Findings for PPC in Stamford

Stamford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stamford was the 212nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Stamford also ranks amongst the least expensive cities in Connecticut, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 136% Higher in Stamford than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stamford are 136% higher than in Bridgeport. The average price of a click in Stamford is $8.18.

This price differential is somewhat surprising however, as Bridgeport has a larger population than Stamford.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Coral Springs, and found the average price of a click in Stamford was 37% lower than in Coral Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Stamford


Summary PPC Stats for Stamford for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.18 212nd 8th 2nd NA
Automotive/Vehicle Auto Parts 2.01 57th 2nd 1st 54
Dealerships 3.13 167th 7th 2nd NA
Tires 4.45 77th 6th 1st -11
Average 3.20 240th 10th 3rd NA
B2B Office Furniture 5.22 72nd 6th 1st 7
Average 5.22 117th 6th 1st NA
Entertainment/Recreation Restaurants 1.14 139th 6th 3rd -3
Average 1.14 139th 6th 3rd -3
Health, Beauty & Fitness Chiropractors 5.28 185th 5th 2nd 89
Dentists 14.80 77th 3rd 1st -10
Massage Therapy 2.76 112nd 2nd 1st 0
Optometrists 3.46 89th 2nd 1st NA
Average 8.74 180th 9th 4th 6
Home & Garden Appliance Repair 6.14 194th 4th 1st 15
Furniture 4.67 11th 1st 1st 16
Garage Doors 20.26 122nd 2nd 1st 1
Moving Companies 20.57 104th 4th 2nd 16
Plumbers 26.85 135th 3rd 1st -27
Self Storage Companies 12.89 135th 4th 2nd 11
Average 16.34 147th 2nd 1st 3
Legal Law Firms 8.18 148th 5th 3rd NA
Average 8.18 201st 8th 4th NA
Real Estate Apartment Rentals 3.93 11th 1st 1st -3
Condos 3.28 28th 3rd 2nd 12
Realtors 4.35 23rd 1st 1st 5
Average 3.95 23rd 1st 1st 4
Shopping Florists 4.38 189th 5th 2nd 0
Average 4.38 189th 5th 2nd 0
Travel Car Rentals 3.71 51st 5th 1st -3
Hotels 3.00 199th 8th 3rd 10
Average 3.35 148th 7th 2nd 3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.