Findings for PPC in Westminster

Westminster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Westminster was the 194th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Westminster also ranks amongst the least expensive cities in Colorado, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Westminster are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Westminster keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 23% Lower in Westminster than Arvada

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Westminster are 23% lower than in Arvada. The average price of a click in Westminster is $9.54.

This price differential is expected however, as Arvada has a larger population than Westminster.

For better comparison of prices, we also compared prices with another city with a similar population, Carlsbad, and found the average price of a click in Westminster was 41% lower than in Carlsbad.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Westminster


Summary PPC Stats for Westminster for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.54 194th 49th 10th 1
Automotive/Vehicle Auto Parts 2.19 55th 26th 6th 0
Dealerships 3.72 102nd 46th 9th NA
Tires 4.67 50th 8th 2nd -22
Towing 4.47 88th 32nd 6th -2
Average 3.76 233rd 62nd 10th 1
Entertainment/Recreation Restaurants 6.71 35th 11th 3rd 94
Average 6.71 35th 11th 3rd 94
Finance Payday Loans 2.66 171st 52nd 8th 0
Average 2.66 210th 60th 8th NA
Health, Beauty & Fitness Chiropractors 26.14 1st 1st 1st 79
Dentists 10.07 157th 48th 8th -26
Massage Therapy 14.83 18th 7th 2nd 0
Average 14.17 15th 2nd 2nd 0
Home & Garden Appliance Repair 18.76 39th 9th 2nd 25
Furniture 5.11 28th 5th 2nd 0
Garage Doors 5.86 218th 65th 11th -30
Landscapers 1.62 220th 69th 11th -29
Moving Companies 10.79 173rd 42nd 8th 0
Pest Control 8.70 243rd 64th 11th -39
Plumbers 47.15 72nd 22nd 8th 3
Roofing 10.41 162nd 53rd 8th -4
Self Storage Companies 8.86 145th 36th 7th -8
Average 16.73 136th 33rd 9th -8
Real Estate Apartment Rentals 2.56 57th 12nd 4th 44
Condos 1.49 102nd 30th 9th NA
New Home Developers 3.20 124th 36th 9th 26
Realtors 2.20 94th 32nd 8th -4
Average 2.43 91st 27th 8th 9
Shopping Florists 7.15 87th 19th 4th -9
Average 7.15 87th 19th 4th -9
Travel Car Rentals 2.95 113rd 40th 6th NA
Hotels 5.45 35th 13rd 4th 0
Average 4.61 36th 12nd 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.