Findings for PPC in Westminster

Westminster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Westminster was the 163rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Westminster also ranks amongst the least expensive cities in Colorado, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 18% Lower in Westminster than Arvada

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Westminster are 18% lower than in Arvada. The average price of a click in Westminster is $8.61.

This price differential is expected however, as Arvada has a larger population than Westminster.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Westminster

Summary PPC Stats for Westminster for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.61 163rd 42nd 9th 2
Automotive/Vehicle Auto Parts 1.57 68th 30th 6th NA
Dealerships 6.05 10th 6th 1st NA
Tires 4.42 35th 7th 2nd NA
Towing 2.16 122nd 35th 7th NA
Average 3.55 180th 46th 8th NA
Entertainment/Recreation Restaurants 0.62 203rd 60th 9th -14
Average 0.62 203rd 60th 9th -14
Finance Payday Loans 6.72 99th 35th 3rd NA
Average 6.72 156th 51st 6th NA
Health, Beauty & Fitness Chiropractors 7.83 77th 27th 6th -30
Dentists 10.78 110th 39th 6th -12
Average 9.94 67th 17th 5th -7
Home & Garden Appliance Repair 21.01 9th 1st 1st NA
Furniture 6.82 1st 1st 1st NA
Garage Doors 21.95 78th 22nd 8th NA
Landscapers 2.30 159th 54th 8th NA
Pest Control 22.71 131st 18th 1st NA
Plumbers 89.70 7th 5th 5th 9
Roofing 13.76 72nd 27th 7th NA
Self Storage Companies 7.29 202nd 50th 9th -35
Average 19.72 51st 14th 8th NA
Legal Law Firms 3.08 210th 61st 6th NA
Average 3.08 224th 65th 7th NA
Real Estate Apartment Rentals 2.86 16th 3rd 1st 3
Condos 1.08 132nd 40th 8th NA
New Home Developers 2.93 109th 33rd 7th 27
Realtors 1.97 142nd 46th 9th NA
Average 2.33 86th 26th 5th 4
Shopping Florists 7.54 24th 8th 3rd -1
Average 7.54 24th 8th 3rd -1
Travel Car Rentals 2.00 155th 50th 8th NA
Hotels 4.39 27th 7th 1st -1
Average 3.59 37th 11th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.