Findings for PPC in Thornton

Thornton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Thornton was the 115th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Thornton also ranks amongst the least expensive cities in Colorado, ranking as number 6th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Thornton Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Thornton keywords increased by 19% in November 2014.

Google Adwords Keyword Prices 37% Higher in Thornton than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Thornton are 37% higher than in Westminster. The average price of a click in Thornton is $11.35.

This price difference is understandable though, given the population of Westminster is less than Thornton, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Gainesville, and found the average price of a click in Thornton was 5% lower than in Gainesville. This suggests that perhaps prices in Thornton are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Thornton


Summary PPC Stats for Thornton for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.35 115th 27th 6th NA
Automotive/Vehicle Auto Parts 3.83 7th 4th 2nd 0
Dealerships 2.95 135th 49th 8th NA
Tires 3.48 83rd 22nd 1st -2
Average 3.42 196th 57th 7th NA
Entertainment/Recreation Restaurants 0.54 220th 71st 10th -37
Average 0.54 220th 71st 10th -37
Finance Payday Loans 5.93 123rd 44th 6th 39
Average 5.93 153rd 45th 7th NA
Health, Beauty & Fitness Chiropractors 4.84 161st 57th 11th 11
Dentists 17.76 17th 5th 2nd 0
Average 9.15 97th 33rd 7th 0
Home & Garden Appliance Repair 12.73 84th 22nd 7th -1
Furniture 0.94 211st 64th 7th NA
Garage Doors 35.60 48th 10th 3rd -3
Landscapers 6.72 28th 8th 1st 862
Moving Companies 1.50 250th 67th 9th -23
Pest Control 15.33 171st 31st 3rd 45
Plumbers 99.26 3rd 1st 1st 0
Roofing 11.29 117th 35th 9th -10
Self Storage Companies 7.58 220th 55th 10th 19
Average 25.45 21st 4th 3rd 54
Real Estate Apartment Rentals 1.91 89th 19th 3rd 54
Condos 1.65 102nd 32nd 7th NA
New Home Developers 3.54 108th 30th 6th 44
Property Management 4.37 76th 27th 6th -8
Realtors 2.36 153rd 46th 9th 7
Average 2.59 118th 36th 7th 20
Travel Car Rentals 3.18 101st 28th 3rd NA
Hotels 2.35 200th 67th 8th 154
Average 2.63 212nd 63rd 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.