Findings for PPC in Westminster

Westminster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Westminster was the 153rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Westminster also ranks amongst the least expensive cities in Colorado, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Westminster Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Westminster keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 17% Lower in Westminster than Arvada

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Westminster are 17% lower than in Arvada. The average price of a click in Westminster is $9.87.

This price differential is expected however, as Arvada has a larger population than Westminster.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Carlsbad, and found the average price of a click in Westminster was 20% higher than in Carlsbad.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Westminster

Summary PPC Stats for Westminster for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.87 153rd 41st 8th 12
Automotive/Vehicle Auto Parts 2.77 15th 9th 3rd 6
Dealerships 4.13 80th 33rd 6th 49
Tires 5.78 12nd 2nd 1st 38
Towing 3.36 107th 34th 5th 0
Average 4.01 174th 49th 6th 15
Entertainment/Recreation Restaurants 0.72 221st 67th 8th 17
Average 0.72 221st 67th 8th 17
Finance Payday Loans 7.99 100th 36th 3rd 105
Average 7.99 155th 48th 7th 17
Health, Beauty & Fitness Chiropractors 11.94 51st 15th 6th 17
Dentists 11.19 125th 44th 8th 15
Martial Arts 4.59 26th 8th 4th 0
Optometrists 1.82 120th 37th 6th NA
Average 8.14 173rd 55th 10th 6
Home & Garden Appliance Repair 17.22 68th 20th 6th -10
Furniture 1.96 196th 59th 7th NA
Garage Doors 50.08 9th 1st 1st 46
Plumbers 60.72 27th 9th 6th 13
Self Storage Companies 14.64 61st 14th 3rd 80
Average 25.38 21st 4th 4th 11
Legal Law Firms 2.83 198th 58th 6th 0
Average 2.83 219th 61st 6th 0
Real Estate Apartment Rentals 2.46 59th 15th 5th 20
Condos 2.05 96th 32nd 8th NA
New Home Developers 3.09 148th 37th 7th 1
Realtors 3.60 49th 18th 4th 31
Average 2.84 91st 29th 8th 30
Shopping Florists 2.94 220th 61st 10th 0
Average 2.94 220th 61st 10th 0
Travel Car Rentals 1.59 208th 66th 10th NA
Hotels 4.70 42nd 13rd 3rd 70
Average 3.66 87th 26th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.