Findings for PPC in Westminster

Westminster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Westminster was the 104th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Westminster also ranks amongst the least expensive cities in Colorado, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Westminster are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Westminster keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 32% Higher in Westminster than Arvada

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Westminster are 32% higher than in Arvada. The average price of a click in Westminster is $13.03.

This price differential is somewhat surprising however, as Arvada has a larger population than Westminster.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Carlsbad, and found the average price of a click in Westminster was 17% lower than in Carlsbad.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Westminster

Summary PPC Stats for Westminster for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.03 104th 32nd 8th NA
Automotive/Vehicle Auto Parts 4.66 9th 3rd 1st 0
Dealerships 2.43 208th 63rd 9th NA
Tires 6.81 18th 3rd 1st 15
Average 5.18 183rd 51st 7th NA
Entertainment/Recreation Restaurants 0.96 179th 51st 8th -1
Average 0.96 179th 51st 8th -1
Finance Payday Loans 8.67 116th 40th 2nd 0
Average 8.67 156th 48th 4th NA
Health, Beauty & Fitness Chiropractors 12.85 50th 20th 5th 166
Dentists 8.28 229th 64th 10th -9
Average 9.80 146th 41st 8th 14
Home & Garden Furniture 3.88 51st 4th 1st 38
Landscapers 7.13 23rd 2nd 1st NA
Pest Control 13.21 217th 53rd 10th 0
Plumbers 96.42 5th 5th 4th 1
Roofing 17.13 79th 31st 6th 19
Self Storage Companies 15.38 59th 16th 3rd 24
Average 36.53 4th 4th 4th 7
Real Estate Apartment Rentals 2.51 49th 11th 3rd -12
Condos 2.00 86th 27th 8th NA
New Home Developers 2.43 175th 45th 8th 87
Realtors 2.83 100th 31st 10th -1
Average 2.53 109th 31st 8th 11
Shopping Florists 2.91 221st 65th 9th -29
Average 2.91 221st 65th 9th -29
Travel Car Rentals 3.37 80th 25th 2nd NA
Hotels 2.90 202nd 66th 7th -23
Average 3.05 187th 57th 6th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.