Findings for PPC in Westminster

Westminster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Westminster was the 133rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Westminster also ranks amongst the least expensive cities in Colorado, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Westminster Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Westminster keywords increased by 10% in April 2015.

Google Adwords Keyword Prices 27% Higher in Westminster than Arvada

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Westminster are 27% higher than in Arvada. The average price of a click in Westminster is $12.16.

This price differential is somewhat surprising however, as Arvada has a larger population than Westminster.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Carlsbad, and found the average price of a click in Westminster was 8% higher than in Carlsbad.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Westminster


Summary PPC Stats for Westminster for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.16 133rd 33rd 8th 10
Automotive/Vehicle Auto Insurance 126.37 16th 3rd 1st 249
Auto Parts 2.13 53rd 19th 6th 0
Dealerships 4.90 50th 20th 3rd NA
Tires 9.32 3rd 1st 1st 46
Average 35.68 13rd 2nd 1st 59
Entertainment/Recreation Restaurants 1.07 147th 50th 7th 8
Average 1.07 147th 50th 7th 8
Health, Beauty & Fitness Chiropractors 5.39 194th 56th 10th -23
Dentists 8.51 217th 64th 11th 17
Optometrists 3.60 98th 33rd 6th NA
Average 6.50 247th 70th 11th 2
Home & Garden Furniture 2.25 162nd 41st 4th -13
Garage Doors 40.13 45th 11th 4th 0
Plumbers 48.01 64th 22nd 8th -42
Roofing 6.83 173rd 55th 8th -4
Self Storage Companies 11.54 152nd 38th 7th -12
Average 21.54 75th 21st 10th -7
Legal Law Firms 5.67 189th 52nd 7th 36
Average 5.67 219th 57th 7th 10
Real Estate Apartment Rentals 3.45 18th 4th 2nd 68
Condos 1.86 94th 36th 9th NA
New Home Developers 6.01 30th 6th 2nd 80
Realtors 2.53 117th 40th 8th 12
Average 3.75 32nd 9th 4th 33
Shopping Florists 3.86 203rd 64th 9th -27
Average 3.86 203rd 64th 9th -27
Travel Car Rentals 2.03 198th 63rd 9th NA
Hotels 3.53 122nd 38th 7th -5
Average 3.03 175th 54th 9th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.