Findings for PPC in Lakewood

Lakewood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lakewood was the 193rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Lakewood also ranks amongst the least expensive cities in Colorado, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 68% Lower in Lakewood than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lakewood are 68% lower than in Denver. The average price of a click in Lakewood is $8.23.

This price differential is expected however, as Denver has a larger population than Lakewood.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Bridgeport, and found the average price of a click in Lakewood was 24% higher than in Bridgeport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lakewood

Summary PPC Stats for Lakewood for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.23 193rd 52nd 10th 5
Automotive/Vehicle Auto Parts 1.14 143rd 52nd 9th 0
Auto Wreckers 1.76 21st 7th 3rd -35
Dealerships 4.19 77th 32nd 5th 64
Tires 3.81 81st 20th 2nd 0
Towing 1.35 155th 46th 7th 0
Average 2.74 235th 66th 9th 8
Entertainment/Recreation Restaurants 0.58 236th 72nd 9th -3
Average 0.58 236th 72nd 9th -3
Finance Payday Loans 3.73 139th 46th 9th -20
Average 3.73 168th 52nd 10th -4
Health, Beauty & Fitness Chiropractors 7.60 119th 43rd 10th -9
Dentists 10.79 135th 45th 9th -2
Optometrists 4.97 46th 16th 4th NA
Average 9.05 134th 43rd 8th -2
Home & Garden Appliance Repair 9.54 160th 47th 9th 0
Furniture 2.18 175th 51st 5th 35
Garage Doors 25.19 81st 18th 6th -6
Landscapers 7.01 43rd 15th 2nd 43
Plumbers 49.65 48th 15th 7th -40
Roofing 10.04 142nd 48th 7th -18
Self Storage Companies 11.24 144th 37th 8th 33
Average 19.90 74th 20th 8th 3
Real Estate Apartment Rentals 2.47 58th 14th 4th 38
Condos 1.85 107th 37th 10th 111
New Home Developers 2.04 189th 47th 9th NA
Realtors 2.43 134th 47th 10th -6
Average 2.28 148th 43rd 10th 32
Shopping Florists 5.17 149th 45th 6th 11
Average 5.17 149th 45th 6th 11
Travel Car Rentals 1.84 202nd 62nd 8th NA
Hotels 2.09 216th 70th 9th 1
Average 2.01 246th 73rd 10th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.