Findings for PPC in Denver

Denver Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Denver was the 2nd most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Denver also ranks amongst the most expensive cities in Colorado, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Denver are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Denver keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 148% Higher in Denver than Lakewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Denver are 148% higher than in Lakewood. The average price of a click in Denver is $28.16.

This price difference is understandable though, given the population of Lakewood is less than Denver, which generally means less competition and therefore lower prices.

To understand if prices in Denver are relatively low, we also compared prices with Seattle which has a similar population, and found the average price of a click in Denver was 48% higher than in Seattle. This suggests that perhaps Denver prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Denver


Summary PPC Stats for Denver for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 28.16 2nd 2nd 1st -5
Automotive/Vehicle Auto Insurance 89.95 20th 9th 2nd 18
Auto Parts 2.40 47th 20th 5th -12
Dealerships 6.04 16th 5th 1st 16
Tires 3.14 150th 43rd 8th -18
Towing 4.74 76th 27th 4th -12
Average 24.10 28th 11th 1st 0
B2B Office Furniture 5.14 77th 29th 3rd -13
Printers 10.29 40th 12nd 3rd 15
Average 7.71 56th 14th 1st 0
Entertainment/Recreation Restaurants 2.04 171st 47th 11th -13
Average 2.04 171st 47th 11th -13
Finance Credit Counselling 20.87 38th 13rd 2nd NA
Insurance 28.35 96th 30th 4th -32
Mortgages 17.51 13rd 5th 2nd 29
Payday Loans 3.09 165th 50th 6th -19
Average 23.56 70th 23rd 4th NA
Health, Beauty & Fitness Chiropractors 13.96 28th 10th 5th -5
Cosmetic Surgery 12.53 21st 3rd 1st -8
Dentists 18.68 18th 4th 3rd -3
Martial Arts 5.11 31st 9th 2nd 10
Massage Therapy 14.19 21st 9th 3rd 18
Optometrists 8.00 21st 9th 2nd 48
Physiotherapy 6.19 6th 2nd 1st -23
Average 13.72 16th 3rd 3rd 3
Home & Garden Appliance Repair 17.11 54th 12nd 3rd -1
Furniture 3.32 117th 24th 5th -5
Garage Doors 45.97 33rd 14th 4th -7
Landscapers 4.74 93rd 32nd 4th 14
Moving Companies 20.41 62nd 11th 2nd -8
Pest Control 13.27 195th 39th 6th -12
Plumbers 85.31 4th 2nd 2nd 10
Roofing 48.64 4th 2nd 1st -2
Self Storage Companies 14.50 30th 8th 2nd -8
Windows and Doors 15.74 17th 10th 1st -14
Average 26.51 15th 5th 4th -7
Legal Criminal Lawyers 58.90 22nd 4th 1st 25
Family Law 59.50 6th 2nd 1st -43
Law Firms 35.78 26th 5th 1st 1
Personal Injury Law 239.21 5th 3rd 2nd -12
Real Estate Lawyers 18.03 15th 2nd 1st 9
Average 83.23 14th 6th 3rd -5
Real Estate Apartment Rentals 4.14 16th 4th 2nd -16
Condos 3.87 10th 2nd 1st -14
New Home Developers 7.26 19th 3rd 1st -14
Realtors 3.27 25th 6th 2nd -5
Average 4.42 14th 2nd 1st -11
Shopping Florists 9.62 18th 4th 2nd -14
Average 9.62 18th 4th 2nd -14
Travel Car Rentals 3.67 51st 17th 1st -4
Hotels 6.07 20th 6th 2nd 0
Average 4.87 23rd 5th 1st -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.