Findings for PPC in Thornton

Thornton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Thornton was the 202nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Thornton also ranks amongst the least expensive cities in Colorado, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 25% Lower in Thornton than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Thornton are 25% lower than in Westminster. The average price of a click in Thornton is $8.76.

This price difference is interesting though, given the population of Westminster is less than Thornton.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Gainesville, and found the average price of a click in Thornton was 23% lower than in Gainesville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Thornton


Summary PPC Stats for Thornton for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.76 202nd 57th 11th NA
Automotive/Vehicle Auto Parts 2.80 23rd 12nd 3rd 61
Dealerships 1.64 239th 69th 10th NA
Tires 1.74 225th 67th 9th -6
Average 1.98 279th 75th 10th NA
Entertainment/Recreation Restaurants 0.68 203rd 60th 9th 22
Average 0.68 203rd 60th 9th 22
Finance Payday Loans 2.28 165th 49th 9th -16
Average 2.28 193rd 58th 10th NA
Health, Beauty & Fitness Chiropractors 18.04 26th 7th 3rd 53
Dentists 7.15 238th 67th 11th -11
Average 9.87 130th 39th 8th 2
Home & Garden Appliance Repair 13.33 123rd 38th 7th -3
Garage Doors 33.56 67th 15th 6th 38
Landscapers 2.92 133rd 41st 7th 0
Pest Control 5.84 229th 60th 7th -26
Plumbers 40.42 70th 17th 7th 16
Self Storage Companies 12.19 144th 38th 8th 115
Average 21.35 75th 17th 8th 12
Legal Law Firms 6.34 176th 54th 8th NA
Average 6.34 215th 57th 8th NA
Real Estate Apartment Rentals 1.46 146th 40th 9th -22
Condos 1.86 94th 35th 10th NA
New Home Developers 3.92 78th 30th 7th -15
Realtors 2.76 95th 35th 7th -3
Average 2.63 98th 32nd 9th -7
Shopping Florists 5.46 152nd 43rd 7th 0
Average 5.46 152nd 43rd 7th 0
Travel Hotels 1.98 242nd 75th 10th 11
Average 1.98 254th 74th 10th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.