Findings for PPC in New Haven

New Haven Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that New Haven was the 172nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. New Haven also ranks amongst the least expensive cities in Connecticut, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 36% Higher in New Haven than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New Haven are 36% higher than in Bridgeport. The average price of a click in New Haven is $9.02.

This price differential is somewhat surprising however, as Bridgeport has a larger population than New Haven.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Miramar, and found the average price of a click in New Haven was 126% higher than in Miramar.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for New Haven

Summary PPC Stats for New Haven for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.02 172nd 3rd 1st 5
Automotive/Vehicle Auto Parts 2.58 22nd 4th 2nd 256
Dealerships 2.53 174th 6th 3rd -7
Tires 3.51 101st 5th 2nd 21
Towing 2.78 124th 3rd 1st 0
Average 2.75 230th 9th 4th 35
Entertainment/Recreation Restaurants 1.60 108th 4th 3rd -14
Average 1.60 108th 4th 3rd -14
Health, Beauty & Fitness Cosmetic Surgery 9.11 49th 2nd 1st NA
Dentists 6.59 240th 7th 3rd -7
Average 7.22 215th 7th 3rd -2
Home & Garden Furniture 2.65 116th 7th 3rd 23
Moving Companies 27.64 27th 1st 1st 12
Plumbers 14.28 201st 4th 3rd 0
Self Storage Companies 17.32 32nd 2nd 1st 14
Average 17.16 118th 2nd 2nd 4
Legal Law Firms 7.24 134th 6th 4th 0
Personal Injury Law 108.38 56th 2nd 1st NA
Average 57.81 34th 2nd 1st 0
Real Estate Apartment Rentals 2.27 75th 5th 2nd 11
Condos 0.95 177th 10th 4th NA
Realtors 2.03 177th 4th 2nd -21
Average 1.92 187th 5th 2nd 8
Shopping Florists 5.14 150th 7th 3rd 0
Average 5.14 150th 7th 3rd 0
Travel Car Rentals 2.68 155th 9th 5th -17
Hotels 4.37 57th 3rd 1st -11
Average 3.52 105th 6th 3rd -14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.