Findings for PPC in New Haven

New Haven Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that New Haven was the 200th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. New Haven also ranks amongst the least expensive cities in Connecticut, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for New Haven Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting New Haven keywords increased by 38% in April 2015.

Google Adwords Keyword Prices 47% Higher in New Haven than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New Haven are 47% higher than in Bridgeport. The average price of a click in New Haven is $8.65.

This price differential is somewhat surprising however, as Bridgeport has a larger population than New Haven.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Miramar, and found the average price of a click in New Haven was 84% higher than in Miramar.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for New Haven


Summary PPC Stats for New Haven for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.65 200th 5th 3rd NA
Automotive/Vehicle Auto Parts 0.84 156th 9th 4th -8
Dealerships 1.40 238th 12nd 5th NA
Tires 2.64 180th 7th 3rd 126
Average 1.63 283rd 12nd 5th NA
Entertainment/Recreation Restaurants 1.55 81st 5th 3rd 14
Average 1.55 81st 5th 3rd 14
Health, Beauty & Fitness Chiropractors 12.07 65th 2nd 1st 161
Dentists 11.90 123rd 4th 2nd 54
Massage Therapy 5.51 70th 4th 2nd 165
Optometrists 8.25 10th 1st 1st NA
Average 10.69 104th 4th 2nd 49
Home & Garden Furniture 3.55 60th 3rd 2nd 110
Garage Doors 16.82 135th 1st 1st NA
Moving Companies 30.77 19th 1st 1st 13
Plumbers 51.02 53rd 1st 1st 1108
Self Storage Companies 16.72 56th 3rd 2nd -4
Average 20.73 86th 1st 1st 108
Legal Law Firms 9.34 136th 4th 3rd 11
Personal Injury Law 38.62 126th 5th 3rd NA
Average 19.10 148th 6th 4th -1
Real Estate Apartment Rentals 2.42 55th 3rd 2nd 20
Condos 0.94 170th 8th 3rd -23
Realtors 2.87 92nd 3rd 2nd 50
Average 2.36 127th 3rd 2nd 14
Shopping Florists 6.48 95th 4th 1st 10
Average 6.48 95th 4th 1st 10
Travel Car Rentals 2.69 150th 10th 4th 26
Hotels 3.89 91st 6th 2nd -17
Average 3.29 136th 6th 2nd 4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.