Displays 20.83 16th 7th 1st 19
Average 12.55 18th 5th 1st 23
Entertainment/Recreation Restaurants 1.81 63rd 17th 1st 5
Average 1.81 63rd 17th 1st 5
Finance Credit Counselling 32.22 14th 6th 1st NA
Insurance 62.64 35th 11th 2nd -11
Mortgages 16.18 15th 4th 1st -35
Payday Loans 5.09 151st 45th 6th -10
Average 37.47 27th 9th 2nd NA
Health, Beauty & Fitness Chiropractors 15.89 36th 13rd 4th -22
Cosmetic Surgery 11.35 36th 10th 2nd -12
Dentists 21.62 6th 2nd 2nd 3
Martial Arts 6.72 14th 3rd 1st 68
Massage Therapy 15.70 15th 8th 4th 14
Optometrists 7.93 17th 5th 2nd 0
Average 15.34 17th 5th 4th 1
Home & Garden Appliance Repair 17.60 68th 17th 5th 0
Furniture 2.32 144th 40th 7th -17
Garage Doors 42.84 39th 9th 4th 4
Landscapers 6.31 54th 18th 4th 12
Moving Companies 28.32 34th 9th 1st 8
Pest Control 17.96 158th 32nd 3rd 8
Plumbers 77.42 11th 4th 3rd -5
Roofing 35.51 18th 6th 3rd -13
Self Storage Companies 15.46 82nd 20th 3rd 6
Windows and Doors 12.13 26th 13rd 2nd -9
Average 27.90 17th 5th 4th -2
Legal Criminal Lawyers 38.22 53rd 15th 2nd -19
Family Law 31.82 40th 8th 2nd -21
Law Firms 40.60 12nd 6th 3rd -24
Personal Injury Law 190.75 10th 4th 2nd 6
Real Estate Lawyers 20.37 9th 2nd 1st 0
Average 65.48 23rd 4th 2nd -13
Real Estate Apartment Rentals 2.40 48th 11th 3rd -26
Condos 3.24 32nd 8th 3rd 0
New Home Developers 6.21 19th 5th 1st -15
Realtors 4.03 28th 5th 2nd -12
Average 3.87 27th 7th 3rd -12
Shopping Florists 9.14 16th 4th 2nd -19
Average 9.14 16th 4th 2nd -19
Travel Car Rentals 4.38 20th 5th 1st -22
Hotels 5.56 29th 8th 1st -11
Average 4.97 20th 4th 1st -17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.