Findings for PPC in Stamford

Stamford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stamford was the 194th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Stamford also ranks amongst the least expensive cities in Connecticut, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Stamford Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Stamford keywords increased by 16% in April 2015.

Google Adwords Keyword Prices 51% Higher in Stamford than Bridgeport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stamford are 51% higher than in Bridgeport. The average price of a click in Stamford is $8.87.

This price differential is somewhat surprising however, as Bridgeport has a larger population than Stamford.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Coral Springs, and found the average price of a click in Stamford was 25% lower than in Coral Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Stamford

Summary PPC Stats for Stamford for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.87 194th 4th 2nd NA
Automotive/Vehicle Auto Parts 2.59 29th 3rd 2nd 14
Dealerships 1.82 234th 11th 4th NA
Tires 4.82 47th 1st 1st 4
Average 3.08 238th 9th 3rd NA
B2B Office Furniture 2.07 148th 5th 1st -12
Average 2.07 161st 5th 1st NA
Entertainment/Recreation Restaurants 1.61 73rd 4th 2nd -8
Average 1.61 73rd 4th 2nd -8
Health, Beauty & Fitness Chiropractors 11.69 70th 3rd 2nd 324
Dentists 13.51 94th 3rd 1st 27
Martial Arts 6.48 12nd 2nd 1st 0
Massage Therapy 24.27 4th 1st 1st 389
Average 13.52 36th 2nd 1st 79
Home & Garden Appliance Repair 9.56 161st 3rd 1st 18
Furniture 3.87 44th 2nd 1st -5
Moving Companies 17.30 116th 5th 2nd -5
Pest Control 12.66 202nd 5th 1st 0
Plumbers 4.32 251st 9th 3rd -82
Roofing 11.02 128th 3rd 2nd NA
Self Storage Companies 9.99 189th 9th 3rd -9
Average 8.74 254th 10th 4th -8
Legal Law Firms 19.92 65th 2nd 2nd NA
Personal Injury Law 79.99 101st 3rd 2nd NA
Average 39.94 80th 5th 3rd NA
Real Estate Apartment Rentals 4.30 5th 1st 1st 23
Condos 1.47 118th 3rd 1st 209
Realtors 4.36 14th 1st 1st 4
Average 3.55 43rd 1st 1st 56
Shopping Florists 1.52 219th 9th 3rd -33
Average 1.52 219th 9th 3rd -33
Travel Car Rentals 4.66 15th 3rd 1st -1
Hotels 2.36 214th 10th 3rd -22
Average 3.12 159th 7th 3rd -11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.