Findings for PPC in Lakewood

Lakewood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lakewood was the 145th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Lakewood also ranks amongst the least expensive cities in Colorado, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Lakewood are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Lakewood keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 59% Lower in Lakewood than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lakewood are 59% lower than in Denver. The average price of a click in Lakewood is $11.33.

This price differential is expected however, as Denver has a larger population than Lakewood.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Bridgeport, and found the average price of a click in Lakewood was 52% higher than in Bridgeport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lakewood

Summary PPC Stats for Lakewood for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.33 145th 39th 9th 0
Automotive/Vehicle Dealerships 5.09 38th 18th 4th NA
Tires 5.48 28th 3rd 1st 10
Towing 9.94 10th 2nd 1st 22
Average 6.21 183rd 53rd 7th 2
Entertainment/Recreation Restaurants 2.16 166th 46th 10th 59
Average 2.16 166th 46th 10th 59
Finance Payday Loans 3.85 153rd 46th 3rd -12
Average 3.85 205th 58th 6th NA
Health, Beauty & Fitness Chiropractors 14.85 21st 7th 4th 26
Dentists 7.77 227th 69th 9th -8
Martial Arts 1.86 83rd 25th 4th 0
Massage Therapy 16.77 13rd 6th 1st 43
Average 10.68 89th 28th 9th 4
Home & Garden Furniture 2.54 186th 46th 8th -20
Garage Doors 28.51 84th 26th 6th 24
Landscapers 7.44 30th 10th 3rd 11
Moving Companies 16.30 112nd 24th 6th -10
Pest Control 20.06 116th 18th 1st 1
Plumbers 59.69 32nd 11th 6th -3
Self Storage Companies 10.96 93rd 27th 5th -8
Average 23.61 34th 12nd 5th -1
Legal Law Firms 17.57 114th 31st 5th NA
Average 17.57 177th 44th 6th NA
Real Estate Apartment Rentals 2.33 74th 15th 6th -18
Condos 1.77 78th 22nd 7th -21
New Home Developers 4.03 77th 26th 6th 1
Realtors 1.79 129th 40th 10th -24
Average 2.29 106th 35th 10th -16
Shopping Florists 12.92 2nd 1st 1st -1
Average 12.92 2nd 1st 1st -1
Travel Car Rentals 1.94 203rd 66th 10th NA
Hotels 4.09 134th 44th 7th 0
Average 3.37 171st 59th 9th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.