Findings for PPC in Westminster

Westminster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Westminster was the 129th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Westminster also ranks amongst the least expensive cities in Colorado, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 22% Higher in Westminster than Arvada

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Westminster are 22% higher than in Arvada. The average price of a click in Westminster is $11.69.

This price differential is somewhat surprising however, as Arvada has a larger population than Westminster.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Carlsbad, and found the average price of a click in Westminster was 7% higher than in Carlsbad.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Westminster

Summary PPC Stats for Westminster for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.69 129th 37th 8th 1
Automotive/Vehicle Auto Insurance 14.88 179th 55th 8th 0
Dealerships 3.43 143rd 50th 6th NA
Tires 4.05 98th 23rd 1st -23
Towing 1.46 179th 55th 8th -23
Average 5.57 195th 57th 8th 0
Entertainment/Recreation Restaurants 0.94 166th 53rd 8th 18
Average 0.94 166th 53rd 8th 18
Finance Payday Loans 8.94 95th 32nd 3rd 53
Average 8.94 157th 48th 6th NA
Health, Beauty & Fitness Chiropractors 11.67 75th 26th 8th 10
Dentists 7.31 232nd 66th 10th 42
Average 9.05 164th 46th 9th 13
Home & Garden Appliance Repair 5.24 198th 58th 10th -29
Furniture 3.62 38th 9th 4th 22
Plumbers 87.27 5th 2nd 2nd 73
Roofing 7.83 171st 55th 7th -5
Self Storage Companies 14.41 102nd 25th 4th -26
Average 35.75 4th 2nd 2nd 3
Legal Law Firms 1.72 226th 64th 9th 0
Average 1.72 240th 65th 9th 0
Real Estate Apartment Rentals 3.28 22nd 5th 2nd -49
Condos 1.99 89th 32nd 9th NA
New Home Developers 3.54 95th 34th 8th 4
Realtors 2.88 87th 29th 5th -17
Average 3.02 64th 18th 4th -19
Shopping Florists 6.82 84th 22nd 3rd -22
Average 6.82 84th 22nd 3rd -22
Travel Car Rentals 2.93 103rd 25th 2nd NA
Hotels 4.39 79th 21st 5th -1
Average 3.66 99th 28th 5th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.