Findings for PPC in Thornton

Thornton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Thornton was the 82nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Thornton also ranks amongst the least expensive cities in Colorado, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 18% Higher in Thornton than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Thornton are 18% higher than in Westminster. The average price of a click in Thornton is $14.36.

This price difference is understandable though, given the population of Westminster is less than Thornton, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Gainesville, and found the average price of a click in Thornton was 12% lower than in Gainesville. This suggests that perhaps prices in Thornton are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Thornton

Summary PPC Stats for Thornton for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.36 82nd 21st 5th NA
Automotive/Vehicle Auto Parts 2.89 21st 6th 2nd 1
Dealerships 3.91 109th 42nd 6th NA
Tires 2.15 208th 64th 10th 64
Average 2.78 256th 68th 9th NA
Entertainment/Recreation Restaurants 0.74 192nd 61st 9th 4
Average 0.74 192nd 61st 9th 4
Health, Beauty & Fitness Chiropractors 24.41 10th 4th 3rd 17
Dentists 8.69 209th 63rd 10th 10
Average 12.62 57th 20th 6th 4
Home & Garden Furniture 1.69 201st 57th 7th NA
Garage Doors 74.40 2nd 1st 1st 40
Landscapers 4.09 105th 41st 8th 13
Plumbers 129.76 1st 1st 1st 190
Self Storage Companies 7.98 219th 56th 10th -32
Average 45.45 1st 1st 1st 18
Real Estate Apartment Rentals 1.45 163rd 44th 8th 19
Condos 2.68 48th 18th 5th NA
New Home Developers 2.90 150th 44th 9th -16
Realtors 2.50 120th 41st 9th 5
Average 2.34 129th 42nd 10th 5
Shopping Florists 4.10 198th 62nd 8th -13
Average 4.10 198th 62nd 8th -13
Travel Hotels 1.45 238th 74th 11th -27
Average 1.45 263rd 76th 11th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.