Findings for PPC in Lakewood

Lakewood Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Lakewood was the 17th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. Lakewood also ranks amongst the most expensive cities in Colorado, ranking 4th. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 43% Lower in Lakewood than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lakewood are 43% lower than in Denver. The average price of a click in Lakewood is $13.99.

This price differential is expected however, as Denver has a larger population than Lakewood.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Bridgeport, and found the average price of a click in Lakewood was 146% higher than in Bridgeport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lakewood

Summary PPC Stats for Lakewood for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.99 59th 17th 4th 10
Automotive/Vehicle Auto Insurance 53.59 102nd 24th 4th NA
Auto Parts 1.98 33rd 12nd 3rd NA
Auto Wreckers 0.54 28th 11th 3rd NA
Dealerships 2.78 148th 52nd 7th NA
Tires 1.65 191st 60th 9th NA
Towing 3.93 63rd 20th 6th NA
Average 10.75 123rd 30th 3rd NA
Entertainment/Recreation Restaurants 0.61 205th 61st 10th -15
Average 0.61 205th 61st 10th -15
Finance Payday Loans 3.25 142nd 48th 8th NA
Average 3.25 176th 55th 8th NA
Health, Beauty & Fitness Chiropractors 4.45 174th 51st 9th -16
Dentists 9.08 166th 55th 9th 11
Massage Therapy 66.70 1st 1st 1st NA
Optometrists 4.76 47th 17th 6th NA
Average 13.48 15th 5th 1st 2
Home & Garden Furniture 2.00 140th 42nd 6th NA
Garage Doors 74.48 1st 1st 1st NA
Landscapers 5.34 69th 17th 4th NA
Pest Control 15.93 200th 44th 6th NA
Plumbers 99.94 4th 3rd 3rd 39
Roofing 19.11 32nd 9th 5th NA
Self Storage Companies 12.22 75th 16th 3rd -8
Average 35.44 2nd 1st 1st NA
Legal Law Firms 0.69 232nd 66th 7th NA
Average 0.69 240th 68th 8th NA
Real Estate Apartment Rentals 1.67 84th 20th 3rd -9
Condos 1.47 93rd 26th 6th NA
New Home Developers 2.35 151st 40th 8th -14
Realtors 2.56 83rd 27th 5th NA
Average 2.03 117th 35th 9th 65
Shopping Florists 5.49 108th 34th 7th 0
Average 5.49 108th 34th 7th 0
Travel Car Rentals 1.80 171st 57th 10th NA
Hotels 3.85 57th 20th 4th -1
Average 3.16 76th 26th 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.