Findings for PPC in Denver

Denver Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Denver was the 2nd most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Denver also ranks amongst the most expensive cities in Colorado, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Denver are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Denver keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 195% Higher in Denver than Lakewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Denver are 195% higher than in Lakewood. The average price of a click in Denver is $29.66.

This price difference is understandable though, given the population of Lakewood is less than Denver, which generally means less competition and therefore lower prices.

To understand if prices in Denver are relatively low, we also compared prices with Seattle which has a similar population, and found the average price of a click in Denver was 41% higher than in Seattle. This suggests that perhaps Denver prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Denver

Summary PPC Stats for Denver for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 29.66 2nd 1st 1st 4
Automotive/Vehicle Auto Insurance 117.22 10th 2nd 1st 42
Auto Parts 2.82 30th 13rd 4th 13
Auto Wreckers 5.52 5th 2nd 1st -11
Dealerships 6.01 27th 16th 2nd 9
Tires 3.13 172nd 48th 6th 6
Towing 5.76 47th 14th 4th 2
Average 30.64 14th 4th 1st 11
B2B Office Furniture 7.20 39th 12nd 2nd 2
Printers 13.21 3rd 2nd 1st 81
Trade Show Displays 32.03 11th 4th 1st 0
Average 14.57 9th 1st 1st 27
Entertainment/Recreation Restaurants 1.86 81st 23rd 4th 1
Average 1.86 81st 23rd 4th 1
Finance Credit Counselling 35.40 13rd 4th 1st NA
Insurance 49.72 35th 9th 2nd 21
Mortgages 21.93 18th 9th 2nd 40
Payday Loans 6.15 145th 45th 3rd 13
Average 36.08 26th 5th 1st NA
Health, Beauty & Fitness Chiropractors 20.76 12nd 4th 2nd 10
Cosmetic Surgery 12.72 27th 6th 1st 11
Dentists 22.93 7th 3rd 1st -4
Martial Arts 5.55 30th 5th 1st -21
Massage Therapy 20.41 9th 5th 1st 80
Optometrists 9.91 12nd 3rd 1st 3
Average 17.42 10th 5th 1st 9
Home & Garden Appliance Repair 19.53 42nd 8th 4th 7
Furniture 3.49 80th 9th 2nd 17
Garage Doors 38.06 54th 13rd 4th -6
Landscapers 4.98 68th 20th 5th 12
Moving Companies 20.42 69th 14th 2nd -11
Pest Control 15.79 186th 41st 9th -21
Plumbers 78.82 15th 9th 6th -25
Roofing 41.97 5th 2nd 2nd -12
Self Storage Companies 14.75 70th 19th 4th 6
Windows and Doors 16.09 25th 16th 2nd -23
Average 27.00 29th 9th 7th -3
Legal Criminal Lawyers 52.10 25th 9th 2nd 1
Family Law 43.80 14th 4th 2nd -11
Law Firms 50.79 20th 5th 2nd 4
Personal Injury Law 204.73 15th 3rd 2nd 14
Real Estate Lawyers 12.91 25th 7th 2nd -5
Average 77.95 18th 2nd 1st 1
Real Estate Apartment Rentals 2.49 51st 12nd 4th -9
Condos 3.02 33rd 11th 5th -1
New Home Developers 5.11 45th 15th 3rd 1
Realtors 3.71 44th 14th 3rd 2
Average 3.53 40th 11th 3rd -1
Shopping Florists 6.96 79th 16th 1st -22
Average 6.96 79th 16th 1st -22
Travel Car Rentals 4.37 23rd 4th 1st 12
Hotels 5.49 29th 8th 2nd -6
Average 4.93 18th 5th 1st 3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.