Findings for PPC in Stamford

Stamford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stamford was the 160th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Stamford also ranks amongst the least expensive cities in Connecticut, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Stamford are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Stamford keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 109% Higher in Stamford than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stamford are 109% higher than in Bridgeport. The average price of a click in Stamford is $10.44.

This price differential is somewhat surprising however, as Bridgeport has a larger population than Stamford.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Coral Springs, and found the average price of a click in Stamford was 6% higher than in Coral Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Stamford

Summary PPC Stats for Stamford for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.44 160th 5th 3rd NA
Automotive/Vehicle Dealerships 4.03 124th 2nd 1st NA
Tires 3.25 164th 6th 3rd -17
Average 3.64 226th 8th 3rd NA
B2B Office Furniture 2.04 148th 5th 1st 5
Average 2.04 155th 5th 1st NA
Entertainment/Recreation Restaurants 1.05 170th 8th 3rd 14
Average 1.05 170th 8th 3rd 14
Health, Beauty & Fitness Chiropractors 6.58 164th 3rd 1st -10
Dentists 18.88 24th 2nd 1st 20
Optometrists 5.16 78th 1st 1st NA
Average 12.49 58th 3rd 2nd 5
Home & Garden Appliance Repair 18.93 49th 2nd 1st 0
Furniture 4.02 47th 2nd 1st 3
Garage Doors 14.78 144th 2nd 1st -4
Landscapers 4.43 85th 4th 2nd -20
Moving Companies 11.41 155th 6th 2nd 3
Pest Control 28.60 57th 5th 1st 40
Plumbers 40.36 99th 2nd 2nd 34
Self Storage Companies 17.55 35th 2nd 1st -20
Average 18.03 121st 2nd 2nd 3
Legal Law Firms 25.61 68th 2nd 1st NA
Average 25.61 145th 7th 3rd NA
Real Estate Apartment Rentals 4.58 6th 1st 1st 27
Condos 2.90 40th 2nd 1st NA
New Home Developers 14.31 2nd 1st 1st 0
Realtors 4.01 35th 1st 1st 2
Average 5.05 10th 1st 1st 10
Shopping Florists 3.58 213rd 8th 2nd -31
Average 3.58 213rd 8th 2nd -31
Travel Car Rentals 3.65 58th 5th 1st -17
Hotels 3.06 187th 9th 3rd 6
Average 3.25 171st 9th 3rd -5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.